Beyond Hormones, The Business of Wellness

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What happens when a wellness practitioner builds a thriving practice — and nearly destroys their health in the process? That was Joanna Sapir’s reality. Six months after opening her strength and conditioning gym with no business background, she ended up in the emergency room. Stress. Pure, undeniable stress. And that moment became the turning point that led her to completely reinvent how she ran her business — and eventually, how she helps hundreds of wellness practitioners do the same.

Joanna is a wellness business coach, founder of the Profitable Practitioner Academy, and Masters National Champion in Olympic weightlifting. She works with practitioners across all health and wellness fields — from acupuncturists to functional medicine providers — helping them build profitable, sustainable practices through what she calls a business remodel.

In this conversation, Jody and Joanna get into the specifics: the exact exercise Joanna uses to help practitioners identify their “bullseye clients,” why beige marketing is costing you new patients, and why building programs instead of selling sessions is the difference between a practice that runs you and a practice you actually own.

Topics covered:
• Why so many practitioners build great clinical skills but skip the business fundamentals — and what happens when that catches up with them
• The “programatize your services” model: what it is, how it works, and why it applies to nearly every wellness practice type
• The yes/no client exercise that reveals your bullseye audience in under 20 minutes
• Why turning away the wrong clients is actually a revenue strategy — not a sacrifice
• The “beige marketing” problem and how speaking to a specific person creates a magnetic pull
• How to handle the “what if they don’t get results in time?” fear that stops practitioners from committing to structured programs
• Lead generation, podcast guesting, and educational partnerships — what’s actually working in 2025 for wellness business growth
 
Free gift from Joanna:
Three powerful business systems to transform your practice — lead generation, the “red velvet rope” sales filter, and her “speak your language” client language tool.

Get it at: joannasapir.com/beyondhormones

Connect with Joanna:
Website:  joannasapir.com
Instagram: https://www.instagram.com/joannasapir/
LinkedIn: https://www.linkedin.com/in/joanna-sapir/

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

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Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

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You know how to spot confirmational bias in your patients. But what if the same thing — the same mental loop that keeps your patients stuck — is quietly running the show inside your own practice?

That's exactly what Jody is digging into in this episode. It started with a moment in a Worldlink Medical training room, listening to Dr. Neal Rouzier talk hormones and labs, and hearing the term "confirmational bias" for the first time. In the context of patient care, it made perfect sense — but what Jody didn't expect was how clearly she'd start seeing it in clinic owners. Not just occasionally. Everywhere.

In this solo teaching episode, Jody walks through the three most common ways confirmational bias shows up in hormone and functional medicine practice owners, why these specific beliefs are so hard to shake, and what it actually looks like to move past them.

This isn't a "believe in yourself" pep talk. It's a real, honest, sometimes uncomfortable look at the stories we tell ourselves — and the very practical steps that follow once we decide to stop telling them.

Topics covered:

• Why "I'm not a business person" is a confirmational bias — and what the marathon story has to do with it

• The biggest mistake clinic owners make when they hire vendors or staff (and why the bookkeeper story will hit close to home)

• The real cost of discounting your services on the spot — including the math on a single free male pellet

• Why fairness to your patients matters more than you think when it comes to pricing

• The one shift that separates clinic owners who grow from those who stay stuck

This episode is for the provider who is great at taking care of patients but feels like the business side might be getting away from them. You're closer than you think — and Jody's going to show you exactly why.

Learn more at: acceleratedmedicalpractices.com

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

Get The AMP Report

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Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

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What if your providers' discomfort about price is quietly killing your conversions — and nobody's talking about it?

In this Thursday 5er, Jody breaks down one of the most costly — and most overlooked — mistakes in hormone clinic consult rooms: providers letting their own price judgment leak into the clinical conversation. And the fix is simpler than you think.

Jody shares a real story from a clinic she was coaching where technically excellent providers were consistently losing momentum at the end of consults — not because of the treatment, not because of the price, but because patients could feel their hesitation.

She also introduces a principle that changes how you structure your entire consult process: as a provider, you have exactly one job. Recommend what the patient needs to reach their goals. Full stop. The moment pricing enters a provider's thinking, it stops being a clinical conversation — and patients feel that shift instantly.

This episode covers why separating the care conversation from the cost conversation isn't just a workflow preference — it's a patient trust strategy. Plus, the one documentation habit that turns every unconverted recommendation into a future revenue opportunity.

Topics covered:
• Why provider price judgment sabotages patient confidence (even when nothing is said out loud)
• The one job every provider should be laser-focused on in the consult room
• Why separating care from cost protects both the patient relationship and conversion rates
• How a patient liaison or coordinator changes the entire consult dynamic
• The documentation habit that keeps unconverted patients in your pipeline

Want to go deeper on structuring the full patient conversion process in your clinic? Visit The Accelerator at accelerator.acceleratedmedicalpractices.com.

