Beyond Influencer Marketing

Host of the Nice Guys Podcast, entrepreneur, and industry leader Doug Sandler shares how he first connected with mentors who showed him a clear path to reinvent his career. As an influencer himself, he also shares the #1 factor to succeed when someone wants to initiate a business relationship with him.

Doug's Journey

Doug learned that having the right connections is the best way to grow as an entrepreneur, and that's why he wrote "Nice Guys Finish First," a book that explores how to build such a strong network of connections.

"The more people you help, the more people who help you," he says.

Your influencer marketing story

When Doug went through a career reinvention, connecting with a mentor helped him find his path. Jeffrey Heizlett, a prime-time television and radio host at C-Suite was that mentor.

Doug started by posting a review of Jeffrey's book and podcast. His goal was to deliver as much value as possible. When Jeffrey was traveling in the same area, Doug reached out and asked to meet him in person. Jeffrey agreed, and a powerful mentorship relationship started.

To approach influencers, Doug suggests to always start by delivering value, and to be very specific about what you want to achieve. Get to know the influencer to ensure you share the same values, too.

What has worked best to build your platform?

Doug's book allowed him to grow a large following on Twitter. Once he launched his podcast "The Nice Guys on Business" to promote his book, his audience skyrocketed. Now, the podcast has reached a million downloads.

Doug stresses that the growth of his audience happened after 16 months hosting his show. If he had given up too soon, he would have never experienced the success he's achieved.

Worst influencer marketing moment

Doug's network of connections has changed as his goals change. Some relationships have fallen flat, but the only way to know whether a relationship is going to work out or not is by getting to know people. Taking that first step is essential.

"Don't be afraid to build new relationships," Doug says. "I've learned more from the failures in my life than from the successes."

One thing you're most excited about

Doug founded a company called Turn Key Podcasting, in which he helps podcasters launch, produce, and promote their podcast. He applies the system he's created which allowed his podcast to reach a million downloads. He customizes his services based on the podcasters' primary goals.

Resources mentioned

• Tool: Acuity Scheduling: https://acuityscheduling.com
• CRM Management Tool: Cloze
• Social Media Automation Tool: Social Juke Box https://www.socialjukebox.com/
• Book: Who Moved My Cheese?

Doug's message

"Approach the influencer with a giving hand."

More About Doug Sandler

Doug Sandler is an entrepreneur and industry leader. His book, Nice Guys Finish First is a #1 ranked Amazon Best Seller. As a podcast host of The Nice Guys, Doug has interviewed Gary Vaynerchuk, Arianna Huffington from HuffPost, Dan Harris from Good Morning America, Ron Klain, White House Chief of Staff and dozens of celebs. Doug is a nationally recognized speaker, writer, and founder of TurnKey Podcast Company, providing podcast production, editing and launch services.

Connect with Doug at http://www.dougsandler.com/ or doug (at) dougsandler.com

Tune in to The Nice Guys on Business Podcast: http://www.dougsandler.com/podcast-by-the-nice-guys/

This is your host Cloris Kylie and welcome to Beyond influencer Marketing podcast, where you'll learn the latest tactics to build authority, grow your list, and attract the right clients with influencer marketing so you can build a magnificent business.

When you tune in to my weekly chats with top entrepreneurs, you will:

• Learn from real case studies and the influencer marketing stories of people who've tapped into existing audiences to grow their business
• Discover what works and doesn't work in influencer marketing
• How to leverage influencer marketing to build instant authority, build your list, and connect with right clients

Connect with me at cloriskylie.com, where you'll access all the show notes and resources to attract the right clients and build a magnificent business.

See you every Monday on Beyond Influencer Marketing!

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