We're taking you out of an overwhelmed state by helping you figure out the next three things that actually matter in your business. And wer'e doing it all in less than 30 minutes!

We cover:

• How to do a brain dump that actually clears mental clutter
• Why stepping away from your list can help you think more clearly
• How to categorize and prioritize without spiraling
• Why your to-do list should never have 27 “top priorities”
• How to identify the smallest next step for each task
• Why doing less might actually be the best answer
• How systems, automation, and outsourcing can help you get your time back

👉 Sign up for the Big Bad Marketing newsletter at https://www.bigbadmarketing.com/newsletter

You got the lead. Someone called, DM'd, emailed, or filled out your website form. Your marketing worked! YAY YOU!!

Then, y'all have a great conversation and then...crickets.

In this episode, we’re talking about one of the easiest ways to make more sales without creating more content, running more ads, or redoing your website. And it's as easy as following up.

We break down why so many small business owners avoid it, how to do it without feeling pushy or cringey, and the super simple system you can use to make sure leads don’t disappear into the void.

We cover:

• Why following up matters more than most people think

• What prospects usually mean when they go quiet

• How to follow up without sounding salesy

• Why a “no” is still useful feedback

• A simple spreadsheet system to track follow-ups

• What to do this week if you’ve let leads slip through the cracks

👉 Sign up for the Big Bad Marketing newsletter at https://www.bigbadmarketing.com/newsletter

If your marketing feels scattered, it might be because you’re trying to show up everywhere at once.

You might be on Instagram, sending emails, attending multiple in-person networking events every month, optimizing your website for Google (SEO), running paid ads, asking for referrals, recording podcasts, and now you're stretched so thin across so many platforms that marketing feels like a full-time job on top of actually running your business!

In this episode, we’re breaking down inbound vs. outbound marketing and why you don't need to be on 5 or more channels to grow. You need one place where people can discover you and one way you actively reach out to them.

We cover:

• What a marketing channel actually is

• The difference between inbound and outbound marketing

• Why trying to do too many channels creates overwhelm

• How one inbound and one outbound channel can work together

• The 3 questions to ask before choosing your channels

• Why consistency matters more than doing everything

👉 Sign up for the Big Bad Marketing newsletter at https://www.bigbadmarketing.com/newsletter

If you feel like your marketing isn't working, it might be becuase you're talking about what you do instead of the problem your customer is trying to solve.

In this episode, we’re breaking down what pain points really are, how to identify your customer’s real frustrations, and how to use them so your marketing stops sounding like a pitch and starts sounding like relief.

We cover:

• What a pain point actually is (and what it’s not)

• Why most small business messaging misses the mark

• Real examples from service-based businesses

• 5 questions to uncover your customer’s true pain

• How to use pain points in your offer, branding, and content

👉 Sign up for the Big Bad Marketing newsletter at https://www.bigbadmarketing.com/newsletter

Feel busy all day, but your business isn’t actually growing?

It’s probably not because you need to work harder. It’s probably because you don’t know what to focus on next.

In this episode, we break down the 4-stage growth framework we use to help small business owners stop doing random “busy work” and start doing the tasks that actually drive revenue.

We cover:

• How to know what stage your business is in

• What to focus on daily at each stage

• Why most people are doing visibility and promotional tasks too early

• A simple filter to decide if a task is worth your time

• 10 growth activities that work at almost any stage

Growth isn’t about doing more.
It’s about doing the right things in the right order.

If you’re a small business owner with limited time and a limited budget, this episode will give you clarity on your next best move.

