Pedro comes on to discuss his new-found acceptance of some quartz watches, and he and Allen end up discussing the Quartz Crisis from many different angles. Notably not reaching consensus on key topics, this conversation leads to some rather interesting questions about how and why electronic watches disrupted the watch industry in the 1970s. The Quartz Crisis Part 2 will be a formal essay by Allen inspired by this discussion.

Episode 50 gets a special episode in which Allen spends one minute each on fifty different lessons he's learned over the past 30 years of being into watches.

It's not just COVID-19, it's the hundreds of watch brands bombarding us with hundreds of "media worthy events" every year that's a creating clamorous mess. New watches hit the market every day, and it's exhausting. The decorum and sanity of a reasonable annual release schedule is long gone, but perhaps it's time for brands to innovate new marketing strategies before the white noise of Horology Inc drowns itself out.

Evolutionary theory suggests that we are drawn to certain people and not others based on hardwired aesthetic judgements wrought over some five-million years. Allen suggests that similar hardwired aesthetics are at play when we judge "wrist presence," and goes on to suggest that tool watches categorically fail to achieve this elusive quality. A deep dive into Cartier and Rolex in the early 20th Century shows how very different impulses in creating the wrist watch, the former elegant, the latter not so much.

We see so many recreations of vintage watches issued to commemorate moments in history, people, wars, accomplishments, and so on. A certain line of WWII pilot's watch recreations present difficult questions about memorializing the Hitler's Nazi regime. Israeli paratrooper and military watch expert Oren Hartov joins Allen in an open dialogue which explores numerous angles on what will always be a tricky subject.

The Calibre 400 is not the first of Oris' in-house modern movements, but it is their first work-horse automatic winding movement of the modern era. Designed from the ground-up according to Oris' value-focused ethos, this movement is highly efficient, packs a 5-day power reserve, is robustly anti-magnetic, and happens to look a bit like the Oris Bear. VJ gives us an in-depth consideration of this innovation.

BTD guide James shares his concepts about collecting with Allen. They discuss James' spreadsheets, his love of Omega Soccer Timers, older railroad packet watches, and alarm watches. James gets into Buddhist philosophies about mindfulness as a guiding principle for watch collecting and life more generally. This episode wanders in a rather delightful manner.

Seiko famously had two factories working simultaneously in both collaboration and competition to produce the most accurate watches in the world in order to beat the Swiss at their own game. David and Pedro had done deep research into this topic and come up with new intel that's fascinating in its own right, and very relevant for collectors of Seikos and all watches.

With the diving behind them, the BTD Crew that dove Lake George is unpacking both their gear and their thoughts about the experience. Allen reads an essay he wrote about SCUBA diving in search of outbreaks of the invasive species Eurasian Milfoil, and he muses on everything from bringing climate change deniers together with environmentalists to how much better the Oris Divers 65 was than his dive computer.

Sponsored by Oris and in partnership with The Lake George Association, the BTD crew is headed out to document invasive species in this iconic American fresh water treasure nestled in the Adirondack Mountains. Allen and Shelley will be making 6 dives over two days to photograph Eurasian Milfoil, a plant that threatens fresh water ecosystems throughout the USA. In this episode, Greg and Allen discuss the mission, their preparation, their gear - including watches - and the concept of mission-based journalism.