Beyond Hormones, The Business of Wellness

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Do you blink when you quote your prices? Dr. Kevin Smith used to. Then a contractor handed him a $25,000 bathroom estimate without flinching, and it changed how he thought about charging for his care.

In this episode, Jody sits down with Dr. Kevin Smith, a Palmer-trained chiropractor, board-certified clinical nutritionist, and certified functional medicine practitioner who has been in practice since 2001. As founder of Chronic Condition Center outside Pittsburgh, Kevin has niched down twice: peripheral neuropathy on the chiropractic side, and hypothyroidism and autoimmunity on the metabolic side. He shares how a handful of "mystery" patients pushed him past back and neck pain and into lab testing and root-cause care.

Then they get into the business. Kevin walks through the online quizzes he uses to educate and qualify patients, the three buying questions at the end that separate the ready from the curious, and how a high score turns into a personal text, a discovery call, and a consult, in person or over Zoom. He explains why he replaced his front desk with a live-answer call service, why every staff member should pay for themselves, and how he handles "Do you take my insurance?" and "What's the guarantee?" Jody and Kevin also dig into the difference between sales and manipulation, the step-down offer, and why the right patients will pay what you're worth once you show them the value.

If talking money with patients still feels awkward, or you're burned out on calls that go nowhere, this conversation will change how you think about selling your care.

Topics covered
-From chiropractor to functional medicine: following the cases that didn't fit
-Niching down inside a niche: neuropathy, hypothyroidism, and autoimmunity
-Starting the "anything else going on?" conversation with existing patients
-Using a two-minute quiz to educate and qualify new patients
-The three buying questions every assessment should end with
-Why education beats trying to outspend pharma advertising
-Running lean: a live call service instead of a front desk
-Handling the insurance and guarantee objections
-Sales vs. manipulation, and leading with your best recommendation
-The bathroom quote that changed how Kevin prices his care

Connect with Kevin

Website: https://www.metabolicsolutions.net/ 
Free Metabolic Health Assessment:  https://www.metabolicsolutions.net/metabolic-scorecard/ 
Instagram: https://www.instagram.com/kevinsmithdc/ 
Facebook: https://www.facebook.com/cccpa1 
YouTube: https://www.youtube.com/@KevinSmithdc 

Connect with Jody and AMP

Practice Automation System: https://acceleratedmedicalpractices.com/our-services/practice-automation-system/ 
Book a strategy session: https://acceleratedmedicalpractices.com/book-a-consultation-call/ 
The Accelerator: https://accelerator.acceleratedmedicalpractices.com/ 
Email Jody: [email protected] 
Instagram: https://www.instagram.com/acceleratedmedicalpractices 
Facebook: https://www.facebook.com/acceleratedmedicalpractices 

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

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Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

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What's going on in your patient's head before they ever book the appointment?

Philip Blackett knows, because he was that patient. On Thanksgiving Day 2024, he turned 40. On paper he had everything to be thankful for: great schools, great jobs, a business of his own, a wife, twin daughters, and a fresh start in Florida. On the inside, he was burnt out, overweight, and had no idea what came next. A 20-minute walk around the neighborhood turned into a six-month reset, and that reset turned into Life After 40, a platform helping people 35 to 55 build better habits across nutrition, exercise, mindset, and recovery.

Philip isn't a clinician, and that's the point. In this conversation, Jody and Philip look at midlife from the patient's side of the exam table, and what that means for how you run your practice.

Philip explains why midlife sneaks up on high achievers like the frog in a slowly heating pot, and why men are dealing with hormone changes too, even if nobody calls it andropause. He makes a case every clinic owner should hear: we have financial advisors who plan 40 years ahead with us, so why don't we have that for our health? Jody and Philip also dig into why a seven-minute annual PCP visit leaves patients searching Google and AI for answers, how pre-educating patients before they sit in your chair changes the visit, and why a referral network beyond your specialty serves the whole person.

If you treat the 35-to-55 crowd, this one will change how you think about who you're actually serving.

Topics covered:
• The Thanksgiving birthday that started Life After 40
• The "boiling frog" pattern behind most midlife crises
• The sandwich generation: career, kids, aging parents, and your health
• Why men need the hormone conversation too
• The financial-advisor model for long-term health planning
• The seven-minute PCP visit and the patient education gap
• Pre-educating patients before the first appointment
• Building a referral network across specialties
• Why "doing nothing" is still a decision

Connect with Philip:
Website: LifeAfter40.com
Podcast: Life After 40 https://podcasts.apple.com/us/podcast/life-after-40/id1866260086 Community (Skool): https://www.skool.com/midlife 
Instagram: https://www.instagram.com/philipblackett/ 
LinkedIn: https://www.linkedin.com/in/philipblackett/ 

Connect with Jody:
Book a strategy session: https://acceleratedmedicalpractices.com/book-a-consultation-call/ 
Practice Automation System: https://acceleratedmedicalpractices.com/our-services/practice-automation-system/ 
The Accelerator - The AMP Community: https://accelerator.acceleratedmedicalpractices.com/ 
Want to be a guest? https://solutions.acceleratedmedicalpractices.com/podcast-page.html

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

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Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

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You loved them in the interview. Ninety days later, they were gone. Sound familiar?

On this week's “How-To” episode, Jody walks clinic owners through the exact hiring process she used with every single employee in her own Orlando clinic, the process behind one of the best cultures she's ever seen in a medical office. This one lives in the W of the POWER Framework: Workforce.

Jody opens with the hire that taught her the hard way. A patient liaison who was polished, warm and perfect in the interview, and gone within 90 days. Looking back, Jody realized she hadn't hired the person. She'd hired the interview. And the candidate never got to see what a real day in the clinic felt like, either.

From there, she lays out the four things she does before hiring anyone, from the front desk to a director of marketing: core values that are truly non-negotiable (and the interview question that shows whether a candidate shares them), the paid shadow day that shows you who someone really is, the project that shows you how their brain works, and the skill survey that breaks the tie between two great finalists. She closes with what to do in the first 90 days if the red flags show up, and three things you can do this week, whether you're hiring right now or not.

Driving or out on a walk? Don't take notes. Grab the free Right-Fit Hiring Guide below. It spells out every step, with a shadow day checklist, project ideas by role and a scoring sheet.

Topics covered:
• Why a bad hire is usually a process problem, not bad luck
• Job posts and screening questions that filter out the button-pushers
• The whiteboard exercise for narrowing your core values to five to seven
• The "tell me about a time" question that shows whether a value is real for a candidate
• Why shadow days should be paid, and the green and red flags to watch for
• How a shadow day protects the candidate as much as it protects you
• Scenario questions and take-home projects for every role in your clinic
• The independent skill survey for choosing between great finalists
• Your first 90 days: 10 written expectations, 30-day check-ins and when to let go

Free resource: The Right-Fit Hiring Guide: https://drive.google.com/file/d/1Do4HMdWVJuHZUzlYoMnxeF_0aYGa8sNZ/view

Connect with Jody:
Join the Accelerator, our free community: https://accelerator.acceleratedmedicalpractices.com/
Book a strategy session: https://acceleratedmedicalpractices.com/book-a-consultation-call/
Practice Automation System: https://acceleratedmedicalpractices.com/our-services/practice-automation-system/
Email Jody directly: [email protected]
Instagram: https://www.instagram.com/acceleratedmedicalpractices
Facebook: https://www.facebook.com/acceleratedmedicalpractices

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

Get The AMP Report

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Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

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Your patient's labs say optimized. Her symptom survey says otherwise. Before you reach for a higher dose, there's one question you might be skipping: what is she eating?

In this episode, Jody reconnects with Johannah Katz, a registered dietitian with a master's in applied nutrition and dietetics who now sees patients at Nourish. Johannah's path is anything but typical. She chose a career as a singer and actress, until a BRCA2-positive diagnosis sparked her return to school to focus on risk reduction through diet and lifestyle. While finishing her master's, she interned at the Florida Center for Hormones and Wellness, where Jody was COO, and built the clinic's first nutrition program from scratch.

Johannah and Jody get candid about what worked, what didn't (spoiler: trying to "membershipize" nutrition), and why a dietitian may be the unique identifier your clinic needs to stand out. Johannah walks through exactly how she starts with every patient, why sleep and hunger hormones can make or break results, and why prescribing GLP-1s without nutrition support does patients a disservice. She also shares her no-pressure approach to showing up online as a provider, and why staying a practicing clinician is what makes your content credible.
If you've got patients who are optimized on paper but still not feeling it, this conversation will change the questions you ask.

