Beyond Hormones, The Business of Wellness

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You've been sending in questions — and this time, we're answering them.

In this Special Edition episode, host Jody Layne is joined by her longtime business partner Patrick Dermody for a rapid-fire Q&A covering the questions that have been flooding in from hormone clinic owners and providers just like you. Patrick served as general manager at the clinic in Orlando that Jody has referenced throughout the show — the one that grew from 200 to over 1,000 patients — and together they bring a combined perspective that's equal parts strategic and practical.

This episode covers the full POWER framework: Positioning, Operations, Workforce, Experience, and Revenue — and the questions are real, pulled directly from listeners who are in the thick of building their businesses right now.

Topics covered:

• The biggest positioning mistake new hormone clinics make in year one

• How to find your true unique value proposition when every clinic says the same things

• Building systems and SOPs so the clinic doesn't fall apart when you step away

• Managing high call volume without defaulting to automation (and when automation goes wrong)

• How to hire for culture fit — and the multi-stage interview approach that actually works

• Keeping your team accountable to patient follow-up without micromanaging

• Tackling no-shows and last-minute cancellations with real policies, not just reminders

• Increasing patient lifetime value — and why it has nothing to do with upselling

• Realistic revenue targets for year one, two, and three

Whether you're just starting out or already running a busy clinic, this conversation will give you frameworks, real stories, and honest advice you can put to work immediately.

Learn more about Accelerated Medical Practices and The Accelerator: accelerator.acceleratedmedicalpractices.com

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

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What if doubling your clinic income had nothing to do with seeing more patients — and everything to do with doing things differently?

In this Thursday 5er, Jody breaks down the five core secrets she's seen transform hormone and wellness clinics from stuck and exhausted to strategically profitable. This one's pulled straight from the 5 Secrets to Double Your Income course inside The Accelerator — and it might be the most practical 5 minutes you spend this week.

If you're working hard but your income feels stuck, this episode is for you.

Topics covered:

• Why your marketing isn't converting — and the patient readiness framework that fixes it
• How to speak to cold, warm, and decision-ready leads with totally different messages
• The role your team culture plays in your marketing engine (yes, really)
• How to build a multi-stage campaign mix that stops wasting money on the wrong leads
• The exact metrics every hormone clinic should be tracking monthly
• Why building alone is holding you back — and what to do instead

Want to go deeper on all five secrets? The full course lives inside The Accelerator at accelerator.acceleratedmedicalpractices.com

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

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Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

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What happens when a hostage negotiator, Army veteran, and first responder becomes a hormone clinic owner? You get one of the most grounded, intentional, and genuinely effective practitioners in functional medicine — and that's exactly who Megan Miller is.

Megan is a family nurse practitioner, integrative health and hormone optimization expert, and the founder of FitLogic Functional Medicine in Buda, Texas. But her path to practice ownership is anything but conventional. Before building her clinic, Megan served in the military, worked as a first responder, and trained as a hostage negotiator — and every one of those experiences quietly shaped how she listens to patients, runs her clinic, and thinks about healing.

In this conversation, Jody and Megan dig into why optimizing hormones alone isn't always enough — and what Megan does when the labs look right but the patient still feels off. Spoiler: it almost always comes back to the nervous system.

Megan also shares how she brought ear acupuncture into her practice (including the vivid, unforgettable experience she had during training that convinced her it was real), how she built Moms Mastering Midlife — a community for women in perimenopause — without waiting until everything was perfect, and why she believes providers who take care of themselves ultimately take better care of their patients.

This is a conversation about building a practice that reflects your values, not your fears — and what it actually looks like to do that.

