This episode features an in-depth conversation with business advisor and author Jason Hendren about his extraordinary exit journey. Jason shares the raw, real-life experiences behind his book, detailing how he scaled his energy-efficient lighting company, ILP, from a small venture to a highly valuable asset.

The discussion covers:

The initial risk of buying out his original partners using personal assets in 2009.

The power of partnering with private equity, which provided capital, operational expertise (continuous improvement), and mentorship that accelerated his company's growth far beyond what he could have achieved alone.

The crucial difference between being an "add-on" versus a "platform" investment in the eyes of PE.

The financial nuances of "taking multiple bites of the apple"—selling the company twice to different PE firms for increasing valuations.

His biggest regrets and lessons learned, including wishing he had better utilized leverage (debt) to maximize his personal proceeds in the second sale.

Timestamps

00:09,"Introduction: Host Vince Perri introduces Jason Hendren and his influential book, Things I Wish I Knew Before I Sold to Private Equity."

03:22,Company Origin: Jason details his background in manufacturing and starting the energy-efficient lighting business.

05:12,First Buyout (Recapitalization): Jason explains the decision and risk of buying out his original partners in 2008/2009 using personal assets.

09:03,Value of Mentorship: How his advisor helped structure the complex debt financing for the initial buyout.

19:58,First Big Lesson: Jason's regret about being too debt-averse and not using money to invest in growth earlier.

25:27,The Growth: Company grew from $7M in sales (2008) to almost triple that by 2012.

28:08,First PE Approach: The phone starts ringing with investment bankers and PE groups.

30:45,Add-on vs. Platform: Jason learns the crucial difference after the first PE prospect backs out.

34:37,The First PE Deal Closes (2012): The anti-climactic nature of the closing process.

43:03,Life with Private Equity: Jason describes the relationship and the deep operational resources and mentorship provided by the PE firm.

46:17,"""Winning is Fun"": Jason reflects on how the PE partnership accelerated growth (quadrupled EBITDA) through strategic investment and continuous improvement."

53:19,Deciding to Stay: The conversation about whether Jason would stay on as CEO for the second sale.

56:51,"The Equity Structure: Explanation of how the reinvestment and multiple ""bites of the apple"" (multiple exits) work financially."

59:46,The Final Exit: Jason discusses stepping away from the company after the second PE deal.

01:03:16,Final Lesson: Jason's biggest takeaway: wishing he had used more leverage in the first PE deal to maximize the proceeds in the second.

01:04:11,Current Practice: Jason highlights his current role as an exit advisor at Hendren Business Advisors.

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TAGS:

#BeyondTheClaim #VincePerri #Entrepreneurship #BusinessGrowth #Leadership #SalesStrategy #MarketingTips #BusinessPodcast #ContractorBusiness #PublicAdjuster #RoofingBusiness #ScalingYourBusiness #ExitStrategy #BusinessMindset #EntrepreneurLife #ServiceBasedBusiness #BusinessOwner #SmallBusinessGrowth #BusinessSuccess #EntrepreneurMotivation

In this powerful interview, Vince Perri sits down with María Carmen Ruiz, founder of Psicología María Carmen, to unpack her journey from traditional psychologist to global online coach serving hundreds of thousands.

María Carmen shares how she built a 430,000-follower platform, scaled her business using content, mentorship, and high-ticket offers, and overcame deep fears around public speaking and visibility.

They dive into:

How moving from 1-on-1 therapy to scalable online programs transformed her life

The mindset shift required to charge premium high-ticket pricing

Why entrepreneurship feels like an emotional roller coaster

Relationship and heartbreak recovery lessons from a 20-year psychologist

How to avoid codependency and rebuild identity after a breakup

The importance of having passions, projects & a mission beyond your partner

Using AI + social media to grow impact and business freedom

Handling fear, self-doubt & imposter syndrome as a founder

How she rebuilt after Instagram blocks & hacks — twice

The power of retreats, in-person events & community

If you’re a therapist, coach, creator, or entrepreneur building a personal-brand business — this episode is packed with mindset, business, and personal-growth gold.

==========================

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#BeyondTheClaim #VincePerri #Entrepreneurship #BusinessGrowth #Leadership #SalesStrategy #MarketingTips #BusinessPodcast #ContractorBusiness #PublicAdjuster #RoofingBusiness #ScalingYourBusiness #ExitStrategy #BusinessMindset #EntrepreneurLife #ServiceBasedBusiness #BusinessOwner #SmallBusinessGrowth #BusinessSuccess #EntrepreneurMotivation

Every high-performing business has one thing in common: reliability.

