Beyond The Numbers

Beyond The Numbers

By Sam ShaperBusinessMarketing
Download on the App Store

Beyond The Numbers episodes

  • From Flipping Burgers to Building Brands Ep. 15

    I never imagined my time at McDonald’s would lay the groundwork for a career in sales and marketing, but looking back, it taught me lessons I still use today.

    Sales and marketing don’t have to be at odds—I’ve seen firsthand how powerful they can be when aligned.
    This week on Revenue Mechanics, I sat down with Marc Mac to share my journey from McDonald’s to working in the fitness and marketing worlds.
    Why growth-at-all-costs is a dangerous mindset, how focusing on customer retention drives success, and why quality always trumps quantity when it comes to sales meetings?
    And if you’re struggling to get the most out of your week, I drop my favorite productivity tip to make Wednesdays a game-changer.
    #shapersos #businessgrowth #gotomarketstrategy #businesssuccess #silverbullet
    🔻🔻🔻 BOOK A REVENUE AUDIT NOW! 🔻🔻🔻
    https://workshop.shapersos.com
    This channel is your guide to creating buying experiences that your customers love and that boost your revenue. We share proven strategies to get your marketing, sales, and customer success teams working together seamlessly, so your customers feel informed and confident every step of the way.
    What's in it for you:
    ✅ Actionable Playbooks: Learn from real-world tactics we've successfully implemented.
    ✅ Expert Insights: Hear from industry leaders and gain a global perspective.
    ✅ Career Advancement: Whether you're in sales, marketing, or revenue operations, we'll fuel your growth.
    ✅ Business Success: Gain the knowledge to build a customer-centric, high-performing organization.
    📈 We're here to help you create better buying experiences that lead to lasting revenue and a stronger brand.
    🎙 Tune in every Wednesday for more expert insights!
    🌎 Website: https://shapersos.com
    Follow me on my socials:
    📸 Instagram: https://www.instagram.com/sam.shaper
    🔵 Facebook: https://www.facebook.com/sshapers
    📱TikTok: https://www.tiktok.com/@samshaper7
    ✖ : https://x.com/sshaper023
    ↗ LinkedIn: https://www.linkedin.com/in/shapers-digital-strategist

    1 hr 42 min
  • Why Sales Hates Marketing... Eps. 14

    Marketing and sales used to once be on the same page...

    They supported each other to grow company revenue.Today though...

    Marketing at times are more interested sticking numbers on the board and junk in the CRM.

    But it's not their fault...

    They've been set up in the wrong model.

    The measurement for success marketing are given goes against sales.

    Quantity rather than quality.I can tell you from the sales side...

    This is beyond annoying.And now sitting in both camps 100% not necessary.

    Here's a process to start unraveling this mess.

    🔻🔻🔻 BOOK A REVENUE AUDIT NOW! 🔻🔻🔻
    https://workshop.shapersos.com
    This channel is your guide to creating buying experiences that your customers love and that boost your revenue. We share proven strategies to get your marketing, sales, and customer success teams working together seamlessly, so your customers feel informed and confident every step of the way.
    What's in it for you:
    ✅ Actionable Playbooks: Learn from real-world tactics we've successfully implemented.
    ✅ Expert Insights: Hear from industry leaders and gain a global perspective.
    ✅ Career Advancement: Whether you're in sales, marketing, or revenue operations, we'll fuel your growth.
    ✅ Business Success: Gain the knowledge to build a customer-centric, high-performing organization.
    📈 We're here to help you create better buying experiences that lead to lasting revenue and a stronger brand.
    🎙 Tune in every Wednesday for more expert insights!
    🌎 Website: https://shapersos.com
    Follow me on my socials:
    📸 Instagram: https://www.instagram.com/sam.shaper
    🔵 Facebook: https://www.facebook.com/sshapers
    📱TikTok: https://www.tiktok.com/@samshaper7
    ✖ : https://x.com/sshaper023
    ↗ LinkedIn: https://www.linkedin.com/in/shapers-digital-strategist

    33 min
  • The Simplest Approach To High Quality Meta Leads! Eps. 13

    ‘If only I had more leads’