👉 Join our newsletter for monthly marketing insights:
https://www.bigbadmarketing.com/newsletter

And here are some other helpful resources mentioned in this episode:

How To Create A Compelling Offer
https://www.bigbadmarketing.com/blog/how-to-create-a-compelling-offer

How To Do Small Business Email Marketing Right
https://www.bigbadmarketing.com/blog/how-to-do-small-business-email-marketing-right

How Do You Choose The Right Social Channels For Your Business
https://www.bigbadmarketing.com/blog/how-do-you-choose-the-right-social-channels-for-your-business

How To Get Stellar Testimonials To Promote Your Brand
https://www.bigbadmarketing.com/blog/how-to-get-stellar-testimonials-to-promote-your-brand

Being the face of your brand sounds good in theory until you actually have to show up and post your photo, or share your opinion, or talk about what you do, or sell something with your name attached to it (eeeek!!).

In this BBM Unfiltered episode, we’re talking honestly about what it feels like to be the face of your business.

We cover:

• Why personal visibility feels so vulnerable

• The difference between ego marketing and leadership

• How to show up without oversharing your life

• Why hiding is usually costing you more than you think

• How to make being the face of your brand feel aligned

👉 Sign up for the Big Bad Marketing newsletter at https://www.bigbadmarketing.com/newsletter

You have a clear offer (and YAY!), you’re finally ready to sell it. But asking someone to pay you thousands of dollars the first time they hear about you? That feels like a big leap.

In this episode, we’re breaking down how to turn your offers into a simple, logical sales funnel that takes someone from “just found you” to “yes, I’m in.” No 97-step nonsense. Just a service-based funnel that respects how real humans actually buy.

In this episode, we cover:

• What a sales funnel really is and why your business needs one (We go into way more detail in these two episodes about what a sales funnel is and how to build one)

• Why people rarely buy the first time they hear about you

• How to define your core offer before building anything else

• The commitment ladder that builds trust without pressure

• How to create a value-heavy warm-up layer

• What most service businesses forget after the sale

👉 Sign up for the Big Bad Marketing newsletter at https://www.bigbadmarketing.com/newsletter

If you’ve ever said, “I just don’t have time to market my business,” what you probably meant was: you’re stretched thin, you’re doing everything, and marketing keeps getting pushed to nights, weekends, or never.

In this episode, we break down five ways to make the most of the limited time you do have to market your business, without waking up at 5 am, being on ever more platforms, or burning yourself out. This is about fewer, smarter moves that actually lead to leads, sales, and momentum.

In this episode, we cover:

• Why the problem usually isn’t time, but the tasks you're choosing to focus on

• The difference between effort-based and outcome-based marketing

• How to choose one high-leverage marketing channel

• Why batching beats multitasking every time

• How to separate visibility from conversion

• How to create a realistic marketing rhythm you can actually sustain

👉 Sign up for the Big Bad Marketing newsletter at https://www.bigbadmarketing.com/newsletter

A lot of marketing advice is built around trends, algorithms, and posting constantly just to stay visible. It might work for a moment, but then it disappears, and you’re right back on the hamster wheel.

In this episode, we’re talking about evergreen content: what it actually is, why it matters so much for small business owners, and how to create marketing assets that keep working long after you hit publish.

We cover:

• What evergreen content really means (and what it doesn’t)

• Why chasing trends leads to burnout and inconsistent results

• Where evergreen content works best (and where it doesn’t)

• How to create high-value content without overthinking it

• How to turn one strong piece of content into many (also check out our episode on how to create once and publish everywhere aka COPE!)

👉 Sign up for the Big Bad Marketing newsletter at https://www.bigbadmarketing.com/newsletter

When was the last time you looked at your homepage like a total stranger? Not as the business owner who built it late at night with caffeine and Canva, but as someone clicking your link for the very first time.

In this episode, we’re breaking down Home Page 101. We talk about the actual job of your homepage, the biggest mistakes small business owners make, and what matters most right now if you’re building with a real-world budget.

We cover:

• The one job your homepage needs to do

• What a homepage is (and definitely is not)

• The non-negotiables every great homepage needs

• What you can stop stressing about

• Best practices for 2026 and beyond

👉 Sign up for the Big Bad Marketing newsletter at https://www.bigbadmarketing.com/newsletter