In episode 106, Jeremy Moser stops by the show to share some insight into how link building for large brands is evolving in the era of generative AI.

Jeremy discusses how Google is valuing links as a ranking factor and whether purchasing links is a sustainable strategy in 2023.

We also dive into whether big brands really need link building to have success in the SERPs.

(0:00) Intro

(1:33) uSERP’s Approach to Link Building

(2:54) How Much Value Does Google Place On Links(5:46) Content Syndication Links

(8:22) Is Paying For Links Sustainable?

(11:34) Does Link Building Matter for Big Brands?

(13:32) Quality vs Quantity of Links

(15:25) How is Generative AI Impacting Link Building

(17:07) Will Citations Be Integrated Into LLMs?

(18:31) The Future of Search Hot Takes

(19:49) Rapid Fire Rankings

Rank your top anything:

• Hawaii

• The ocean

• Tequila

Rank your best SEO marketing win:

Increasing a brand new fintech startup's traffic from 0 to 70,000 monthly visits in a hyper-competitive consumer fintech space.

.Rank your top 3 SEO tools:

• Ahrefs

• Semrush

• Screaming Frog

Rank your best SEO trick or tactic:

Digital PR driven content marketing to scale top quality backlinks.

Rank what you love most about SEO as an industry:

• Link building/pr

• Content strategy

• Technical SEO

Rank your top 1-3 marketers:

• Seth Godin

• Ann Handley

Rank your best SEO learning resource:

learningseo.io

Rank your top cause or charity:

Wounded Warrior Project