Hospitals cannot afford mistakes. Neither can you.

In this episode of Beyond The Claim, Vince Perri sits with Anay Moscu, PharmD, BCPS, BCOP, ACRP-CP, Director of Pharmacy for Outpatient Infusion Centers at Moffitt Cancer Center, to uncover the systems that literally save lives and show how you can use them to scale your company faster.

What you will learn:

• The Stop Error Stack: how hospitals eliminate million-dollar mistakes

• Why every business needs independent checks and hard stops

• The Empathy with Accountability formula for leading under pressure

• How to design checklists people actually follow

• AI tools hospitals use today that you can apply to your business

Chapters:

00:00 Intro: Checklists That Save Lives

01:52 What Oncology Pharmacy Really Does

05:40 How Clinical Trials and Infusion Workflows Operate

09:28 The Stop Error Stack: Eliminating Mistakes

13:35 Clean Rooms, Barcoding, and Validation

17:10 Building Systems That People Actually Follow

21:22 Hiring For Detail And Team Fit

26:45 Balancing Empathy With Accountability

32:12 Getting Buy-In Across Teams

37:44 AI And Automation In Modern Pharmacy

42:55 Translating Hospital Systems To Business Growth

48:05 Life Advice: Be Present And Give Yourself Grace

52:00 Outro And Free Checklist

Guest Contact Links

👩‍⚕️ Dr. Anay Moscu, PharmD, BCPS, BCOP, ACRP-CP

Director of Pharmacy, Outpatient Infusion Centers

Moffitt Cancer Center | Tampa, Florida

🔗 LinkedIn:

https://www.linkedin.com/in/anay-moscu-pharmd-bcps-bcop-acrp-cp-01088b221

🏥 Moffitt Cancer Center – Pharmacy Services:

https://moffitt.org/for-healthcare-professionals/clinical-programs-and-services/pharmacy/

💉 Moffitt Infusion Centers:

https://moffitt.org/treatments/chemotherapy/infusion-center/

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TAGS:

#BeyondTheClaim #VincePerri #Entrepreneurship #BusinessGrowth #Leadership #SalesStrategy #MarketingTips #BusinessPodcast #ContractorBusiness #PublicAdjuster #RoofingBusiness #ScalingYourBusiness #ExitStrategy #BusinessMindset #EntrepreneurLife #ServiceBasedBusiness #BusinessOwner #SmallBusinessGrowth #BusinessSuccess #EntrepreneurMotivation

Async care is redefining healthcare. Dr. Moe explains how lifestyle medicine, virtual care, and AI-driven systems give high achievers true health freedom and sustainable performance.

Meet Dr. Maureen “Dr. Moe” Gibbons — a board-certified physician who left the ER to build a remote-first, lifestyle medicine practice that gives high achievers total health freedom.

In this conversation with Vince Perri, Dr. Moe shares how asynchronous care, coaching, and community outperform the traditional model. She breaks down the mindset shift from clinician to entrepreneur — and how AI and automation can expand capacity while improving outcomes.

What You’ll Learn:

• How lifestyle medicine and async care fit busy high achievers

• Why coaching and community drive real patient results

• Medication as a tool for focus and long-term health

• How to price cash-pay care that patients actually accept

• Labs from home, urgent care via text, and monthly touchpoints

• Where AI adds capacity without adding staff

• What “health freedom” really means for ambitious people

Chapters

00:00 Introduction to Dr. Mo and her vision

03:06 The evolution of Active Medical Solutions

05:56 Personal journey and the impact of medication

08:53 Shift from emergency medicine to lifestyle medicine

11:53 The role of medication in health management

14:39 The concept of health freedom

17:53 The unique approach at Active Medical Solutions

20:41 Community, education, and coaching

23:31 The future of AI in healthcare

26:24 Navigating business challenges

27:45 Streamlined patient onboarding

28:46 Understanding men’s performance needs

30:17 Holistic approach to health

32:09 Patient engagement and involvement

33:47 Addressing perceptions of telehealth

34:56 Affordability and value

36:16 Managing food addiction and weight

38:31 Hunger and fullness cues

40:05 Medication in long-term management

42:05 Future goals and physical challenges

Guest:

Dr. Maureen Gibbons (“Dr. Moe”)

🌐 amslifestylemedicine.com | drmoecoaching.com

📧 [email protected] | 📞 239-427-1553

Instagram: instagram.com/drmoegibbons | instagram.com/amslifestylemed

TikTok: tiktok.com/@drmoegibbons

LinkedIn: linkedin.com/in/doctormoe

YouTube: https://www.youtube.com/@UCaIhu6h5IgU1dK8kt5WMQvQ

About the show

Beyond The Claim helps entrepreneurs, contractors, and service pros master leadership, marketing, sales, and systems so they can grow with less stress.

