Big Things Podcast

Since 2005, YouTube has ebbed and flowed in popularity. Now, we're seeing people navigating to the platform in waves, asking for longer-form content. In 2021, YouTube saw enormous growth, with a 46% increase in revenue. Now, over 2.5 billion people access YouTube each month. For creators and brands, it's a huge opportunity. In this episode, we sit down with OG YouTuber Latasha James. Latasha walks us through her 10-year journey on the platform and what it took to make her channel take off. She shares tips for creators and brands looking to get on the platform, grow strategically and see results. Latasha shares strategies for repurposing content from other social media platforms, finding YouTube's role in your funnel, AI's role in content creation, and more. 

Subscribe to Arcade’s Newsletter, SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club 

More from Latasha:

• Website - latashajames.com 
• YouTube Channel - youtube.com/@thelatashajames

Show Notes:

1. 01:30 - How Latasha got started on YouTube. 
2. 03:00 - Surprising ways YouTube has benefitted her business. 
3. 05:25 - SEO and YouTube.
4. 07:57 - How to start on YouTube as a business (what content to make). 
5. 10:55 - Don’t hold yourself back from starting on YouTube. 
6. 15:28 - How to create enough content and repurpose content onto other platforms. 
7. 18:34 - How to get started with repurposing short-form content.
8. 21:16 - Tips to grow your YouTube channel. Engagement, collaboration and outbound opportunities.
9. 24:21 - What helped Latasha grow her subscriber base?
10. 26:30 - How to choose which social media platform works best for your goals and demographic. 
11. 28:58 - What role does AI play in long-form content creation? Are there risks to consider?
12. 32:08 - Using YouTube to start on an email newsletter. 
13. 33:05 - How to plan out your content strategy. 
14. 34:35 - Who is making waves and why?

Mentioned in this episode:

• Descript: https://www.descript.com/ 
• Think Media’s YouTube Channel: https://www.youtube.com/channel/UCGxjDWAN1KwrkXYVi8CXtjQ 
• Answer the Public: https://answerthepublic.com/ 

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.

For years it felt like everyone was moving away from email marketing and newsletter and onto social media. However, with changes to platforms and algorithms, email has seen a resurgence this past year. Creators are flocking to platforms, like Substack, where they can own their audience and curate their message. The only trouble is, how do you actually get your subscribers to navigate with you and engage? Our first guest of Season 6 is Lia Haberman, the mind behind the email newsletter sensation, ICYMI. In this episode, she shares her tips to craft a newsletter that not only gets opened, but actually supports your business goals and builds your brand. 

Subscribe to Arcade’s Newsletter, SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club 

More from Lia:

• ICYMI Newsletter - https://liahaberman.substack.com/
• LinkedIn - https://www.linkedin.com/in/liahaberman/
• Twitter - https://twitter.com/liahaberman
• Instagram - https://www.instagram.com/liahaberman/

Show Notes:

1. 02:30 - Lia Haberman’s career story (including the time she walked Casey Neistat down the red carpet) and what she’s working on now. 
2. 05:00 - How Lia sets an annual goal with her newsletter, ICYMI. 
3. 12:00 - Why are more people turning to email?
4. 20:30 - How ICYMI went from a student request to a major engine in Lia’s brand.
5. 23:00 - How Lia grew her newsletter. 
6. 24:20 - The unexpected benefits that came from running a newsletter. 
7. 26:10 - Should a creator start a newsletter?
8. 29:00 - How can you pivot from creating video to written content?
9. 34:00 - What brands get wrong with newsletters.
10. 37:20 - Lia’s prediction for the creator economy. 
11. 41:40 - Who is making waves right now and why?

Mentioned in this episode:

• Substack: https://substack.com/ 
• Link In Bio newsletter: https://milkkarten.substack.com/ 
• Geekout newsletter: https://geekout.mattnavarra.com/ 
• Marine Layer: https://www.marinelayer.com/ 

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.

** This episode is sponsored by ilovecreatives. Learn more about ilovecreatives' graphic design course, here: ilovecreatives.com/waves **

Five years ago, we joined forces to start Arcade – our answer to the industry’s saturation of generalist marketing agencies. Using a digital first approach, we took on ecommerce clients looking for distinct, results-driven strategic work. Since then, we’ve scaled our team to almost 20 employees, and worked with over 100 clients including GoDaddy, Tacofino, UCLA Health and John Krasinski’s Some Good News. We’ve produced 6 seasons of Waves, continue to run a weekly live podcast called Tea for Lunch, launched our newsletter, created The Studio… and we’re just getting started. In this episode, we break down what it took to make it to 5 years as a digital marketing agency, our top moments and learnings during that time, and why we focus so much on our own social media channels. We do things a bit differently around here, and wouldn’t have it any other way. 