🎙 Connect with Jody:
Email: [email protected]
Website: www.acceleratedmedicalpractices.com
The Accelerator Training Platform: accelerator.acceleratedmedicalpractices.com

📲 Follow Beyond Hormones:
Instagram:   / acceleratedmedicalpractices  
Facebook:   / acceleratedmedicalpractices  
LinkedIn:   / accelerated-medical-practices  
YouTube:    / @acceleratedmedicalpractices

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

Get The AMP Report

Instagram

Facebook

LinkedIn

YouTube

Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

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What does it look like when a physician builds a practice that's been running at the leading edge of wellness since 2010 — and never looked back?

Dr. Ivan Rusilko started his Miami-based longevity practice before most people even knew what wellness was. Since then, he's watched the industry transform from a niche curiosity into the number one industry in the country — and he's been quietly shaping a lot of it from behind the scenes. His diagnostic protocols are now being used by providers across the country. His new AI, Celera, just saw a 30% increase in patient acceptance at soft launch. And his all-referral, no-membership, hyper-customized practice model is something a lot of clinic owners are starting to pay close attention to.

In this episode, Jody and Dr. Ivan get into the real business of building a thriving, cash-pay longevity practice — including some takes that may challenge how you've been thinking about your own growth.

Topics covered in this episode:

• Why the most profitable service in his practice is diagnostic lab testing — and how he built a $3,500 all-inclusive panel that also serves as the perfect patient filter
• The "cellular first" framework: why treating mitochondrial dysfunction and senescent cell burden before anything else isn't just better medicine — it's better business
• What "you can't prescribe scared" actually means, especially around peptides
• His philosophy on staffing: why credentials matter less than character, and why treating your team for free is non-negotiable
• The membership model debate — when it works, and why it didn't work for him
• Why he never markets and has built his entire practice on word of mouth

Connect with Dr. Ivan:

🎙️ Podcast: Lifestyle Medicine - https://podcasts.apple.com/us/podcast/the-lifestyle-medicine-podcast/id1836422029

📍 Instagram: https://www.instagram.com/lifestylemedicine/

If you are here before June 25, 2026 - join Jody and Access Live for a free training - Why Leads Don’t Convert and What Successful Hormone Clinics Do Instead. Register for your spot: https://lp.accessmedlab.com/access-live-webinar-registration?utm_campaign=Access%20Live&utm_medium=email&_hsenc=p2ANqtz-8jGDj_BpC27lT0zDzVwnj6qU0Lq38WQqk4CsM4e13d5uh1UTEYIAAiuigrDBl7id_fgiBDk4J1tX5NL7goum60VtUX40p1a9L08RKLwDgImCG0R6s&_hsmi=422053714&utm_content=421283124&utm_source=hs_email

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

Get The AMP Report

Instagram

Facebook

LinkedIn

YouTube

Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

Send us Fan Mail

What does it look like when a physician builds a practice that's been running at the leading edge of wellness since 2010 — and never looked back

Dr. Ivan Rusilko started his Miami-based longevity practice before most people even knew what wellness was. Since then, he's watched the industry transform from a niche curiosity into the number one industry in the country — and he's been quietly shaping a lot of it from behind the scenes. His diagnostic protocols are now being used by providers across the country. His new AI, Celera, just saw a 30% increase in patient acceptance at soft launch. And his all-referral, no-membership, hyper-customized practice model is something a lot of clinic owners are starting to pay close attention to.

In this episode, Jody and Dr. Ivan get into the real business of building a thriving, cash-pay longevity practice — including some takes that may challenge how you've been thinking about your own growth.

Topics covered in this episode:

• Why the most profitable service in his practice is diagnostic lab testing — and how he built a $3,500 all-inclusive panel that also serves as the perfect patient filter
• The "cellular first" framework: why treating mitochondrial dysfunction and senescent cell burden before anything else isn't just better medicine — it's better business
• What "you can't prescribe scared" actually means, especially around peptides
• His philosophy on staffing: why credentials matter less than character, and why treating your team for free is non-negotiable
• The membership model debate — when it works, and why it didn't work for him
• Why he never markets and has built his entire practice on word of mouth

Connect with Dr. Ivan:

🎙️ Podcast: Lifestyle Medicine - https://podcasts.apple.com/us/podcast/the-lifestyle-medicine-podcast/id1836422029

📍 Instagram: https://www.instagram.com/lifestylemedicine/

If you are here before June 25, 2026 - join Jody and Access Live for a free training - Why Leads Don’t Convert and What Successful Hormone Clinics Do Instead. Register for your spot: https://lp.accessmedlab.com/access-live-webinar-registration?utm_campaign=Access%20Live&utm_medium=email&_hsenc=p2ANqtz-8jGDj_BpC27lT0zDzVwnj6qU0Lq38WQqk4CsM4e13d5uh1UTEYIAAiuigrDBl7id_fgiBDk4J1tX5NL7goum60VtUX40p1a9L08RKLwDgImCG0R6s&_hsmi=422053714&utm_content=421283124&utm_source=hs_email

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

Get The AMP Report

Instagram

Facebook

LinkedIn

YouTube

Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

Send us Fan Mail

If you've ever hired someone who looked great on paper and completely flopped in your clinic — this episode is for you.