📘 Get the VCR Roadmap → https://vincesellsbusinesses.com/vdp-get-roadmap

🧭 Take the Exit Readiness Assessment → https://vdp-exit-readiness.scoreapp.com

Sponsor

Try Jobber with a free trial and get 20% off 6 months — https://go.getjobber.com/vinceperri

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TAGS: #healthfreedom #asynccare #lifestylemedicine #telehealth #beyondtheclaim #vinceperri #DrMoeGibbons

Learn how immigrant founder Jonathan Lamer raised $8M, built 5 startups, and scaled across borders without any tech background.

Jonathan Lamer’s story proves that you don’t need a Silicon Valley background to build something big.

From Quebec to Miami, he’s raised over $8 million, built five companies, and helped founders worldwide launch in the U.S.

In this episode of Beyond The Claim, host Vince Perri uncovers Jonathan’s real founder playbook on how to build fast, validate faster, and scale globally without burning out or giving up control.

💡 What You’ll Learn

-How to raise capital as a non-technical founder

-Bootstrapping vs VC funding — what really works in 2025

-How to test offers and validate markets in weeks

-The truth about international expansion and scaling

-Why resilience and speed outperform experience every time

Chapters:

00:00 How did an immigrant founder raise $8M with no tech skills?

08:22 What makes U.S. entrepreneurship different from Canada?

15:45 Why do most business partnerships collapse?

23:18 How can you validate your business in under 12 months?

33:07 When is VC funding smarter than bootstrapping?

41:10 What do investors really want to see in 2025?

48:45 How do founders break into the U.S. market successfully?

🎯 Guest: Jonathan Lamer – Founder, Cohesive Lab

🌐 Website: www.cohesivelab.com

📸 Instagram: https://www.instagram.com/jonathanlamer

💼 LinkedIn: https://www.linkedin.com/in/jonathanlamer

🎙 Hosted by Vince Perri

Subscribe to Beyond The Claim Podcast for new episodes every Monday & a solo show every Wednesday.

#StartupFunding #NonTechnicalFounder #BeyondTheClaim

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===========================

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If you're a contractor or home service pro tired of wearing every hat in your business, this episode is for you.

In this week’s Beyond The Claim, Vince Perri sits down with Brandon Smith, CEO of New Vision Projects and host of The Open Concept Podcast. Brandon reveals how he turned a small contracting startup into a systemized, scalable company that thrives without chaos — even after cutting half his staff.

Learn how he built a management model that wins high-end clients, how to train project managers to estimate and sell, and why loyalty in business isn’t what you think it is.

If you’re ready to scale your construction company — without burning out — hit play.

📍 Guest Info:

Brandon Smith

CEO – New Vision Projects

Email: [email protected]

Website: www.newvisionprojects.com

Instagram: @buildwithbsmith | @newvisionprojects

YouTube: The Open Concept with Brandon Smith

💎 This episode is sponsored by The Farber Law Firm, visit Farber at https://bit.ly/thefarberlawfirm

VIDEO CHAPTERS

00:00 – Espresso vs. Saki & Introductions

01:06 – How Brandon Started New Vision Projects

03:00 – Leaving the Golden Handcuffs Behind

09:00 – Why Not Everyone Should Be an Entrepreneur

15:00 – The Shift to a Management Model

21:00 – Pre-Construction Process: How It Really Works

27:00 – Estimating and Project Management Accountability

32:00 – Subcontractor Systems That Actually Work

38:00 – Gross Margin Reality Check for Contractors

46:00 – From Commercial to Residential: Lessons Learned

56:00 – Scaling Up Without Losing Control

1:00:00 – Strategic Acquisitions & The Future of Contracting

1:05:30 – Final Thoughts + Guest Info

📍Download our FREE Public Adjuster guide, become your own boss, and start strong in the industry!

https://www.commercialclaimsadvocate.com/free-insurance-claims-career-guide/

Thank you for being a vital part our Show 🧡

==========================

📣 You can find all our exclusive channels, freebies and offers here:

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===========================

Make sure you check out our new Public Adjuster Handbook and Course

📙 Public Adjuster Handbook - https://offers.commercialclaimsadvocate.com/handbook

