Beyond Influencer Marketing

Business scalability and growth expert Frank Bria shares his experience connecting with influencers. He also shares his insights to help you scale your business and add high ticket offers to your business model.

During the conversation, Frank shares:

• How he initially connected with his mentor, Michael Port
• How to best nurture your network of connections
• The attitude that allows you to connect with the right influencers and business partners
• Key elements to gain influence
• The principles to grow and scale your business

Frank Bria is the author of the international bestselling book Scale: How to Grow Your Business by Working Less. He is the go-to authority on scalable program design and execution, having helped thousands of entrepreneurs design and execute their High-Ticket Programs. He started in the financial tech sector launching several tech startups. Now he works with service businesses to craft a superior customer experience – through program and execution. He lives in Phoenix, AZ and is the father of 3 beautiful daughters.

Access Frank's 12-Week High-Ticket Program Blackbook http://frankbria.com/blackbook

Advertising expert Richard Lomax shares key success factors to incorporate advertising into your marketing mix and how to leverage advertising to deepen your connections with influencers.

During the conversation, Richard shares:

• The role that advertising plays in your marketing mix.
• How to leverage content marketing and influencer marketing when you advertise
• The main platforms to advertise online and key success factors to lower your ad cost and increase ROI
• The most important consideration to succeed with advertising

After working for companies like BP Oil and HJ Heinz, and some of the largest advertising agencies in the world, Richard recognized that 'big brand' marketing is not relevant for the vast majority of companies.

So Richard specializes in helping SMEs systematically generate quality leads, and profitable new clients on a consistent monthly basis

Sign up for Richard's weekly live demo: - 'The 3 BIG SHIFTS To Fix Your Broken Lead Generation, And Deliver Quality Leads And Sales' at https://www.slipstream-marketing.com/cloris

Get Richard's e-Book, 'The 5 Big Shifts To Turn Your Broken Lead Generation Into A Simple, Repeatable Process, That Delivers Quality Leads And Sales Month After Month' https://www.slipstream-marketing.com/ebook

You'll learn three proven ways to gain influence by building an emotional connection with your audience so that they become inspired to take action based on your teachings and programs. Although connecting with influencers is key for the growth of your business, you must also be perceived as an expert and trusted advisor. Here are ideas and examples to help you optimize your current influence and authority-building system.

Part 1 - Gaining influence through your expertise

Part 2 - Gaining influence through social proof

Part 3 - Gaining influence through emotions

Resources mentioned:

How to leverage Clickfunnels (video) https://www.beyondinfluencermarketing.com/clickfunnels

Clickfunnels 14-day trial https://www.cloriskylie.com/clickfunnels

The Go-Giver by Bob Burg

Beyond Influencer Marketing (the book)

You'll learn three proven ways to gain influence through social proof so that your audience becomes inspired to take action based on your teachings and programs. Although connecting with influencers is key for the growth of your business, you must also be perceived as an expert and trusted advisor. Here are ideas and examples to help you optimize your current influence and authority-building system.

Part 1 - Gaining influence through your expertise

Part 2 - Gaining influence through social proof

Part 3 - Gaining influence through emotions

Resources mentioned:

How to leverage Clickfunnels (video) https://www.beyondinfluencermarketing.com/clickfunnels

Clickfunnels 14-day trial https://www.cloriskylie.com/clickfunnels

The Go-Giver by Bob Burg

Beyond Influencer Marketing (the book)

You'll learn three proven ways to gain influence through your expertise so that your audience becomes inspired to take action based on your teachings and programs. Although connecting with influencers is key for the growth of your business, you must also be perceived as an expert and trusted advisor. Here are ideas and examples to help you optimize your current influence and authority-building system.

How to leverage Clickfunnels (video) https://www.beyondinfluencermarketing.com/clickfunnels

Clickfunnels 14-day trial https://www.cloriskylie.com/clickfunnels

The Go-Giver by Bob Burg

Beyond Influencer Marketing (the book)

Learn the amazing potential that building connections with local influencers can have in the growth of your business. Become inspired by Kate Erickson of Entrepreneurs On Fire, who shares her experience building local connections and growing EOFire to a top learning company for entrepreneurs.

