Beyond Influencer Marketing

There's an important but essential part of the mindset to connect with influencers that it's often ignored. The "giving value first" philosophy, although broadly shared and understood, is often misinterpreted.

Entrepreneurs might think they're doing the right thing, but in reality, they're being guided by subconscious mental blocks.

Today, we explore the mental blocks that might not allow you to convey the value you have to offer to influencers.

In addition to that, you'll listen to one of the best conversations on Beyond Influencer Marketing podcast with internationally renowned bestselling author Bob Burg.

Bob shares what influencing really is, and how to think and behave in ways that allows you to build long-term connections with influencers and clients as well.

• Always give value first.
• Great salesmanship or influencing is never about the salesperson or the influencer. It's about the people you try to serve.
• Value is in the eyes of the beholder. The key is not what we think is valuable, or what we think they should think is of value. Understanding the other person is a must.
• Money simply is an echo of value.
• You will be able to get ahead when you shift from an "I" focus to an "other" focus.
• Stay in touch with your business relationships. A handwritten note or a quick check in on social media is all it takes. Do so because you're genuinely interested in them.

Bob Burg is a sought-after speaker at company leadership and sales conferences. He has shared his speaking platform with everyone from today's business leaders and broadcast personalities to even a former U.S. President.

Bob is the author of a number of books on sales, marketing and influence, with total book sales of well over a million copies. His book, The Go-Giver, coauthored with John David Mann has sold over half a million copies and it has been translated into 21 languages.

Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic, and is a past member of the Board of Directors of Furry Friends Adoption, Clinic & Ranch in his town of Jupiter, Florida.

Connect with Bob at https://burg.com/

Global thought leader in marketing and sales, and bestselling author Ian Brodie shares his insights to stand out in the eyes of influencers and potential business partners. Your connections, combined with the powerful marketing principles that he teaches, will allow you to run a successful business.

During the conversation, Ian shares:

• How commenting on blog posts helped him create his first connections with influencers
• The way he was able to collaborate with a top influencer
• What "conspicuous contribution" is, and how it can help you build long-lasting connections
• How he helps his content go viral on LinkedIn, and how this content allows him to build new connections

Ian Brodie teaches consultants and coaches how to win the clients they need in less than 30 minutes a day. He's the author of the #1 bestseller Email Persuasion and has been named as one of the top 50 global thought leaders in marketing and sales by Top Sales World Magazine

Get your free copy of the 30 Minute marketing Plan Checklist at ianbrodie.com/30

Bestselling author and business growth expert for consultants, Michael Zipursky, shares how he has leveraged connections with influencers to build a highly successful consulting business--and how you can do that, too.

During the conversation, Michael shares:

• The difference between focusing on transactions versus relationships, and how it impacts your success as an entrepreneur
• How to initiate a conversation with an influencer at a live event
• How to build connections with influencers through your podcast
• How to leverage your current connections to expand your network
• The system that he uses to follow up with new connections and nurture the relationships
• The three critical success factors for consultants

Jay Baer, a 7th generation entrepreneur, New York Times best-selling author of 6 books, founder of 5 multi-million dollar companies, and one of 187 living members of the Professional Speaking Hall of Fame, shares how you can gain influence through content marketing.

During the conversation, Jay shares:

• How influencer connections have helped him grow "Convince and Convert," one of the most successful marketing agencies in the country
• The role of content marketing in the growth of your business
• How to figure out what kind of content to focus on
• How to leverage your podcast to connect with influencers and to deliver value to them
• Success factors to initiate a connection with an influencer via email
• Speaking engagements as a powerful tool to sign up new clients and meet influencers
• His streamlined process to write books, which allows him to publish a bestselling book every 2 years

Jay's powerful closing message: "Everybody is an influencer. It's just of whom."

Jay Baer, CSP, CPAE shows you how to use technology as an unfair marketing and customer service advantage. Audiences will rethink their approach to marketing and customer service, helping them gain more customers and keep those they've already earned.

Jay Baer is:

• One of fewer than 200 living members of the Professional Speakers Hall of Fame
• An inductee into the Word of Mouth Marketing Hall of Fame
• An experienced pro, having given hundreds of insightful, humorous presentations world-wide
• A renowned business strategist
• A popular emcee and event host
• A New York Times best-selling author of six books
• An advisor to more than 700 companies since 1994, including Caterpillar, Nike, The United Nations and 32 of the FORTUNE 500
• An entrepreneurial success story, having started five multi-million dollar businesses from scratch
• Founder of Convince & Convert, a digital strategy consulting firm that helps prominent companies gain and keep more customers
• A media brand. Jay's Convince & Convert Media division runs the world's #1 content marketing blog, multiple podcasts, and many other education resources for business owners and executives
• An active venture capitalist and technology advisor, as well as an avid tequila collector
• A go-to source for the press including NPR, USA Today, Time, Real Simple, CBC and many more
• Host of the popular Social Pros podcast, named the best marketing podcast in the 2015 Content Marketing Awards