👨‍💻 Elite Claims 101 Course

https://offers.commercialclaimsadvocate.com/claims-101

===========================

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===========================

🎯 Do NOT forget to check our website! https://www.commercialclaimsadvocate.com/

===========================

🔴 Are you a homeowner? Looking for help with your insurance? Visit us at Elite Resolutions - Responsible Public Adjusters:

https://eliteresolutions.com/about-us/

===========================

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#BeyondTheClaim #VincePerri #BrandonSmith #NewVisionProjects #ConstructionBusiness #ContractorGrowth #CustomHomeBuilding #HomeRenovation #ProjectManagement #PreConstruction #Estimating #Subcontractors #SystemsAndProcesses #SOPs #Leadership #GrossMargin #ScalingABusiness #AcquisitionEntrepreneurship #HomeServices #Entrepreneurship

Welcome back to Beyond the Claim with host Vince Perri, your business broker and exit strategist. Today’s guest is Claudio Vilas, a roofing business broker and owner of The Roofing Biz Broker. We break down exactly how to sell a roofing company for maximum value, what really drives roofing valuation and EBITDA multiples, why private equity loves fragmented blue-collar industries, and how rollups, ESOPs, and the “second bite of the apple” can change your life at exit.

Inside, Claudio shares the biggest deal killers he sees in due diligence, how to prepare your books the right way three years before a sale, owner-dependency traps, what to disclose and when, and why telling your management team early can actually de-risk the deal. We also cover customer concentration, the problem with insurance-heavy revenue, and how predictable marketing and sales engines earn better multiples.

If you’re in roofing or insurance claims, this is a masterclass on exit planning and M&A strategy. Grab the free “Roofing Exit Readiness Checklist” mentioned in the episode and get serious about value creation starting today.

Guest Bio

Name: Claudio Vilas

Title: Roofing Business Broker, Owner at The Roofing Biz Broker

Email: [email protected]

Website: https://www.theroofingbizbroker.com

LinkedIn: https://www.linkedin.com/in/claudiovilas-business-broker/

Instagram: https://www.instagram.com/claudiovilasbb/

Facebook: https://www.facebook.com/claudio.vilas.967

💎 This episode is sponsored by The Farber Law Firm, visit Farber at https://bit.ly/thefarberlawfirm

📍Download our FREE Public Adjuster guide, become your own boss, and start strong in the industry!

https://www.commercialclaimsadvocate.com/free-insurance-claims-career-guide/

Thank you for being a vital part our Show 🧡

==========================

📣 You can find all our exclusive channels, freebies and offers here:

https://vinceperri.com/links-channel

===========================

Make sure you check out our new Public Adjuster Handbook and Course

📙 Public Adjuster Handbook - https://offers.commercialclaimsadvocate.com/handbook

👨‍💻 Elite Claims 101 Course

https://offers.commercialclaimsadvocate.com/claims-101

===========================

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===========================

🎯 Do NOT forget to check our website! https://www.commercialclaimsadvocate.com/

===========================

🔴 Are you a homeowner? Looking for help with your insurance? Visit us at Elite Resolutions - Responsible Public Adjusters:

https://eliteresolutions.com/about-us/

===========================

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===========================

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TAGS:

#insuranceclaims #publicadjusters #homeowner #insuranceagent #homeownersinsurance #insuranceclaimspecialist #publicadjustersmiami #roofrepair #homeinsuranceagent #freeinspection #publicadjuster #propertyinsurance #haildamage #insuranceclaim #negotiate #homeinsurancequote #roofingcompany #homeinsuranceclaim #homeinspections #fireprotection #waterdamagerestoration #firedamage #homeinsurance #insuranceclaimhelp #insuranceclaims #roofer #waterdamage #publicadjusterflorida #roofdamage #waterleak #publicadjusters #homeinsurancespecialists #adjuster #restorationcompany

Join Vince Perri and Katie Nelson in this engaging discussion, sharing their combined experience and offering valuable business tips. Learn how to sell effectively and implement winning sales strategies, drawing from their 16 years of entrepreneurship. Get ready for actionable business advice and proven sales techniques.

Whether you are an entrepreneur, public adjuster, contractor, or small business owner, this episode is packed with sales tips, growth strategies, and mindset shifts that will help you scale your business faster.

