Andy Campbell and Jake Bryce discuss the importance of warranty in the used equipment market, particularly focusing on how it affects auction prices and dealer strategies. They analyze data trends, the role of warranty in managing risk, and how it can help speed up sales. The discussion also touches on market conditions, the significance of building trust with customers, and strategies for dealers to improve absorption rates and manage aged inventory effectively.

In this May 2025 edition of Trends in 10, Andy Campbell breaks down what equipment dealers and ag professionals need to know right now. From tightening lending conditions and rising operating loan volumes to volatile corn market projections and policy developments affecting ethanol, this episode covers it all.

Andy digs into updated data from the Kansas City Fed and Purdue, reviews shifts in used equipment values (especially in the HHP tractor and combine categories), and explores why 2025 might signal a return to a “new normal” in farm capital investment.

In this episode, the final in a series of three segments of the interview, Andy and George Keene discuss the critical aspects of change management within dealerships, emphasizing the importance of leadership commitment, the impact of tariffs, and the potential of AI in training and sales. They explore the tools necessary for success in the dealership environment and provide insights into the future of the farm equipment industry, highlighting the need for consolidation and proactive customer engagement.

In this episode, the second in a series of three interview videos, Andy Campbell and guest George Keene discuss strategies for equipment dealerships to leverage data for improved sales and inventory management. They explore the importance of understanding customer purchase cycles, critical performance metrics, and the challenges of managing aged inventory. The conversation also highlights cash flow management strategies, the significance of service departments, and the potential of rental opportunities in maximizing dealership profitability.

In this episode, the first of a series of three segments of an extended interview, Andy speaks with George Keen of Wise Wolf Consulting about effective sales management strategies for equipment dealerships. They discuss the importance of account assignment, sales coverage, and the balance between customer retention and prospecting. The conversation also delves into managing inbound leads, commission fairness, and the critical role of data utilization in enhancing sales effectiveness. Keen emphasizes the need for a structured approach to CRM usage and the value of demonstrating its benefits to salespeople.

Watch the recap of our Spring 2025 Trends & Data webinar for a deeper dive into these trends and steps for getting started on a data strategy for your dealership or organization: https://youtu.be/kKD65r0TxEk 

In this episode of Trends in 10, Andy Campbell, Tractor Zoom Director of Insights, discusses the significant changes in the agricultural equipment market as of end-of-March 2025. This episode covers tractor categories (including compact, utility, high horsepower, and row crop tractors), self-propelled sprayers, and planters,  highlighting sales trends, market challenges, and the impact of economic factors such as net farm income and government payments. 

Compact tractors 01:05

Utility tractors 02:35

High HP tractors  03:53

Self-propelled sprayers 07:00

Row crop tractors 09:11

Planters 13:41

Andy Campbell, Tractor Zoom Director of Insights, gives a detailed summary of equipment trends for several of the top categories at the beginning of 2025. These categories include small and large row crop tractors, class 8 combines, planters, and self-propelled sprayers. Andy takes a look at changes in supply levels and turn rate, as well as dealership and auction sales data.

Small row crop tractors 00:49

Large row crop tractors 03:18

High HP tractors  05:24

Class 8 combines  07:00

Self-propelled sprayers 08:29

Planters 12:56

Get accurate equipment valuation and search for market trends on specific makes and models with Tractor Zoom Pro’s database (https://tractorzoompro.com) 

Andy Campbell, Tractor Zoom Director of Insights, gives a detailed summary of equipment trends for several of the top categories at the end of 2024 and moving into 2025. These categories include cotton pickers, headers, combines, forage equipment, tractors, and planters. Andy takes a look at changes in supply levels and turn rate, as well as dealership and auction sales data. Get accurate equipment valuation and search for market trends on specific makes and models with Tractor Zoom Pro’s database.

Find the full 2024/2025 Equipment Market Report & Insights presentation here: https://go.tractorzoom.com/lp-uem-2024-review-and-2025-market-predictions

Brad Crist, Used Equipment Manager at Shoppa’s Farm Equipment, speaks with Andy about challenges in the ag industry and explains the unique needs and demands of Texas farmers.

Andy and Kyle McMahon, CEO of Tractor Zoom, discuss technology in agriculture, the importance of data in decision-making, and the state of the ag equipment industry.