Beyond The Dawn of Business - Empowering Entrepreneurs

I delve into the significance of Black Friday, particularly for female entrepreneurs navigating the holiday shopping season. I explore Black Friday's origins in the US, its psychological impact on consumer behaviour, and how it’s evolved into a months-long shopping event starting as early as October.

I share insights into the spending patterns that make this season critical for some businesses, with holiday sales accounting for as much as 60% of annual turnover. Whether you're planning to jump into the frenzy with irresistible offers or take a more measured approach, I provide tips on making the most of this season.

Learn how to measure customer behaviour through discounts, create value-packed deals, and decide whether participating in Black Friday aligns with your goals and resources. Tune in for practical advice and strategic insights to help you make this Black Friday your best one yet.

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Join me and Danielle Thompson from Goldspun Support, as we dive into a podcast episode that’s as varied as it is thought-provoking. We tackle the big stuff—fractional directors and how they’re saving businesses one flexible, cost-effective decision at a time.

We also ponder the ethics of AI in relationships and its game-changing potential in healthcare, all while navigating the tightrope of running a business. Plus, we dig into the impact of the recent budget on small businesses and why fractional directors might just be the unsung heroes of leadership.

If you're into a mix of practical advice, deep ethical debates, and a sprinkle of absurdity, this episode has it all.

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I recently sat down with Nic from Plate Spinning Academy to dig into the real, sometimes gritty side of entrepreneurship. We had a laugh calling it a “darker Disneyland,” a place that looks glittery on the outside but is full of hidden twists and turns on the inside. And let’s be honest, we both feel that so much of the marketing we see around entrepreneurship is full of wild promises about overnight success and endless income streams. But if you’re like us and have actually lived it, you know it takes a lot more grit than glamour.

Nic and I agree that this lack of transparency can really impact new entrepreneurs, leaving them disillusioned early on. That’s why we emphasise the importance of doing your homework, asking questions, and prioritising genuine, meaningful connections over just “networking.” We believe real success comes from ethical choices and authentic relationships, rather than quick wins or superficial connections. 

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As we gear up for the holiday season, sales strategies must adapt to shifting consumer behaviours. While high-end luxury is rebounding, middle-tier customers are tightening budgets, impacting sectors like luxury hotels and events. Meanwhile, affordable feel-good purchases remain popular, offering a window for brands targeting lower-tier consumers.

This season, ethical sales practices are key. Moving away from high-pressure tactics to focus on customer-centric approaches builds trust and fosters loyalty. Diversifying channels - like writing, podcasting, and broadening product offerings - creates stability and reaches a wider audience.

Above all, ensure purchasing feels joyful, not desperate. By prioritising authentic engagement and value, sales teams can make this holiday season memorable for customers and beneficial for business.

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We all know that inner critic—the one that chips away at our confidence, whispering doubts and negativity. I've struggled with it myself, letting it hold me back for too long. But I’ve learned that we can rewrite that internal dialogue. Recognising those harsh thoughts and actively challenging them has been a game-changer for me.

I’ve also come to understand how things like sugar and simple carbs can mess with our mood and energy, impacting how we feel about ourselves. By making small, mindful changes in how we nourish ourselves, we can improve our mental resilience too.

And then there’s the fear of what others think—a powerful barrier that often stops us from showing up as our authentic selves. Learning to let go of that fear and advocate for myself has been incredibly freeing. Self-acceptance and self-advocacy are essential in both our personal and professional lives, and they’re key to building the confidence to pursue what we truly want. When we choose to quiet that inner critic, we create space for growth, joy, and genuine fulfilment.

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If you're looking for a friendly and supportive place on the internet then you can join my free facebook group here:

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Buy your copy of Audience Attraction here

In this powerful second part of our conversation, Ashley from the Healthy Metal Hippie and I, dive deep into our personal experiences with abuse, ADHD, and healing. I open up about my escape from an abusive relationship in 2020, sharing the emotional and psychological journey of growth I’ve been on since that life-changing day. We explore how vital external validation is during healing and the incredible transformation that comes with positive relationships.