Most clinic owners never got a manual for building a team. So they post a generic job ad, interview a handful of people, go with their gut, and hope for the best. And when it doesn't work out, they blame the hire — when really, the breakdown started long before anyone walked through the door.

In this Thursday 5er, I'm walking you through the four-part hiring framework we use and teach inside The Accelerator — from writing a job description that actually filters for the right fit, to managing your hiring pipeline like a sales funnel, to the one interview step most clinic owners skip (but really shouldn't), and what great onboarding actually looks like in the first 90 days.

This is the stuff they don't teach in clinical training. But it is absolutely the stuff that determines whether your team becomes your biggest asset — or your biggest headache.

Topics covered:
• Why most hiring problems start with the job description
• What a great job ad actually does (and what yours might be missing)
• Treating applicants like hot leads — and why speed matters
• Where to source candidates: referrals, job boards, and social
• The screening call, in-person interview, and shadow day framework
• How to use behavioral questions and scorecards to remove the guesswork
• What onboarding really should look like in the first 30, 60, and 90 days
• How to run a 90-day review that sets your new hire up to stay

All of the templates mentioned — job description builder, interview scorecard, 30/60/90 framework, and 90-day review worksheet — are inside The Accelerator.

👉 Join at accelerator.acceleratedmedicalpractices.com

---
🎙 Connect with Jody:
Email: [email protected]
Website: www.acceleratedmedicalpractices.com
The Accelerator Training Platform: accelerator.acceleratedmedicalpractices.com

📲 Follow Beyond Hormones:
Instagram: https://www.instagram.com/acceleratedmedicalpractices/
Facebook: https://www.facebook.com/acceleratedmedicalpractices
LinkedIn: https://www.linkedin.com/company/accelerated-medical-practices/
YouTube: https://www.youtube.com/@AcceleratedMedicalPractices

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

Get The AMP Report

Instagram

Facebook

LinkedIn

YouTube

Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

Send us Fan Mail

What happens when a nurse practitioner with decades of clinical experience goes to her own provider — and gets dismissed?

For Marla Osner, it lit a fire. After navigating her own perimenopause journey without answers and eventually getting the diagnosis she suspected all along, she looked around and realized: if this can happen to me, it's happening to thousands of women who don't have my background. That realization became Eclipse Total Health — a whole-body hormone and regenerative medicine clinic in Pennsylvania that Marla opened just over a year ago.

In this conversation, Marla and Jody dig into what it really looks like to make the leap from provider to practice owner. Marla shares the hard truths about the first year of business — underpricing her services, not paying herself, learning (the expensive way) that loving your mission doesn't automatically make you good at business. She also talks about her vision for a truly integrated women's health model that goes far beyond prescribing hormones, and the patient transformation story that still gives her chills.

This is a conversation about resilience, entrepreneurship, and building something that actually matches what your patients deserve.

Topics covered:

• Why Marla's own perimenopause journey became the catalyst for Eclipse Total Health

• Building a whole-body care model: pelvic floor PT, somatic coaches, nutritionists & more

• The hardest business lessons from year one — pricing, paying yourself, and letting go of DIY

• Balancing clinical work, education, and growth when you're still part-time in your practice

• What to do if you want to start but feel paralyzed by fear of making mistakes

• "Resilience is a decision" — Marla's philosophy on entrepreneurship and getting back up

• The health insurance analogy that every cash-pay clinic owner needs to hear

• Marla's 3-year vision for a location-independent practice (and who she's chasing in the stands)

Connect with Marla:

Website: https://eclipsetotalhealth.com/

Instagram: https://www.instagram.com/eclipsetotalhealth/

LinkedIn: https://www.facebook.com/eclipsetotalhealthML

Find Jody and the AMP team at acceleratedmedicalpractices.com

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

Get The AMP Report

Instagram

Facebook

LinkedIn

YouTube

Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

Send us Fan Mail

Most clinics pour everything into the first visit — and then go silent. The problem? Patients judge your clinic as much by what happens between appointments as what happens inside the room. And that silence? It's costing you patients every single month.

In this Thursday 5er, Jody breaks down the three-bucket follow-up framework that the fastest-growing hormone and functional medicine clinics are using to keep patients loyal, reduce no-shows, and turn satisfied patients into referral machines — all without adding a ton of extra work to your plate.

