Beyond Hormones, The Business of Wellness

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Fifteen years ago, Dr. Aimee Duffy had no system, no team, and an office manager (her then-husband) who was quietly mixing personal and business finances in a way that would come back to bite her. Today, she's the founder and medical director of Carolina Integrative Medicine in Clemson, South Carolina, a thriving cash-based, functional and integrative medicine practice built around treating the whole person instead of chasing a diagnosis. Beyond her own clinic, Aimee now trains providers across the country on how to build a practice that heals deeply, scales sustainably, and actually pays what it's worth.

In this episode, Jody and Aimee dig into exactly how Aimee's team sorts patients into the right level of care using a good-better-best framework instead of a simple yes or no, why her discovery call (run by a trained team member, never the provider) converts prospects into paying patients at a rate most practices would envy, and the nurturing sequence that keeps leads warm for months, sometimes years, before they finally book. Aimee is candid about the messy years of trying to straddle insurance and cash pay, the financial mistake that forced her to finally get serious about her numbers, and why she believes every provider who owns a clinic becomes a business person whether they planned on it or not.

If the clinical side of your practice is rock solid but the business side keeps tripping you up, this conversation is the blueprint you didn't know you needed.

Topics covered:

• Why Aimee builds every patient a "good, better, best" plan instead of a single yes-or-no offer
• The discovery call system that books at roughly 20%, and why it should never be run by the provider
• How a webinar-driven nurture sequence brings in 38% of new patients, some after two years of follow-up
• The financial mistake that forced Aimee to overhaul her bookkeeping and finally learn her numbers
• Why she walked away from insurance for good in 2020, and how to talk about going cash-based without apologizing
• Building a team you trust enough to hand off hard conversations, and the difference between a skills gap and a culture fit problem
• The one number every practice owner should know, even if they hate spreadsheets

Connect with Dr. Aimee Duffy:

Practice website: https://carolinaintegrativemedicine.com/about/our-team/dr-aimee-duffy/ 

Personal website: amyduffymd.com 

LinkedIn: https://www.linkedin.com/in/dr-aimee-duffy-59111661/ 

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

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If your cost per lead is twenty dollars and you're not tracking them, you handed somebody twenty thousand dollars last year and watched them hide it.

Jody spent fifteen years in marketing before she walked away from it for good. Then, in 2020, over dinner in Salt Lake City, an executive director at WorldLink Medical told her the one thing this industry was really missing was a marketing agency built specifically for hormone clinics.

She said no.

In the finale of the six-part Marketing & Sales Gaps series, Jody tells the story of what changed her mind — and what she and her team built instead. She gets honest about why she left the agency world, the two patterns she found underneath almost every wasted marketing dollar in this space, and why somebody finding your clinic no longer means somebody is walking through your door.

Then she opens up the three pillars behind the Practice Automation System: the software, the follow-up, and the community — including the one question about your own leads that most clinic owners can't answer.

If you've ever written a check to a marketing agency and quietly wondered where it went, this one's for you.

TOPICS COVERED
• Why Jody left agency life after fifteen years — and the expectation gap that drove her out
• The dinner conversation she said no to, twice
• Two patterns behind almost every failed clinic marketing investment
• Why "they found you" stopped meaning "they're coming in"
• The EMR test: what a CRM actually does for a practice
• Cost per lead, ROAS, and the twenty-dollar bills going out your back door
• What happens to your pipeline the day your patient liaison quits
• Why follow-up beats attraction — explained in lab requisitions
• The two kinds of community every clinic owner is missing

CONNECT
Practice Automation System: https://acceleratedmedicalpractices.com/our-services/practice-automation-system/ 
Book a strategy session: https://acceleratedmedicalpractices.com/book-a-consultation-call/ 
The Accelerator: https://accelerator.acceleratedmedicalpractices.com/ 
Email Jody directly: [email protected]
Follow along: https://www.instagram.com/acceleratedmedicalpractices OR https://www.facebook.com/acceleratedmedicalpractices 

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

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A hormone clinic owner will spend $75,000 on a piece of equipment without blinking. Ask that same owner to spend $2,000 a month getting found, and suddenly there's a budget conversation.

Yuri Elkaim has spent 20 years watching that exact pattern play out — and this episode is him taking it apart, piece by piece, with the numbers to back it up.

