Beyond Influencer Marketing

Kathryn Kemp Guylay, Director of the nonprofit Nurture, leader at Make Everything Fun, and CEO of the Ketchum Innovation Center, shares her best strategies to connect with influencers through paid programs and how to create long-lasting business relationships.

Kathryn Kemp Guylay's Journey

When Kathryn was in the corporate world, she sought the help from mentors.

She reveals how those mentors introduced her to people who played a key role in her career growth and her decision to become an entrepreneur.

Connecting with Influencers through Paid Programs and Creating Long-Lasting Business Relationships

During the conversation, Kathryn shares:

• One of the most powerful ways to connect with influencers online
• Something most people forget when they join a paid program which can be an amazing source of invaluable connections
• How to create a deeper connection with your business relationships
• Her favorite tool to organize her connections for a special event such as a launch
• How to I avoid costly misunderstandings when partnering with influencers
• Best practices to nurture your business relationships

One Thing You're Most Excited About

Kathryn is excited to offer her book with BIM listeners for free! Download Make Nutrition Fun here: https://makeeverythingfun.com/beyond

More about Kathryn Kemp Guylay

Kathryn Kemp Guylay, MBA, CNC is a busy working mom who manages to fit in three jobs: Director of the nonprofit Nurture, leader at Make Everything Fun, and CEO of the Ketchum Innovation Center in Sun Valley, Idaho. She's authored six books, including her latest, Make Nutrition Fun.

Connect with Kathryn at https://makeeverythingfun.com/

Michael Roderick, founder of Small Pond Enterprises and ConnectorCon conference, and co-host of the podcast Access to Anyone, shares his best strategies to leverage in-person conferences to build long-term business connections.

Michael Roderick's Journey

Michael shares:

• How he went from being a high school English teacher to a Broadway producer in less than 2 years.
• The key to his success connecting with key influencers in his new industry.
• How he became inspired to start his company, Small Pond Enterprises, which focuses on helping thought leaders master the social dynamics to leverage their network.

How to Leverage Conferences to Build Long-Term Business Connections

During the conversation, Michael reveals:

• How you can make the most out of your free time at a conference
• How to let go of the feeling of overwhelm when you attend large conferences
• An easy way for you to create your own mini-event at a large conference
• What to do if you feel intimidated to approach people already engaged in a group conversation
• The best time to connect with influencers at conferences
• What to do immediately after the conference to follow up with people you've met

One thing you're most excited about

Michael is excited about hosting his ConnectorCon conference once again at the end of 2018! Learn more at ConnectorCon.com.

More about Michael Roderick

Michael Roderick is the founder of Small Pond Enterprises, which specializes in relationship design for founders, authors, and speakers interested in playing a bigger game.

He works with thought leaders to curate, extend, and leverage their existing networks.

He developed this methodology from his own journey of high school English teacher to Broadway producer in less than two years.

Michael is also the founder of ConnectorCon, a conference for connectors, as well as the co-host of the podcast Access to Anyone.

• Connect with Michael at http://www.smallpondenterprises.com/ where you can download the free handbook: "Hang with your heroes"
• Listen to Michaels podcast, Access to Anyone

Matt McWilliams, affiliate manager for entrepreneurs such as Shark Tank's Kevin Harrington, Zig Ziglar, Ray Edwards, Brian Tracy, Lewis Howes, Jeff Goins, and Michael Hyatt shares the secrets to grow your business with affiliate partners.

Matt McWilliam's Journey

Matt shares the reason he started to learn and adopt affiliate marketing in his business, eventually leading him to specialize in the subject and to serve as the affiliate manager for world-renown leaders and companies.

He also shares the top three benefits of affiliate marketing that allowed him to financially rescue his first company.

How to Build a Long-Lasting Network of Supporters

Matt reveals the top three attributes that help you succeed with affiliate marketing, and how you can nurture your affiliate relationships by drawing from principles that work in personal relationships.

He also shares:

• Some of the countless ways he has been able to establish rapport with potential affiliate partners, and how you can do it, too.
• How he converts those affiliate partners into long-term business relationships; people who believe in his message and support him.

One thing you're most excited about

Matt is excited about the special gift he designed for listeners of Beyond Influencer Marketing, which includes:

• PDF guide: How to find affiliate partners
• Swipe files to inspire you as you create email communications with affiliate partners
• Webinar to show you, step-by-step, how he successfully does affiliate marketing

Download the affiliate marketing package here.

More about Matt McWilliams

Entrepreneurs and companies such as Shark Tank's Kevin Harrington, Zig Ziglar, Ray Edwards, Brian Tracy, Lewis Howes, Shutterfly, Jeff Goins, and Michael Hyatt have trusted today's guest to run their affiliate launches.