Topics covered in this episode:

• Why nervous system regulation is the missing piece for patients who "don't respond" to hormones
• What hostage negotiation taught Megan about listening, trust, and patient communication
• How she incorporates ear acupuncture into standard clinical visits — without overhauling her model
• The moment her husband gave her permission to just go do the thing — and what happened next
• Building Moms Mastering Midlife: starting free, gathering data, and growing with intention
• The mindfulness reset technique she teaches providers for between patients (you can do this in 60 seconds)
• Balancing a full clinic, a group community, online courses, and a book in progress — without burning out
• Why she's done building a business that reflects her fears — and what she built instead

Connect with Megan:

Instagram: @fitlogicfunctionalmedicine/

FitLogic Functional Medicine: https://fitlogicfunctionalmedicine.com/

Moms Mastering Midlife Group: Email Megan for more info - [email protected]

The Pizza Trap Book - https://www.amazon.com/Pizza-Trap-Gabrielle-H-Welch/dp/0985906901/ref=sr_1_1?crid=1FLJWDPJCSPPP&dib=eyJ2IjoiMSJ9.YS5SgQC8g4prkbZhdceAjSIXJOCBPlkDRTXVIeXR98NcsO6Ll33XqFcO_S0ZmDSxUYUEfyvH0I6tCh5h8KhV9myiHMeUBhcxcmyKTTx63sJ4AhHPnRrQWIBzhw-VRbtcaSNPW0BEOMry6SrNlmsHLmfMgkDRsEB7YDkbCqgis3g.tLBwtuTojJ65x8FC-5sxPmVSuFqnD52fOAgj3Cd98f4&dib_tag=se&keywords=the+pizza+trap+book&qid=1778624946&sprefix=the+pizza+trap+book%2Caps%2C148&sr=8-1

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

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Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

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What if you planned your entire year of marketing in one afternoon — and then let other people do most of the promoting for you?

That's exactly what happened when Jody launched "Wellness Matters" at her Orlando clinic: a year-long monthly speaker series that grew exponentially because every guest speaker brought their own audience. In this Thursday 5er, she shares that story — plus a holiday party that accidentally boosted supplement sales for the rest of the year — and walks through the five-part framework behind clinic events that actually convert.

This isn't theory. It's real-world, from-the-trenches experience that Jody now teaches inside the Accelerator's Clinic Events That Convert course.

Topics covered:

• Why one focused planning sprint can fuel a full year of events

• How vendor and community partners can amplify your reach without extra ad spend

• The "passport" party format that got every attendee engaging with every table

• The unexpected ROI that shows up weeks after the event ends

• The five-part framework: format, topic, communication flow, experience, and follow-up

• Why follow-up is the real conversion engine — and exactly how to build it

Whether you're thinking about your first event or ready to build an annual strategy, this episode gives you the vision AND the framework to make it happen.

🔗 The Accelerator: accelerator.acceleratedmedicalpractices.com

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

Get The AMP Report

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Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

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What's the difference between a clinic patients tolerate and one they actually talk about? It comes down to experience — and whether you're creating it intentionally or just hoping it happens on its own.

In this episode of Beyond Hormones, the Business of Wellness, host Jody continues the POWER Framework series with a deep dive into the E: Experience. This isn't a conversation about being nice to patients — it's a strategic breakdown of how to engineer a patient experience that builds retention, generates five-star reviews, and sets your clinic apart in a crowded market.

Jody breaks the experience pillar into two distinct phases: building the internal staff standards that create consistency and confidence across your team, and layering in those "wow moments" — the unexpected gestures that turn a satisfied patient into a loyal advocate.

Whether you're a solo practitioner or managing a growing team, this episode gives you a clear, actionable framework you can start building from this week.