Yuri is a former professional soccer player, a New York Times bestselling author, and the founder and CEO of Healthpreneur. He built and sold an online health business that reached more than 500,000 people and put him on Dr. Oz and The Doctors. He now works exclusively with health practitioners on the side of the business nobody taught them: acquisition, offer design, pricing, and leverage.

Jody brought him a list of challenging questions.  He answered all of them, and then some.

Why isn't word of mouth a real marketing strategy?
Because, in Yuri's framing, a practice that runs entirely on referrals hasn't built anything repeatable. He calls it a good service that people happen to talk about — not a business. There's no system you can turn up, no lever you can pull when a slow month arrives. His harder point: refusing to market isn't humility. If you're good and nobody knows you exist, patients choose someone worse, and you're the reason.

How much should a cash-pay clinic spend on marketing?

Yuri argues the question itself is backwards. A budget is what you need when marketing doesn't work. When it does work, the spend funds itself. Jody gives him a real scenario — a hormone practice six months open, self-funded, $1,000 to $1,500 a month — and he walks the actual math live: patient value around $3,000 a year, three to five year retention, roughly $15,000 lifetime value. From there he backs into what has to be true for the model to hold, including collecting enough cash in the first 30 days to keep buying patients.

Should health practitioners be on Instagram or YouTube?

Yuri is blunt: Instagram is a billboard. It's good at getting attention and that's roughly where it stops. He tells the story of a psychiatrist with posts in the millions of views that generated almost nothing, and explains the distinction he now builds his whole business around — Meta is excellent at letting people know you exist, YouTube is what helps them decide why they should choose you. He also concedes the one thing Instagram does better than any other platform, which is how this interview happened in the first place.

What's actually stopping most practitioners from growing?

Not knowledge. Yuri names the wounded healer pattern — the practitioner who got into this because of their own health story, who then can't say no, cuts prices so more people can afford it, and burns out working one-on-one with no leverage. Plus the line that stopped Jody cold: the people who need your help the most very often want it the least.

Topics covered
✔️ Losing all his hair at 17, and why he calls it the best thing that ever happened to him
✔️ Why he says yes to almost nothing — and what made this a yes
✔️ The wounded healer trap and why caring more can cap your practice
✔️ The $75,000 equipment purchase versus the marketing budget
✔️ "Marketing is simply teaching at scale" — reframing marketing for clinicians who hate it
✔️ His 6-minute, eyes-closed writing method for using AI without sounding like AI
✔️ Instagram versus YouTube for health practitioners, and the vanity metric trap
✔️ Lead magnets and the commitment-conversion spectrum
✔️ Real numbers for a six-month-old hormone practice with $1,500 a month to spend
✔️ Why cost per lead is the wrong number to optimize
✔️ Front-loading cash and why it decides how fast you can scale
✔️ The surgeon doing $15M who has no business at all
✔️ Why he spent 50x more on self-education than on his degree
✔️ Being stubborn on the vision and flexible on the path

Connect with Yuri

The Healthpreneur Show: https://podcasts.apple.com/us/podcast/the-healthpreneur-show-with-yuri-elkaim/id1294908736 
YouTube:https://www.youtube.com/@Healthpreneur 
Instagram: https://www.instagram.com/healthpreneur/ 
Website: https://healthpreneurgroup.com/ 
The episode Jody mentions on the four ways to get patients: https://podcasts.apple.com/us/podcast/the-top-4-ways-to-get-more-patients-in-2027/id1294908736?i=1000781253593 

Connect with Jody

Practice Automation System: https://acceleratedmedicalpractices.com/our-services/practice-automation-system/ 
Book a strategy session: https://acceleratedmedicalpractices.com/book-a-consultation-call/ 
The Accelerator: https://accelerator.acceleratedmedicalpractices.com/ 
Email Jody: [email protected] 
Instagram: https://www.instagram.com/acceleratedmedicalpractices 
Facebook: https://www.facebook.com/acceleratedmedicalpractices 

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

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Let me put real math to this, because I think most people run this calculation backwards.

Setting up a CRM properly — writing the campaigns, building the logic, mapping the segments — let's call it 60 hours. One time. That's it. Sixty hours and it's built.

Now the manual version. Let's be generous and say you only spend two hours a week keeping track of who needs a follow-up, who's due for a check-in, who came to the event in March and never called back. Two hours a week is 104 hours a year.

So even in year one, the system wins. Sixty versus 104. You hit break-even at week 30 — about seven months in.

Year two? The system costs you zero hours. The manual version costs you another 104.

