Beyond Marketing

Hiring a markeitng agency? Check out the three things you shouldn't be outsourcing to it.

If you have to explain your website — you’ve already lost.

In this episode of Beyond Marketing Podcast we talk about why clarity is the foundation of an effective website — especially in B2B.

When visitors land on your page, they decide within seconds whether to stay or leave.
If they don’t immediately understand:

• Who you are

• What you do

• How you can help them
  they’ll simply go back to Google — and Google will notice that too.

A story about Netflix’s early days: they tried to sell and rent DVDs. The result? Confused customers. Once they focused on just one clear service — rentals — their growth took off.

Takeaway:
Make your homepage crystal clear. Include:
✔ What you do
✔ Who you help
✔ A strong CTA (like “Get a quote” or “Book a call”)
✔ Social proof to build trust

This time we'll be talking about a situation when it's better not to invest in marketing, as it can ruin your reputation and your company.

In this episode of the "Beyond Marketing" podcast, I had the pleasure of speaking with Sascha Fahrbach, a journalist and media personality, live from the European Parliament in Strasbourg.

We explored the importance of personal branding for politicians, highlighting how leaders like Estonia's former Prime Minister, Kaja Kallas, and Hungary's Viktor Orbán leverage media to shape their public image.

Sascha provided valuable insights into the evolving world of political communication, from the power of social media to the balance between authenticity and professionalism.

Whether you're in politics or business, this episode sheds light on how personal branding is key to standing out and achieving success.

In this episode, we explore key strategies for negotiating in B2B environments. Learn how to:

Ideal for marketing professionals and B2B sales teams looking to enhance their negotiation skills.

Tune in for actionable insights!

5 marketing activities you should start with, when trying to sell a new, innovative product.

Spoiler: educating the market is not one of them.

The tool I mention: https://leadinfo.com/?fpr=rodin

Dive into the clandestine world of Google's search algorithm in this episode of "Beyond Marketing." Discover the intricate mechanics of the code that dictates the vast landscape of online content. What is Google's ultimate goal with its ever-evolving algorithm, and how does it determine the fate of every piece of content on the internet? We'll unravel the principles behind creating content that not only resonates with audiences but also aligns with the search giant's complex criteria. From understanding the core of how the algorithm functions to mastering the art of content that Google 'likes,' this episode is a treasure trove for anyone looking to navigate the enigmatic waters of SEO. Tune in to unlock the secrets of one of the most powerful digital gatekeepers of our time.

The "7 dates" principle in marketing refers to the concept that a potential customer needs an average of seven interactions with a brand before making a purchasing decision. These interactions can encompass various touchpoints such as advertisements, email messages, social media, webinars, or even personal sales conversations.

In this episode, we'll break down each step of the process, from the initial introduction to the final conversion, giving you actionable insights to apply in your own marketing efforts. Through real-world examples, we'll illustrate how this method has proven successful in various industries.

In a world where algorithms shape our experiences, how much of what you see on Instagram is genuinely what you want to see?

Join us in this enlightening episode of Beyond Marketing as we dive deep into the inner workings of Instagram's personalization engine. Learn about the choices you unwittingly make that inform the platform's understanding of your preferences.

Discover actionable steps to reclaim your feed and disable personalization, ensuring a more organic and authentic browsing experience. Whether you're a casual scroller or a digital influencer, understanding these tools can redefine your relationship with the platform.

Listen in and take the reins of your Instagram experience back into your hands.🎧📱🔍

If your cold emails do not work, make sure to listen to this episode.

In this episode of Beyond Marketing, we delve deep into the art of crafting effective cold emails. Cold emailing is a powerful tool for reaching out to potential clients, partners, or job prospects, but it's often misunderstood.

From the captivating subject line to the compelling call to action, discover 3 sentences that will transform your cold emails into meaningful connections and opportunities.