Topics covered:
-Why optimized labs don't always mean a patient feels optimized
-Lessons learned building a nutrition program inside a hormone clinic
-Why bundling nutrition into a membership can work against you
-What genetic testing (like 3X4) adds to a nutrition plan
-Johannah's starting framework: dietary intake, tracking, and SMART goals
-Sleep, ghrelin, and why tired patients reach for chips instead of carrots
-GLP-1s: protein, muscle preservation, and why what you eat matters more when you eat less
-What to look for when hiring an in-house registered dietitian
-Content tips for providers: find your niche, pick one platform, stay consistent, stay a provider
-Confidence, imposter syndrome, and "stronger body, stronger mind"

Connect with Johannah: 
Instagram: https://www.instagram.com/johannahkatzrd/ 

Book with Johannah at Nourish: https://signup.nourish.com/providers/johannah-katz?referralSource=Nourish+dietitian&referralName=Johannah+Katz&utm_source=Nourish_dietitian&utm_term=Johannah_Katz 

Want the whole system? Join my Content Workshop:  How to Create a Month of Content in Under 4 Hours and learn how to create a month's worth of trust-building content in just four hours a month. It's only $17: https://assets.acceleratedmedicalpractices.com/amp-content-workshop

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

Get The AMP Report

Instagram

Facebook

LinkedIn

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Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

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What if the way you price your services is the reason you're stressed, stuck selling, and watching patients walk out confused?

In this solo episode, Jody breaks down the pricing model she recommends to every hormone clinic she works with — and the five reasons she'll never stop recommending it. After nearly a hundred episodes, pricing is the question that comes up more than any other, so Jody finally lays out exactly why she's such a big believer in the membership model, and what kind of membership actually works (hint: it's not the monthly-fee-for-a-discount version).

Drawing on her years inside the Orlando clinic she helped grow to $4 million, Jody shares how a membership model kept revenue on pace through 2020, why cutting every service except hormones for a full year was the turning point for that practice, and the simple three-step patient flow that produced a 97% close rate. She also gets real about the hardest moment in any consult — the pricing conversation — and why most business experts can't help you with it because they've never sat at that table.

Whether you're thinking about launching a membership or you already have one and you're second-guessing it because a few patients pushed back, this episode will give you clarity and confidence to stick with it.

Topics covered:

- Fee for service vs. bundles vs. memberships, and which membership model actually works
- How memberships create runway and predictable profit (and got one clinic through COVID)
- Why keeping patients is more patient-centric than chasing new ones
- The "less is more" decision that set up a $4 million practice
- How memberships take the selling out of your practice
- The easier add-on conversation when patients don't pay at the visit
- The consult-to-yes flow behind a 97% close rate
- Why you can't be the solution for everyone, and what a fair membership looks like

Have a pricing question? Join The Accelerator, AMP's free community for clinic owners, and ask Jody, Patrick, and Jamie directly: https://accelerator.acceleratedmedicalpractices.com/

Connect with Jody: 
Book a strategy session: https://acceleratedmedicalpractices.com/book-a-consultation-call/ 

Practice Automation System: https://acceleratedmedicalpractices.com/our-services/practice-automation-system/ 

Email: [email protected] 

Instagram: https://www.instagram.com/acceleratedmedicalpractices 

Facebook: https://www.facebook.com/acceleratedmedicalpractices

Want the whole system? Join my Content Workshop:  How to Create a Month of Content in Under 4 Hours and learn how to create a month's worth of trust-building content in just four hours a month. It's only $17: https://assets.acceleratedmedicalpractices.com/amp-content-workshop

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

Get The AMP Report

Instagram

Facebook

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Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

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What happens when a practice with 2,000 patients and 21 people on payroll walks away from insurance? Deanna Woodroffe knows, because she did it.

Deanna is a board-certified women's health nurse practitioner and the owner of Vibrant Health of Colorado, a multi-specialty practice with locations near Denver and in Eagle offering primary care, gynecology, hormone therapy, and functional medicine under one roof. She has been prescribing hormones for more than 20 years, and for most of that time she was fiercely committed to taking insurance. Her reason goes back to a moment at 21, sitting in a functional medicine practitioner's parking lot, crying because she finally had answers and couldn't afford them.

In this episode, Deanna walks Jody through the entire switch to a membership model, including the parts most people leave out. She shares what finally forced the decision (burned-out providers managing 2,000 patients each, and Medicare pulling telehealth with almost no notice), the six months of daily prep before announcing, and the terrifying stretch when sign-ups stalled for nearly three months. She talks candidly about handling angry patients and brutal online comments, taking a pay cut to keep her team intact, and why she now has to market for the first time ever.

And the other side? Hour-long visits, calling patients the day after an appointment, real vacations, and providers who feel passionate about medicine again.

