Beyond Social Media: The Marketing, Advertising & Public Relations Podcast

During episode 270, co-hosts BL Ochman & David Erickson discuss:

• Geo-targeted update of Soul Asylum's hit song Runaway Train devoted to the discovery of missing kids
• IKEA's recreation of living rooms from The Simpsons, Friends & Stranger Things
• Crossfit's Facebook pause
• Google's Translatotron technology
• Tiny replica McDonald's bee hives
• David Gilmour's podcast series telling the backstory of three of his famous guitars
• Guns Down America's challenge to blacklist the NRA
• Jeff Jarvis' superb essay about our Crisis of Cognition
• PR pros need to do the legwork
• Antitrust investigations heating up for Amazon, Apple, Facebook and Google
• Google's suspicious outage
• The North Face's disastrous black hat SEO tactic
• The limitations of social listening

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/270
  
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During episode 269, co-hosts BL Ochman & David Erickson discuss:

• Coca-Cola bringing back New Coke for season three of Stranger Things
• The new Stranger Things-themed Lego set
• Vita Coco's social media pissing match
• A clever Big Little Lies commercial
• Amazon's plans for a voice-activated wearable for healthcare
• Spotify's new podcast production platform
• Podcasts finally showing up in Google search results
• Burger King McDisses Ronald
• Salvador Dali comes alive!
• Facebook's Actionable Insights
• Apple Podcast's questionable use of episode landing pages
• Hershey's desperate emoji bars

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/269
  
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During episode 268, co-hosts BL Ochman & David Erickson discuss:

• The increasing importance of sonic branding
• Burger King's mental burgers
• Snapchat's Holocaust survivor Stories
• A clever Big Little Lies commercial
• Creative Commons' visual search emerges from beta
• LinkeIn testing a Services Offered section for profiles
• Poynter's indexing of fake news sites
• YouTube Music arrives on Google Home and YouTube lands on Amazon Fire TV devices
• A mockery of our smart phone addiction
• How extremism spreads through alternative influence networks
• Chase Bank’s poor-shaming

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/268
  
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During episode 267, co-hosts BL Ochman & David Erickson discuss:

• SEMRush's 2019 Twitter marketing trends study
• Luminary's launch
• Google's Avengers Endgame Easter egg
• A solar-powered music festival
• How Earth Day got its name
• Twitter's false flag Flag
• The Russians are still trolling
• Jane Goodall's take on the viral chimpstagram
• Royalty-free illustrations
• Brief But Spectacular podcast
• MailChimp's Going Through It podcast
• Social media behaviors that connect with customers

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/267
  
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During episode 266, co-hosts BL Ochman & David Erickson discuss:

• Atlanta Falcons, OREOs, and Fender Guitars culturejacking the last season of Game of Thrones
• A 5 year-old's podcast
• Search Metrics' industry-specific search ranking factors
• The IRL trolling of Twitter's Jack Dorsey
• The New York Times' brilliant use of the Hero space for storytelling
• Apple's Earth Day video
• LinkedIn's new reactions
• Marketoonist's take on smart speakers
• Travelling podcast studios
• Helvetica Now
• All In The Family & The Jeffersons live
• Twitter author labels
• Notre Dame fire misinformation
• Facebook grabbing contact list emails
• Rep. Alexandria Ocasio-Cortez sort of quitting social media
• Cuddlebot
• Innovation Hub podcast
• Spotify for Podcasters
• Fox Zings Trump
• An epic Mueller Report live tweet thread
• Pete for America design toolkit
• Sports leagues popularity

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/266
  
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During episode 265, co-hosts BL Ochman & David Erickson discuss:

• Google+ is sort of back as Google Currents
• Social media's demise?
• Sprite demonstrates how love disarms hate
• Google's free digital learning center comes to New York City
• Google's automatic podcast transcriptions go live
• Apple Podcasts roll out episode web pages
  • And Google's not far behind
• The new frontiers in voice
• Apple's and Amazon's battling earbuds
• Netflix is going print with Wide magazine
• Spotify gets grabby with new podcast acquisitions
• Lego robots
• Two new podcast surveys

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/265
  
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During episode 264, host David Erickson discusses Apple TV+, Apple Arcade, Apple News+, Apple AirPods 2, Apple Card; audio content marketing; Arizona State University's science fiction anthology about future solar power; Twitter video subtitles; LinkedIn Lookalike audiences; Google's AMP for Email; Intel's Vaunt smart glasses; the unwinnable fight against Russian trolls; the authoritarians' digital mercenaries; Boston Dynamics' stacking bot; idiot humans and their fatalgrams; plus great new apps and important stats and a lot of stuff in between. Show Notes & Links: http://beyondsocialmediashow.com/264

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During episode 263, co-hosts B.L. Ochman and David Erickson discuss role social media played in the Christchurch terror attack and the deliberate marketing plan the terrorist put in place to spread hate; Google Arts & Culture's Once Upon a Try online exhibition; Beto O'Rourke's hacker credentials; Twitter's new prototype app, twttr; Twitter's new podcast, Character Count; how high school kids are using Google Docs to chat with one another; the marketing flywheel; Google's abuse-filtering Chrome extension, Tune; facial recognition training data sets; YouTube's new augmented reality Stories; an ill-advised jaguar selfie; Reddit's Chinese trolls; plus great new apps and important stats and a lot of stuff in between. Show Notes & Links: http://beyondsocialmediashow.com/263

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During episode 262, co-hosts B.L. Ochman and David Erickson discuss Spotify's major embrace of podcasts with The Story of The Clash; LinkedIn's new Hello Monday podcast; April the Giraffe's pregnant again..and David could not give a rip; Tesla's Easter Egg troll; BBC's article chatbots; Buffer's vertical video report; a Texas school teacher's Facebook Live bedtime stories; Apple's AR Glasses; Microsoft's HoloLens 2; pharmafluencers; Sealioning; The Great Toilet Paper Controversy of 2019 featuring Walmart and Cottonelle; racist self-driving cars; deceptive from fields; plus great new apps and important stats and a lot of stuff in between. Show Notes & Links: http://beyondsocialmediashow.com/262

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During episode 261, co-hosts B.L. Ochman and David Erickson discuss Martha Stewart joining cannabis company Canopy Growth; Neuroscientist Uri Hasson's research demonstrating humans are hardwired for stories; the New York Times' new In Her Words newsletter; Twitter's new hashtag data; Farmers Insurance's Dr. Seuss campaign; LinkedIn's new features for job seekers; Alexandria Ocasio Cortez as a comic book super hero; a data visualization of brand value; small businesses without websites; airline seat cameras; influencers and their discontents; plus great new apps and important stats and a lot of stuff in between. Show Notes & Links: http://beyondsocialmediashow.com/261

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