Local influencers such as Meetup group leaders, networking event hosts, leaders of associations and special interest groups, local librarians, and small business owners can play a powerful role in the growth of your business.

Even if you want to expand your business online, you must also prioritize building connections with local influencers.

The audiences of local influencers might not be as large as that of someone with a large social media presence or a large online platform. However, these influencers tend to have a very loyal audience and offer the potential for you to be face-to-face with ideal prospects.

You could deliver value to the influencer and their audiences by sharing your expertise through a presentation, workshop, guided activity, or live demo.

It's important to be able to stay in touch with the potential clients you meet at these events through email and social media. That's how the online and "real" worlds come together.

This episode of the show is dedicated to building connections with local influencers, and you will also listen to the conversation with Kate Erickson of Entrepreneurs On Fire.

Kate shares her story attending her few first few local events, and how she learned to thrive in them.

She also shares her experience working alongside John Lee Dumas to grow Entrepreneurs On Fire, a company that has growth well beyond the world-renowned podcast and now inspires and educate millions of entrepreneurs all over the world.

• Gift: Free Goals Course: Free 8-day course on how to set and accomplish your biggest goals
• EOFire
• EOFire Blog
• The Freedom Journal
• The Mastery Journal

Kate Erickson is a creator, engager and implementer over at Entrepreneurs On Fire, a podcast that interviews today's most inspiring and successful entrepreneurs. She is also the host of the podcast Kate's Take and author of The Fire Path: A Beginner's Guide to Growing Your Online Business. Kate is passionate about helping entrepreneurs create freedom in their business and life through developing systems and processes that can help their business scale and grow.

Iman Aghay, founder of Success Road Academy and Entrepreneurs Network shares how he built a strong network of influencers from scratch, and the role that joint venture partnerships play to create a profitable business with long lasting impact.

During the conversation, Iman shares:

• The mindset change that helped him overcome his toughest financial challenge
• How he initiated connections with people of influence by founding a Meetup Group
• Why you need to have your own platform to be able to build relationships with influencers
• The role of joint venture partnerships in your business model
• Why not all JV partners are created equal--and what to do about it
• A powerful anecdote to illustrate the importance of positioning in the success of your business

Iman Aghay is an Iranian-Canadian online marketing expert, international speaker, and inspirational coach. Iman's helped coaches, consultants, authors and speakers all over the world build profitable online courses from scratch in over 100 niche markets. Iman is the founder of Success Road Academy and Entrepreneurs Network.

Download Iman's e-Book and Masterclass: How To Create and Sell Online Courses In 60 Days or Less With Ultimate Course Formula (Even if you don't have a list or technical knowledge!)

eBook: SuccessRoadAcademy.com/ucfbook

Masterclass: https://ultimatecourseformula.com/how-to-create-and-sell-online-courses-in-60-days-or-less-webinar

In this Masterclass, you'll discover...

• The fastest and most effective way on the planet to create and sell your online course
• How to make sure your course will sell well before even recording the first piece of content
• How to get some of the most influential people in the world promote your course
• A proven 8 step strategy to create your course from scratch even if you don't know what your online course should be about
• How to create several automated streams of income in your business by using online courses
• How to access higher paying clients by using your automated courses to qualify your prospects
• AND...how to do ALL without getting overwhelmed with all technical tools and marketing tasks
• And So Much More...

Joint venture partnerships with influencers in your industry can help you dramatically grow your list and get new clients, but at the same time they can be intimidating.

On today's show, you will learn the answers to seven of the most common questions about joint venture partnerships:

1. What products are best suited for JV partnerships?
2. Is there an ideal price point for JV promotions?
3. What commission percentage should I offer to my partners?
4. How do I know when my program is ready to be offered to partners?
5. Do I have to do a Jeff-Walker-Style launch to collaborate with partners?
6. Do I always have to reciprocate if somebody promotes my products of programs?
7. How do I approach an influencer to ask him to become my JV partner?