By the end of year three, you have spent 60 hours total. The clinic doing it by hand has spent 312. That's a 252-hour difference. Six and a half full work weeks. And if you're paying someone twenty dollars an hour to do that tracking, you've spent about five thousand dollars more — to get a worse result.

Because here's the second cost, and it's the bigger one. The manual version stops happening. Not because your people are lazy. Because it's a Tuesday, and there's a patient in room three.

CONNECT
Practice Automation System: https://acceleratedmedicalpractices.com/our-services/practice-automation-system/ 
Book a strategy session: https://acceleratedmedicalpractices.com/book-a-consultation-call/ 
The Accelerator: https://accelerator.acceleratedmedicalpractices.com/ 
Email Jody directly: [email protected]
Follow along: https://www.instagram.com/acceleratedmedicalpractices OR https://www.facebook.com/acceleratedmedicalpractices 

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

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Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

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You added another zero to your revenue this year. Your paycheck looks exactly the same. What is going on?

Craig Dacy has an answer, and it isn't the one your accountant gave you.

Craig spent ten years teaching fourth grade before he and his wife paid off just over $30,000 of debt in twelve months — on a teacher's salary. That experience turned into a decade-long career coaching business owners through the money conversations nobody trained them to have. He now works primarily with medical and wellness practice owners, and he's writing Profit First for Physical Therapists, launching in early 2027.

In this conversation, Craig makes a case that stopped me cold: every practice needs two money systems, not one. You already have an accounting system — bookkeeping, taxes, a P&L that tells you what happened six weeks ago. What you're almost certainly missing is a money management system: the thing that tells you today whether you can make payroll, order supplies, or hire.

We also get into the difference between being a small business owner and being the CEO of your practice, why "I'm just not good with money" is the exact same lie as "I'm just not a math person," and the reverse-engineering exercise Craig runs with every new client — starting with your paycheck and working backwards to what your clinic has to produce to fund it.

If you have ever avoided opening your bank app because you didn't want to know, this one is for you.

TOPICS COVERED
• Paying off $30K in a year on a teacher's salary — and what sparked it
• Why money is emotional, and how avoidance actually works
• Small business owner vs. CEO: the distinction that changes everything
• The two money systems every clinic needs (and the one you're missing)
• Reverse-engineering your revenue target from your own paycheck
• Building a cash runway before you leave your job
• What to do when you've already made the jump with no cushion
• Opportunities over excuses — the mindset Craig screens for
• Why hitting a revenue ceiling is almost always a systems problem
• How personal and business finances quietly drain each other

CONNECT WITH CRAIG
Website + free profit quiz: https://dacycoaching.com/ 
Book a free call: https://dacycoaching.com/contact-us/ 
LinkedIn: https://www.linkedin.com/in/craigdacy/ 
Instagram: https://www.instagram.com/dacyfinancialcoaching/ 
YouTube: https://www.youtube.com/@therapybusinesspod 

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

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Almost nobody cancels because of price. They cancel because eight months ago they stopped feeling the change, quietly decided it wasn't working, and never told you.

On day one of her job as COO of a hormone clinic in Orlando, Jody became a patient — and Facebook Lived the entire thing. The blood draw. The consultation. The pellet procedure. Eighteen hours later, a feeling she describes as fourteen cups of coffee and the energy of a child. And then it faded, and she started chasing that first rush, and for a while she thought hormone therapy didn't work — while she was working inside the clinic, with one of the field's sharpest hormone experts in the office next door.

She only came out the other side because she was surrounded by people who could explain it. Most of your patients aren't.

In part four of the six-part Marketing Gaps series, Jody breaks down the First Year New Patient Automation: thirteen touch points across a patient's first twelve months, designed to sit with them through the exact stretch where doubt is loudest. What each touch needs to say, why every automated piece has to be evergreen, where to build in real human contact, and the honest math on why keeping ten patients beats replacing them.