He helps online business owners make money as an affiliate and leverage the power of affiliate partners to grow their business. He is Matt McWilliams! Learn more about him at http://www.mattmcwilliams.com/

On this special episode of Beyond Influencer Marketing podcast (second part in the series,) we explore another critical aspect of the mindset to create long-lasting connections with influencers. You'll discover how to succeed by approaching your influencer outreach as a sales process.

Your thoughts and actions will change from a "what's-in-it-for-me" approach to a "how-can-I-serve approach." You will know the overall step-by-step process to build the connections so that they result in long-term business relationships.

Grab a pen and paper, because you'll have to think about the answers to very important questions.

On this special episode of Beyond Influencer Marketing podcast, we explore a critical element that is often overlooked, but without mastering it, it will be very difficult if not impossible for you to create long-lasting connections with influencers.

The two-part series begins with the role that mindset plays in the success of your influencer marketing outreach.

You'll realize that connecting with influencers is well within your reach!

Grab a pen and paper, because you'll have to think about the answers to very important questions.

Eric Van Der Hope, a 3-time international bestselling author and host & creator of The Publishing Success Summit reveals how to build authority, grow your business, and connect with influencers through virtual summits.

Eric Van Der Hope's Journey

Eric, with a naturally giving personality, first connected with influencers when he regularly posted comments on the influencers' blog posts. By delivering value, he was able to start the relationships, which he nurtured until those relationships were strong.

Now, Eric's connections include some of the most successful people in the experts and thought-leaders industry.

Virtual Summits to Grow Your Business and Connect with Influencers

During our conversation, Eric shares:

• Different ways he has been able to start a relationship with influencers, which you can apply in your own business, too
• How to leverage a virtual summit to build authority and connect with influencers
• How to invite potential summit speakers to participate
• The mindset that allows you to build and strengthen your relationship with influencers
• The strategy he used when he ran his virtual summit, which allowed him to create good relationships with the speakers from day one
• How he stays in touch with his numerous connections

Resources Shared

GIFT: A selected portion of The Publishing Success Summit, essential training if you plan on publishing a book now or in the future http://www.publishingsuccesssummit.com/BIM

TOOL: Thrive Cart (online shopping cart application)

Book: Michael Hyatt's Platform: Get Noticed in a Noisy World

More About Eric Van Der Hope

Eric Van Der Hope is a 3-time international bestselling author, and the host & creator of The Publishing Success Summit. The Summit is the largest book industry expert event of its kind online with 86 book industry experts under one "virtual" roof.

He helps authors navigate the often-confusing publishing and book marketing process and shortens the time it takes to become a published author. In short, Eric helps authors build their platform & transform their message into a bestselling book. Connect with Eric at EricVanDerHope.com

Connor Gillivan shares the secrets to grow your business with podcast appearances.

Connor's Journey

Connor talks about how his upbringing made it possible for him to become an entrepreneur, and how his business needs prompted him to start his current company, Freeeup.com.

Connecting with Podcasters to Grow Your Business

Connor has gained new clients, customers, and freelancers through his interviews on podcasts. During our conversation, he shares:

• The key success factors for a successful podcast pitch
• How to select the right podcasts to be on
• The process to reach out to podcasters
• How to become a "dream guest" and nurture your connections with podcasters

Niche Influencers to Grow Your Business

Podcast interviews are not the only way Connor has leveraged connections with influencers to grow his business.

During our conversation, Connor explains how business coaches, who are niche influencers in his industry, have helped him share his message with a targeted audience.

More About Connor Gillivan

Connor Gillivan is currently a Founder and Owner of OutsourceSchool.com. He was an Owner of FreeUp.net, which he helped scale and was acquired in 2019 by The HOTH. Connor is an expert in hiring and scaling with virtual assistants and shares his business insights on his own blog, ConnorGillivan.com. He currently lives in Denver, Colorado.

Kate Erickson, creator, engager and implementer over at Entrepreneurs On Fire, host of the podcast Kate's Take and author of The Fire Path talks about how to start creating solid business relationships and how to decide which connections are worth pursuing.

Kate Erickson's Journey

Kate talks about the early stages of her entrepreneurial journey, and the steps she took to make those first business connections.

Building your network

• Kate describes her rationale to connect with new people while staying true to her values.
• She talks about how she manages her time as she receives an increasing number of requests to connect and invitations to become a guest on other podcasts.
• Finally, she reveals the intuitive system that she follows to stay in touch with her close business relationships and make the best use of her time at live events.

One thing you're most excited about

Kate is super excited about the third journal published by Entrepreneurs On Fire: The Podcast Journal.

The Journal is a tool to launch your podcast in 50 days, and it's scheduled to be launched at Podcast Movement in Philadelphia.

She also mentions a new episode on her podcast to reveal that changes taking place at Entrepreneurs On Fire in 2018.

Resources and tools mentioned

• Gift: Free Goals Course: Free 8-day course on how to set and accomplish your biggest goals
• EOFire
• What's next for EOFire
• Kate's Take
• The Freedom Journal
• The Mastery Journal

About Kate Erickson

Kate Erickson is a creator, engager and implementer over at Entrepreneurs On Fire, a podcast that interviews today's most inspiring and successful entrepreneurs. She is also the host of the podcast Kate's Take and author of The Fire Path: A Beginner's Guide to Growing Your Online Business. Kate is passionate about helping entrepreneurs create freedom in their business and life through developing systems and processes that can help their business scale and grow.

Dov Baron, one of INC Magazine's top 100 leadership speakers to hire, master storyteller and bestselling author, talks about the role of leadership in building business connections, and explains how to create a close-knit network of supporters over the long-term.

Dov Baron's Journey

Dov has been speaking around the world for over 30 years, but regardless of his business engagement or venture at a given moment, relationships have always played a defining role. He says the most important moment of his life was meeting and marrying the woman of his dreams.

Building a close-knit network of supporters

• Make relationships a priority. Understand that nothing exists without relationships.
• Intimacy is a must. You must be willing to fully reveal yourself and be of service.
• Take time to really get to know the other person and to let them know what you stand for, Just like it happens in romantic relationships, business relationships go through a courting and nurturing process.
• When reaching out to influencers, show them how they're making an impact in your life--down to the small details. "I love your work" or "i'm a big fan" won't do it.
• Ask yourself how the other person has changed your life, and be willing to express it. That's value you can contribute no matter the size of your business.
• It's the simple, little things that stick in the other person's mind. Details create impact.

Leadership to create business relationships

Leadership IS relationships.

As a leader, you inspire those around you to pursue a mission. You can only inspire people when you've build a relationship with them based on authenticity and the desire to serve.

Follow the "levels of intimacy" to deepen your relationships

Dov shares a method to decide what relationships deserve most of your time and effort. His method is based on intimacy.

One thing you're most excited about

Dov is very excited about many things in his business including:

• His podcast
• His YouTube channel
• An upcoming show, "Pursuing Deep Greatness with Dov Baron," on Roku TV and Amazon Fire
• An upcoming release of his online academy

Resources and tools mentioned

• Dov Baron's Website
• GIFT: Free strengths assessment relevant to all business leaders. Authentic Leadership Matrix
• Dov Baron's Leadership and Loyalty Tips for Executives Podcast
• Dov Baron's Full Monty Leadership on YouTube
• Book: Fiercely Loyal by Dov Baron

More about Dov Baron

Dov Baron has been speaking internationally for over 30 years, he's the man with a finger on the pulse of the evolving world of NextGen leadership. One of Inc. Magazine's Top 100 Leadership Speakers to hire, Dov Baron is a master storyteller!Dov is a bestselling author of several books.

Michele Pariza Waceka, best-selling author of the Love-Based Business series of books and owner of a copywriting and marketing company, shares how providing a simple but clear message helped promote her book, become an influencer, and connect with other influencers.

Michele PW's journey

Michele's love for writing started back when she was a very young girl, and it moved her to start a career as a direct response copywriter. However, writing sales copy was perceived as "slimy," so Michele felt compelled to change that.

Susan Liddy's book, Love Based Marketing, helped her define her message. She developed a unique philosophy that she now applies in her own company and shares in the Love Based Business book series.

How to connect with influencers

• Keep your message simple, and based on what keeps your ideal audience up at night.
• Be ready to clearly articulate your message and what you do.
• Attend events where influencers will be (not their event) and pay close attention to what they say so you can really get to know them. Always offer to help them and support them without expecting anything in return.
• Always add a personal touch when you reach out to influencers. Show them that you truly care about them and their business.
• Make it easy for people to promote your event--provide as much help and ready-to-use materials as possible.
• Leverage your own platform, such as a podcast, to initiate the connection. Assume all responsibility for the show's promotion, and welcome the additional exposure you might get from your guests as a nice added gift.

Lessons learned

To avoid misunderstandings and business partnerships gone wrong, always have clear agreements. Spell everything out in writing from day one.

Be reliable. "As much as you can, always hold up your end of the bargain," she says.

One thing you're most excited about

Michele is very excited about the latest installment of her Love-Based Business series: Love-Based Goals: Your Guide to Living Your Purpose & Passion (link below).

Her free eBook, How to Start A Business You Love and That Loves You Back, is perfect for those who don't have a business yet, are just starting out, or run a business that they don't love or loves them back.

Resources and tools mentioned

• Michele's Website
• GIFT: How to Start A Business You Love and That Loves You Back
• Love-Based Goals: Your Guide to Living Your Purpose and Passion

More about Michele PW

Michele PW (Pariza Wacek) is the best-selling author of the "Love-Based Business" series of books that share how to sell more with love and build a solid, profitable business on a foundation of love. In addition, she owns a copywriting and marketing company along with writing and publishing fiction. To grab your free book "How to Start a Business You Love AND That Loves You Back," visit LoveBasedBiz.com