Beyond Social Media: The Marketing, Advertising & Public Relations Podcast

During episode 260, co-hosts B.L. Ochman and David Erickson discuss discuss Nike's absolutely, really, really bad and horrible week with twin sneaker public relations disasters; mighty and tiny local journalist Hilde Kate Lysiak; Twitter considering tweet annotations; the Kennebec Valley Humane Society's Jack & Diane dog wedding; 2019 video trends; the Anty McAntface naming contest; the Color Our Collections coloring books produced by museums and libraries; Burberry's inexplicable noose sweatshirt; YouTube's advertising exodus; Google's Nest Guard hidden microphone; plus great new apps and important stats and a lot of stuff in between. Show Notes & Links: http://beyondsocialmediashow.com/260

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During episode 259, co-hosts B.L. Ochman and David Erickson discuss discuss MillerCoors' #ToastToFarmers response to Bud Light's Super Bowl ad; Augmented Reality LEGOs; recruiting in virtual reality; Amazon dumps New York; Amazon Moments; LinkedIn Live; U-Haul's data storytelling earned media; National Geographic's Valley Of The Boom docuseries about the rise of Silicon Valley; the Bumble dating app; Jimmy Fallon on Amazon Alexa; Nvidia's nonpeople; the Bratz Doll Challenge; plus great new apps and important stats and a lot of stuff in between. Show Notes & Links: http://beyondsocialmediashow.com/259

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During episode 258, co-hosts B.L. Ochman and David Erickson discuss the explosive extortion and blackmail allegations Amazon CEO Jeff Bezos has leveled against AMI and The National Enquirer; a follow-up story on the viral egg; Spotify's purchase of Gimlet Media and Anchor; Samsung's Tinder refrigerator; 230 new emoji; Wildlife Conservation Fund’s crooning critters; Google's auto ad agency; a visual controversy on Twitter; Amazon Echo's URL Problem; Delta Airline & Diet Coke's creepy napkins; a tribute to the late Representative John Dingell; Howard Schultz prefers you call him a man of means; plus great new apps and important stats and a lot of stuff in between. Show Notes & Links: http://beyondsocialmediashow.com/258

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During episode 257, co-hosts B.L. Ochman and David Erickson discuss brands' earned Super Bowl Media; Super Bowl LIII commercials; egregious packaging; Minneapolis' frozen pants; LinkedIn interest targeting; dearly departed Google services; Apple's power play against Facebook and Google; Adidas Black History Month all white fail; the invisible generation; super-complicated CAPTCHAs; a Jeep Wave case study; plus great new apps and important stats and a lot of stuff in between. Show Notes & Links: http://beyondsocialmediashow.com/257

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During episode 256, co-hosts B.L. Ochman and David Erickson discuss the self-fueling bonfire that is online outrage; WordPress' new NewsPack platform; The Atlantic's video in honor of International Holocaust Day of Remembrance; the Tree VR installation at Davos that allows you to experience what it's like to be a tree in a rainforest; Kia's Super Bowl scholarship; Aspiration Bank's hyper-focused Millennial messaging; YouTube's crackdown on pranks and challenges; a comedian's daily joke-writing tips; Twitter's new marketing calendar; stupid dad jokes; plus great new apps and important stats and a lot of stuff in between. Show Notes & Links: http://beyondsocialmediashow.com/256

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During episode 255, co-hosts B.L. Ochman and David Erickson discuss Representative Alexia Ocasio-Cortez' social media savvy and the social media school she's teaching for the Democrats; Bandersnatch, Netflix' interactive storytelling episode of Black Mirror; Twitter's new beta mobile app; LinkedIn's document upload feature; the Minnesota Vikings' augmented reality cover of their game program, Playbook; whether or not you should write How To posts; Skype confiscating BL's money; so-called "influencers" who are creating fake sponsored posts; the backlash over Gillette's new ad; a Trump deep fake gets a news producer fired; plus great new apps and important stats and a lot of stuff in between. Show Notes & Links: http://beyondsocialmediashow.com/255

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This week we threw out our standard format to look at our five-plus year journey as podcasters, and talk about how we plan to shake up our format in 2019.

Audio listeners might want to visit the blog to watch the video because we do some screen sharing to show our analytics in the second half of this episode. You can find the video at http://beyondsocialmediashow.com/254

We want this podcast to be as valuable for you as it is for us to produce, so we’d like to know what you like, what you don’t and what you wish we’d add.

In this episode, we covered why we started, the technology and marketing channels we use (we started on BlogTalkRadio!) and our equipment, which is supremely simple. We talked about the marketing efforts we each make for the show, things we’ve tried that were successful, and some that were not.

If you’re podcasting, or thinking about starting a podcast, we hope that the information we’ve shared will be very helpful to you.

Among the formats we’re considering:

• Focusing on a single topic per episode
• Once a month episode devoted to cool tools
• One interview a month by Dave and B.L. and a really top tier guest
• Demos of the tools we use, like SEMRush, Lisbyn, Hootsuite, etc.
• Mini-case studies of projects we’re doing, to demonstrate how to get and measure results
• More Pro Tips from B.L. and David
• One monthly episode with our current format of Good, Bad & Ugly in marketing, advertising, PR and digital communications, plus Shiny New Objects, Politics and Stats you need to know

We don’t just want to tell you what we want to tell you.

What we really, really want to know is what YOU want to hear. So please email us (David’s email& BL’s email), Tweet to us, comment on our LinkedIn or Facebook page, or send smoke signals, but do send us your thoughts.

During episode 253, co-hosts B.L. Ochman and David Erickson discuss a clever ugly Christmas sweater marketing campaign; WordPress 5.0 innovation; Spotify and Ellen joining forces; Google Lens on iPhones; NPR innovating podcast measurement; Expert Trolling by Monopoly Guy and Army cadets; Burger King's app fail; a Vikings fan's attempt to sell US Bank stadium; Shrek, Retold; Santa's home appraised by Zillow; holiday commercials; working moms disrespected; clueless Rep. Steven King; Facebook's photo 'bug'; plus great new apps and important stats and a lot of stuff in between. Show Notes & Links: http://beyondsocialmediashow.com/253

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During episode 252, co-hosts B.L. Ochman and David Erickson discuss General Mills' scented cinema Pillsbury commercials; The Ohio Pork Council's bacon vending machine; Google's attempt to better navigate audio news; the Mozilla Foundation's Privacy Not Included guide; Bose sunglasses with a soundtrack; McDonald’s hamburger takeover of reddit; new free online professional development courses from Google; Grittycon 2019; the Catholic News Agency's Chanukah fail; Facebook's brain drain; Quora's data breach; Refind; holiday eCommerce insights; Donald Trump's Favorite Things song; Rudy Giuliani's Twitter fail; plus great new apps and important stats and a lot of stuff in between. Show Notes & Links: http://beyondsocialmediashow.com/252

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During episode 251, co-hosts B.L. Ochman and David Erickson discuss Wonderscope's augmented reality children's books; Payless Shoes' punking of influencers; Canada Goose's freezing dressing rooms; Traveler's Insurance unfinished stories of distracted driver victims; a new easy mobile Facebook engagement feature; holiday Tweeting tips for brands; Dogs Trust’s Dogs Are Not Gifts commercials; #Chintatown Otter’s koi rampage; Starbucks banned by YouPorn; influencers hijacking the California fires hashtag; Lockheed-Martian; food influencers panel at the Minneapolis Saint Paul Social Media Breakfast; editable Tweets; plus great new apps and important stats and a lot of stuff in between. Show Notes & Links: http://beyondsocialmediashow.com/251

• Watch the video version
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