In this episode of Better Merch… Better Marketing, Jade and I break down three fascinating brand stories and the marketing lessons behind them.

First, we talk about Carvana Playground and their commission-free customer experience. What happens when you remove friction from the buying process, and what can small businesses learn from that?

Next, we dive into the ACOTAR Monopoly launch, where branded merch is being used to build anticipation for a product before it even hits the market. This opens up a great conversation about superfans, community, and using merch as a strategic marketing tool—not just swag.

Finally, we discuss Levi’s at the World Cup and how the brand had to get creative when they couldn’t use their own logo in their own stadium. It’s a powerful lesson in brand equity, sponsorship strategy, and thriving under constraints.

We also spotlight this week’s featured product and announce this week’s giveaway: our FREE 5-Day Business Bootcamp.

Register here: Bootcamp.HassemanMarketing.com

If you want better ideas around branded merch, marketing strategy, customer experience, and creative business growth, this episode is for you.