Subscribe to Arcade’s Newsletter, SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club 

Show Notes:

1. 00:39 - What we do best at Arcade. 
2. 02:22 - Why mindset mattered so much in the agency’s early days. 
3. 06:41 - Our experience working with Some Good News. 
4. 07:45 - How we handle client relations now. 
5. 09:43 - Where to get our essential Client Discovery questions. 
6. 10:15  - What is SCAN 👀 CLUB? The secret way we’ve stayed on the pulse of digital marketing. 
7. 13:28 - You need to consume content to produce content. 
8. 16:22: - Why we invest so much time in our Agency’s social media channels. 
9. 17:55 - How we’ve nurtured and developed our team. 
10. 21:16 - Our agency’s Standards.
11. 27:28 - Favorite moments from the past 5 years. 
12. 31:40 - Have we ever felt like “we’ve made it?”
13. 36:20 - If we had to re-do it all, what would we change?
14. 50:30 - Where is Arcade going in the next 5 years?
15. 55:00 - Who is making waves and why?

Mentioned in this episode:

1. Client Discovery questions downloadable: http://arcadearcade.ca/20-questions
2. Learn about SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club 
3. ICYMI newsletter: https://liahaberman.substack.com/ 
4. Dani Anderson: https://www.danicreative.com/
5. Nisha Johny: https://www.instagram.com/nishajohny/?hl=en 
6. Tim Chuisano: https://www.instagram.com/timmchiusano/?hl=en  
7. Asim Overstands: https://www.asimoverstands.com/ 
8. Durable: https://durable.co/ 
9. Tea for Lunch: https://podcasts.apple.com/ch/podcast/tea-for-lunch/id1600923965 

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.

Back in 2008, up-and-coming artist, Valentin Ozich, started I Love Ugly out of his bedroom with zero experience in business or fashion. The brand experienced rapid growth, going from 0 to $10,000,000 in seven years. They had a flagship store in LA, Melbourne, Sydney, four flagship stores in New Zealand and a major license deal on the table in South Korea. They had seven global distributors with over 200 accounts stocking their products globally, plus an online store that was growing quickly. And then it (almost) all went away. For our season 5 finale, we sat down with Valentin Ozich to talk about his journey with I Love Ugly; the good, the bad and the, well, ugly. We talk about his journey of bouncing back from near-bankruptcy, the importance of working on yourself even more than you work on your business, and the mindset required to achieve ambitious goals and, more importantly, find happiness. 

Shop Waves Social merch: https://www.wavessocialpodcast.com/merch 

Show Notes:

1. When did Valentin get interested in art?
2. What kind of art drew him in?
3. When did Valentin move from street art styles to apparel?
4. How did I Love Ugly get started?
5. Does the name still feel reflective of the brand?
6. What inspired the iconic Zespy pant?
7. Developing a bolder mindset as a business owner. 
8. What to do when your product gets a cult following. 
9. How to find the right team size. 
10. Navigating the really tough times. 
11. Why Valentin chose to be honest and vulnerable with the I Love Ugly community. 
12. How to handle loneliness as a business owner or entrepreneur. 
13. Embracing the intersection where creativity and business meet. 
14. Valentin’s health and wellness journey. 
15. How to show up better at work. 
16. How to plan for your problems. 
17. What’s the best piece of advice Valentin’s received?
18. Who is making waves and why?

Discussed in this episode:

1. I Love Ugly: https://www.iloveugly.com/ 
2. I Love Ugly on Instagram: https://www.instagram.com/iloveugly/ 
3. Valentin Ozich on Instagram: https://www.instagram.com/valentinozich/ 
4. Aimé Leon Dore: https://www.aimeleondore.com/
5. James Clear - Atomic Habits (book)

Waves Social with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.

Creator of her namesake intimates brand, Mary Young knew from a young age that fashion was her calling. Sure of her deep values of self-love and sustainability, Mary worked to build a brand that would stay true to these values even as it grew. For episode 57, we sat down with Mary to talk everything MARY YOUNG. We explore her business’ growth, how she engages with her community (even as platforms have evolved) and if she ever envisioned what MARY YOUNG what the brand would become. We also talk about the Self-Love Club and what it means to be a truly sustainable brand. Finally, we discuss how business owners can overcome their imposter syndrome to build powerful content platforms that engage their communities. 

