Beyond Influencer Marketing

In this complete case study, I walk you through the top lessons learned during my recent product launch, which I did through a live webinar.

You'll learn tips to

• Collaborate with influencers to bring people to your event
• Boost the attendance rate to your webinars
• Increase the number of people who stay till the end during your webinar
• Create engagement during the event
• Engage participants after the event
• Manage your slide presentation, the chat, and contingencies during the event
• Have a powerful follow-up process for those who attended and for those who didn't attend
• Decide whether you want to offer a replay of your webinar
• Select the best call to action for a group coaching program
• Gather feedback after a webinar so you can continuously improve it
• And much more!

So many lessons learned you can apply to your own webinars and product launches!

How do you manage influencer marketing, content marketing, other marketing efforts, and client work?

You don't want to be so overwhelmed that you end up burned out.

On this special episode of Beyond Influencer Marketing, you will learn actionable tips and the SCRUB system so that you can

• Keep control of your calendar
• Focus on what moves your business forward
• Continue expanding and nurturing your network
• Continue to create positive results for your clients and your business!

What if you want to connect with a top influencer? What's the best approach? What should you do first? Host Cloris Kylie shares case studies and stories to inspire you to connect with your dream influencers.

Shannon miles, CEO of the staffing company BELAY, shares the role influencers have played to skyrocket the growth of the company, as well as her insights on when and how to outsource your influencer marketing efforts.

During our conversation, Shannon shares:

• The first top influencer she and her husband connected with, who helped skyrocket the growth of the company
• What tasks are best to outsource
• When to outsource
• The decision to find one assistant to handle all tasks or to spread the tasks among several specialized contractors
• How to figure out if a contractor is the right fit for your business
• Expected budget to outsource
• How her connections with influencers have evolved as her network and business grows

Download the Delegation Matrix at https://www.belaysolutions.com/bim

Shannon Miles is an advocate for people to have a career AND the flexibility they crave to keep their priorities in a healthy order. She is the CEO and Co-founder of BELAY, a staffing company serving businesses all over the U.S.

Without an office, BELAY has graced the Inc. 5000 list four times and was awarded the number one spot in Entrepreneur Magazine's Best Company Culture.

Shannon's new book The Third Option: Why a Woman Doesn't Have to Choose Between a Career and Family, but Can Actually Have Both and Succeed is now available. In The Third Option, Shannon shares how she took a leap of faith to create a flexible career that gives meaning to both her work and her family, and she shows how you too can accomplish the same.

Shannon is passionate about serving others and inspiring them to live fuller, richer lives. She lives with her husband Bryan, and their two children, Harper and Rainey, in Atlanta. Practicing what she preaches, they spend their days running the company from their porch in Georgia, from the mountains in Jackson Hole, or from the beaches in the panhandle of Florida.

Felicia Slattery shares her best insights to incorporate speaking into your marketing and business model, and how you can gain influence and connect with top influencers through public speaking.

During the conversation, Felicia shares:

• Her transition from life coaching to teaching public speaking
• How she was first invited to speak online
• The unexpected opportunity that allowed her to showcase her speaking skills and skyrocket her business
• The role that local speaking can play in a successful global business
• How to approach meeting planners for potential speaking opportunities
• Then mindset to succeed with public speaking

Public speaking expert Felicia Slattery, is an Amazon #1 best-selling author of 5 books including "21 Ways to Make Money Speaking." With clients in 81 countries, she is an award-winning speaker and creator of the Signature Speech™. Her clients include experts, entrepreneurs, CEOs and celebrities to help them get amazing results from their speeches. Check out her resources at http://HowToGetStartedSpeaking.com

Webinar expert Joel Erway shares his insights to leverage joint venture webinars to get new clients and customers. He also talks about how his has been able to use his podcasting platform to connect with influencers, some of whom have become JV partners and clients.

During our conversation, Joel shares:

• How you can use JV webinars as a branding and authority-building tool
• How he connected with the first guests on his podcasts
• The importance his podcast has had in its ability to connect with top influencers
• His approach to initiate the conversation with a potential JV partner who has been a guest on his show
• The main strategy to promote JV webinars
• Special considerations for JV webinars, including compensation, promotion details, and steps after the event has taken place
• The best technology to host live and evergreen webinars: GoTo Webinar and Everwebinar
• The right time to switch from live webinars to evergreen webinars

Joel Erway is an online marketing consultant. He is the founder of both The Webinar Agency and Experts Unleashed, and host of Sold With Webinars and Experts Unleashed podcasts.

Since 2014, Joel's been committed to helping entrepreneurs transform their passion into 6 and 7-figure expert-based businesses.

He has helped coaches, consultants and experts monetize their passion with skillfully crafted sales messages and high-converting sales webinars to generate more customers and clients.

With over 200 webinars under his belt, he's generated 7-figure growth for multiple clients within the past two years alone.

It's no wonder why he's the go-to consultant for many of the top performing digital marketing sales and lead generation webinars.

Joel enjoys traveling, golfing, reading, personal development and spending quality time with his family where they reside in upstate New York.

Access Joel's $466,000 Webinar Case Study https://soldwithwebinars.com/free-case-study

Successful entrepreneur and connector Darrah Brustein shares how she initially connected with top influencer Deepak Chopra, and how the same philosophy has allowed her to build long-term relationships with top influencers.

