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What if almost everything you were taught about hormone replacement is the equivalent of confusing apples with oranges?

In this special two-hour episode of Beyond Hormones, Jody sits down with Dr. Neal Rouzier, widely regarded as one of the most prolific teachers of bioidentical hormone therapy in the world. Neal has trained thousands of providers over more than three decades, including nearly every practitioner who has ever treated Jody herself.

Before recording, Jody asked her list of over 1,200 providers what they wanted to know, and got back more than 100 questions in less than 3 days. This episode covers her top picks: Dr Rouzier’s origin story (it starts with a nurse who ran out of her prescription in the middle of an ER shift), the misconception that's kept most doctors afraid of hormones for decades, and a rapid-fire, no-holds-barred run through the science on breast cancer, testosterone, thyroid, cardiovascular risk, and statins.

Dr Rouzier doesn't soften any of it. If you've ever felt like the guidelines you were trained on don't match the results your patients get once you optimize instead of normalize, this conversation explains why.

Topics covered:

- How a nurse's ER prescription refill accidentally launched Neal's entire teaching career

- The "apples vs. oranges" framework for understanding bioidentical vs. synthetic hormones

- Does estrogen actually cause breast cancer? What the studies show, including in breast cancer survivors

- Testosterone, blood clots, and what the research says the FDA warning gets wrong

- Why "normal" hormone levels are not the same thing as "optimal" levels

- Statins, coronary calcification, and the diabetes-risk conversation most cardiologists aren't having

- What actually separates hormone providers who thrive from the ones who quietly fail

- Why walking the walk with your own health matters for your credibility as a provider

- What's next for Neal as he launches his own independent teaching platform

Dr Rouzier is currently rebuilding his teaching platform after leaving his prior organization, with new courses expected later this year. For updates, or to find a Rouzier-trained provider, go here and let us know you want to be notified and you will be the first to hear - https://assets.acceleratedmedicalpractices.com/rouzier_notify

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

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You already know how to walk a patient back from twenty years of neglecting their health to actually feeling good again. So why does "I'm not a business person" feel so true the second it's your own practice on the line?

In this short, solo Thursday episode, Jody makes the case that providers are already built to be exceptional entrepreneurs — you just haven't given yourself credit for the skill set you use every single day. Using the exact same three-step process you already use to get a patient from where they are to where they want to be, Jody walks through how to define what success actually looks like for your practice, turn that vision into metrics you can track, and build the real action plan that gets you there.

She also shares a personal moment from her own transition out of clinic leadership into building Accelerated Medical Practices, where she realized the skills she thought she didn't have were ones she'd already been using for years, just never on her own business.

This episode closes with three concrete things you can do this week to start shifting your mindset as an entrepreneur — no fluff, just action.

Topics covered:
-Why providers already have the exact skill set required to run a great business
-The three-step process patients get, and why your business needs the same one
-Turning vague goals into measurable metrics you can actually track
-Building a real action plan for your practice, not just a wish list
-Identifying the internal barrier that's quietly getting in your way
-Why an accountability partner matters more than another course
-Three things to do this week to start thinking like the entrepreneur you already are

Want support building out your own action plan? Book a strategy session with Jody's team, or check out the Practice Automation System and The Accelerator for hands-on help turning this into reality.

Connect with Jody: Instagram: https://www.instagram.com/acceleratedmedicalpractices Facebook: https://www.facebook.com/acceleratedmedicalpractices Book a strategy session: https://acceleratedmedicalpractices.com/book-a-consultation-call/ The Accelerator: https://accelerator.acceleratedmedicalpractices.com/

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

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In February 2009, Beejal Parmar hit what he calls a genuine dark night of the soul. A decade into entrepreneurship, nothing was working, despite the fact that he could literally walk on fire and break boards with his bare hands. Then he picked up a copy of The 4-Hour Workweek, and it cracked open a completely different way of thinking about how a business could run.

In this episode, Jody sits down with Beejal, founder of Bee Epic Outsourcing, to talk about the decade he spent learning the "dark side" of the virtual assistant industry inside a large agency (underpaid talent, overcharged clients, and a gap nobody was closing) before he set out to build something different. Beejal explains the bee-inspired philosophy behind his company (yes, the name is intentional), the ROI framework his team uses to figure out what to delegate first, and the STORM he sees almost every entrepreneur stuck in before they ever call him. Jody, an actual client of Bee Epic, shares her own experience working with her VA and why the sales process alone told her this company was different.

