The CPG View

Beyond the Banner: Crafting AI-Driven, Creative-First eCommerce Strategies (Nicole Pilkington, Global Head of eCommerce Acceleration at Barilla Group)

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What excites you most about the future of digital commerce, and how do you see Barilla evolving to meet emerging trends?

Leading a team across 35 countries must come with unique challenges and opportunities. How do you balance global consistency with local adaptability in your eCommerce acceleration strategy?

What innovative strategies or partnerships is Barilla pursuing to capitalize on this trend?

Consumer behavior in eCommerce is constantly evolving. How is Barilla leveraging data and insights to anticipate these changes and stay ahead of the curve?

What capabilities and skills do you believe are essential for eCommerce professionals in 2025, and how is Barilla investing in education and training to prepare its teams for the future of digital commerce?


 

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