Beyond the Transaction

Your next growth opportunity may already be shopping with you. In this episode of Beyond the Transaction, Ashley Hubka, Founder, Senior Vice President, and General Manager of Walmart Business, shares how listening to existing customers helped shape a new B2B growth strategy. Discover how Pay by Invoice, powered by TreviPay, brings together Net 30 terms, spending controls, and purchasing flexibility online and in stores. Ashley and host Clint Sears explore how payment flexibility can protect cash flow, simplify operations, and turn a better buying experience into a greater share of wallet.

TreviPay’s Inez Berkhof-Hollander joins payments expert Andrew Doukanaris to explore how businesses can deliver a consistent buying experience across borders. Drawing on their experience in fleet payments, they discuss the connections between international dealer networks and the customers they serve. 

From shared credit lines to consolidated invoicing, the conversation examines how connected networks make purchasing easier across locations. Inez highlights currency and tax considerations in European markets. Andrew shares what EV charging can teach us about making payment acceptance more consistent as customers move between countries.  

Tune in for practical perspectives on connecting markets and making your business easier to buy from.

TreviPay’s Inez Berkhof-Hollander sits down with author, advisor, and payments expert David Birch to explore the forces reshaping B2B payments. From digital identity and AI powered financial operations to fraud prevention and emerging payment infrastructure, they examine where meaningful change is beginning to take hold.

The conversation looks at how smarter authorization, trusted digital credentials, and greater automation could reduce risk, improve efficiency, and give businesses more control over complex financial processes. David also shares his perspective on why AI could have an especially significant impact on treasury and payments in the years ahead.

Tune in for a forward looking discussion on the technologies and ideas that could shape the next generation of B2B commerce.

TreviPay’s Clint Sears sits down with Inez Berkhof-Hollander, Managing Director, Europe, and Kauleen Adiutori, Chief Operating Officer, to explore how managed services are becoming a strategic growth lever for enterprise B2B leaders.

Together, they unpack why buyer expectations have changed, how invoice accuracy and dispute resolution shape loyalty, and where AI can create real value without replacing human judgment. From European invoicing complexity to the critical moments that define trust, this conversation shows why operational execution now directly impacts revenue, retention, and customer experience.

For CFOs and CEOs planning for growth in a more complex market, this episode offers a clear message. The companies that scale smarter will be the ones that focus on what they do best and choose the right partners to manage the complexity behind the transaction.

What can B2B leaders learn from the brands that shape everyday retail? In this episode of Beyond the Transaction, Clint Sears sits down with creative superstar and retail veteran Loie Maxwell, whose leadership experience spans Target, CVS, Starbucks, and Amazon Fresh.

Together they recap lessons learned at this years NRF convention and explore how modern retail thinking is reshaping expectations in B2B commerce. From loyalty and brand trust to frictionless payment and onboarding, Loie shares why business buyers now expect the same clarity and ease they experience as consumers.

The conversation also examines how strong customer experience builds lasting relationships and why the moment of payment can define that experience. The episode offers a clear look at how retail lessons can help strengthen loyalty, remove friction, and raise the standard for B2B commerce.

Clint Sears speaks with Martha Salinas, Chief Commercial Officer, and Inez Berkhof, Managing Director EMEA, to unpack TreviPay’s 2026 predictions for B2B invoicing and payments. They discuss why payments are becoming core finance infrastructure that powers smoother buyer experiences, stronger controls, and new opportunities to differentiate. The episode also explores how AI will reshape credit, personalization, fraud prevention, and how enterprises can turn regional compliance complexity into a scalable advantage worldwide.

TreviPay’s CFO, Joel Campbell, joins us to share how the role of today’s finance leader is expanding beyond the balance sheet. From managing both financial and human capital to navigating market volatility, Joel reveals why trust, adaptability, and automation are the new pillars of growth. Discover his TAIL framework and how it helps CFOs build resilience and drive performance in unpredictable times. Tune in to learn how forward-thinking finance leaders are shaping the next era of B2B success.

In this episode of Beyond the Transaction, IDC’s Kevin Permenter and TreviPay’s Martha Salinas unpack how embedded payments are shifting from a back-office upgrade to a competitive necessity in 2025. They reveal why dynamic, real-time payment orchestration, API-driven multi-rail flows, and intelligent credit decisions are transforming the order-to-cash process for enterprises. From eliminating buyer friction to unlocking faster cash cycles, you’ll learn how embedded payments boost working capital, strengthen customer loyalty, and build resilience in volatile markets. Tune in for practical strategies to turn payment innovation into financial advantage.

In this Beyond the Transaction episode, TreviPay’s Clint Sears sits down with Paul Rodgers of Vendorcom and Chris Storbeck of Payment Advisory Trust. The trio tackles payment strategy in an era of tariffs, supply chain shifts, and fast-moving AI. They explain how sharper data, credit lines, and real-time orchestration help you find buyers, cut fraud, and keep cash flowing. You will learn why a global view of local payment methods builds resilience when markets wobble. Tune in for a crisp playbook that helps enterprises turn uncertainty into growth.

What happens when you bring deep domain expertise, fintech strategy, and B2B innovation to the same table? In this episode of Beyond the Transaction, we sit down with Rom Mascetti of Flagship Advisory Partners to explore the transformation of the order-to-cash process. We'll reveal why it’s foundational to optimizing cash flow, improving decision-making, and reducing payment friction in B2B commerce. From building trust in digital marketplaces to embracing flexible and omnichannel payment options, this conversation unpacks the strategies modern businesses are using to stay nimble, drive growth, and gain an edge in today’s evolving payments landscape.