Guest contact links

Website: https://salesuprising.com/

Email: [email protected]

Facebook: www.facebook.com/salesuprising

Instagram: www.instagram.com/salesuprising

LinkedIn Company: https://www.linkedin.com/company/salesuprising/

LinkedIn Personal: https://www.linkedin.com/in/thesalescatalyst/

YouTube: https://www.youtube.com/@SalesUpRising

Chapters:

00:00:00 Intro and Katie Nelson origin story

00:04:30 Cold calling role play and why sales is the heartbeat of business

00:14:00 Sales framework that scales qualification scripts and repeatable process

00:32:00 Pricing and objections plus what is broken in business coaching and accountability

00:44:00 Hard lessons mindset client wins Disney cruise and self awareness

00:56:00 Building systems fast revenue steps book recs and closing takeaways

💎 This episode is sponsored by The Farber Law Firm, visit Farber at https://bit.ly/thefarberlawfirm

📍Download our FREE Public Adjuster guide, become your own boss, and start strong in the industry!

https://www.commercialclaimsadvocate.com/free-insurance-claims-career-guide/

Thank you for being a vital part our Show 🧡

==========================

📣 You can find all our exclusive channels, freebies and offers here:

https://vinceperri.com/links-channel

===========================

Make sure you check out our new Public Adjuster Handbook and Course

📙 Public Adjuster Handbook - https://offers.commercialclaimsadvocate.com/handbook

👨‍💻 Elite Claims 101 Course

https://offers.commercialclaimsadvocate.com/claims-101

===========================

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===========================

🎯 Do NOT forget to check our website! https://www.commercialclaimsadvocate.com/

===========================

🔴 Are you a homeowner? Looking for help with your insurance? Visit us at Elite Resolutions - Responsible Public Adjusters:

https://eliteresolutions.com/about-us/

===========================

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===========================

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TAGS:

#SalesMastery #ColdCallingTips #SalesFramework #EntrepreneurMindset #BusinessGrowth2025 #SalesTraining #ScalingYourBusiness #BeyondTheClaim #VincePerri

#KatieNelson #SalesCoaching #SalesIsTheHeartbeat #EntrepreneurshipPodcast #BusinessSuccess #ServiceBasedBusiness

How to Build a Virtual Assistant (Ultimate Guide) with Cole Kline

Are you interested in learning how to build a virtual assistant business from scratch, even with no experience? This ultimate guide will walk you through the entire process, from getting started to providing top-notch virtual assistant services to clients. We'll cover the essential virtual assistant tools and training you need to succeed, as well as how to set up a professional home office setup. Whether you're looking to start a freelancing career or simply want to explore work from home jobs with no experience, this video is perfect for you. By the end of this tutorial, you'll know exactly how to become a virtual assistant and start working from the comfort of your own home. So, if you're ready to take the first step towards a successful virtual assistant career, keep watching!

Chapters:

00:00 Intro and Cole’s background

03:00 Climbing Kilimanjaro and Everest Base Camp

08:00 Building and scaling Hope Public Adjusters

15:00 Why he transitioned out of public adjusting

21:00 The 5.2M claim and tipping point moment

27:00 The power of block scheduling and systems

36:00 How Edge Virtual Assistants is disrupting the VA model

45:00 Training SOPs and scaling roofing and PA firms

50:00 Final thoughts and lessons for entrepreneurs

Guest Contact Links

Website: https://edgevirtualassistants.com

Email: [email protected]

Phone: 317-416-0028

💎 This episode is sponsored by The Farber Law Firm. Visit Farber at https://bit.ly/thefarberlawfirm

📍Download our FREE Public Adjuster guide, become your own boss, and start strong in the industry!

https://www.commercialclaimsadvocate.com/free-insurance-claims-career-guide/

Thank you for being a vital part our Show 🧡

==========================

📣 You can find all our exclusive channels, freebies and offers here:

https://vinceperri.com/links-channel

===========================

Make sure you check out our new Public Adjuster Handbook and Course

📙 Public Adjuster Handbook - https://offers.commercialclaimsadvocate.com/handbook

👨‍💻 Elite Claims 101 Course

https://offers.commercialclaimsadvocate.com/claims-101

===========================

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===========================

🎯 Do NOT forget to check our website! https://www.commercialclaimsadvocate.com/

===========================

🔴 Are you a homeowner? Looking for help with your insurance? Visit us at Elite Resolutions - Responsible Public Adjusters:

https://eliteresolutions.com/about-us/

===========================

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===========================

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Christian Bonnier reveals how he built ListKit into a $600K/month lead generation business using cold email, personal branding, and viral content. If you’ve ever wondered how to get consistent B2B leads, scale a coaching business, or grow your personal brand online, this episode is packed with actionable insights.

We break down:

✔ The cold email framework that actually gets replies

✔ How to avoid spam filters and increase deliverability

✔ The secret behind viral TikTok & Instagram content

✔ Building a $600K/month business in just 5 years

✔ Coaching vs software: where the real leverage is

Whether you’re a business owner, coach, or entrepreneur looking to scale, this conversation with Christian shows you how to use outbound marketing + personal branding to dominate your industry.