Topics covered:
-Why Deanna chose insurance on purpose, and the personal story behind it
-The reimbursement trap: why insurance practices have to keep seeing more patients just to stay even
-The two breaking points that made the switch unavoidable
-Her six-month prep plan: peer conversations, patient surveys, attorneys, EMR, pricing math, and team buy-in
-The early-bird pricing strategy and the sign-up drought that followed
-Handling patient backlash and negative social media
-Choosing to keep staff over a higher salary
-How care changes going from 2,000 patients to about 200 per provider
-Why membership practices have to market, and how Vibrant Health does it
-Deanna's take on the wellness boom, the hormone renaissance, and GLP-1s

Connect with Deanna: 
Website: https://vibranthealthofcolorado.com 
Facebook: https://www.facebook.com/vibranthealthofcolorado# 

Connect with Jody and AMP: 
Practice Automation System: https://acceleratedmedicalpractices.com/our-services/practice-automation-system/ 

Book a strategy session: https://acceleratedmedicalpractices.com/book-a-consultation-call
The Accelerator: https://accelerator.acceleratedmedicalpractices.com
Email Jody: [email protected] 
Instagram: https://www.instagram.com/acceleratedmedicalpractices 
Facebook: https://www.facebook.com/acceleratedmedicalpractices
LinkedIn: https://www.linkedin.com/in/jodybethlayne/ 

Want the whole system? Join my Content Workshop:  How to Create a Month of Content in Under 4 Hours and learn how to create a month's worth of trust-building content in just four hours a month. It's only $17: https://assets.acceleratedmedicalpractices.com/amp-content-workshop

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

Get The AMP Report

Instagram

Facebook

LinkedIn

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Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

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The consult went great. They nodded along, asked all the right questions, told you how excited they were to finally feel like themselves again… and then they said, "Let me think about it."

And you never heard from them again.

If that's happened to you (and I know it has), this episode is for you. Because here's the truth: it has nothing to do with how good you are clinically. It has everything to do with trust.

In this short Thursday episode of Beyond Hormones, the Business of Wellness, I'm breaking down why patients hesitate, why they price shop you, and why discounting your services is the fastest way to fill your schedule with the wrong patients. I'll walk you through a simple exercise that will change how you think about the way people buy, and share the story of a patient who watched a provider's videos for eight months before she ever walked through the door, and said yes before he could even start the consult.

Then I'm giving you three mindset shifts you can put to work this week to start thinking like an entrepreneur, not just a provider. These are the shifts that build trust before patients ever book, so they show up ready to say yes, pay what you're worth, and stay with you longer.

Topics covered:
-Why "let me think about it" is really a trust problem, not a price problem
-The five-purchase test: how your patients actually make buying decisions
-The hidden cost of competing on price
-Why content builds trust while you're busy seeing patients
-How pre-educated patients lead to shorter consults and happier patients
-Three things to do this week to shift your entrepreneur mindset

Want the whole system? Join my Content Workshop:  How to Create a Month of Content in Under 4 Hours and learn how to create a month's worth of trust-building content in just four hours a month. It's only $17: https://assets.acceleratedmedicalpractices.com/amp-content-workshop

Connect with Jody: Practice Automation System: https://acceleratedmedicalpractices.com/our-services/practice-automation-system/ 

Book a strategy session: https://acceleratedmedicalpractices.com/book-a-consultation-call/ 

The Accelerator: https://accelerator.acceleratedmedicalpractices.com/ 

Email: [email protected]  

Instagram: https://www.instagram.com/acceleratedmedicalpractices 

Facebook: https://www.facebook.com/acceleratedmedicalpractices

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

Get The AMP Report

Instagram

Facebook

LinkedIn

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Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

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What if almost everything you were taught about hormone replacement is the equivalent of confusing apples with oranges?

In this special two-hour episode of Beyond Hormones, Jody sits down with Dr. Neal Rouzier, widely regarded as one of the most prolific teachers of bioidentical hormone therapy in the world. Neal has trained thousands of providers over more than three decades, including nearly every practitioner who has ever treated Jody herself.

Before recording, Jody asked her list of over 1,200 providers what they wanted to know, and got back more than 100 questions in less than 3 days. This episode covers her top picks: Dr Rouzier’s origin story (it starts with a nurse who ran out of her prescription in the middle of an ER shift), the misconception that's kept most doctors afraid of hormones for decades, and a rapid-fire, no-holds-barred run through the science on breast cancer, testosterone, thyroid, cardiovascular risk, and statins.

Dr Rouzier doesn't soften any of it. If you've ever felt like the guidelines you were trained on don't match the results your patients get once you optimize instead of normalize, this conversation explains why.

