Beyond Influencer Marketing

Top social media influencer and internationally-renowned bestselling author Melonie Dodaro shares some of her best insights to initiate connections with influencers on social media, and the path to nurture and deepen those connections.

During the conversation, Melonie reveals:

• The problem with aiming to "collect relationships"
• How to deliver value to influencers before asking them to connect on Facebook or LinkedIn
• The best way to approach influencers on social media
• Case study: How Antonio landed his dream job thanks to his ability to build relationships with influential bloggers
• How to make it easy to meet your online connections face-to-face when you attend events
• The decision-making process to accept a new connection request
• The philosophy to keep in mind when you reach out to influencers on social media

Melonie Dodaro is recognized globally as a no-nonsense speaker, trainer and author in the field of LinkedIn and social selling. Her book, The LinkedIn Code, was an #1 international best seller, as well as her new book, LinkedIn Unlocked. She is a highly-sought-after speaker and trainer, regarded as a sales and marketing influencer and included on many lists such as:

~Top 50 Sales Influencers ~Top 50 Social Selling Influencers ~Top 100 Marketing Influencers ~Top 65 Women Business Influencers ~Top 50 Trustworthy Digital Marketing Experts ~Top 100 Digital Marketers

Melonie says, "The only recognition that matters to me is improving my clients' lives and their bottom line. It brings me tremendous satisfaction to guide companies through a digital transformation and prepare them to compete and excel in the new digital selling landscape."

Originally from Canada, she now resides in Amsterdam, where she continues to serve clients across the globe.

Connect with Melonie at https://topdogsocialmedia.com/

Check out LinkedIn Unlocked

John Schumacher, founder of Marketing Mastering Media, shares how his way to connect with influencers has evolved as his business has changed throughout the years. He also talks about the most powerful ways to expand your network of connections depending on the stage of your business.

During the conversation, Jon reveals:

• The easiest way to start your network of connections
• How to make the most out of conferences to meet influencers
• The role that peer groups and masterminds play in the growth of your business
• How your way to connect with new influencers will change as your business model shifts and your business grows
• Some of the most effective ways to collaborate with influencers in order to reach large audiences
• How you can use dinner collaborations to expand your network
• The marketing approach to reach high-end clients

Jon Schumacher is a webinar specialist and online marketing consultant. Jon's clients have earned million of dollars in sales using webinars and online strategies.

Jon is the founder of Marketing Mastery Media INC a digital marketing agency focused on building and accelerating both live and automated webinar funnels for coaches, consultants, and other agencies. He is also the host of the Webinar Mastery Summit, the largest online webinar conference.

Jon has hosted over 300 webinars in the past four years. He has been featured or mentioned on large publications such as the Huffington Post, Entrepreneur, Fox News, and the Good Men Project.

You can learn more about Jon over at JonSchumacher.com

Gift - PDF Download: 27 Webinar Conversion Points that Can Double Your Revenue

Bestselling author and book coach Lise Cartwright talks about the influencers that made a difference in her career as a successful full-time writer, and how she has been able to build influencer connections despite the remote location where she lives.

During the conversation, Lise reveals:

• Why it's possible for you to connect with influencers regardless of where you live
• One of the most powerful ways to build influencer connections as an author
• The best way to approach top influencers
• The process to collaborate with your connections when you're launching a book or a product
• The key mindset element to build long-lasting influencer connections
• Tips and tactics to build your own blogging platform and use it to grow your list
• How to leverage your books to gain new subscribers
• Best practices to boost engagement on your social media pages

Lise Cartwright has no fancy letters after her name. She has no special degrees in writing, nor has she sought any awards. Lise writes because she loves to share her knowledge with the world, inspiring hope and a way forward to doing what you love, one person at a time. Lise resides in beautiful New Zealand with her Australian hubby.

She's excited about her upcoming books about productivity.

Learn more about her at https://www.hustleandgroove.com

Book: Lise's Side Hustle Series Book Bundle

H&G Vault of Goodies! Join here: https://www.hustleandgroove.com/vault

This special 3-part series on the Beyond Influencer Marketing podcast is dedicated to 10 mistakes entrepreneurs make, which keep them overwhelmed and broke.

As a business coach, I've met amazingly talented people who, misguided by business advice they find on the Internet, end up making one or more of these mistakes.

