Beyond Influencer Marketing

What is the role of content marketing in the growth of your audience and list of subscribers? Should you rely on content to grow your list? Does the role of content marketing vary depending on the stage of your business? The answers on this special episode of Beyond Influencer Marketing!

Tom Poland, renowned entrepreneur and bestselling author of the Leadsology series and Marketing with Webinars, shares his system to marketing with webinars by collaborating with influencers.

During the conversation, Tom reveals:

• The power of "OPN" to share your message in a grander way and land new clients
• The four R's to connect with business partners
• The system to create a constant stream of client consultations on your calendar
• The Prius factor to build connections with influences
• What to do when you feel you should apply a certain marketing strategy that everyone else seems to be applying
• The reason he doesn't favor common marketing strategies such as Facebook ads and blogging, and what really works instead to get new clients
• The two key streams of leads for his business, and how careful documentation of each step in the process and a team of contractors allowed him to create a seamless process to grow his business

Time Poland is a multiple best-selling marketing author. Over the past 41 years he had started and sold five businesses, taking three of them international and has lead teams of over 100 people with annual revenue of more than 20 million dollars. The new book Marketing with Webinars reveals his unique webinar marketing method that has helped thousands of organizations globally enjoy the fulfillment and prosperity that comes with a weekly flow of high-quality, inbound, new client inquiries.

Learn more about Tom at https://www.leadsology.guru/

Check out Tom's new book, Marketing with Webinars at https://www.cloriskylie.com/marketingwithwebinars

Take Tom's Five Hour Lead Generation Challenge www.fivehourchallenge.com

Join Tom's Facebook group: www.facebook.com/groups/leadsology/

This special episode is inspired by the Thanksgiving holiday in the United States, and focuses on a key element to create and nurture relationships not only with influencers, but with potential and existing clients. We will explore the four key people you need to consider when it's time to express appreciation and how this can help you grow as a person and grow your business

Business coach and Tech Monster Whisperer Anke Herrmann shares the technology needed to get tangible results from your featured interviews and other forms of collaboration by influencers, and provides useful tips to "tame the tech monster."

During our conversation, Anke reveals:

• How to select the right tech tools for:
  • List growth from featured guest appearances
  • Joint venture partnerships with influencers
  • Your main website

When faced with challenges, Anke acknowledges her emotions. And after she's given herself enough time, she taps into her creativity to come up with solutions and regain hope and excitement.

Anke Herrmann is a Business Coach & Tech Monster Whisperer, Author, Podcaster, and Dog Lover. In 2004 Anke quit her IT job in the UK to start her own business in Spain.

Today she bridges the gap between business & tech to help passionate but tech-frustrated authors, creatives & coaches implement their ideas and build flourishing businesses.

Download Anke's book, Taming the Tech Monster https://ankeherrmann.com/influence

https://ankeherrmann.com

https://passionbusinesspodcast.com

Leisa Peterson, CFP, coach, author, business growth strategist and founder of WealthClinic, shares the mindset principles required not only to connect with influencers, but to collaborate with them as joint venture partners.

During our conversation, Leisa reveals:

• The abundance mindset to create win-win relationships
• The self-check steps before you reach out to influencers
• How to convey sincerity when you approach influencers
• How to collaborate with influencers by offering a workshop as part of their programs
• Practical steps to ground yourself and successfully connect with influencers

When faced with challenges, Leisa follows her three-part routine, including her mindfulness practice, breathwork and journaling. That's how she can get the clarity she needs to deal with the situation.

Leisa Peterson, CFP® is a coach, author, business growth strategist and founder of WealthClinic. She helps people elevate their financial consciousness by realizing their true value and creating financial security for themselves.

Leisa shows you how to identify where you're stuck and repeating negative patterns so you can break free of limitation and live into your fullest potential.

Download Leisa's guide for abundance at https://www.abundancegift.com

Connect with Leisa at

www.facebook.com/mindfulwealth

www.linkedin.com/leisapeterson1

www.instagram.com/leisapeterson

Ken Newhouse, Direct marketing copywriter, author, and host of the Get Clients Now podcast, shares the 5-step system within his ARISE framework to move people to action through your content. He also shows how can you apply the same framework to gain the attention of influencers.