Beejal and Jody also dig into what it really means to build a system (not just a checklist, but real ownership), the difference between AI tools and AI agents, why he refuses to let AI fully replace the human element on his team, and the evolution of the "VA" role into something he calls an ELSA. Beejal closes with a simple Friday ritual that's changed how his whole team, including him, shows up and stays accountable.
If you've ever wondered whether a virtual assistant could actually work for your practice, or your last attempt left a bad taste in your mouth, this conversation will change how you think about outsourcing.

Topics covered:
-The "complete and utter failure" that led Beejal to The 4-Hour Workweek and his first three VAs
-The dark side of the VA agency model, and why he built Bee Epic to work differently
-The bee philosophy behind the brand, and what "local hives" mean for his team of VAs
-The ROI framework: Reclaiming time, Overcoming task avoidance, Impacting revenue
-The STORM framework for why most entrepreneurs feel stretched, trapped, and overwhelmed
-Building real systems with the Theory of Constraints, not just delegating random tasks
-AI tools vs. AI agents, and why Beejal insists on keeping a human in the loop
-The ELSA: how the virtual assistant role is evolving into an executive-level partner
-The Friday "think time" ritual that keeps Beejal's whole team, including him, accountable

Connect with Beejal Parmar: Website: https://beeepicoutsourcing.com/ 

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

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Your next patient already had a long conversation about her hormones today. It wasn't with you. It was with ChatGPT.

In this solo episode, Jody breaks down what happens when a patient asks an AI who to see for hormone therapy, and why so many clinics that rank beautifully on Google are getting left out of the answer entirely. The rules didn't shift. They flipped. Only about 38% of AI citations now come from pages ranking in Google's top ten, down from roughly 76% a year earlier, and the sources AI leans on hardest aren't clinic websites at all.

Jody walks through the five things that actually determine whether your clinic gets named, in plain English and with no technical background required. She covers the security setting that may have quietly locked AI out of your website without anyone telling you, why directory consistency now decides whether you appear at all rather than just where you rank, how reviews stopped being social proof and became the evidence file AI reads before recommending you, the one change to your website copy that matters more than a redesign, and the two platforms that account for nearly 80% of everything AI cites from social media. Facebook, it turns out, is barely five percent of it.

She also names the thing an agency will try to sell you as the magic AI fix, and explains why the research doesn't support it.

Every one of the five comes with a specific action you can take this week. There's a free companion checklist that lays them out one per day, Monday through Friday, with the exact email to send your web developer and HIPAA-safe review request language.

What's covered
Why AI hands patients three or four clinic names instead of ten blue links, and what that does to your odds
The security default that may be blocking AI from reading your website right now
Why directories and review sites outrank your own website as sources AI trusts
The structural advantage independent clinics have over national telehealth companies
Review volume, freshness, and spread: what the numbers actually need to be
How to rewrite your site around real patient questions instead of brochure language
The "schema markup" pitch and why it's the wrong thing to lead with
Where to spend 30 minutes a month so real people are talking about you where AI can read it
Free companion checklist - The 5-Day AI Visibility Checklist for Hormone Clinics, including the copy-and-paste email for your web developer: https://drive.google.com/file/d/1TRUaYvSinf1qqXBkfG_H5yJAYNji66lB/view?usp=sharing 

Connect with Jody
Book a strategy session: https://acceleratedmedicalpractices.com/book-a-consultation-call/ 
Practice Automation System: https://acceleratedmedicalpractices.com/our-services/practice-automation-system/ 
The Accelerator: https://accelerator.acceleratedmedicalpractices.com/ 
Email Jody directly: [email protected] 
Instagram: https://www.instagram.com/acceleratedmedicalpractices 
Facebook: https://www.facebook.com/acceleratedmedicalpractices 

Sources referenced in this episode

All figures cited are from 2026 research. AI search is changing quickly, so treat these as a snapshot rather than a permanent benchmark.

Acromatico, The 2026 AI Recommendation Study (July 2026) — directory and review site citation share across 100 local "best of" queries
Trustmary, The Impact of Reviews on AI Search (March 2026) — review volume and freshness thresholds
Feefo, cited in Trustmary's 2026 analysis — frequency with which ChatGPT and Perplexity reference reviews
BrightLocal, 2026 consumer review research — review count expectations and response-time data
Otterly.ai, YouTube AI Citation Study (May 2026) — social platform citation share across 5.5 million citations
Stellar AEO Labs (March 2026) — Reddit thread-level citation behavior
Meltwater GenAI Lens (April 2026) — earned media share of AI citations across eight major models
SOCi 2026 Local Visibility Index — how AI systems treat single-location versus multi-location businesses
Ziptie.dev research compilation — effect of statistics and expert quotes on citation probability
Ahrefs and Growth Memo 2026 analyses — overlap between Google rankings and AI citations

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

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Your next patient already had a 30-minute conversation about hormones today, and it wasn't with you. It was with ChatGPT.

