Is it possible to create an organizational culture before you even have a company? Raj De Datta, Co-Founder and CEO of Bloomreach, explains that he developed the cultural framework for Bloomreach before the company launched. 

Tune in to learn:

• How customer personalization changes everything (11:50)
• The importance of frank conversations in leadership (13:48)
• The Flywheel Effect and how it works in business (19:40)
• Why do winners win and losers lose? (22:00)

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