Shop Waves Social merch: https://www.wavessocialpodcast.com/merch 

Show Notes:

1. Introducing today’s guests, Mary Young. Entrepreneur, speaker and self-love advocate. 
2. What sparked Mary’s interest in the intimates market?
3. What Mary noticed was missing in the fashion world as far as accessibility for intimates. 
4. How Mary got involved in the fashion industry young, starting her first company at age 14 and MARY YOUNG at 23. 
5. Did Mary envision her business becoming what it is today?
6. As MARY YOUNG grew, how did Mary keep the company values central to the business?
7. Is sustainability being treated like a trend?
8. What is the Self-Love Club and who can join?
9. Stumbling upon organic stepping stones for your brand.
10. What major steps helped MARY YOUNG grow over the years?
11. The problems with glamorizing fast growth. 
12. What inspired The Muses project?
13. We go back to the “Golden Days” of Instagram and talk about dealing with platform evolution. 
14. How to overcome imposter syndrome when trying out new platforms. 
15. Balancing a namesake brand and a personal life. Where does Mary set boundaries?
16. What’s a side of Mary that we don’t see in the brand?
17. If Mary could do it all over again, what would she change?
18. Do all business owners, and entrepreneurs, need to be content creators?
19. What’s one piece of advice that’s stuck with Mary. 
20. Who is Mary seeing make waves and why?

Discussed in this episode:

1. MARY YOUNG: https://maryyoung.com
2. MARY YOUNG on Instagram & TikTok: @itsmaryyoung
3. Mary Young on Instagram: @yungbiscotti
4. Pia Baroncini: @piabaroncini
   
   

Waves Social with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.

As the CEO and Chief Creative Office for The Craftsman Agency, Gina has worked with major entertainment brands like Disney to create buzz around new releases. For episode 56, we sit down with Gina to talk about the strategies and difficulties with marketing stories. We explore different storytelling strategies, that don’t give away the plot, and creative activations The Craftsman Agency has used to create magical moments. Gina shares how they take these strategies, typically used for TV and movies, and apply them to physical products. We also discuss if there is room for brands on new platforms, like BeReal. 

Shop Waves Social merch: https://www.wavessocialpodcast.com/merch 

Show Notes:

1. Introducing today’s guest, Gina Gianatasio Michnowicz from The Craftsman Agency.
2. Starting at the beginning, was Gina always creative? What sparked that passion for her?
3. How did Gina go from a career in HR to working as the CEO and Chief Creative Officer for The Craftsman Agency?
4. What kinds of clients does The Craftsman Agency work with?
5. What drew Gina into the media and entertainment industry?
6. The challenges of marketing a story. How do you not reveal too much?
7. Dealing with the short shelf life of social media campaigns. 
8. How The Craftsman Agency comes up with campaigns that resonate across generations. 
9. Getting buy-in from clients for creative activations. 
10. Working with other agencies: establishing boundaries and understanding objectives. 
11. How to apply storytelling to physical products. 
12. What Gina likes to see when working with creators. 
13. Do platforms like BeReal have space for brands?
14. Gina’s tips for marketers looking to work in entertainment. 
15. The best piece of advice Gina’s been given.
16. Who is making waves online and why?

In this episode:

1. The Craftsman Agency: https://www.thecraftsmanagency.com/ 
2. Gina: https://www.linkedin.com/in/gina-gianatasio-michnowicz-987380/

Waves Social with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.

After working in design for over a decade (with many notable accomplishments), Alyssa saw a way she could take her work to the next level. She returned to school and began studying a Masters of Design in strategic foresight and innovation. As a future futurist, Alyssa researches topics around Web3, social media, the creator economy and more to help businesses stay agile, community-oriented and exciting. For episode 55, we sit down with Alyssa to talk about what a Futurist does, how trend scanning can help brands future-proof their business and if it’s possible to reverse engineer a trend. We talk about the difference between trends and fads and if it’s possible to grow on social media without following trends in this day and age. Alyssa explains the larger societal stories trends tell us and why scanning diverse content is essential. This episode gives marketers and business owners a high-level look at a skillset that can rocket their work to the next level.