    I can tell you 9/10 more leads is not the answer.
    More quality leads is when selling at a high ticket.
    The go-to playbook for average marketers is low-intent lead gen.
    Driving sales nuts feeling like they’re dumpster diving every day.
    Not only that but they continue to struggle to find a unique position in the market that gets cut through.
    In this episode I explore the core difference between a low-intent and high-intent ads campaign…
    And how as a revenue leader I’ve been able to support multiple 7 & 8-figure brands reach these levels.
    🔻🔻🔻 BOOK A REVENUE AUDIT NOW! 🔻🔻🔻
    https://workshop.shapersos.com
    This channel is your guide to creating buying experiences that your customers love and that boost your revenue. We share proven strategies to get your marketing, sales, and customer success teams working together seamlessly, so your customers feel informed and confident every step of the way.
    What's in it for you:
    ✅ Actionable Playbooks: Learn from real-world tactics we've successfully implemented.
    ✅ Expert Insights: Hear from industry leaders and gain a global perspective.
    ✅ Career Advancement: Whether you're in sales, marketing, or revenue operations, we'll fuel your growth.
    ✅ Business Success: Gain the knowledge to build a customer-centric, high-performing organization.
    📈 We're here to help you create better buying experiences that lead to lasting revenue and a stronger brand.
    🎙 Tune in every Wednesday for more expert insights!
    🌎 Website: https://shapersos.com
    Follow me on my socials:
    📸 Instagram: https://www.instagram.com/sam.shaper
    🔵 Facebook: https://www.facebook.com/sshapers
    📱TikTok: https://www.tiktok.com/@samshaper7
    ✖ : https://x.com/sshaper023
    ↗ LinkedIn: https://www.linkedin.com/in/shapers-digital-strategist

    23 min
  • Creating Killer Meta Ads Campaigns! Eps. 12 w/ Sam Shaper

    Ever felt out of your depths with paid ads?

    The truth is, the pressing of the buttons in the accounts is perhaps less than 5% of what determines the success.
    The rest comes down to foundational marketing and sales.
    Having played the game on both sides of the fence…
    I have a pretty good perspective on what keeps both teams happy.
    If you’re running paid ads to support a sales team…
    This is one for you.
    It’s easy for marketers to hide behind ‘just getting leads’.
    Equally it’s easy for sellers to blame leads that they’re not jumping on the phone with credit cards in hand.
    Finding the balance between these 2 teams is tricky and this training will help point you in the right direction.
    It breaks down firstly all the myths followed by the 6 steps to building a successful ad campaign.
    Pre-warning it’s a long one…
    Tune in through the links in the comments 👇
    #shapersos #marketingandsales #digitalmarketing #growthmarketing #digitalads
    🔻🔻🔻 BOOK A REVENUE AUDIT NOW! 🔻🔻🔻
    https://workshop.shapersos.com
    This channel is your guide to creating buying experiences that your customers love and that boost your revenue. We share proven strategies to get your marketing, sales, and customer success teams working together seamlessly, so your customers feel informed and confident every step of the way.
    What's in it for you:
    ✅ Actionable Playbooks: Learn from real-world tactics we've successfully implemented.
    ✅ Expert Insights: Hear from industry leaders and gain a global perspective.
    ✅ Career Advancement: Whether you're in sales, marketing, or revenue operations, we'll fuel your growth.
    ✅ Business Success: Gain the knowledge to build a customer-centric, high-performing organization.
    📈 We're here to help you create better buying experiences that lead to lasting revenue and a stronger brand.
    🎙 Tune in every Wednesday for more expert insights!
    🌎 Website: https://shapersos.com
    Follow me on my socials:
    📸 Instagram: https://www.instagram.com/sam.shaper
    🔵 Facebook: https://www.facebook.com/sshapers
    📱TikTok: https://www.tiktok.com/@samshaper7
    ✖ : https://x.com/sshaper023
    ↗ LinkedIn: https://www.linkedin.com/in/shapers-digital-strategist

    1 hr 40 min
  • Building A Successful Digital Marketing Team Eps. 11 w/ Russ Macumber

