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What if the reason your marketing isn’t working has nothing to do with algorithms—and everything to do with positioning?

In this episode of Beyond Hormones: The Business of Health, Jody sits down with Annie Figenshu, founder of Downstage Media and author of Simple Social Media. While Annie isn’t a provider, she brings a powerful perspective clinic owners need to hear: how storytelling, clarity, and structure help you stand out in an increasingly noisy wellness space.

With a background in improv and performance, Annie shares:
• Why most clinics talk too much about themselves—and how that hurts conversions
• How to position your clinic so patients instantly know “this is for me”
• A simple framework (the PAGER Method) to create consistent marketing without overwhelm
• How small teams can show up online strategically—without being everywhere
• Why engagement matters more than follower count when it comes to revenue

If you own or run a hormone or wellness clinic and want your marketing to feel clearer, more human, and more effective—this episode is a must-listen.

🎧 Listen now and rethink how you show up online.

Want to talk to Annie?  You can reach her at your website: https://www.downstage.media. And you can sign up for her free assessment here: https://storybrandmarketingreport.com/assessment?ref=anniefigenshu

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable. If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect! Or email Jody at [email protected].

🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!

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As we step into a new year, it’s tempting to focus on doing more — more content, more offers, more platforms.

But in a wellness industry that’s louder and more crowded than ever, the clinics that will truly stand out in 2026 won’t be the loudest.

They’ll be the clearest.

In this episode of Beyond Hormones: The Business of Health, Jody Layne shares the one thing clinic owners should focus on this year to rise above the noise: clarity of identity.

You’ll hear why sameness is becoming invisible, how clarity builds trust faster than tactics, and what it really means to lead a clinic with intention in a crowded, AI-driven world.

Jody also gives a glimpse into what’s coming next on the podcast — including conversations with industry leaders and fearless clinic owners who are willing to share their real stories.

If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable. If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect! Or email Jody at [email protected].

🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!

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This year felt different for clinic owners — and it wasn’t just you.

In this end-of-year episode of Beyond Hormones: The Business of Health, Jody Layne zooms out to look at the industry trends that shaped the wellness and hormone clinic space over the past year — and why so many clinic owners felt stretched, challenged, and unsure even when growth was happening.

From changes in patient decision-making, to the rise of automation and AI, to increased competition, hiring pressure, and leadership fatigue — this episode provides context for what clinic owners experienced and clarity for how to move forward.

More than a recap, this conversation is about understanding the environment you’re operating in, releasing unnecessary self-blame, and recognizing where intentional leadership, systems, and clarity matter most.

The episode closes with a reminder every clinic owner needs to hear as the year comes to an end:
 you’re doing a really good job — and the work you’re doing matters.

This is an episode for reflection, grounding, and setting the stage for what’s next.

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable. If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect! Or email Jody at [email protected].

🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!

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As the year comes to a close, it’s natural to reflect on what worked, what didn’t, and what we want to do differently next time.

In this solo episode, Jody shares an honest, behind-the-scenes reflection on launching Accelerated Medical Practices in 2025 — the excitement, the momentum, and the realization that even good ideas can quietly create overwhelm when there are too many of them at once.

This isn’t a how-to episode or an interview. It’s a real conversation about focus, intention, and what it actually takes to build a business that feels sustainable and fulfilling — especially in the wellness and hormone clinic space.

Jody walks through how she’s approaching planning for 2026 with more clarity and less chaos, and how clinic owners can apply the same mindset to create a year that feels more grounded, aligned, and profitable.

If you’re ending the year feeling stretched thin, busy but not focused, or unsure how to move forward without burning out — this episode is for you.

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable. If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect! Or email Jody at [email protected].

🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!

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In this episode, Jody Layne interviews Mary Ann Butler, NP — founder of The Wellness Firm, peptide educator, and long-time hormone optimization provider.

Mary Ann shares:

• How a pain management conference during the opioid crisis opened her eyes to hormones
• The surprising way pellets changed her husband’s life (and their marriage!)
• Why she started her clinic with only 250 sq ft — and zero fear
• The deep wins that convinced her she was on the right path
• Her early discovery of peptides and why she believes they’re the future of medicine
• The importance of networking, mentorship, and choosing your educational platform wisely
• Why the rapid growth in the hormone/peptide space is both exciting — and concerning
• What providers MUST know before hiring a marketing company
• And the business breakthrough that changed how she viewed her own growth potential

This episode is packed with wisdom for hormone practitioners, longevity providers, peptide prescribers, and anyone committed to delivering exceptional patient care while building a sustainable, profitable practice.

