Big Fun, Small Business: An audio sketchbook for building a business that feels good

Adrienne Kmetz is a content creator who is constantly learning and adapting to the wild world of search engine optimization. She understands the importance of speaking the language of the user and creating fresh, valuable content that effectively answers their questions.

Ready to level up your SEO game? In this convo with Adrienne Matz, we debunked some common myths and shared valuable insights to help you crush it in the digital world. Here are 3 of the myths of SEO that we talked about, all of which I totally had myself believing about search engine optimization. So, if you're anything like me, now is the time to stop avoiding keywords and start making Google your BFF instead of an awkward algorithm.

In this episode, Adrienne and I talk about:

• Unveiling 3 SEO Myths
• Elevating User Experience
• Reimagining Content Creation
• Go to: deannaseymour.com/beginner-seo/ for the full show notes & transcripts

Check out the free community at jointheplayhouse.com

🪩 Join my FREE community with tons of fun events + 200+ creative business owners at jointheplayhouse.com

Christina Torres is a copywriter who is all about finding your vibe and bringing a true voice to her work. Stop typing like a robot and listen to some great tips from Christina on how to sound like you, and find your voice! Finding your voice is not just about writing how you speak. It's about understanding the impact your voice has, the resonance it creates, and the connection it forms with your audience. We all have friends who we think are hilarious, inside jokes and giggles galore, but it doesn't necessarily translate to everyone. Understanding your audience is key; it's like communicating with your own unique friend group.

In this episode, Christina and I talk about:

• Balancing client preferences and personal style
• Importance of a voice style guide
• Incorporating client language in messaging
• Creating engaging and relatable content
• Go to:  deannaseymour.com/find-your-voice-in-copywriting/ for the full show notes & transcripts

Check out the free community at jointheplayhouse.com

🪩 Join my FREE community with tons of fun events + 200+ creative business owners at jointheplayhouse.com

It's just me on this episode! And I am here to tell you that building a business can be balanced with the rest of your life, without burning out. Tune in and find out how I zero in on what's important in my business, the boundaries I stand by, and some of the people who helped me find my "ah-ha" moments.

Plus, you can hear the words I picked for my business in 2024...

Patient.

Persistent.

Predictable.

Those three words kind of go with anti-hustle, right?

In this episode, I talk about:

• Stop moving the goalpost, or you'll never reach those goals!
• Make your money in a way that feels good. Don't take it from time with your family, underpaid staff, or from underserving your customer
• How I joined Waffles and Work hosted by my friend, Raina Willick, and could not be more excited
• Go to: deannaseymour.com/hustle-less-in-2024/ for the full show notes & transcripts

Check out the free community at jointheplayhouse.com

🪩 Join my FREE community with tons of fun events + 200+ creative business owners at jointheplayhouse.com

Stacy Coyle is the guru of buyer experience strategies and the ultimate adventure guide for creating a customer journey. She explains exactly how we can enhance our customer experiences and bring our business to the next level of personalization so that our customer base knows exactly how we as business bosses are going to show up, and how they can look forward to our content.

In this episode, Stacy and I talk about:

• Stacy's Fruit Salad Audio Summit that is turning heads with its unique take on customer journeys.
• The strategic brilliance behind transparent giveaways and the power of personalization.
• Uncovering the secrets of post-sale nurturing and building lasting customer relationships.
• Stacy's delicious "Sorbet Parfait" metaphor for the ultimate customer experience. 🍧
• Go to:  deannaseymour.com/elevating-your-customer-experience for the full show notes & transcripts

Check out the free community at jointheplayhouse.com

🪩 Join my FREE community with tons of fun events + 200+ creative business owners at jointheplayhouse.com

Colie James is teaching us how to style your automations to avoid being robotic, capture your personality, and bring your voice into all corners of your business.

I had so much fun with Colie on this episode, because she not only gives practical examples of how to personalize automations, but also shares about the intricacies of CRMs and technology without making it sound scary! (I'll admit I had my own doubts about automations)

In this episode, Colie and I talk about:

• Getting techy: talking about apps like Dubsado and TidyCal
• Personalizing your communication, just as you would in a face-to-face conversation, helps create a stronger connection.
• Test your automated systems and catch any potential glitches before they impact your clients.
• Maintain consistency in branding
• Go to: deannaseymour.com/custom-business-automations for the full show notes & transcripts

Check out the free community at jointheplayhouse.com

🪩 Join my FREE community with tons of fun events + 200+ creative business owners at jointheplayhouse.com

Erin Olila shares practical tips on how to plan your entire year of content, launches, and collaborations without feeling stuck and overwhelmed.

