Beyond the Margins: The University of California Press Podcast

“A good organizer is a social arsonist who goes around setting people on fire.” This axiom encapsulates both the approach and dedication exhibited by Fred Ross during the five decades he spent organizing impoverished and disenfranchised communities throughout the country. In America’s Social Arsonist: Fred Ross and Grassroots Organizing in the Twentieth Century (University of California Press, 2016), Gabriel Thompson provides the first biography of Ross, one of the most influential, albeit virtually unknown, activists and organizers in American history. Radicalized by his experiences working with impoverished Dust Bowl migrants during the Great Depression and interned Japanese Americans during World War II, Ross developed an insatiable desire to stand up for those “kept out” of mainstream society. He spent the majority of his career building Latino political power across the state of California aiding in the establishment of the Community Services Organization (CSO) and the United Farm Workers Union (UFW), two of the most progressive Mexican American organizations of the post-war and Civil Rights eras. Harnessing a distrust for established institutional structures and middle-class do-gooders, Ross sought to empower communities by developing community leadership from the bottom-up. Above all, Ross believed in the power of ordinary people working together to make democracy work for them. Preferring to work behind the scenes, Ross indelibly shaped the trajectory of American history as his philosophy and tactics continue to be used by community organizations, labor unions, and political campaigns to the present day.

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Resistance to the industrial food system has, over the past decades, led to the rise of alternative food movements. Debate about genetically modified food, sugar consumption, fast food and the obesity crisis (to name a few) is pervasive. Most often, this focuses on individual consumer choice. Garrett M.Broad argues, however, for the importance of community level initiative. He maintains that the vote with your fork movement obscures the structural foundation of the corporate food system. The alternative food movements, as a whole, fail to recognize that the inequities in the food system are connected to histories of racial and economic discrimination.

Broad’s book More Than Just Food: Food Justice and Community Change (University of California Press, 2016) examines the work of community-based food justice groups operating in South Los Angeles, like Community Services Unlimited (CSU). Founded as an arm of the South California Black Panther Party, CSU organizes at a grassroots level to provide community access to food, while using food as a means to foster consciousness and promote a broader movement for social justice. More Than Just Food narrates the stories of these organizations, evaluates the pitfalls and possibilities of community-level initiative, and highlights the problematic position of local groups working with national non-profit organizations, and governmental and corporate agencies. Through his engaged scholarship and nuanced analysis, Broad offers us a study of specific movements in their local context and makes recommendations to help future movements organize and act effectively.

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First things first: Matthew H. Sommer‘s new book is an absolute must-read for anyone interested in the history of China and/or the history of gender. Based on 1200 legal cases from the central and local archives of the Qing dynasty, and focusing on the rural poor rather than the elite,...

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Anthropologist Birgit Meyer‘s most recent book, Sensational Movies: Video, Vision, and Christianity in Ghana (University of California Press, 2015), explores the dynamic process of popular video filmmaking in Ghana as a new medium for the imagination that interweaves technological, economic, social, cultural, and religious aspects. Stepping into the void left by the defunct state film industry, video movies negotiate the imaginaries deployed by state cinema on the one hand and Pentecostal Christianity on the other.

More specifically, Sensational Movies shows the affinity between cinematic and Christian modes of looking and showcases the transgressive potential haunting figurations of the occult. In this in depth account, more than two decades in the making, Meyer takes us into the nexus of imagination, imaginaries, and images in contemporary Ghana.

Birgit Meyer is Professor of Religious Studies at Utrecht University in the Netherlands.

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In Rabbis, Sorcerers, Kings, and Priests: The Culture of the Talmud in Ancient Iran (University of California Press, 2015), Jason Mokhtarian, Assistant Professor of Jewish Studies and Religious Studies at the Indiana University, puts the Babylonian Talmud in its Persian context. He lays out a research program for Talmud studies that is contextual, rather than literary or exegetical. Analyzing references to Persians and Persian loanwords in the Talmudic text, as well as ancient seals and bowl spells, he argues that we need to understand ancient Iran, as a real historical force and an imaginary interlocutor, to fully understand rabbinic identity and culture.

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In her new book, Divided Spirits: Tequila, Mezcal, and the Politics of Production (University of California Press, 2015), Sarah Bowen presents the challenges and politics associated with the establishment of Denominations of Origin (DOs) for tequila and mezcal. On one hand, establishing these DOs protects a crucial part of Mexico’s national identity as well as the quality of these fermented beverages. On the other hand, small farmers, jimadores, and other agricultural field workers who have been producing tequila and mezcal for generations now find themselves struggling because they are either outside the currently defined terroir physical boundaries, or their products do not fall within the currently defined production standards. Without the ability to market their goods using the terms “tequila” or “mezcal”, these small business owners and workers are losing opportunities to the largest companies who have industrialized the market. Bowen takes the reader through the history of the establishment of the DO rules, the challenges of, “Making mezcal in the shadow of the Denomination of Origin”, and the influence of the United States on the future of artisan mezcal. The book is rich with first-hand observations and stories of the proud small farmers and field workers who are trying to survive in a structure that can be perceived to favor big business.

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Joan Judge‘s wonderful new book takes readers into the pages of the Funu shibao (the Women’s Eastern Times), a “Shanghai-based, nationally distributed, protocommercial, gendered journal that was closely attuned to the concerns of its readers, the rhythm of everyday life, and the shifting global conjuncture” and a wonderfully rich historical...

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Christopher Rea‘s new book explores five kinds of laughter that emerged from the tumultuous first decades of China’s twentieth century: jokes, play, mockery, farce, and humor. The Age of Irreverence: A New History of Laughter in China (University of California Press, 2015) takes a playful approach to approaching play –...

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On August 21, 1933, the teenaged Violette Noziere attempted to kill both her parents.

At first, seemingly so clearcut, the case ultimately came to be characterized by a “troubling ambiguity” that unsettled Paris for years.

Were the Nozieresan upstanding middle-class family? Was Violette a victim of sexual assault, her father a heinous predator? Was Violette a sexual degenerate? In an age of unprecedented social mobility, had the family tragically overstepped, with the parents granting a wild daughter too much freedom? No one knew.

It was the perfect cautionary tale of the time- giving voice to concerns of contemporary France’s, fears of changing attitudes towards gender, class, industry, economics, art, everything. In Violette Noziere: A Story of Murder in 1930s Paris, Sarah Maza weaves together social history with an astute analysis of the times to paint a vivid portrait of Noziere’s society, her circumstances and her crime.

It’s a gripping tale that provides an intimate glimpse into a period that is often overshadowed: Paris of the 1930s, transfixed by a story of parricide and incest, tensed for the war that is about to come.

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In Latinos Inc.: The Marketing and Making of a People (University of California Press, updated ed. 2012) Arlene Davila, Professor of Anthropology at New York University, questions the profound influence of the Hispanic-Latina/o marketing industry in defining notions of Latina/o identity and culture. Providing an ethnography of the industry’s founders, key intellectuals, as well as its position within corporate America, Dr. Davila critiques the “sanitization” of Latinidad by Hispanic ad agencies that promote a “safe” (i.e., consumable) image of Latina/os rooted in behavioral stereotypes as Spanish-language dominant, Catholic, conservative, traditional, family-oriented, and “suicidally brand loyal.” Professor Davila also illuminates the hierarchies of race, class, culture, and nation that not only undergird the “whitewashed” representations of Latina/os, but which also work to marginalize their labor and lack of representation within the industry. Situating the rise of Hispanic marketing within its proper neoliberal context, Davila contests the boosterish assumptions that the heightened visibility of Latina/os in the media will translate into increased political representation and power.

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