They come to me in search of a quick fix, but then they understand that, instead, they need to tackle the root cause of the problem.

Unfortunately, many entrepreneurs never become aware of the root cause of the problem, so they remain stuck, unable to grow their business.

In some cases, they quit their lifelong dream to leave a legacy with their message and expertise.

Don't let that happen to you!

If you can relate to any of these mistakes, I invite you to take immediate action.

Find expert guidance and support, and stay away from those dangerous "shiny objects."

This special 3-part series on the Beyond Influencer Marketing podcast is dedicated to 10 mistakes entrepreneurs make, which keep them overwhelmed and broke.

As a business coach, I've met amazingly talented people who, misguided by business advice they find on the Internet, end up making one or more of these mistakes.

They come to me in search of a quick fix, but then they understand that, instead, they need to tackle the root cause of the problem.

Unfortunately, many entrepreneurs never become aware of the root cause of the problem, so they remain stuck, unable to grow their business.

In some cases, they quit their lifelong dream to leave a legacy with their message and expertise.

Don't let that happen to you!

If you can relate to any of these mistakes, I invite you to take immediate action.

Find expert guidance and support, and stay away from those dangerous "shiny objects."

This special 3-part series on the Beyond Influencer Marketing podcast is dedicated to 10 mistakes entrepreneurs make, which keep them overwhelmed and broke.

As a business coach, I've met amazingly talented people who, misguided by business advice they find on the Internet, end up making one or more of these mistakes.

They come to me in search of a quick fix, but then they understand that, instead, they need to tackle the root cause of the problem.

Unfortunately, many entrepreneurs never become aware of the root cause of the problem, so they remain stuck, unable to grow their business.

In some cases, they quit their lifelong dream to leave a legacy with their message and expertise.

Don't let that happen to you!

If you can relate to any of these mistakes, I invite you to take immediate action.

Find expert guidance and support, and stay away from those dangerous "shiny objects."

Acclaimed TEDx speaker, business coach, and bestselling author Jeffrey Shaw shares the winning mindset and philosophy to build deep connections with influencers, and shares his unique experience becoming a person of influence.

During the conversation, Jeffrey revealed:

• How he gained recognition as a coach, speaker, and author
• The mindset shift for creative entrepreneurs to connect with influencers
• His experience promoting his book through podcast guest appearances
• How he has leveraged his podcast, Creative Warriors, to connect with influencers
• The relationship between the abundance mindset and the influencer relationship mindset
• How he successfully manages his large social media platform
• The concentric circle approach to connect with new clients and influencers

Having been one of the most sought-after portrait photographers in the U.S. for more than three decades, Jeffrey Shaw, a.k.a. the Lingo Guy, uses this honed intuition to teach entrepreneurs how to attract their ideal customers by speaking their Secret Language.

Jeffrey is host of the popular business podcast Creative Warriors, a nationally acclaimed keynote speaker, TEDx speaker, a business coach for entrepreneurs, and author of the bestselling book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible

Connect with Jeffrey at JeffreyShaw.com or follow him on Twitter

Check out Jeffrey's book, LINGO

Download Jeffrey's Gift: Lingo Media Kit

The "Ask Cloris Anything" show is your opportunity to get answers to your questions about how to connect with influencers and how to apply the influencer marketing strategies in the book Beyond Influencer Marketing. Nothing is off limits. Ask away or share lessons learned, and continue to grow a magnificent business!

Copywriter Casey Demchak, calling from Colorado, shares the techniques he has mastered as he applies the principles in Beyond Influencer Marketing, which have resulted in thousands of dollars of new business for him. You'll learn what he calls the "spiderweb effect," the "making friends technique," and the importance of the "influencer radar."

Coach Susan Bradley-Boartfield, joining us from Rhode Island, talks about the most important discovery she made when she learned the Beyond Influencer Marketing principles, and how she has built connections with top influencers in the coaching industry.

Judy Secor, calling us from California, asked for clarification on how to not be perceived as a spammer when sharing a lead magnet for list growth. Also, she wondered whether her God-centered message would be well received in secular audiences.