Erin and I dive into details of brain-dumping big ideas, planning with purpose by finding themes and seasons for the upcoming year and staying focused on a strategy to stay ahead of the game (even if you're easily distracted by other fun tasks).

In this episode, Erin and I talk about:

• Creative ways to brainstorm content
• Filling up next year's agenda with launches, content, and events
• Creating content that compliments your strengths
• How to avoid overloading yourself, and keeping things simple
• Go to: deannaseymour.com/content-planning-strategies for the full show notes & transcripts

Check out the free community at jointheplayhouse.com

🪩 Join my FREE community with tons of fun events + 200+ creative business owners at jointheplayhouse.com

I'm sharing 5 game-changing reasons why hosting a private audio series could be the secret ingredient you need to grow your business. 

If you're ready to grow your business, become an innovator in your industry, network with other cool kids, and get in front of a wider audience, you gotta check out this episode.

I'm giving you a peek behind the curtain when it comes to my experience with creating and hosting my private audio series, and why this could be the valuable asset that you might be looking for in your business.  My tips take networking techniques one step further so that you are making real connections with other bad-a$$ professionals in the biz and bringing communities together.

In this episode, I talk about:

• Why hosting a private audio series can be beneficial for your business
• Challenges of growing an email list
• Charging for access to the podcast & creating urgency for free access
• Differentiating yourself by presenting information in a new and exciting way
• Selecting guests based on their unique approach or different perspective
• Go to: deannaseymour.com/create-an-audio-series for the full show notes & transcripts

Check out the free community at jointheplayhouse.com

🪩 Join my FREE community with tons of fun events + 200+ creative business owners at jointheplayhouse.com

Have you ever purchased something in a big launch, or a fun sale, only to never hear from the creator again... Until months later when you suddenly are on a list that you feel no connection to or engagement with? You've been ghosted 👻

Britney Gardner is here with me today to share some specific, simple strategies on how to keep content flowing from launches to the everyday, without disappearing from your audience.

In this episode, Britney and I talk about:

• What is Uncommon Content?
• Balancing launches with showing up sustainably on social media
• Adapt your content for different platforms
• Build relationships with your audience
• Go to: deannaseymour.com/how-to-repurpose-content for the full show notes & transcripts

Check out the free community at jointheplayhouse.com

🪩 Join my FREE community with tons of fun events + 200+ creative business owners at jointheplayhouse.com

Becca Rich is here to talk about time management with a twist. Becca takes a holistic approach that considers our physical body, mind, emotions, spirituality, environment, privilege, and identity. It's all interconnected! She challenges the notion of traditional time management and instead focuses on putting ourselves first, understanding our capacity, and filling our time with what truly matters to us.

In this episode, Becca and I talk about:

• Holistic time management
• Creating a collaborative relationship with time
• Prioritizing yourself vs. trying to optimize every second
• Go to: deannaseymour.com/holistic-time-management/ for the full show notes & transcripts

Check out the free community at jointheplayhouse.com

🪩 Join my FREE community with tons of fun events + 200+ creative business owners at jointheplayhouse.com

When I rebranded the podcast, I was ready for business to boom, my podcast to skyrocket, and my content to be off the chain. Instead, I got caught up in vanity metrics and forgot to take my own advice (whoops!).

So I'm switching it up! I have made the decision to go back to biweekly episodes, and the relief I feel is like a big ol' wave of calm. For me, it's not about being the biggest podcast out there, but rather making a real impact, connecting with amazing people, and sharing information I love and am passionate about.

Here's what I'm talking about:

• The traps of vanity metrics and mixed messaging
• Scaling back and prioritizing the good stuff
• Taking my own advice, taking a step back, and taking a big breath
• Go to: deannaseymour.com/biweekly-podcast-schedule/ for the full show notes & transcripts

Check out the free community at jointheplayhouse.com

🪩 Join my FREE community with tons of fun events + 200+ creative business owners at jointheplayhouse.com