This isn't about adding random touch points. It's about building a rhythm that makes patients feel genuinely cared for, even when they're not standing in front of you.

Topics covered:

• Why year one is make-or-break for patient retention — and what your follow-up schedule should actually look like

• The one-week post-intake check-in call that prevents patients from second-guessing their treatment

• Why "call us if you have issues" is hurting your patient relationships (and what to say instead)

• Appointment reminders, portal communication, and lab updates — the operational follow-ups that build trust in your systems

• How a first-year email automation sequence keeps patients educated, engaged, and confident in your care

• The real math on retention vs. acquisition costs — and why keeping patients is your highest-ROI move

If your clinic's follow-up strategy is "we send appointment reminders," this episode is going to open your eyes.

Want the full framework, templates, and automation tools? Head to the Accelerator at accelerator.acceleratedmedicalpractices.com.

Find Beyond Hormones on Apple Podcasts, Spotify, iHeart, and YouTube.

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

Get The AMP Report

Instagram

Facebook

LinkedIn

YouTube

Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

Send us Fan Mail

You're spending money on marketing — or at least investing your time in it. So why are leads still falling through the cracks? In this final episode of the POWER Framework series, Jody reveals the one hire that has the highest ROI of anything she's seen in hormone and functional medicine clinics: a dedicated patient liaison.

This isn't a nice-to-have. This is the revenue role your practice is missing — and in this episode, Jody breaks down everything you need to know to build it right, from scratch.

Jody shares a real example from a Virginia clinic that was already doing over a million dollars a year — and what happened when the owner added this role the wrong way. She covers what this hire actually costs ($40–70K+ base), why commission matters, and how to do the math on ROI so the case essentially makes itself.

She also gets into the personality traits and professional backgrounds that predict success in this role (hint: pharma reps, timeshare salespeople, and entrepreneurs top the list) — and why putting your sweet front desk person in this role is one of the most common and costly mistakes clinic owners make.

Plus: what goals to give this person, how to do monthly reviews without making them feel like a performance trap, and why YOU have to be part of the process if you want this role to actually produce.

Topics covered:

• What a patient liaison does day to day (and why it's technically a sales role)

• The full patient journey from lead to enrolled patient — and where clinics lose people

• Why a dedicated role outperforms a split role every single time

• Real compensation structure: base salary + commission explained

• The personality profile and professional backgrounds to hire for

• How to handle objections — and why the best patient liaisons are life-changers

• Goal-setting, monthly reviews, and how to lead this person for long-term success

• The Virginia clinic cautionary tale — and what the owner said after it went wrong

This is the R in POWER — and it's the one that funds everything else.

🎙 Connect with Jody:

Email: [email protected]

Website: www.acceleratedmedicalpractices.com

The Accelerator Training Platform: accelerator.acceleratedmedicalpractices.com

📲 Follow Beyond Hormones:

Instagram: https://www.instagram.com/acceleratedmedicalpractices/

Facebook: https://www.facebook.com/acceleratedmedicalpractices

LinkedIn: https://www.linkedin.com/company/accelerated-medical-practices/

YouTube: https://www.youtube.com/@AcceleratedMedicalPractices

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

Get The AMP Report

Instagram

Facebook

LinkedIn

YouTube

Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

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What if you only needed four ideas to market your clinic for an entire month?

Most clinic owners think marketing means constant creation — new posts, new emails, new ideas, every single day. No wonder it never gets done. In this Thursday 5er, Jody breaks down a simple, sustainable content system that starts with what you already know and turns it into weeks of consistent, authentic marketing — without adding hours to your plate.

Pulled straight from the From One Lesson to Many course inside The Accelerator, this episode gives you the core framework to teach once and show up everywhere.

In this episode, you'll learn:

• Why four topics is all you need to fill an entire month of content
• The three-question patient filter that ends the "I don't know what to talk about" spiral
• How to use the E-A-S-Y check to pick your monthly content pillars
• The simple three-part video structure that takes less than three minutes to record
• How to repurpose one short video into a blog, email, social captions, and graphics — without starting from scratch
• Why consistency compounds — and how a repeatable system changes everything for your patient flow

Your patients are searching for answers right now. This is how you show up for them, week after week, without burning out.

Action step from this episode: Write down ten things your patients struggle with most. That list is your content calendar.

Want to build this system out completely? The full From One Lesson to Many course is inside The Accelerator — with worksheets, ChatGPT prompt banks, and calendar templates ready to go.

👉 accelerator.acceleratedmedicalpractices.com

Connect with Jody:

https://www.instagram.com/jodyblayne

https://www.facebook.com/acceleratedmedicalpractices

https://acceleratedmedicalpractices.com/

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

Get The AMP Report

Instagram

Facebook

LinkedIn

YouTube

Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...