The CPG View

Beyond Reviews: Unlocking Full Funnel Success with Bazaarvoice (Keith Nealon, Chief Executive Officer and Doug Straton, Retail Growth Officer and Chief Customer Evangelist at Bazaarvoice)


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With over twenty years of experience across various leadership roles, what have been the key lessons you've learned as an entrepreneur, and how have they shaped your approach to leading Bazaarvoice? 

 

You’ve discussed the evolution of shopping experiences in an omnichannel world. How is Bazaarvoice adapting to these changes, and what role does user-generated content play in this evolution?

 

As Bazaarvoice has adapted how has your engagement model changed with customers to drive their success?

 

 Bazaarvoice emphasizes values like customer success, authenticity and transparency. Can you share how these values influence your approach to ldecision-making within the company?

 

What is your long-term vision for Bazaarvoice, and how do you plan to navigate the challenges and opportunities that lie ahead in the retail e-commerce industry?

 

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