Beyond Influencer Marketing

This is part 1 in the four-part series of short solo episodes with thought-provoking questions and practical checklists for your influencer marketing foundation. You'll figure out if your marketing foundation is solid enough so that when an influencer introduces you to their audience, you get maximum results in the form of news subscribers and clients.

Have pen and paper ready so you can write the answers to the questions!

Part 1 - Avatar

Part one in the series is dedicated to your ideal client. Really knowing who you want to serve down to the small details will allow you to connect with the right influencers.

Part 2 - Lead Magnet

Part two in the series is about having an optimized lead magnet perfectly designed for the audiences of influencers. The goal? That your featured presentations and appearances result in a maximum number of subscribers and clients.

Part 3 - Landing Page

Part three in the series is to help you create the most effective landing page so that visitors to your site who have been referred by an influencer feel compelled to sign up for your lead magnet and to learn more about you.

Part 4 - Email Sequence

Part four in the series focuses on the email series you will send to new subscribers who have been referred by an influencer.

The email copy you select and the frequency of communications with those new subscribers will play a large role in whether they decide to continue their journey with you or not.

Resources mentioned: 1. Quick Action Guide for Lead Magnets and Opt-In Pages to Grow Your List

Discover tactics, ideas, and ready-to-use templates to grow your list:

• The 3 design secrets for lead magnets to gain new subscribers and paying customers
• The 2 key factors to select the best kind of lead magnet–and inspiring ideas
• Exactly what to include in your opt-in page so that you maximize the number of people who subscribe
• Ready-to-use opt-in page templates for the 2 main kinds of audiences
• Ready-to-use opt-in box template to maximize signups on your page
• Headline hacks to boost the number of people interested in your lead magnet
• Plus receive regular resources to build authority, grow your list, and boost revenue!

2. Forms for the footer of your landing page by attorney Bobby Klinck

Ready to use templates (GDRP compliant) https://www.cloriskylie.com/legalforms

3. Beyond Influencer Marketing (the book) https://www.beyondinfluencermarketing.com/

Renowned entrepreneur and bestselling author of the Leadsology series, Tom Poland, shares the strategy that has allowed him to collaborate with influencers to generate a continuous flow of highly qualified leads for his consulting business.

Tom Poland's Lessons to Grow Your Business by Collaborating with Influencers

During the conversation, Tom reveals:

• The power of "OPN" to share your message in a grander way and land new clients
• The four R's to connect with business partners
• The system to create a constant stream of client consultations on your calendar
• The Prius factor to build connections with influences
• What to do when you feel you should apply a certain marketing strategy that everyone else seems to be applying
• The reason he doesn't favor common marketing strategies such as Facebook ads and blogging, and what really works instead to get new clients
• The two key streams of leads for his business, and how careful documentation of each step in the process and a team of contractors have allowed him to create a seamless process to grow his business

About Tom Poland

Tom Poland is the best-selling author of the Leadsology® series and has started and sold numerous businesses with multi-million dollar revenues. He tells me that he is voluntarily married to a pretty German Frau who he affectionately refers to as his Little Bavarian Bulldozer. They live quietly and happily on the sand next to the waves at little Castaways Beach in Queensland, Australia.

Learn more about Tom at https://www.leadsology.guru/

Check out Tom's new book: Leadsology: Marketing the Invisible

Take Tom's Five Hour Lead Generation Challenge www.fivehourchallenge.com

Join Tom's Facebook group: www.facebook.com/groups/leadsology/

On this first business roundup episode, you will get three different perspectives on key questions to grow a business online and become a person of influence.

Based of your industry and stage in your entrepreneurial journey, success can be achieved with different strategies, but there's an underlying foundation that is common to all successful entrepreneurs. You'll see how this foundation plays out as the panelists answer the following questions:

• If you had to go back to when you started your business, what is one thing that you would do differently?
• What has been the most effective way for you to get new clients?
• How did you first start to connect with people of influence?
• How have you become a person of influence?

Participating panelists with host Cloris Kylie

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Susan Bradley Boartfield

Susan Bradley Boartfield is a business strategist and intuitive coach. As a corporate leader in the insurance industry, Susan was respected for her unique approach to business: "Business Success is created through relationships, not sales." Susan's health deteriorated in 2014. Refusing to give up, Susan healed herself, reconnected to her inner guidance, and became the coach for coaches.

Access Susan's 10 Tips to Stand Out at www.PartnersatPlay.Ventures

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Casey Demchak

Casey Demchak is an expert copywriter and consultant with more than 20 years of experience. He has written sales pages and dynamic messaging platforms for dozens of coaches, speakers, and authors who have achieved Amazon and international bestseller status. Casey is also author of the book, Essential Sales Writing Secrets.

Download Casey's 7 Must-Know Copywriting Secrets at www.CaseyCopy.com

Internationally-recognized leadership expert, keynote speaker, and bestselling author Robb Holman shares his insights about the mindset to connect with top influencers, often-overlooked places to expand your network, and the core principles to find the right connections.

