Lori Zukin's path began in a small-town family drugstore, where work and love blurred together behind the counter. Years later, after earning a PhD in industrial and organizational psychology, she found herself coaching leaders at Booz Allen Hamilton and, eventually, guiding the transformation of Baker Tilly's executive team. On Episode 235 of The Unique CPA, Lori shares how a single phone call, received in the shadow of personal loss, sparked a partnership that would reshape a major accounting firm's culture. She reveals the real impact of trust, particularly given the hidden costs of the stories we tend to tell ourselves when we don't have all the information. Randy and Lori trade insights on vulnerability, missed opportunities, and the courage to lead with empathy, and along the way, Lori's passion for mental health and her belief in the intersection of passion and skill shine through, offering a rare glimpse into the heart of modern leadership.

Get the full show notes and more resources at TheUniqueCPA.com