Join us for a special Big Idea To Bestseller client launch episode featuring bestselling author, Joanne Sutton, as she shares her inspiring journey of turning 20 years of Pilates teaching experience into a bestselling book.
In this episode, Joanne reveals the motivations behind her decision to write a book, shedding light on how the process transformed her perception of herself and her expertise.
Joanne shared a behind-the-scenes moment of when she achieved the status of a multiple-category bestseller, highlighting the culmination of years of dedication and hard work.
Tune in for valuable insights into her approach to creating a hands-on reading experience for her audience and how she strategically incorporates lead magnets throughout the book, offering readers practical tools and exercises to enhance their understanding and engagement.
What You’ll Learn
- How she turned 20 years of teaching pilates into a bestselling book
- Why Joanne decided to write a book
- How a book changed the way she views herself
- The feeling she had when she became a multiple category bestseller
- How Joanne uses lead magnets in the book to create a hands on reading experience
About Joanne
Movement has been a huge part of Joanne’s life since childhood when she became an avid athlete in gymnastics, tennis, ice skating, netball, swimming, trampolining, and eventually, dance.
Joanne started her own highly successful dance school at age 23, teaching jazz, tap, ballet and drama to students aged 3-18—many of whom went on to pursue professional careers. But 5 years into her career, Joanne developed severe glandular fever (mononucleosis), leaving her bedridden for 6 weeks.
After a friend insisted she try Pilates, Joanne not only regained her health and fitness, but felt stronger and fitter than she had ever been in her life. It became her mission to help others heal their pain and start living their lives to the fullest again.
In 2003, Joanne studied anatomy and physiology, graduating after one year with High Distinction before earning her Post Graduate Certificate in the Pilates Method at the University of Technology, Sydney in 2004 with Distinction.
Following graduation, Joanne became a member of the Pilates regulatory body the APMA (Australian Pilates Method Association) and most recently, the PAA (PIlates Association Australia) when the two bodies merged.
Nearly 20 years later, Joanne has helped hundreds of people overcome chronic pain with Pilates and enjoy active, healthy lives through to retirement and beyond. Her online library of on-demand videos, available at JS Mind Body Pilates, helps clients get results from the comfort of their own homes wherever they are in their health and fitness journey.
Connect with Joanne
Buy Joanne’s bestselling Book - Move Free From Pain - https://www.amazon.com/MOVE-FREE-PAIN-Overcome-Chronic-ebook/dp/B0CSV949XQ
Follow Joanne on IG - @jsmindbodypilates
Check out Joanne’s website: www.jsmindbodypilates.com.au
Connect with Jake
Get a FREE copy of Jake’s bestselling book, Big Idea To Bestseller, when you cover shipping and handling - https://go.bigideatobestseller.com/free-book
Follow Jake: @jakekelfer
Subscribe to Jake’s YouTube Channel - @jake_kelfer
Get Instant Access To Jake’s Free Training: How To Write And Launch A Bestselling Book In 1 Hour A Day