TOPICS COVERED:
• Why patients judge hormone therapy against a pharmaceutical timeline
• Jody's own first year as a patient, Facebook Live in real time
• The First Year New Patient Automation, touch by touch
• What "evergreen" means and why every automated touch needs it
• The 60-day personal phone call, and how to make sure it happens
• The five weekly numbers every practice should be tracking
• What acquisition really costs, and what retention is worth
• Three fixes if you're worried about emailing patients too much

Build it yourself in under two weeks, or get it prebuilt: acceleratedmedicalpractices.com/automation

Free strategy session: acceleratedmedicalpractices.com/strategy

Instagram: https://www.instagram.com/acceleratedmedicalpractices/
Facebook: https://www.facebook.com/acceleratedmedicalpractices
LinkedIn: https://www.linkedin.com/in/jodybethlayne/

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

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At twenty-seven, Dr. Jordan Wiggins had $200,000 in student debt, no business history, and no bank willing to loan her a dollar. She bootstrapped a women's health clinic out of a single rented room anyway — and grew it into a seven-figure practice that patients flew in from the UK to visit. No paid ads. No Instagram. Word of mouth, until she had to stop taking new patients.

Then she closed it. On purpose.

Jordan is a naturopathic doctor, the founder of The Pleasure Collective, host of the Pleasure Principles podcast, and the author of The Pink Canary, featured in the Washington Post and Cosmopolitan. In this conversation she walks Jody through the whole arc — the build, the ceiling, the exit, and the rebuild.

The business lessons land hard because they're specific. When Jordan became the bottleneck in her own clinic, she didn't hire her way out of it — she set boundaries, raised her prices, and offloaded everything that didn't require her hands. She niched every provider on her team so each one owned a specialty, and her front desk triaged new callers to the best-fit practitioner instead of defaulting to her. She's also candid about the five years she spent pouring her own time, money and equity into team members who were never going to be a fit.

Then there's the clinical thread. Jordan's own teenage years — dismissed pelvic pain, two surgeries, blood work that showed nothing, and doctors who eventually suggested it was psychiatric — are the reasons she built a different standard of care. And years later, prescribing estrogen and watching libido stay flat is what led her to write The Pink Canary and start asking her patients a question most intakes never touch.

Jordan also speaks openly about the season that forced her to stop entirely: a new baby, a two-year pandemic shutdown in Canada, and an abusive relationship she's since rebuilt her life out of. It's the honest version of the pivot story, and it's why her answer to Jody's closing question is the one it is.

Topics covered

- Bootstrapping a clinic with $200K in student debt and no bank financing
- Why renting a room on a split was costing her more than a lease would
- Building a seven-figure practice on word of mouth alone
- How to fill your associate providers' schedules when patients only want you
- Raising prices and setting boundaries as a growth strategy, not a marketing one
- Niching each provider and triaging new patients at the front desk
- Hire slow, fire fast — and the five years it took to learn it
- Deciding when to shrink a business on purpose
- Why estrogen alone doesn't restore libido, and what's actually going on
- The intake questions most clinicians never ask
- The missed opportunity in preventative sexual health for men
- What Jordan is building next — and the pink flags she'll never ignore again

Connect with Jordan
Website: https://www.thepleasurecollective.com/

Pleasure Principles podcast: https://podcasts.apple.com/us/podcast/the-pleasure-principles-with-dr-jordin-wiggins/id1568520304

The Pink Canary on Amazon: https://www.amazon.com/dp/1982238747?lv=shuf&channelId=500&plpRedirect=mhFallback
Instagram: https://www.instagram.com/drjordinwiggins

Connect with Jody

Accelerated Medical Practices: https://acceleratedmedicalpractices.com

Book a complimentary strategy session: https://acceleratedmedicalpractices.com/strategy

The Accelerator: https://accelerator.acceleratedmedicalpractices.com

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

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Most clinics don't have a lead problem. They have a "we gave up on them too soon" problem.

Every time a prospect ghosts a phone call, has a great conversation and doesn't book, or says "thanks, I'm not interested" — that lead gets quietly written off, and the clinic goes right back out to buy a new one. In episode three of our six-part series on the marketing and sales gaps inside hormone and functional medicine practices, Jody makes the case that the money you're chasing is already sitting in your CRM.

She walks through the five places leads go to die, and exactly what to do about each one: why nobody answers the phone anymore (and the three personal touches she and Patrick use instead — a voice memo, a 90-second video, and a real email), why a prospect who asks a hundred questions and still doesn't book is almost always just further up the buying journey than you assumed, and why the person who says no in the first thirty seconds is usually saying no to being sold to, not no to you.

Then she gets into the part most clinics skip entirely: educational nurturing. Your prospects know about two percent of what you know about hormones. Jody shares the one-week notebook exercise that turns your patients' most common questions into months of content — for social, for YouTube, for your follow-up sequences.