Robb Holman's Lessons to Connect and Collaborate with Influencers

During the conversation, Robb reveals:

• The tough wake-up call that guided him to pursue his true passion: help leaders reconnect with their purpose in their organizations
• The mindset to connect with top-level influencers
• Out-of-the-box sources of new connections that, even though are readily available to all of us, are often taken for granted
• The way he connected with his first business mentor
• How he recently had the opportunity to interview Steve Forbes from Forbes media
• The five core principles to help us define the best connections for us

About Robb Holman

Robb Holman is an internationally-recognized leadership expert, keynote speaker, and bestselling author who has successfully led thousands of organizational leaders through his exclusive method of Inside Out Leadership™ Coaching.

His work has been featured in Forbes, Fast Company, and Inc. and endorsed by many of the world's top leadership thinkers.

Learn more about Robb at http://www.robbholman.com/

Learn more about Robb's book, Lead the Way: inside Out Leadership Principles for Business Owners and Leaders

Anik Singal, world-renowned digital publishing marketer and founder of Lurn, Inc. shares the exact steps he's taken to build a loyal network of influencer connections, and how his network helped him go from near bankruptcy to running a multi-million dollar business.

Anik Singal's Lessons to Connect and Collaborate with Influencers

During the conversation, Anik reveals:

• How his network of influencer connections helped him overcome the toughest challenges, including being 1.7 million dollars in debt.
• The secret to build a network of true supporters and allies who will stay by your side in the good and bad times.
• How he initially gained the attention of world-renowned influencer Robert Kiyosaki, author of Rich Dad Poor Dad, and how he deepened the relationship.
• The five key steps to build connections with top influencers.
• How you can succeed if you adopt the philosophy that "every handshake is an interview."
• How to get to know people much better during networking events.
• The complete "ABC" system he designed to stay in touch with his broad network of connections.
• What can happen when one doesn't prejudge people based on their appearances. A powerful story.
• The main premise in his new book, Escape, a mindset breakthrough to succeed in business.

About Anik Singal

Anik Singal is the founder and CEO of Lurn, Inc. and VSS Mind. He is widely considered, by the industry, as one of today's most successful digital publishing marketers. His specialties include profit-generating product launches, building backends and funnels, article marketing, search engine optimization, affiliate marketing and business management consulting.

BusinessWeek recognized him in the Top 3 of the Best U.S. Entrepreneurs Under 25. He's an Inc500 CEO, listed 2-times among the Fastest Growing Companies in America. While in college at the University of Maryland, he was awarded Company of the Year from MTech and named Entrepreneur of the Year by the Hinman CEOs.

His digital publishing businesses generate over $20 Million/year in sales; and he has helped contribute to over $100 Million in online publishing sales (between his own products and his clients' businesses).

Today, Anik teaches people how to create their own online passion-based businesses. He then guides them through his step-by-step process to maximize profit and grow revenue. He has trained over 250,000 students around the world, many have gone on to become incredibly successful and true industry-leading experts.

Anik is also incredibly passionate about giving back. For nearly two decades, he has devoted his life to building schools around the world. He dreams of providing education to those who are not currently receiving that birth-right! As of today, Anik has been a key driver in helping build four schools in India. He plans to scale his mission globally, all through his non-profit organization, For All Our Good.

Grab your free copy of Anik's new book eSCAPE (just pay shipping): https://escapebook.com/freebook/

Connect with Anik on Facebook

Follow Anik on Twitter

Entrepreneur Carrie Roldan shows you how to position yourself as an influencer regardless of the size of your business, and shares simple ways to collaborate with niche influencers.

Carrie Roldan's Lessons to Connect and Collaborate with Influencers

During the conversation, Carrie reveals:

• Lessons learned from marketing efforts that didn't work out exactly the way they were supposed to, but that opened the door to new opportunities.
• How to position yourself as an influencer in social media groups and when joining training programs.
• How to leverage your own content platform (podcast, YouTube channel, etc) to connect with influencers.
• The key consideration to select who to connect with. How do you know if it's the right influencer for you?
• A simple way to collaborate with influencers when launching a new product.

About Carrie Roldan

Carrie Roldan is a wife, a mother, a runner, a best-selling author, a personal growth junkie, and your total business BFF!!

The host of The Carrie Roldan Show, and highly sought-after coach. Carrie is known for helping women entrepreneurs to share their gifts and create businesses that fill their cups AND their bank accounts!

GIFT- Future Self Visualization

Connect with Carrie on Facebook

Master Alchemist and renowned entrepreneur Dov Gordon shares how he created a tight-knit group of joint venture partners to grow his business, and the top lessons he's learned as he connects with influencers.

Dov Gordon's Lessons to Connect with Influencers

During the conversation, Dov reveals:

• The idea that allowed him to collaborate with a tight-knit group of joint venture partners
• The most effective way to run a mastermind
• How to decide whether to charge for your mastermind
• How to know whether a networking or mastermind group is right for you
• Why a small referral network can be enough for a coach to have a thriving business, and how one of his clients got started

More about Dov Gordon

There are millions and millions of consultants, coaches and professional service firm owners who LOVE their work. And all they want is a consistent flow of great clients.