Topics covered:

- How a nurse's ER prescription refill accidentally launched Neal's entire teaching career

- The "apples vs. oranges" framework for understanding bioidentical vs. synthetic hormones

- Does estrogen actually cause breast cancer? What the studies show, including in breast cancer survivors

- Testosterone, blood clots, and what the research says the FDA warning gets wrong

- Why "normal" hormone levels are not the same thing as "optimal" levels

- Statins, coronary calcification, and the diabetes-risk conversation most cardiologists aren't having

- What actually separates hormone providers who thrive from the ones who quietly fail

- Why walking the walk with your own health matters for your credibility as a provider

- What's next for Neal as he launches his own independent teaching platform

Dr Rouzier is currently rebuilding his teaching platform after leaving his prior organization, with new courses expected later this year. For updates, or to find a Rouzier-trained provider, go here and let us know you want to be notified and you will be the first to hear - https://assets.acceleratedmedicalpractices.com/rouzier_notify

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

Get The AMP Report

Instagram

Facebook

LinkedIn

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Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

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You already know how to walk a patient back from twenty years of neglecting their health to actually feeling good again. So why does "I'm not a business person" feel so true the second it's your own practice on the line?

In this short, solo Thursday episode, Jody makes the case that providers are already built to be exceptional entrepreneurs — you just haven't given yourself credit for the skill set you use every single day. Using the exact same three-step process you already use to get a patient from where they are to where they want to be, Jody walks through how to define what success actually looks like for your practice, turn that vision into metrics you can track, and build the real action plan that gets you there.

She also shares a personal moment from her own transition out of clinic leadership into building Accelerated Medical Practices, where she realized the skills she thought she didn't have were ones she'd already been using for years, just never on her own business.

This episode closes with three concrete things you can do this week to start shifting your mindset as an entrepreneur — no fluff, just action.

Topics covered:
-Why providers already have the exact skill set required to run a great business
-The three-step process patients get, and why your business needs the same one
-Turning vague goals into measurable metrics you can actually track
-Building a real action plan for your practice, not just a wish list
-Identifying the internal barrier that's quietly getting in your way
-Why an accountability partner matters more than another course
-Three things to do this week to start thinking like the entrepreneur you already are

Want support building out your own action plan? Book a strategy session with Jody's team, or check out the Practice Automation System and The Accelerator for hands-on help turning this into reality.

Connect with Jody: Instagram: https://www.instagram.com/acceleratedmedicalpractices Facebook: https://www.facebook.com/acceleratedmedicalpractices Book a strategy session: https://acceleratedmedicalpractices.com/book-a-consultation-call/ The Accelerator: https://accelerator.acceleratedmedicalpractices.com/

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

Get The AMP Report

Instagram

Facebook

LinkedIn

YouTube

Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

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In February 2009, Beejal Parmar hit what he calls a genuine dark night of the soul. A decade into entrepreneurship, nothing was working, despite the fact that he could literally walk on fire and break boards with his bare hands. Then he picked up a copy of The 4-Hour Workweek, and it cracked open a completely different way of thinking about how a business could run.

In this episode, Jody sits down with Beejal, founder of Bee Epic Outsourcing, to talk about the decade he spent learning the "dark side" of the virtual assistant industry inside a large agency (underpaid talent, overcharged clients, and a gap nobody was closing) before he set out to build something different. Beejal explains the bee-inspired philosophy behind his company (yes, the name is intentional), the ROI framework his team uses to figure out what to delegate first, and the STORM he sees almost every entrepreneur stuck in before they ever call him. Jody, an actual client of Bee Epic, shares her own experience working with her VA and why the sales process alone told her this company was different.

Beejal and Jody also dig into what it really means to build a system (not just a checklist, but real ownership), the difference between AI tools and AI agents, why he refuses to let AI fully replace the human element on his team, and the evolution of the "VA" role into something he calls an ELSA. Beejal closes with a simple Friday ritual that's changed how his whole team, including him, shows up and stays accountable.
If you've ever wondered whether a virtual assistant could actually work for your practice, or your last attempt left a bad taste in your mouth, this conversation will change how you think about outsourcing.

Topics covered:
-The "complete and utter failure" that led Beejal to The 4-Hour Workweek and his first three VAs
-The dark side of the VA agency model, and why he built Bee Epic to work differently
-The bee philosophy behind the brand, and what "local hives" mean for his team of VAs
-The ROI framework: Reclaiming time, Overcoming task avoidance, Impacting revenue
-The STORM framework for why most entrepreneurs feel stretched, trapped, and overwhelmed
-Building real systems with the Theory of Constraints, not just delegating random tasks
-AI tools vs. AI agents, and why Beejal insists on keeping a human in the loop
-The ELSA: how the virtual assistant role is evolving into an executive-level partner
-The Friday "think time" ritual that keeps Beejal's whole team, including him, accountable

Connect with Beejal Parmar: Website: https://beeepicoutsourcing.com/ 

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

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