Casey Demchak

I write Core Message Platforms and other direct response and lead-generation marketing content for coaches and authors who want to get their message out to the world and make an impact. The messaging platforms and marketing materials I create play an essential role in coaches and authors being able to shape their message and sell more online programs and books.

www.caseydemchak.com

Susan Bradley-Boartfield

Susan is a Spiritually guided Transformational Leader, Business Strategist and Healer. Everything Susan does is Spiritually guided. Through her connection, she was given a vision and founded Partners at Play a community for Coaches, Healers and Light Workers to Collaborate, Co-create and Cooperate. Susan assists these heart centered professionals to build a strong foundation and bring their messages to the world. Through teaching, coaching and mentoring, she helps humanity remember the truth of who they are and prepare them as they shift into a new way of being on the planet.

www.partnersatplay.ventures/

Judy Secor

Rev. Judy Secor, RN, BS, M. Div. is an expert spiritual sage, professional public speaker, author, radio host, coach, retreat facilitator, and group trainer. She helps single baby boomer empty -nest women who struggle to find their new purpose or who want to become entrepreneurs but don't know who to trust, how to start, or how to vet their costly choices for wise decisions. She helps them clarify who they can become and how they can get a rewarding new life.

www.spiritsage.net

www.linkedin.com/in/spiritsage

Intellectual property attorney and online entrepreneur Bobby Klinck shares how influencer connections helped him succeed with the launch of his membership program, and the critical legal considerations you need to keep in mind when interacting with and collaborating with influencers.

During the conversation, Bobby revealed:

• The philosophy that allows you to build long-lasting connections with influencers
• The role that Facebook groups can play in your influencer marketing efforts
• One of the most powerful ways to connect with influencers and expand your network
• Something that might be a bit scary, but that can make a world of difference in the growth of your business
• How to leverage Facebook groups to stay in touch with influencers

Bobby offered his legal expertise to highlight some of the key legal considerations when you connect with influencers.

• How to prepare before you feature influencers in your podcast or blog
• The legal aspect of affiliate marketing and joint venture partnerships

Bobby Klinck is an intellectual property attorney, but he's not your typical lawyer. Sure, he went to Harvard Law School and worked at some of the most prestigious firms in the country, but if you look at the big whiteboard in his office, you won't see much about the law. His whiteboard is filled with tasks related to platform building, inbound marketing, and sales-funnels. Bobby is a full-fledged online entrepreneur, whose area of expertise is the law.

Connect with Bobby at YouOnlineGenius.com

Download Bobby's Gift: The Online Entrepreneur's Ultimate Legal Checklist

Join Bobby's Facebook Group: https://www.facebook.com/groups/legalsecrets/

The "Ask Cloris Anything" show is your opportunity to get answers to your questions about how to connect with influencers and how to apply the influencer marketing strategies in the book Beyond Influencer Marketing. Nothing is off limits. Ask away or share lessons learned, and continue to grow a magnificent business!

Dr. Diane Hayden of Natural Nutmeg Magazine, calling from Connecticut, asks how to find partners interested in the licensing opportunity for her magazine.

Maryjane Claydon, joining us from France, asks how to manage your time to implement influencer marketing strategies, particularly when it comes to connecting with podcast hosts.

Dr. Jackie Black, calling from California, shares an anecdote that clearly shows how to ruin the potential of any business relationship. Such a common mistake entrepreneurs make!

Dr. Diane Hayden, PhD, is an entrepreneur, mindset warrior, perspective shifter and unshakable optimist dedicated to helping you reach your wildest dreams in business, fitness, performance, and relationships. She started a health and wellness publishing business (Natural Nutmeg & Essential Living Maine Magazines, ELM Publishing) with nothing more than passion, a laptop and a dream, and has created a socially conscious print and digital platform that has touched over 1 million people in the last 10 years.

www.naturalnutmeg.com or diane @ naturalnutmeg.com

Mayjane Claydon hosts a daily podcast ('Choose Your Grooves'), an antidote to the news, for "the World our Hearts KNOW Is Possible." She helps people who feel burdened by the state of the world today.

www.chooseyourgrooves.com

Dr. Jackie Black guides couples facing life-threatening and chronic illness to reignite their closeness, get off the roller coaster of emotion, learn to comfort themselves and each other, and skillfully relate to each other during difficult and challenging times.

www.DrJackieBlack.com or DrJackie @ DrJackieBlack.com