    Creating a revenue pipeline is one thing…

    Creating a talent pipeline is another.
    This week on Revenue Mechanics I hunted down one of the best team builders in the digital marketing space Russ Macumber
    Building a team has personally been a challenge for me…
    I’ve always had an ‘I’ll just do it’ mentality which has not served me well in business!
    So I wanted to hear from Russ about not only how his agency Impressive USA was thriving but how his TEAM were thriving.
    Russ’ team have been up for award after award this year which is a reflection of great leadership.
    Tune in if you want to know how to build a high-performance team whether in marketing or any other vertical!
    🔻🔻🔻 BOOK A REVENUE AUDIT NOW! 🔻🔻🔻
    https://workshop.shapersos.com
    This channel is your guide to creating buying experiences that your customers love and that boost your revenue. We share proven strategies to get your marketing, sales, and customer success teams working together seamlessly, so your customers feel informed and confident every step of the way.
    What's in it for you:
    ✅ Actionable Playbooks: Learn from real-world tactics we've successfully implemented.
    ✅ Expert Insights: Hear from industry leaders and gain a global perspective.
    ✅ Career Advancement: Whether you're in sales, marketing, or revenue operations, we'll fuel your growth.
    ✅ Business Success: Gain the knowledge to build a customer-centric, high-performing organization.
    📈 We're here to help you create better buying experiences that lead to lasting revenue and a stronger brand.
    🎙 Tune in every Wednesday for more expert insights!
    🌎 Website: https://shapersos.com
    Follow me on my socials:
    📸 Instagram: https://www.instagram.com/sam.shaper
    🔵 Facebook: https://www.facebook.com/sshapers
    📱TikTok: https://www.tiktok.com/@samshaper7
    ✖ : https://x.com/sshaper023
    ↗ LinkedIn: https://www.linkedin.com/in/shapers-digital-strategist

    39 min
  • What Makes A Great Sales Leader In 2024? Eps. 10 w/ Darren Mitchell

    What makes a great sales leader?

    If there’s one person you want to ask that question too…
    It’s Darren Mitchell.
    Consulting to hundreds of companies and running one of the longest standing sales leadership podcasts there’s not much Darren hasn’t seen.
    In this episode we dove into the principles and ideologies behind what creates an exceptional sales leader.
    From culture to time management we went through a lot on this call!
    A must watch for any current or aspiring sales leader.
    #shapersos #salesleadership #leadership #salespodcast #businessgrowth
    🔻🔻🔻 BOOK A REVENUE AUDIT NOW! 🔻🔻🔻
    https://workshop.shapersos.com
    This channel is your guide to creating buying experiences that your customers love and that boost your revenue. We share proven strategies to get your marketing, sales, and customer success teams working together seamlessly, so your customers feel informed and confident every step of the way.
    What's in it for you:
    ✅ Actionable Playbooks: Learn from real-world tactics we've successfully implemented.
    ✅ Expert Insights: Hear from industry leaders and gain a global perspective.
    ✅ Career Advancement: Whether you're in sales, marketing, or revenue operations, we'll fuel your growth.
    ✅ Business Success: Gain the knowledge to build a customer-centric, high-performing organization.
    📈 We're here to help you create better buying experiences that lead to lasting revenue and a stronger brand.
    🎙 Tune in every Wednesday for more expert insights!
    🌎 Website: https://shapersos.com
    Follow me on my socials:
    📸 Instagram: https://www.instagram.com/sam.shaper
    🔵 Facebook: https://www.facebook.com/sshapers
    📱TikTok: https://www.tiktok.com/@samshaper7
    ✖ : https://x.com/sshaper023
    ↗ LinkedIn: https://www.linkedin.com/in/shapers-digital-strategist

    55 min
  • Sales Needs To Go Backwards To Go Forwards Eps.9 w/ Adem Manderovic

    I had the opportunity to catch up with my good friend Adem Manderovic to discuss a topic we are both passionate about.... sales fundamentals.Unfortunately revenue departments have lost their way over he last decade. In this episode we discuss how we get back to commercial viability for any industry vertical.🔻🔻🔻 BOOK A REVENUE AUDIT NOW! 🔻🔻🔻

    https://workshop.shapersos.com
    This channel is your guide to creating buying experiences that your customers love and that boost your revenue. We share proven strategies to get your marketing, sales, and customer success teams working together seamlessly, so your customers feel informed and confident every step of the way.
    What's in it for you:
    ✅ Actionable Playbooks: Learn from real-world tactics we've successfully implemented.
    ✅ Expert Insights: Hear from industry leaders and gain a global perspective.
    ✅ Career Advancement: Whether you're in sales, marketing, or revenue operations, we'll fuel your growth.
    ✅ Business Success: Gain the knowledge to build a customer-centric, high-performing organization.
    📈 We're here to help you create better buying experiences that lead to lasting revenue and a stronger brand.
    🎙 Tune in every Wednesday for more expert insights!
    🌎 Website: https://shapersos.com
    Follow me on my socials:
    📸 Instagram: https://www.instagram.com/sam.shaper
    🔵 Facebook: https://www.facebook.com/sshapers
    📱TikTok: https://www.tiktok.com/@samshaper7
    ✖ : https://x.com/sshaper023
    ↗ LinkedIn: https://www.linkedin.com/in/shapers-digital-strategist

    50 min
  • More Leads? No More Buyers! Eps. 8 w/ Sam Shaper

    In this solo episode I break down an ad strategy to drive higher quality leads as well as how to manage and measure your ecosystem.