Connect with Jay at https://www.jaybaer.com/

Check out his latest book: https://www.talktriggers.com/

Bob Serling, a 30-year marketing veteran who has revolutionized joint ventures and the founder of Profit Alchemy, Inc., shares his system to create friction-less joint ventures. You'll learn how you can eliminate all the friction and problems of conventional joint ventures, maintain complete control at all stages of the process, and put together an unlimited number of profitable joint ventures

During the conversation, Bob shares:

• Why conventional approaches to joint venture partnerships fail
• The four friction points that make your outreach to a potential joint venture partner unsuccessful
• The philosophy of successful joint venture partnerships; what you need to get ahead of the game
• How to build long-term relationships with joint venture partners
• The best sources of joint venture partners
• The most successful commission structure for joint venture collaboration
• How to balance your promotions calendar so that you have the opportunity to promote your own offers and your partners offers without burning out your list of subscribers
• How to get rid of the fear of failure when starting to seek joint ventures partnerships

Start creating relationships NOW. As Bob says, "Relationships and communities are the only things that are truly enduring!"

Bob Serling is a 30-year marketing veteran and the founder of Profit Alchemy, Inc. His innovative take on marketing has helped hundreds of clients get exceptional results with their marketing.

Bob has been the monthly marketing columnist for Success Magazine… invented a skateboard toy featuring Tony Hawk's branding that was sold in toy stores and department stores all over the world… co-created and marketed advanced assessment software currently being used by many Fortune 500 companies… created a one-and-a-half page prospecting letter for a client that landed an agreement for a $25 million project by being sent to just one prospect… and much more.

He's perhaps best known for having revolutionized the process of structuring joint ventures by shifting the focus from reciprocal agreements to a "frictionless" one-sided method that gets agreement from 90% of the partners you approach. By making this shift to working only with your own list, you eliminate all the friction and problems that are the byproducts of conventional joint ventures, maintain complete control at all stages of the process, and can quickly put together an unlimited number of 6-figure joint ventures.

Dan Kuschell, top influencer and renowned mentor for accelerated business growth, shares how he's initiated and built long-term connections with influencers throughout his career, and shows practical steps you can take today to build a solid network of connections.

During the conversation, Dan shares:

• The "FROM" approach to overcome the fear of networking and initiate a conversation with new people
• The mindset to create a positive relationship with influencers from the start
• The secret to be memorable
• How he was able to connect with influencers Joe polish, who became his client, and Brian Tracy, who endorsed his book.
• A common mistake that results in missed opportunities when influencers offer to help you
• The three kinds of influencer styles, and the importance of identifying the right kind for you
• How he stays in touch with his business connections several times a year, and delivers constant value to them
• Ideas to stand out as you stay in touch with your connections
• What it means to create a buyer's culture to scale your business

Dan Kuschell helps entrepreneurs get unstuck by implementing unique systems that achieve accelerated growth. With 25 years of experience, he's started 11+ companies, & coached over 5,000 entrepreneurs from 180 industries and 9 countries. He is rated a top 25 Influencer by Influencive, and his podcast is recommended by Forbes magazine.

Learn "The Unusual 3 Step Social Media Method to Triple Your Business - without more staff, more costs, or more stress..." at ChampionBusinessBlueprint.com

This is a five-part series of short solo episodes to connect with influencers in the "Beyond Influencer Marketing" way.

Each week, we explore one of the five qualities of a true "Beyond Influencer Marketing" relationship.

This kind of business relationship goes beyond the business transaction.

Your goal is to create a solid and long-lasting network of supporters and allies who believe in your message and who are invested in your growth and the growth of your business.

Be prepared to answer a question to guide you as you build your connections with influencers!

This is a five-part series of short solo episodes to connect with influencers in the "Beyond Influencer Marketing" way.

Each week, we explore one of the five qualities of a true "Beyond Influencer Marketing" relationship.

This kind of business relationship goes beyond the business transaction.

Your goal is to create a solid and long-lasting network of supporters and allies who believe in your message and who are invested in your growth and the growth of your business.

Be prepared to answer a question to guide you as you build your connections with influencers!

This is a five-part series of short solo episodes to connect with influencers in the "Beyond Influencer Marketing" way.

Each week, we explore one of the five qualities of a true "Beyond Influencer Marketing" relationship.

This kind of business relationship goes beyond the business transaction.

Your goal is to create a solid and long-lasting network of supporters and allies who believe in your message and who are invested in your growth and the growth of your business.

Be prepared to answer a question to guide you as you build your connections with influencers!

This is a five-part series of short solo episodes to connect with influencers in the "Beyond Influencer Marketing" way.

Each week, we explore one of the five qualities of a true "Beyond Influencer Marketing" relationship.

This kind of business relationship goes beyond the business transaction.

Your goal is to create a solid and long-lasting network of supporters and allies who believe in your message and who are invested in your growth and the growth of your business.

Be prepared to answer a question to guide you as you build your connections with influencers!