Dov and his small team help you build a simple, repeatable, client-getting system that best fits YOU and your strengths.

GIFT- The Plenty of Clients Manual: DovGordon.net/manualfree

Connect with Dov at DovGordon.net

Master influencer, coach, and best-selling author Chris Salem shares his best tactics to build long-lasting relationships with influencers and partners at networking events.

Chris Salem's Lessons to Connect with Influencers

During the conversation, Chris reveals:

• How he first connected with bestselling author and influencer Jack Canfield, and was able to be featured in Canfield's book
• What it means to be a master influencer, and how it can help you build trust with influencers and partners
• How he has grown his coaching business
• The key success factor to get tangible results from networking events
• How to initiate conversations with influencers at networking events and nurture the relationships
• The most effective tactics to follow up with new connections
• How to leverage your content platform to develop relationships with influencers
• The root cause behind lack of action to connect with influencers and how to overcome this block

More about Chris Salem

Chris Salem is an accomplished life and business strategist, CEO, world-class speaker, award-winning author, certified mindset expert, radio show host & media personality, and wellness advocate partnering with entrepreneurs, corporate business leaders, and sales professionals. He helps his clients have sustainable success at the next level by resolving the root cause to mindset barriers and being transparent leaders.

GIFT: 31 Day Clarity Email Program

Connect with Chris at http://christophersalem.com/

Book: Master Your Inner Critic

Book: Mastering the Art of Success

Show: Sustainable Success

The "Ask Cloris Anything" show is your opportunity to get answers to your questions about how to connect with influencers and how to apply the influencer marketing strategies in the book Beyond Influencer Marketing. Nothing is off limits. Ask away or share lessons learned, and continue to grow a magnificent business!

Today's entrepreneurs and their questions Influencer marketing "gone wrong"

Lauren Cragg asks what to do if an influencer promises to collaborate with you and backs out at the last minute.

Book launches with the help of influencers

Denise Graziano wants to know how to collaborate with influencers to successfully launch her upcoming book.

Virtual team with influencers

Therese Nicklas inquires how to connect with business partners to create a virtual team with complementary services.

What to do if you're falling behind

Jane Matanga has gained a lot of insights, but also has a lot of new items on her to-do list, so we talk about how to manage it all without becoming overwhelmed.

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About today's entrepreneurs

Lauren Cragg

Lauren helps people and businesses develop and execute strategic growth through communications, leveraging connections and phone calls.

She's researching and writing her new book: Call Courage: Hang Up on Your Fears which will help businesses and organizations improve and increase their effectiveness and revenues via phone calls. This book is for anyone who has ever been nervous or fearful about making phone calls. Call Courage is not only for persons looking to improve sales, but nonprofits and political campaigns that need people who are confident and can make effective calls.

Connect with Lauren on LinkedIn https://www.linkedin.com/in/laurencragg/

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Denise Graziano

Senior and C level executives and their companies have relied on Denise for decades as a trusted advisor. She delivers both strategy and execution to build and grow better relationships and communicate better with both clients and employees.

Externally, her company helps clients differentiate in a crowded market to increase revenue, retention and loyalty. Internally they help clients attract and retain the valued employees that will drive innovation and productivity now and for their long range success.

Learn about Denise at www.grazianoassoc.com

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Therese Nicklas

Terri empowers women with smart money strategies so they get from where they are to where they want to be with ease.

By using a combination of behavioral finance and traditional financial planning tools, clients learn how to manage money so no matter what happens, they have confidence they can stand on their own two feet.

Connect with Therese and take her free quiz at www.wealthcoachforwomen.net

Jane Matanga

Jane says, "Living a really good life rarely happens by accident. It takes a certain level of consciousness, self knowledge, and courage to intentionally create the life of your dreams."

As a Life Mastery Coach, certified Passion Test Facilitator and certified intuitive Angel Card Reader, Jane lays the foundation for meaningful and significant life change to help clients discover self-limiting beliefs and reprogram the negative habitual patterns which prevent a client's success, happiness and forward momentum.

Jane emphasizes a holistic and spiritual approach. She draws from many eastern and western spiritual disciplines and believes in utilizing world wisdom in order to uncover blocks and heal imbalances.

Connect with Jane at enlightened-path.com or write to her at Info (at) enlightened-path.com

Two stories of extreme survival with lessons you can apply to your business. You'll be inspired to adopt the best approach to connect with influencers, so you successfully build a long-lasting network of supporters and allies.

The stories are from one of my favorite shows, "SOS How to Survive" with host Creek Stewart, on the Weather Channel.

Creek is also the author of a powerful essay in my bestselling book, Beyond Influencer Marketing. He shares how connecting with bloggers helped him grow his survival training business. Inspiring!