And finally, the uncomfortable one: why follow-up ends too early. It used to take five to seven touches to convert a lead. In 2026, studies put it at eighteen, twenty-five, even forty. That's not a discipline problem. That's a math problem, and math problems get solved with systems.

Topics covered:

• Why "new is always better" is terrible marketing advice

• Unanswered phone calls: the 2026 reality, and the three-touch sequence that gets around it

• The three buying stages — awareness, consideration, decision — and how to tell where a caller actually is

• What to say when a prospect tells you they already booked somewhere else

• The immediate "no" personality, and why pushing harder loses them for good

• Educational nurturing: teaching the science instead of pitching the consult

• The one-week notebook exercise that becomes your entire content calendar

• The trust recession, and why touch counts have exploded

• Why follow-up dies at touch three — and what to automate so it doesn't

Mentioned in this episode:

• The Practice Automation System — acceleratedmedicalpractices.com/automation

• Email Jody directly — [email protected]

onnect with Jody:
www.acceleratedmedicalpractices.com
https://www.instagram.com/acceleratedmedicalpractices
https://www.facebook.com/acceleratedmedicalpractices

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

Get The AMP Report

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Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

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What if you were running the code on your best friend's husband — and didn't even realize it until the room went quiet?

That's the moment that changed everything for Dr. Jeffrey Galvin. After 20 years as a board-certified emergency medicine and obesity medicine physician — including time at Boston City Hospital during the height of the AIDS epidemic and crack wars, and a stint as a military trauma specialist — Dr. Galvin walked into an ER room, looked at a patient he'd just called time of death on, and realized he knew him. That night sent him down a rabbit hole that ended with him walking away from a secure ER paycheck to build something from nothing: a single, uninsulated office inside a CrossFit gym.

Sixteen years later, that CrossFit closet is Vitality Medical Wellness Institute — a state-of-the-art concierge longevity practice in Charlotte, North Carolina, serving executives, high performers, and (surprisingly) a growing roster of physicians as patients. In this episode, Jody sits down with Dr. Galvin to talk about what it actually takes to bet on yourself, why "relational medicine" is his real superpower, and how he built a nearly referral-only practice without ever really marketing it.

They also get into the harder stuff: how to say no to patients who aren't ready, why he thinks most functional medicine certifications are "kind of a racket," why he refuses to compete on price, and the one sentence a frustrated patient's wife said that talked him back into treatment six months later.

Topics covered:

- The ER moment that changed the entire trajectory of his career
- Why he calls his diagnostic process "cheating" (and how you can too)
- Walmart vs. Nordstrom's: owning your pricing without apology
- How to fire a patient who isn't going to be compliant — and why that protects your reputation
- Building a staff and mentorship pipeline when you're one of the only practices doing what you do
- The most dangerous trend in longevity medicine right now

Connect with Dr. Jeffrey Galvin:
Website: https://www.vitalitymwi.com/ 
Instagram: https://www.instagram.com/vitalitymwi/

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

Get The AMP Report

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Every hire is an A-player. So why is your sales conversion still flat?

This week on Beyond Hormones, Jody tackles episode two in the six-part series on the biggest marketing and sales gaps hiding inside growing hormone and functional medicine clinics — and this one isn't about culture, it's about staffing structure. Jody breaks down the single most common mistake she sees in clinics that have grown just enough to bring on a team: handing the sales conversation to whoever happens to be friendly at the front desk.

Using a real walkthrough of the numbers — a patient liaison's salary versus what that role can actually generate in revenue over three years — Jody makes the case for why sales needs to be its own dedicated role, not a task squeezed in between charting and phone calls. She digs into why being "friendly" doesn't equal being "skilled" at sales, why privacy changes everything about whether a hesitant patient says yes, and why even the best-designed role eventually needs a system underneath it to catch what one person can't.

If you've ever wondered why your team is great but your conversion numbers say otherwise, this episode is for you.

Topics covered:
• Why giving one employee too many roles quietly costs you patients
• The real difference between "friendly" and "sales-skilled"
• Why privacy is often the deciding factor in whether a patient starts treatment
• A simple math exercise to justify (or design) your next hire
• What KPIs a patient liaison role should actually be tracked on
• Why sales and marketing have to work as one loop, not two departments
• Where automation fits in once your team still runs out of hours in the day

Connect with Jody:
www.acceleratedmedicalpractices.com
https://www.instagram.com/acceleratedmedicalpractices
https://www.facebook.com/acceleratedmedicalpractices

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This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

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For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

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Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...