In this episode, Jodilee Manuel and Alexandra Hoffman consider 3 business books that have been pivotal in their thinking while working at Syft Analytics. They chat about:
The positive in monopoly
The importance of founders & your initial team in a startup
Finding & showing your purpose
Inspiring customers to buy
Inspiring your team to stay
How we make decisions
How to create a customer-centric marketing strategy
And more!For those who are interested, here are the books we reference:
Zero to One: Notes on Startups, or How to Build the Future by Blake Masters and Peter Thiel
Start With Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller