Hate math but love making money? We’ve got you. In this episode, we break down the numbers that actually matter— cost of goods sold (COGS) , profit margins, cash flow, and revenue. No complicated formulas, just the essentials to keep your business in the black.

You don’t need fancy software to send an invoice—you just need a way to get paid. In this episode, we break down the must-have items to include on an invoice, and how to create invoices for free so you can get paid BIG. Plus, for when it’s time to upgrade, we talk about invoice software options that keep things smooth as you grow.

Links to stuff we talk about in the show:

www.paypal.com

www.square.com

www.canva.com

www.honeybook.com

www.quickbooks.intuit.com

https://www.freshbooks.com

Feeling the pressure to post every day on every platform? Don't do it! In this episode, we tackle the topic of content pacing—how often you need to post to stay visible and keep your people engaged without burning out. (Hint: it's not every day!) We talk offer approximate posting schedules for blogs, social media, emails and more for your small business. Plus we offer strategic content pacing ideas that fit your business and bandwidth.

Need to make sales and get customers in the door ASAP? In this episode, we share strategies to get people calling, booking, and buying right now. From tapping into your existing customer base to smart referral requests, these fast-paced lead generation ideas will bring in business today (and keep it coming tomorrow).

Think you need a fancy, expensive website to get your business online? NAH! You just need something super simple! In this episode, we break down the 5 key pages for a user-friendly, easy-to-build website that's BIG, BAD, and just what you need to get going. Whether you're building a business website from scratch or refreshing your existing small biz website, follow this format for a site that actually works (without draining your wallet).

Links to stuff we mention in the show:

www.fast.com

www.wix.com

www.squarespace.com

In this episode, we break down the magic of user personas and why they’re key to small business marketing success. Learn to create fictional (but based on fact) customers. Then, use these customer characters to tailor your marketing messaging to a real(ish) person, instead of, well, everyone. Stop talking to everyone and start connecting with the right people.

In this episode, we talk about competitive analysis for small businesses, including how to do it and why. Learn to select appropriate competitors to evaluate. Then use your findings to make strategic marketing decisions for your brand, and fill gaps in the market so you can shine.

Your online reputation is your business’s first impression. It can make or break customer trust. In this episode, we talk about managing your digital presence, setting up digital business profiles, responding to reviews, and using customer feedback constructively.

Search engine optimization (SEO) is all about making your business easy to find online. In this episode, we break down SEO basics for entrepreneurs and small business owners. We share tips to improve your digital footprint and actionable steps to attract your audience (without the complicated jargon.)

Here are links to the tools we talk about in the show:

Google Search Console: search.google.com/search-console/about
Page Speed: pagespeed.web.dev

semrush.com

A brand is more than a logo and catchy tagline. In this episode, we talk through the elements that make up a memorable brand, from your company’s color scheme to its values and identity. Whether you’re building a brand from the ground up or refining your existing brand, use our blueprint to strategically map out your unique brand.