Topics covered:

• Why great people aren't enough — and why documented standards are the missing link
• The franchise mindset: what McDonald's can teach your hormone clinic
• How to handle upset patients in a way that protects your staff AND your culture
• Phase one: what to include in your patient experience SOP
• Phase two: the "wow moment" strategy — low-cost, high-impact ideas your competitors aren't doing
• Why patient photos, personal notes in the EMR, and check-in calls are more powerful than you think
• Patient appreciation: how to celebrate your community without making it a sales pitch
• Your action plan: how to implement this in two steps, starting this month

I hope you enjoy this one!  If you want help figuring out your Experience Encounters - hit me up!  Email me at [email protected]

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

Get The AMP Report

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Facebook

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Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

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The person calling your clinic isn't just curious about hormone therapy. They're tired. They've Googled everything. They've been told by their doctor or their family that maybe this isn't necessary. And now they're on the phone with you — and how that conversation goes will determine whether they become a patient or just another unanswered voicemail.

This is Part 2 of Jody's Thursday 5er Sales Series — and this episode is built for Patient Liaisons. Whether you're brand new to the role or you've been doing it for years and want to level up, this is the training resource your clinic didn't know it needed.

Jody walks through the full patient sales journey — from the emotional state of a new lead, to the first phone call, to supporting the consultation, to handling hesitation, to keeping a pipeline organized and working. It's warm, it's practical, and it's packed with real language you can actually use.

Topics covered:

• What this role really is — and what it isn't (hint: it's not front desk work)
• Understanding the emotional journey your patient is on before they ever pick up the phone
• First contact best practices: phone calls, texts, emails, and follow-up rhythm
• How to support the consultation before, during, and after
• Objection handling — real rebuttals for price, timing, trust, and competitor concerns
• How to work your pipeline so no lead falls through the cracks
• Mindset, KPIs, and how to grow in this role long-term

This is Part 2 of 2. Go back and listen to Part 1 — From Consult to Conversion — which is designed for clinic owners building the structure around this role.

Both episodes pull from Jody's Sales Course inside The Accelerator at https://accelerator.acceleratedmedicalpractices.com/

Connect with Jody:

Website: https://acceleratedmedicalpractices.com/

Instagram: https://www.instagram.com/acceleratedmedicalpractices

The Accelerator: https://accelerator.acceleratedmedicalpractices.com/

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

Get The AMP Report

Instagram

Facebook

LinkedIn

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Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

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What happens when the person who built the systems behind your clinic is also the person you go home to every night?

In this episode, Jody sits down with someone she's never officially had on the show — her husband, business partner, and co-founder of Accelerated Medical Practices, Jamie Layne. Jamie is a serial entrepreneur with a background in software, technology consulting, and digital marketing. He's the analytical mind that helps AMP's clinic owners build scalable, sustainable businesses — and he brings a perspective on the hormone and longevity space that most clinicians have never heard before.

Jamie and Jody get refreshingly candid about their shared entrepreneurial history — including a startup that failed, the lessons they carried forward, and what it really looks like to build a business alongside your spouse. They also dig into the business challenges that hormone clinic owners consistently underestimate, and why so many cash-pay practices struggle to convert interested prospects into loyal patients.

Topics covered in this episode:

• What the failure of their first startup (Expect Referrals) taught them about business models, funding, and staying in your lane

• The biggest mistake clinic owners make when it comes to digital marketing and patient conversion

• Why your UVP (unique value proposition) can't start with "I listen to my patients" — and what to do instead

• The follow-up gap: how clinics are losing revenue by not nurturing leads over time

• What predictable profit actually looks like in a cash-pay practice

• How AI is already changing how patients research and choose their providers

• The right way to use AI in your clinic — and the one thing Jamie says clinicians should never outsource to it

• Practical advice for anyone thinking about going into business with their spouse

Connect with Jamie and the AMP team:

https://acceleratedmedicalpractices.com/

https://www.instagram.com/acceleratedmedicalpractices

[email protected]

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

Get The AMP Report

Instagram

Facebook

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Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

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What happens when a new patient finishes their consultation, walks to the front desk for pricing — and the front desk is juggling three other things, the lobby has zero privacy, and nobody has been trained to have this conversation? That patient walks out the door. And you may never see them again.