In this episode, Jody sits down with Uli Iserloh, founder of Big Boost Marketing, who has spent the last decade-plus helping functional, integrative, and hormone-focused practices get found online. Uli started his career in pharmaceutical research (a decade in Alzheimer's research) before building websites on the side, then launched Big Boost Marketing in 2014, focused specifically on cash-based, hormone-forward practices like BHRT, TRT, and regenerative medicine.

Uli and Jody dig into the massive shift happening right now: patients are starting their health journey in ChatGPT, Perplexity, and Gemini instead of Google, and the data is staggering. Clients are seeing Google traffic drop by 80%, while conversion rates from AI-search traffic are running 9 times higher than traditional Google clicks. Uli breaks down exactly what it takes to become the "featured answer" when someone asks AI who does hormone therapy near them, from website structure to Google Business Profile to the directories you didn't even know you had. He also shares his "don't be beige" philosophy on content, why professionally polished, emotionally safe posts are getting ignored, and why frequency plus a real point of view is what actually gets practices noticed.

If you've ever wondered why new patient inquiries feel harder to come by, this conversation hands you a step-by-step blueprint you can start using this week.

Topics covered:

-Why Google "zero-click" search is quietly killing website traffic
-The 9X conversion lift practices are seeing from ChatGPT-driven patients
-The four pillars of AI visibility: website, Google Business Profile, directories, and social media
-How to structure a website so AI recognizes you as a hormone expert
-Why FAQ pages outperform blog posts for both AI and patients
-The "don't be beige" content rule: frequency and emotional resonance over polish
-Using hyper-local paid ads to build frequency without burning out on social media
-Uli's two free resources: an AI-search ranking guide and a personalized website assessment

Connect with Uli: 
Website: https://bigboost.marketing/ 
Instagram: https://www.instagram.com/uliiserloh/ 
LinkedIn: https://www.linkedin.com/in/uliiserloh/ 
Free AI Search Guide: https://go.bigboost.marketing/ai-visibility
Free Website Assessment: https://go.bigboost.marketing/assessment

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

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Fifty percent of businesses die in year one. Most of the rest just survive. In this episode, Jody drops the encouragement and gets honest about the real reasons most hormone and wellness providers never build the practice they actually pictured for themselves — and it has almost nothing to do with the market, the competition, or bad luck.

This is a solo, no-guest, no-filter episode. Jody breaks down the three quiet decisions that quietly kill most practices: never actually deciding what the dream looks like in specific detail, wanting the results without building the unglamorous systems underneath them, and quitting right before the slow, invisible progress finally compounds. Along the way she shares her own marathon-training origin story, the exercise she uses to fight her own imposter syndrome, and what a recent guest — a multi-million dollar health business coach — admitted to her about his first three years in business that nobody ever posts about.

If you've ever wondered why some providers seem to just "figure it out" while you're stuck spinning your wheels, this episode is the mirror you didn't ask for but probably need.

Topics covered:
-Why most providers can't actually describe their own dream practice in detail — and why that's the real problem
-The "why, not how" exercise for building a vision that actually excites you
-The boring, unsexy systems (SOPs, software, job descriptions) that separate practices that scale from practices that stall
-Why you can't attract the team you want if you can't describe the operator you are
-The accomplishments exercise Jody uses to fight imposter syndrome
-What a multi-million dollar health business coach admitted about being under the poverty line his first three years
-Why most people quit right before the results they wanted finally show up

Want to be part of a small, committed group of hormone clinic owners doing this work together? Jody keeps her cohort to just eight people. Email her directly to ask about joining: [email protected]

Connect with Jody:
Instagram: https://www.instagram.com/acceleratedmedicalpractices 
Facebook: https://www.facebook.com/acceleratedmedicalpractices 
Book a strategy session: https://acceleratedmedicalpractices.com/book-a-consultation-call/ 
The Accelerator: https://accelerator.acceleratedmedicalpractices.com/ 

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

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Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

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Fifteen years ago, Dr. Aimee Duffy had no system, no team, and an office manager (her then-husband) who was quietly mixing personal and business finances in a way that would come back to bite her. Today, she's the founder and medical director of Carolina Integrative Medicine in Clemson, South Carolina, a thriving cash-based, functional and integrative medicine practice built around treating the whole person instead of chasing a diagnosis. Beyond her own clinic, Aimee now trains providers across the country on how to build a practice that heals deeply, scales sustainably, and actually pays what it's worth.