    🔻🔻🔻 BOOK A REVENUE AUDIT NOW! 🔻🔻🔻
    https://workshop.shapersos.com
    This channel is your guide to creating buying experiences that your customers love and that boost your revenue. We share proven strategies to get your marketing, sales, and customer success teams working together seamlessly, so your customers feel informed and confident every step of the way.
    What's in it for you:
    ✅ Actionable Playbooks: Learn from real-world tactics we've successfully implemented.
    ✅ Expert Insights: Hear from industry leaders and gain a global perspective.
    ✅ Career Advancement: Whether you're in sales, marketing, or revenue operations, we'll fuel your growth.
    ✅ Business Success: Gain the knowledge to build a customer-centric, high-performing organization.
    📈 We're here to help you create better buying experiences that lead to lasting revenue and a stronger brand.
    🎙 Tune in every Wednesday for more expert insights!
    🌎 Website: https://shapersos.com
    Follow me on my socials:
    📸 Instagram: https://www.instagram.com/sam.shaper
    🔵 Facebook: https://www.facebook.com/sshapers
    📱TikTok: https://www.tiktok.com/@samshaper7
    ✖ : https://x.com/sshaper023
    ↗ LinkedIn: https://www.linkedin.com/in/shapers-digital-strategist

    16 min
  • Adapting To The Modern Sales Landscape Eps. 7 w/ Matt Aird

    The landscape of sales is changing, that is undeniable.

    What has worked for the last 10 years is getting less and less effective by the day.
    So what's the answer?
    That's what we dive into here with Matt Aird, CEO of Sales Science.
    🔻🔻🔻 BOOK A REVENUE AUDIT NOW! 🔻🔻🔻
    https://workshop.shapersos.com
    This channel is your guide to creating buying experiences that your customers love and that boost your revenue. We share proven strategies to get your marketing, sales, and customer success teams working together seamlessly, so your customers feel informed and confident every step of the way.
    What's in it for you:
    ✅ Actionable Playbooks: Learn from real-world tactics we've successfully implemented.
    ✅ Expert Insights: Hear from industry leaders and gain a global perspective.
    ✅ Career Advancement: Whether you're in sales, marketing, or revenue operations, we'll fuel your growth.
    ✅ Business Success: Gain the knowledge to build a customer-centric, high-performing organization.
    📈 We're here to help you create better buying experiences that lead to lasting revenue and a stronger brand.
    🎙 Tune in every Wednesday for more expert insights!
    🌎 Website: https://shapersos.com
    Follow me on my socials:
    📸 Instagram: https://www.instagram.com/sam.shaper
    🔵 Facebook: https://www.facebook.com/sshapers
    📱TikTok: https://www.tiktok.com/@samshaper7
    ✖ : https://x.com/sshaper023
    ↗ LinkedIn: https://www.linkedin.com/in/shapers-digital-strategist

    47 min
  • Marketing Isn't Magic It's Science Eps. 6

    A solo episode where I discuss the concept of market dynamics, breaking down how to isolate and find your ideal market.

    Without an understanding of these concepts it's impossible to build an effective GTM engine.
    🔻🔻🔻 BOOK A REVENUE AUDIT NOW! 🔻🔻🔻
    https://workshop.shapersos.com
    This channel is your guide to creating buying experiences that your customers love and that boost your revenue. We share proven strategies to get your marketing, sales, and customer success teams working together seamlessly, so your customers feel informed and confident every step of the way.
    What's in it for you:
    ✅ Actionable Playbooks: Learn from real-world tactics we've successfully implemented.
    ✅ Expert Insights: Hear from industry leaders and gain a global perspective.
    ✅ Career Advancement: Whether you're in sales, marketing, or revenue operations, we'll fuel your growth.
    ✅ Business Success: Gain the knowledge to build a customer-centric, high-performing organization.
    📈 We're here to help you create better buying experiences that lead to lasting revenue and a stronger brand.
    🎙 Tune in every Wednesday for more expert insights!
    🌎 Website: https://shapersos.com
    Follow me on my socials:
    📸 Instagram: https://www.instagram.com/sam.shaper
    🔵 Facebook: https://www.facebook.com/sshapers
    📱TikTok: https://www.tiktok.com/@samshaper7
    ✖ : https://x.com/sshaper023
    ↗ LinkedIn: https://www.linkedin.com/in/shapers-digital-strategist

    18 min

About Beyond The Numbers

From the publisher's feed

Going beyond just marketing and sales into other areas of team dynamics, wellbeing and performance amongst other things.