This is Part 1 of a two-part Thursday 5er Sales Series — and it's one of the most important business topics Jody has ever covered on this show. If you're a hormone clinic owner or provider, this episode is your blueprint for building a sales process that actually works.

Jody draws on her experience running clinics and working with hormone practices across the U.S. and beyond to break down why no one owning the sales function is one of the biggest revenue leaks in cash-pay practices — and exactly how to fix it.

Topics covered:

• Why hormone therapy requires dedicated sales support — and what happens when no one owns it

• The "Patient Liaison" role: what it is, what it isn't, and why it protects the patient-provider relationship

• The ideal traits to look for (and the common hiring mistakes to avoid)

• Where to find great candidates and what to look for in their resumes

• How to onboard your new hire so they hit the ground running

• Compensation structures, KPIs, and how to build a coaching culture that retains great people

• How to keep your sales system strong as the clinic grows

This is Part 1 of 2. Next Thursday, Jody drops Part 2 — From Lead to Loyalty — designed specifically for the Patient Liaison themselves. Once you hire your person, that episode is their training resource.

Both episodes are pulled from Jody's Sales Course inside The Accelerator at https://accelerator.acceleratedmedicalpractices.com/

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

Get The AMP Report

Instagram

Facebook

LinkedIn

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Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

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You can have the best systems, the sharpest positioning, and a beautiful clinic — and still struggle, if the people inside it aren't the right fit.

That's what this episode is about.

This week on Beyond Hormones: The Business of Wellness, we're diving into the third pillar of the POWER framework: Workforce. And if you ask me which pillar matters most, this is it every single time.

I learned early in my career that the most important asset in any business isn't the product, the marketing, or even the service. It's the people. When you have the right team around you, there's no obstacle you can't overcome. When you don't, even a thriving practice can start to feel like a grind.

In this episode, I'm sharing the three workforce strategies I've used in every business I've helped grow — including the hormone clinic in Orlando that hit $4.2 million in revenue. These aren't theories. They're practices I've done, in the real world, with real teams.

Topics covered:

• Why hiring on values — not just skills — changes everything about your culture

• How to use core values in interviews, performance reviews, and even difficult conversations about letting someone go

• What it actually means to treat your staff the way you want to be treated (and why the best people will leave if you don't)

• The quarterly meeting strategy that sounds expensive but pays for itself in retention and team performance

• A simple first step you can take this week to start building a more intentional culture

If you've ever had a team member who just got it — who worked like you, cared like you, showed up like you — you already know what's possible. This episode is about building a whole team like that.

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

Get The AMP Report

Instagram

Facebook

LinkedIn

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Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

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Be honest — when's the last time you walked out of a meeting feeling totally clear, energized, and ready to execute? If you're struggling to remember, this one's for you.

In this Thursday 5er, I'm breaking down why so many clinic meetings fall flat — and it's not because your team doesn't care or you're too busy. It's because most of us in healthcare were never taught how to actually run a meeting. We see fewer of them than other industries, which means less practice, and more meetings that leave everyone confused, frustrated, or just quietly checking out.

The truth is, bad meetings aren't just annoying. They have a real ripple effect in your clinic — confusion leads to mistakes, frustration turns into resentment, and disengaged team members eventually become former team members.

But here's the good news: this is fixable. And in just five minutes, I'll walk you through the five patterns that make meetings go sideways so you can start spotting them — and stopping them — in your own practice.

In this episode:

• Why calling a meeting just to share information is usually a mistake

• The real cost of inviting people who don't need to be there

• What happens when there's no structure, no agenda, and no follow-through

• How bad meetings quietly erode your team culture over time

• The simple shift that turns meetings from time-wasters into momentum-builders

Want to go deeper? The full meeting framework — including how to structure different types of clinic meetings and how often to hold them — is waiting for you inside The Accelerator at accelerator.acceleratedmedicalpractices.com.

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

Get The AMP Report

Instagram

Facebook

LinkedIn

YouTube

Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...