In this episode, Jody and Aimee dig into exactly how Aimee's team sorts patients into the right level of care using a good-better-best framework instead of a simple yes or no, why her discovery call (run by a trained team member, never the provider) converts prospects into paying patients at a rate most practices would envy, and the nurturing sequence that keeps leads warm for months, sometimes years, before they finally book. Aimee is candid about the messy years of trying to straddle insurance and cash pay, the financial mistake that forced her to finally get serious about her numbers, and why she believes every provider who owns a clinic becomes a business person whether they planned on it or not.

If the clinical side of your practice is rock solid but the business side keeps tripping you up, this conversation is the blueprint you didn't know you needed.

Topics covered:

• Why Aimee builds every patient a "good, better, best" plan instead of a single yes-or-no offer
• The discovery call system that books at roughly 20%, and why it should never be run by the provider
• How a webinar-driven nurture sequence brings in 38% of new patients, some after two years of follow-up
• The financial mistake that forced Aimee to overhaul her bookkeeping and finally learn her numbers
• Why she walked away from insurance for good in 2020, and how to talk about going cash-based without apologizing
• Building a team you trust enough to hand off hard conversations, and the difference between a skills gap and a culture fit problem
• The one number every practice owner should know, even if they hate spreadsheets

Connect with Dr. Aimee Duffy:

Practice website: https://carolinaintegrativemedicine.com/about/our-team/dr-aimee-duffy/ 

Personal website: amyduffymd.com 

LinkedIn: https://www.linkedin.com/in/dr-aimee-duffy-59111661/ 

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

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If your cost per lead is twenty dollars and you're not tracking them, you handed somebody twenty thousand dollars last year and watched them hide it.

Jody spent fifteen years in marketing before she walked away from it for good. Then, in 2020, over dinner in Salt Lake City, an executive director at WorldLink Medical told her the one thing this industry was really missing was a marketing agency built specifically for hormone clinics.

She said no.

In the finale of the six-part Marketing & Sales Gaps series, Jody tells the story of what changed her mind — and what she and her team built instead. She gets honest about why she left the agency world, the two patterns she found underneath almost every wasted marketing dollar in this space, and why somebody finding your clinic no longer means somebody is walking through your door.

Then she opens up the three pillars behind the Practice Automation System: the software, the follow-up, and the community — including the one question about your own leads that most clinic owners can't answer.

If you've ever written a check to a marketing agency and quietly wondered where it went, this one's for you.

TOPICS COVERED
• Why Jody left agency life after fifteen years — and the expectation gap that drove her out
• The dinner conversation she said no to, twice
• Two patterns behind almost every failed clinic marketing investment
• Why "they found you" stopped meaning "they're coming in"
• The EMR test: what a CRM actually does for a practice
• Cost per lead, ROAS, and the twenty-dollar bills going out your back door
• What happens to your pipeline the day your patient liaison quits
• Why follow-up beats attraction — explained in lab requisitions
• The two kinds of community every clinic owner is missing

CONNECT
Practice Automation System: https://acceleratedmedicalpractices.com/our-services/practice-automation-system/ 
Book a strategy session: https://acceleratedmedicalpractices.com/book-a-consultation-call/ 
The Accelerator: https://accelerator.acceleratedmedicalpractices.com/ 
Email Jody directly: [email protected]
Follow along: https://www.instagram.com/acceleratedmedicalpractices OR https://www.facebook.com/acceleratedmedicalpractices 

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

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A hormone clinic owner will spend $75,000 on a piece of equipment without blinking. Ask that same owner to spend $2,000 a month getting found, and suddenly there's a budget conversation.

Yuri Elkaim has spent 20 years watching that exact pattern play out — and this episode is him taking it apart, piece by piece, with the numbers to back it up.

Yuri is a former professional soccer player, a New York Times bestselling author, and the founder and CEO of Healthpreneur. He built and sold an online health business that reached more than 500,000 people and put him on Dr. Oz and The Doctors. He now works exclusively with health practitioners on the side of the business nobody taught them: acquisition, offer design, pricing, and leverage.

Jody brought him a list of challenging questions.  He answered all of them, and then some.

Why isn't word of mouth a real marketing strategy?
Because, in Yuri's framing, a practice that runs entirely on referrals hasn't built anything repeatable. He calls it a good service that people happen to talk about — not a business. There's no system you can turn up, no lever you can pull when a slow month arrives. His harder point: refusing to market isn't humility. If you're good and nobody knows you exist, patients choose someone worse, and you're the reason.