Also, you will listen to the insights that business growth expert Dov Gordon shares about building a network of JV partners.

During the conversation, Dov reveals:

• The idea that allowed him to collaborate with a tight-knit group of joint venture partners
• The most effective way to run a mastermind
• How to decide whether to charge for your mastermind
• How to know whether a networking or mastermind group is right for you
• Why a small referral network can be enough for a coach to have a thriving business, and how one of his clients got started

There are millions and millions of consultants, coaches and professional service firm owners who LOVE their work. And all they want is a consistent flow of great clients.

Dov and his small team help you build a simple, repeatable, client-getting system that best fits YOU and your strengths.

GIFT- The Plenty of Clients Manual: DovGordon.net/manualfree

Connect with Dov at DovGordon.net

When you build authority as an expert, you gain influence. When you gain influence, you make an impact, because that's when those who listen to your message will take action.

There are many ways to position yourself as an expert and gain influence. You could publish a book, give a TedX talk, create a large content platform, or go through specialized programs and training in your field of expertise. You could also gain influence through social proof: testimonials, case studies, and featured appearances.

However, there's a way to position yourself as an expert and gain influence that is often forgotten. That's the topic of today's show.

Also, you'll listen to the conversation with top virtual summit expert Navid Moazzez. Virtual Summits are one of the most powerful ways to grow your list and gain influence, so you'll get invaluable insights and actionable tactics.

During the conversation, Navid shares:

• How he started to connect with influencers, including Pat Flynn, who was featured on his blog
• Why virtual summits can be a powerful way to connect with influencers, gain influence, skyrocket the grow your list, and bring in revenue
• The most important philosophy you must keep in mind when creating a successful summit
• The most critical success factor to run a successful virtual summit
• How to invite influencers to be speakers at your virtual summit
• The three kinds of influencers for virtual summits, and why it's important to have a balance among the three
• Creative ways to repurpose your virtual summit
• Case studies:
• • Caitlin Pyle's Work-at-Home Summit, which resulted in 60,000 subscribers, thousands of subscribers for speakers, and 7-figure revenue
  • Chandler Bolt's Summit, which he leveraged to create a podcast and video content for his business
• Top resources to create a virtual summit
• • Active Campaign and Convert Kit for email management
  • WordPress plugin, Leadpages, and Clickfunnels for website design
  • Thrive Cart for Affiliate Management
  • Deadline Funnel for your offer page
  • Teachable or Thinkific for your membership site

Navid Moazzez is a lifestyle entrepreneur and the creator of Virtual Summit Mastery. According to the Huffington Post, Entrepreneur.com and many online influencers, he's seen as the world's leading expert when it comes to hosting wildly successful virtual summits. Navid and his students have generated 100,000's of email subscribers and millions of dollars in revenue for their virtual summits in just the past 12 months alone.

Learn more about Navid at https://navidmoazzez.com

Virtual Summit Cheat Sheet: https://navidmoazzez.com/vsm/cheatsheet

The Complete Guide To Building A Large Email List: How I Added 26,000+ Subscribers In 30 Days: https://navidmoazzez.com/email-list/

6,000 word+ guide on how to host a wildly successful virtual summit https://navidmoazzez.com/virtual-summit/

Navid Moazzez on Facebook https://www.facebook.com/NavidMoazzez/

Sometimes, even when two entrepreneurs have the same level of passion and similar experience, only one of them is able to build a business that survives and thrives in the long-term.

The deciding factor is not:

• How many hours they put in
• How hard they work
• Their personality
• Their talent
• Their goals and aspirations
• Luck

As a matter of fact, the entrepreneur who seems unlucky and ends up giving up on their dream is the person who possesses the most precious talent.

That's why today, on this special episode of the show, you'll listen to the stories of two coaches with a deep passion and drive to empower those around them.

However, the stories have very different endings. Only one of them is able to create a business that survives and thrives after 2 years.

Listen to the two stories attentively and guess who is able to succeed.

You'll discover that nuances make a huge difference when it comes to getting your message out and reaching your ideal clients.