During our conversation, Darrah shares:

• How a local influencer opened the door to opportunities when she started her credit card processing company
• Curiosity and value as pillars to start connections with influencers
• How she originally connected with mentor Deepak Chopra, a top influencer known around the world
• The role that her virtual summit played in the growth of her business
• The mindset that allows her to nurture and grow her relationships
• The snowball effect when one connects with top influencers
• Icebreakers to start a conversation with anyone, including influencers

Darrah closed with the inspiring message that opportunities are not advertised. You must dig the well before you're thirsty!

Equal parts teacher, connector, and founder, Darrah Brustein stands for entrepreneurial empowerment. In the fall of 2018, Darrah launched "Life by Design, Not by Default" sharing stories with visionaries like Deepak Chopra, Adam Grant and Jen Sincero in a 45-speaker online summit reaching over 7,000 people.

For the past 10 years, she founded and scaled two businesses in tandem: a networking events company serving 30,000+ people and a payment processing company spanning 38 states.

A prolific writer and interviewer, Darrah's thought leadership articles on lifestyle design have been read by over 1 million people across Forbes, Entrepreneur, and Thrive Global.

Her motivating motto "build a life of your own design, a career to fund it, and a network to support it" has inspired thousands to reach higher and dream bigger.

Most recently, Darrah launched the video series "Diving Deep With Deepak & Darrah" to make deep topics relatable and translatable into your life.

Access the free masterclass with Deepak Chopra (and Darrah) on living a more meaningful life. https://darrah.co/deepak

Access Darrah's book with 55 conversation starters at https://darrah.co/

Seven-time bestselling author Derek Doepker shares his best insights on how to leverage your books to position yourself as an expert, gain influence, grow your list, and get new clients. Also he talks about how books can help you connect with influencers, and how influencers can help you sell more books.

During our conversation, Derek shares:

• How he first connected with influential bloggers in his industry
• How to best get the attention of influencers
• How to leverage your book to connect with influencers
• How to leverage influencer connections to sell more books
• The advantage of being someone who has a really broad background and skills
• The strategy that helped him make his 3rd book a bestseller
• How books can become a list building tool
• Best practices to grow your list with your books

Derek closed with an inspiring message to remind us that there's no need to focus on competition. Instead, there's always room for collaboration.

Derek Doepker is a former aspiring rockstar turned seven-time #1 bestselling author. He discovered a proven process that took him from struggling author to selling over 50,000 books. Now he shares this process with experts and influencers to turn their knowledge into a bestselling book.

Download the e-book Why Authors Fail https://bestsellersecrets.com

Learn about Derek https://derekdoepker.com/

Mark T. Wade, creator of the One-Day Summit formula, shares his best insights on virtual summits and one-day summits as a way to build authority, bring in revenue, and connect with influencers.

During our conversation, Mark shares:

• The chain of events that allowed him to build a multi-million-dollar business
• The role that masterminds have played in his growth as an entrepreneur
• How he created his first summit even though he was starting out and had no connections
• His formula to create a one-day summit, and how one-day summits compare to traditional virtual summits
• His motivation to build Virtual Summit Software, and how you can use this tool to create and run summits easily

Dr. Mark T Wade went from brick & mortar to multi-million dollar online business using a strategy called the One-Day Summit. Having created 6, 7 & Multi 7-figure businesses in the Brick & Mortar, Online (Education) Business, & Software As A Service space (Virtual Summits Software), Dr. Mark now helps entrepreneurs scale their online businesses with proven strategies such as the One-Day Summit Formula.

Access a free trial of Mark's Virtual Summit Software https://www.virtualsummits.com/free-trial

Get the One-Day Summit Formula here

Tune in to Mark's Virtual Summit Podcast https://www.podcast.virtualsummits.com

Inc. 500 CEO of The ASK Method ® Company Ryan Levesque shares his top insights to gain clarity on the long-term success potential of your business based on your model and selected market. He provides the tools to become confident to take the leap and start a new business or to take your existing business to the next level. He also relates his personal story of connecting with an influencer early in his career, and how this person changed his life

During our conversation, Ryan shares:

• His experience connecting with Dr. Glenn Livingston, an influencer who became a mentor and a close friend, and who transformed his life.
• Why you need to be open to learning when you connect with influencers, even when you've achieved amazing success
• The three stages in the journey to make the single most important decision in business
• How to know if you're niching down enough
• How to know whether it's time to go back to the brainstorming stage in a business, even if you've been running your business for a while
• An invaluable and accessible tool to study your market
• What an evergreen market is and its role in the long-term success of a business
• The problem with some business ideas for sustained success in the long term, even if those ideas initially solve a pressing problem

Ryan's closing message was that, even if you are risk-averse, you can arm yourself with the best tools at your disposal to make informed decisions and then take action with confidence. He says, "I don't want to reach the end of my life and say 'I wish I would have…'" After all, "you don't have to get it perfect, you just have to get it going."

Ryan Levesque is the Inc. 500 CEO of The ASK Method ® Company, and the #1 national best-selling author of Ask, which was named by Inc. as the #1 Marketing Book of the Year. His work has been featured in the Wall Street Journal, USA Today, Forbes, and Entrepreneur and over 250,000 entrepreneurs subscribe to his email newsletter offering business advice. He is also a co-founder and investor in bucket.io®, a leading marketing funnel software for entrepreneurs.

His latest book Choose, helps readers avoid making the single biggest mistake when starting a business and guides people through answering the all important question: What type of business should you start?

A free copy of Ryan's new book Choose available for your listeners (just pay S&H) so here is that link: http://choosethebook.com/influencer

Connect with Ryan on Facebook

https://www.facebook.com/TheASKMethodCompany