Big Fun, Small Business: An audio sketchbook for building a business that feels good

What if writing saucy SEO doesn't require sacrificing creativity or personality? SEO is like the extra credit for your business, and Brittany is going to tell you how to show up in the search, and how she works her case study magic.

In this episode, Brittany and I talk about:

• Testimonials vs. Case Studies 🧐
• Brittany's PET Process🐾
• Brittany's SEO basics checklist✔️
• Go to: deannaseymour.com/seo-and-case-studies/ for the full show notes & transcripts

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What if your content was a beautiful body of work? A collection of videos, blog posts, or podcast episodes that were so good people felt like they just found a hidden box full of treasure?

Put on your imagination caps for a moment and pretend that you're an artist making a gallery show, but it's filled with all of your content. It needs to be visually appealing, fun for people to look at, and probably a little thought-provoking to keep people coming back, right? Every piece of the content can stand on its own, but together it's like, wow... *chefs kiss*

That is a body of work. I want you to think of your content as a body of work. When someone lands on your blog or your podcast or whatever, they're seeing all this amazing work that you're doing and they see this sort of thread that goes through it like you're making the most curated, amazing little gallery show of your content.

In this episode, I talk about:

• My new fancy signature framework
• Finish this sentence, “You know what would be really cool if I _____________________.”
• How your content can be your body of work
• Go to: deannaseymour.com/feel-comfy-in-your-personal-brand/ for the full show notes & transcripts

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Would the future version of you approve of the things you’re doing today? Have you sat down a imagined what life will look like in ten years? Phoebe Gavin and I are diving into how you can make decisions today that will help get you closer to where you wanna be tomorrow.

Phoebe Gavin is here to share her journey from journalism to coaching while providing practical tips and strategies for effective goal-setting, future pacing, and managing entrepreneurship's mental sludge.

Phoebe and I chat about:

• Work-life balance struggle
• Overcoming bad boundaries and mental sludge
• Building systems for scalability
• Lifestyle business vs. enterprise building
• Go to: deannaseymour.com/work-life-balance-and-jerky-bosses/ for the full show notes & transcripts

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Are you ready to tackle the often intimidating task of messaging. We all know that feeling of being put on the spot and struggling to articulate who we are and what we do. Well, Dr. Mazur is here to guide us on how to nail down our messaging and make it feel effortless.

Michelle and I chat about:

• Defining messaging and what it means for your brand and business
• How to stop overcomplicating messaging to prove expertise
• What do people need to believe before they enter into your sales process?
• The three jobs of messaging
• Go to: deannaseymour.com/make-your-message-crystal-clear/ for the full show notes & transcripts

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Mai-kee Tsang and I are chatting about how to practice consistency with your intentions in convos with your audience. Tune in and find out how to show up for your audience, with no sales pitch prepared, or hidden agenda (even for introverts in an extroverted world!)

Mai-kee and I chat about:

• Breaking out of the business norms and figuring out what works when you decide to not follow the "rules"
• What the Cuppa Catch Ups™ system is and how it can nurture your relationships with your email subscribers
• How to manage your energy and set strong boundaries within your business
• Go to: deannaseymour.com/building-community-through-cuppa-catch-ups/ for the full show notes & transcripts

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Automations save time, but are you losing touch with your audience? Let's dive into questioning conventional business advice and balancing automation with personal connection so that you can start creating content that feels like an extension of YOU!

Here's what I'm talking about:

• The Know, Like, Trust factor... but with a DD spin on it.
• Making content that you would like to see. What's that quote? "Be the change you want to see in the world"? So... make the content you want to see in the world!
• How to un-automate some of the stuff in your business so you can infuse more of you
• Go to: deannaseymour.com/more-you/ for the full show notes & transcripts

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How fun would it be when you're looking at your brain dump list for your business and think "I could do any of these" instead of thinking, "I should stay in my lane." You're in for a sweet treat, because Annie P. Ruggles is here to to tell ya, "Do it anyway!"  Stop worrying about the BS industry mandates. You can follow best practices and still be showing up as the best YOU in your business.

Annie and I chat about:

• Embrace your quirks. In a world that often values conformity, it's time to celebrate what makes you unique.
• Thinking outside the niche box! It's time to expand and evolve within your niche.
• Don't settle for cookie-cutter content. Break the mold and stand out from the crowd.
• Annie's "The Coach Who Would Not Sell" book, and the unexpected lessons from it
• Go to: deannaseymour.com/rebrand-like-a-rebel for the full show notes & transcripts

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Does it ever feel like you simply cannot keep up with the demand to make more and more and more content? There's a reason for that. Social media was made for us to connect with friends, build relationships, and create a community, right? Wrong. Tara breaks down the business model for social media platforms which actually tells us that these platforms are created to learn our online behaviors, turn that into data, which they turn around and sell as ad space based on our audiences and interests.

So, hold the phone... All of my behaviors, business information, and content that I make to try and get the algorithm to like me is just making them money? YUP. It's not fun to realize that the content we are working so hard on is probably working out a lot better for them than it is for us. Tune in to hear more from Tara about how your content can work for you, and not just for the big-name social media platforms!

Tara and I chat about:

• The myth of 'Grow or Die' mentality
• How to survive online, and feel good about what you're posting
• Practicing digital ecology
• Go to: https://deannaseymour.com/less-content-more-connection for the full show notes & transcripts

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When I first started growing my business, I found myself wondering, "Am I a capitalist?" It's crazy how the whole money-making thing sometimes feels like it comes with an unwarranted side of guilt. But then, I stumbled upon Bear's eye-opening workshop, Freely! My partner and I sat down to figure out our financial goals, what truly makes us comfortable, and how to break free from that old capitalist notion that money and success are the keys to happiness (spoiler alert: they're not!).

Bear and I chat about:

• The definition of abundance, and how to determine your monetary goals.
• The validity of fear and stress about money
• The pressure to constantly grow and make more money
• Embracing the concept of "enough"
• Go to: deannaseymour.com/anticapitalist-business-goals/ for the full show notes & transcripts

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Are you feeling overwhelmed by the pressure to produce content constantly? In this episode of Big Fun Content, we explore why it's okay to focus on one thing and how you can make it work for you. From building an email list to considering alternative marketing tools, join us to discover how you can stay true to your passion while reaching your goals.

Here's what I'm talking about:

• How I approach content mapping sessions with clients
• Utilizing alternative marketing tools to showcase your content
• Stay true to your passion, create a real connection with your audience, and be in love with your business
• Go to: deannaseymour.com/less-content-but-better/ for the full show notes & transcripts

Check out the free community at jointheplayhouse.com

🪩 Join my FREE community with tons of fun events + 200+ creative business owners at jointheplayhouse.com