During our conversation, Ken reveals:

• The power of the ARISE framework to book influencers on your show or to be featured by influencers, as well as to move people to action with your blog posts and podcast episodes
• The "amazing headline" to catch people's attention
• The power of the open loop to compel people to consume your content or pay attention to your message
• The key information you need to provide your audience and influencers so that they visualize the possibilities of working with you
• How to transition from information to persuasion
• How to create a compelling call to action

When faced with challenges, Ken taps into his spirituality. He asks God for wisdom and follows His guidance.

Ken Newhouse is a direct marketing copywriter, author, and host of the Get Clients Now podcast. By interviewing Influencers and doing solo-episodes Ken teaches a process you can use to establish yourself as the go-to leader in your industry and ultimately lead you to building a future proof business.

Download a summary of the ARISE framework at https://www.kennewhouse.com/bim

Connect with Ken

https://www.kennewhouse.com/

https://www.facebook.com/KenNewhouseandCo

https://www.linkedin.com/in/ken-newhouse-page/

Jim Hohl and Lucas Garvin, founders and CEO's of the Thought Leaders Institute, share his insights to become a recognized thought leader and thrive in business.

During our conversation, Jim and Lucas reveal:

• How they first connected with influencers
• The first step to become a thought leader
• Why having a strong message is not enough to succeed as a thought leader
• The common mistake entrepreneurs make that prevents them from becoming thought leaders

Jim & Lucas are the Co-Founders of Thought Leaders Institute. They believe that you shouldn't have to choose between making an impact & making money and that your best life and highest potential can be realized by building a thriving business that helps others. As DigitalMarketer's "Trainer of the Year," they have trained thousands of people on how to start or grow successful and impactful thought leader businesses.

Download "Thought Leader Secrets: How Any Coach or Consultant Can Create A Consistent Flow Of New High-Value Clients & Quickly Succeed Online" https://tli.to/beyond

Learn more about the Thought Leaders Institute https://thoughtleadersinstitute.com/

Founder of Entrepreneurs on Fire, John Lee Dumas, shares the value-first approach to nurture connections with those who will transform your life and business.

During our conversation, JLD shares:

• His decision-making process to seek a mentor, who became instrumental in his success
• How he first reached out to influencer Jamie Masters, who became his mentor
• The investments he made early in his business, which helped him skyrocket the growth of his business
• How he connected with top influencers and celebrities to appear on his show, even when he was starting out
• How he stays in touch with his closest connections and how he decides when to deepen a relationship

His closing words of inspiration: he's followed Einstein's wise words "Try not to become a person of success but rather a person of value." From day 1, he understood that his #1 goal was to deliver value through his podcast and business, Entrepreneurs On Fire. He keeps doing that to this day. The result? Positive impact on millions of people around the world, and a truly magnificent business!

John Lee Dumas is the host of Entrepreneurs on Fire, an award winning podcast where he interviews inspiring Entrepreneurs who are truly ON FIRE. With over 2000 episodes, 1 million + listens a month, and seven-figures of annual revenue, JLD is just getting started. Visit EOFire.com to set YOUR Entrepreneurial journey ON FIRE!

Subscribe to JLD's podcasts: https://www.eofire.com/subscribe/ Interested in Podcasting yourself? Join JLD's Free Podcast Course and Podcast Masterclass!

For potential clients to trust you and want to work with you, you need to position yourself as the go-to expert in your field. On this episode, we talk about three of the most important pillars for expert positioning so you attract ideal clients in your expert business.

Bestselling author and serial entrepreneur Mitch Russo shares how to position yourself as an expert and build a profitable business with profit stacking techniques

During our conversation, Mitch reveals:

• The first step to position yourself as an expert
• The role of podcast in guesting and guest posting to build authority and connect with new clients
• His system to connect with clients on LinkedIn
• The principle of profit stacking so you can find the strategy that works best for you

When faced with challenges, Mitch says to ask yourself, "Where am I coming from? Fear? Doubt?" Remember that fear comes from unseen challenges that are likely never going to happen.

Meet Mitch Russo, who started a software company in his garage, sold it for 8 figures and then went on to work directly with Tony Robbins and Chet Holmes to build a $25M business together. Mitch wrote a book called "The Invisible Organization – How Ingenious CEOs are Creating Thriving, Virtual Companies. His bestselling book is Power Tribes – How Certification Can Explode Your Business.

Connect with Mitch at https://www.mitchrusso.com

Download Mitch's Free eBook https://profitstackingsecrets.com/ref/5/