How much should a cash-pay clinic spend on marketing?

Yuri argues the question itself is backwards. A budget is what you need when marketing doesn't work. When it does work, the spend funds itself. Jody gives him a real scenario — a hormone practice six months open, self-funded, $1,000 to $1,500 a month — and he walks the actual math live: patient value around $3,000 a year, three to five year retention, roughly $15,000 lifetime value. From there he backs into what has to be true for the model to hold, including collecting enough cash in the first 30 days to keep buying patients.

Should health practitioners be on Instagram or YouTube?

Yuri is blunt: Instagram is a billboard. It's good at getting attention and that's roughly where it stops. He tells the story of a psychiatrist with posts in the millions of views that generated almost nothing, and explains the distinction he now builds his whole business around — Meta is excellent at letting people know you exist, YouTube is what helps them decide why they should choose you. He also concedes the one thing Instagram does better than any other platform, which is how this interview happened in the first place.

What's actually stopping most practitioners from growing?

Not knowledge. Yuri names the wounded healer pattern — the practitioner who got into this because of their own health story, who then can't say no, cuts prices so more people can afford it, and burns out working one-on-one with no leverage. Plus the line that stopped Jody cold: the people who need your help the most very often want it the least.

Topics covered
✔️ Losing all his hair at 17, and why he calls it the best thing that ever happened to him
✔️ Why he says yes to almost nothing — and what made this a yes
✔️ The wounded healer trap and why caring more can cap your practice
✔️ The $75,000 equipment purchase versus the marketing budget
✔️ "Marketing is simply teaching at scale" — reframing marketing for clinicians who hate it
✔️ His 6-minute, eyes-closed writing method for using AI without sounding like AI
✔️ Instagram versus YouTube for health practitioners, and the vanity metric trap
✔️ Lead magnets and the commitment-conversion spectrum
✔️ Real numbers for a six-month-old hormone practice with $1,500 a month to spend
✔️ Why cost per lead is the wrong number to optimize
✔️ Front-loading cash and why it decides how fast you can scale
✔️ The surgeon doing $15M who has no business at all
✔️ Why he spent 50x more on self-education than on his degree
✔️ Being stubborn on the vision and flexible on the path

Connect with Yuri

The Healthpreneur Show: https://podcasts.apple.com/us/podcast/the-healthpreneur-show-with-yuri-elkaim/id1294908736 
YouTube:https://www.youtube.com/@Healthpreneur 
Instagram: https://www.instagram.com/healthpreneur/ 
Website: https://healthpreneurgroup.com/ 
The episode Jody mentions on the four ways to get patients: https://podcasts.apple.com/us/podcast/the-top-4-ways-to-get-more-patients-in-2027/id1294908736?i=1000781253593 

Connect with Jody

Practice Automation System: https://acceleratedmedicalpractices.com/our-services/practice-automation-system/ 
Book a strategy session: https://acceleratedmedicalpractices.com/book-a-consultation-call/ 
The Accelerator: https://accelerator.acceleratedmedicalpractices.com/ 
Email Jody: [email protected] 
Instagram: https://www.instagram.com/acceleratedmedicalpractices 
Facebook: https://www.facebook.com/acceleratedmedicalpractices 

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

Get The AMP Report

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Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

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Let me put real math to this, because I think most people run this calculation backwards.

Setting up a CRM properly — writing the campaigns, building the logic, mapping the segments — let's call it 60 hours. One time. That's it. Sixty hours and it's built.

Now the manual version. Let's be generous and say you only spend two hours a week keeping track of who needs a follow-up, who's due for a check-in, who came to the event in March and never called back. Two hours a week is 104 hours a year.

So even in year one, the system wins. Sixty versus 104. You hit break-even at week 30 — about seven months in.

Year two? The system costs you zero hours. The manual version costs you another 104.

By the end of year three, you have spent 60 hours total. The clinic doing it by hand has spent 312. That's a 252-hour difference. Six and a half full work weeks. And if you're paying someone twenty dollars an hour to do that tracking, you've spent about five thousand dollars more — to get a worse result.

Because here's the second cost, and it's the bigger one. The manual version stops happening. Not because your people are lazy. Because it's a Tuesday, and there's a patient in room three.

CONNECT
Practice Automation System: https://acceleratedmedicalpractices.com/our-services/practice-automation-system/ 
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Email Jody directly: [email protected]
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This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

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Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...