Book Mary Ann refers to: Ryan Holiday, Stoic - https://a.co/d/dp52pk1

📌 Connect with Mary Ann:
 Website: wellness-firm.com
 Instagram: @butler.maryanne
 Phone: (409) 730-7005

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable. If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect! Or email Jody at [email protected].

🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!

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Owning a hormone clinic is often seen as the natural “next step” for great providers — but is it really the right step for you?

In this short episode, Jody breaks down the truth that most people never say out loud:  Being an exceptional provider doesn’t automatically mean you’ll love being a clinic owner.

Inside this 5-minute conversation, you’ll discover:

• The difference between being a provider (the technician) and being an entrepreneur
• Why so many providers feel frustrated when they step into ownership
• The questions you must ask yourself before opening—or continuing to run—your own clinic
• Why the “right path” is the one aligned with your strengths, values, and vision for your life

Whether you’re dreaming of opening your doors, already feeling overwhelmed as an owner, or simply wanting more clarity about your future… this episode will give you the perspective you need to make the best decision for yourself and your career.

No guilt. No pressure. Just truth, clarity, and encouragement.

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable. If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect! Or email Jody at [email protected].

🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!

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Ever wonder why some leads convert so easily… and others feel like you’re dragging them through mud?

In today’s first ever solo episode, Jody breaks down the real reason hormone clinics struggle with lead flow, conversions, and long-term retention — and it has nothing to do with your pricing, your staff, or your Google reviews.

It’s because you haven’t built the 7-11-4 connection yet.  That’s 7 hours of engagement, 11 meaningful interactions, and 4 different places someone sees you — the magic combination that turns strangers into patients and patients into loyal, long-term members of your clinic’s tribe.

In this episode, you’ll learn:
 🔥 What 7-11-4 really means (in real life… not marketing jargon)
 🔥 Why your leads aren’t converting as easily as you want
 🔥 How to engineer a trust-building plan each quarter
 🔥 The exact content strategy that creates lifelong patients
 🔥 What to do if you hate social media (you’re safe here)

This episode is packed with insights you can implement right away — without needing a bigger team, a bigger budget, or a viral TikTok dance strategy.

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable. If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect! Or email Jody at [email protected].

🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!

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Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, w...

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If you’re a hormone clinic provider, you’ve probably felt it: the long days, the endless demands, the emotional load your patients carry, and the pressure to hold everything together. And in those moments when you’re running on empty, everyone loves to say “just push through.”

But let’s be honest—willpower isn’t a long-term strategy.
It burns out. It breaks down. It runs dry.

In this short “Just Under 5” episode, Jody Layne shares a powerful mindset shift every provider needs to hear: the difference between relying on willpower and leading with your WHY power. You’ll hear how reconnecting to your purpose—not your grit—can reignite your motivation, reduce burnout, and help you show up with energy, clarity, and heart.

If you’ve ever thought, “I don’t know how much longer I can do this,” this episode will feel like a deep breath and a reset button.

Listen in and get re-centered on the reason you started doing this work in the first place.
 Your mission matters—and so do you.

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable. If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect! Or email Jody at [email protected].

🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!

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In this episode of Beyond Hormones: The Business of Wellness, Jody sits down with hormone-clinic marketer and AMP co-founder Kevin Hutchinson—a storyteller, strategist, and the brains behind some of the industry's most successful campaigns.

Kevin shares what actually works when it comes to marketing a hormone clinic today, including:
• The campaign that skyrocketed leads (and why)
• The St. Patrick’s Day ad that hilariously flopped
• How to tailor your messaging to different local markets
• When to rely on referrals and grassroots marketing
• Why video + education are your most powerful tools
• How to use data to improve conversions
• Whether to hire an agency or an in-house marketer
• What owners must know about SEO, websites, and choosing the right partner

Whether you’re starting up or scaling to seven figures, you'll walk away with practical insights, marketing clarity, and real-world steps you can apply immediately.

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable. If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect! Or email Jody at [email protected].

🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!

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Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, w...

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In this Just Under 5 episode, Jody breaks down one of the simplest — yet most powerful — tools in every successful hormone clinic: Patient Symptom surveys.

Most providers use surveys to gather information at the first visit… but very few use them to reinforce progress, support retention, and help patients see just how far they’ve come.

Inside this short episode, you’ll learn:

• Why symptom surveys are essential for accurate dosing and protocol adjustments
• The not so obvious reason patients sometimes feel like therapy “isn’t working anymore”
• How to use survey comparisons to reassure patients and rebuild confidence
• The simple system you can start using today (even if your EMR is limited)
  
  

If you want to improve patient outcomes, strengthen trust, and protect retention, this 5-minute strategy will be a game-changer.

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable. If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect! Or email Jody at [email protected].

🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!

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Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, w...