Ashley joins me in discussing her own path, including the invaluable support from her boyfriend and the way ADHD has shaped her life. Together, we explore the unique challenges and strengths that come with being neurodiverse, offering insights into the power of self-acceptance and how to lead a fulfilling life despite the hurdles.

We wrap up with a heartfelt message to all listeners: seek support, embrace your unique experiences, and know that healing is not only possible—it’s transformative.

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If you're looking for a friendly and supportive place on the internet then you can join my free facebook group here:

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Buy your copy of Audience Attraction here

In this episode, I sat down with the wonderful Ashley from the Healthy Metal Hippie to dive deep into a topic that is so close to both our hearts: empowering women through business and personal growth. As the founder of Beyond the Dawn, my mission has always been to help a million women transform their worlds. But today’s conversation goes beyond just that — it’s about raising consciousness and pushing back against the negative digital biases we encounter every day.

Ashley has been on such a profound journey, and I’m so grateful she opened up about it with me. She talked about her own story, from overcoming abuse to reclaiming her power, and how having the right support can make all the difference. We explored the psychological impacts of trauma and the sheer resilience it takes to rise from it. Her strength is a reminder that no matter what you face, the right network of people and the right mindset can empower you to rewrite your story.

Together, we also discussed how we can all be positive influences and why collective change is possible when we support one another. This conversation is about acknowledging the challenges, but more importantly, celebrating the power we hold to create something better for ourselves and others.

This is part one of our conversation, and I hope you find it as inspiring as I did.

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If you're looking for a friendly and supportive place on the internet then you can join my free facebook group here:

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Buy your copy of Audience Attraction here

In this episode, I open up about my own emotional evolution and journey to self-empowerment. It's been a wild ride, but I've learned so much about the importance of cultivating self-love and self-worth, especially in a world that often prioritises external validation. You’ll hear all about my ups and downs, the breakthroughs, and the moments of pure enlightenment that have shaped my path.

I’ll chat about how crucial it is to recognise your own worth and know that you are deserving of all the good things life has to offer. I’ll discuss practical tips and tricks to boost your self-esteem and self-confidence, and share some fun anecdotes that will surely make you smile and maybe even laugh out loud.

So, grab your favourite drink, get comfy, and join us for a fun and insightful conversation. We’re all about empowering ourselves and each other, one episode at a time. Whether you’re just starting your self-empowerment journey or looking for that extra boost, this episode is packed with inspiration and practical advice to help you shine. 

Let’s embark on this journey together and discover the incredible power within each of us.

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If you're looking for a friendly and supportive place on the internet then you can join my free facebook group here:

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This week I had the absolute pleasure of chatting with the incredible Estelle from Girl Power Rocks!

We dove deep into the evolution of 'girl power' and how it's a powerful tool for women to lift each other up and shine together. 🌟

Estelle and I explored the journey of self-discovery, the magic of inner intuition, and how making positive decisions can spark personal growth and even change the world around us. We also talked about the importance of women embracing their authentic selves, especially in male-dominated spaces, and the courage it takes to stand tall and proud.

Tune in to hear how aligning with like-minded individuals can create waves of positive change and why girl power is more relevant than ever. You won't want to miss this inspiring conversation!

Listen now and get ready to feel empowered! 🎧

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If you're looking for a friendly and supportive place on the internet then you can join my free facebook group here:

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Buy your copy of Audience Attraction here

From my perspective, it's all too easy to slip into a defeatist mindset or hastily discount products without a clear game plan. But fear not! I'll be sharing some fun and practical tips on how to stay ahead of the curve.

We'll talk about the magic of adopting a growth mindset, exploring creative solutions, and keeping your marketing game strong. In fact, there's a case for going all in on marketing during tough times—yes, you heard that right! Triple-down on those efforts and watch your business thrive.

So, tune in for an episode filled with valuable insights, a dash of humour, and plenty of actionable advice to help you navigate the choppy waters of economic downturns. Let's turn those red flags into green lights for growth!

Support the show

If you're looking for a friendly and supportive place on the internet then you can join my free facebook group here:

https://www.facebook.com/groups/Socialmediacommunitygroup

Buy your copy of Audience Attraction here