Shop Waves Social merch: https://www.wavessocialpodcast.com/merch 

Show Notes:

1. Introducing today’s guest, Alyssa Yuhas. Arcade Studio’s Creative Director and future-futurist.
2. What is Alyssa studying in school?
3. What is a “futurist” and what do they do? 
4. How does what Alyssa is learning tie into marketing and creative work?
5. Is it possible to reverse engineer a trend to go viral?
6. What is “trend scanning?”
7. How can marketers without access to a futurist apply this thinking to their projects?
8. What trend reports does Alyssa recommend following?
9. What is the “Hype Cycle?”
10. When is it too late to jump on a trend?
11. With the rise of social media and micro trends, has it become easier or harder to follow trends?
12. Is social media actually creating trends or following fads? And what is the difference?
13. Is it possible to get traction online and on social media without following trends?
14. How do you avoid feeling intimidated by new technology? We talk Wed3, the Metaverse and more. 
15. What brands are doing a great job trend scanning?
16. Is Kanye West really good at trend scanning or a trend starter?
17. How does all of this tie into Alyssa’s work as a Creative Director?
18. What is the best piece of advice Alyssa has been given?
19. Who is Alyssa seeing make waves and why?

Discussed in this episode:

1. Alyssa’s Instagram: @alyssayuhas
2. Alyssa’s Twitter: @alyssayuhas
3. Catch our last interview with Alyssa: https://podcasts.apple.com/ca/podcast/s03-s04-the-enduring-power-of-curiosity-with/id1484888104?i=1000510522147
4. Gartner Hype Cycle: https://www.gartner.ca/en/methodologies/gartner-hype-cycle 
5. How to Future: https://www.howtofuture.com/ 
6. Systems Thinking: https://www.goodreads.com/book/show/3828902-thinking-in-systems 
7. ICYMI: https://slate.com/podcasts/icymi 

Waves Social with Mik

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.

Entrepreneurship has always been in Marissa’s DNA. From a young age, she knew she wanted to pursue a career that felt like more than just a job. As life got busier, she needed a tool to help her stay organized but couldn’t find a planner to do the job. So, she built her own. For episode 54, we’re sitting down with Marissa to talk about her experience creating and growing STIL Classics. Marissa explains the science behind analog vs digital planning, why STIL had to pivot from social media to email marketing and how STIL keeps up with the demands of content creation. Marissa also touches on what her MS diagnosis meant for her health, business and outlook on life. She shares her advice for other entrepreneurs battling chronic pain and illness while building a business. Marissa is passionate, dedicated and a perfect reminder that if the product you want doesn’t exist, make it.

Shop Waves Social merch: https://www.wavessocialpodcast.com/merch 

Show Notes:

1. Was Marissa always entrepreneurial?
2. Did her parents encourage entrepreneurship and organization?
3. What was it like to move to Canada as a kid?
4. What sparked the start of STIL Classics?
5. How Marissa designed a planner that was both functional and fashionable. 
6. Digital vs analog planning: Which is better for our brains?
7. Common mistakes people make organizing their schedule. 
8. Marketing a niche product: How STIL leveraged social media in the early days. 
9. With the changing social media landscape, how has STIL adapted their social media and email marketing strategies?
10. All about email: flows, types of content and connecting with your community. 
11. How does STIL incentivize email sign-ups?
12. What is Club STIL?
13. Keeping up with content as a small business. 
14. STIL’s experience on TikTok.
15. Why content creation is about more than focusing on the sale.  
16. How Marissa’s 2017 MS diagnosis changed her life and approach to business. 
17. Advice for entrepreneurs battling chronic illness and pain while building a business.
18. How to find the things in life that make you happy in the hard times. 
19. One piece of advice that’s stuck with Marissa. 
20. Who Marissa is seeing making waves? 

Discussed in this episode:

1. Shop STIL Classics: https://stilclassics.com/ 
2. STIL Classics on Instagram and TikTok: @stilclassics
3. Marissa Cristina on Instagram: @marissacristina 
4. Arthur on Instagram: @kokonuk

Waves Social with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.

In April of 2022, the design-forward home scenting company, vitruvi, made a bold move that shocked their followers; they archived their entire Instagram feed, leaving up only a 3-grid with the phrase, “change is in the air.” Their followers guessed new packaging or the introduction of a brand color, but vitruvi took it a few steps further with an entire rebrand, launched in one day. The rebrand was impossible to ignore on social media, with posts from their 250+ affiliates sporting their new signature “Homebody” sweatshirt going live on the feed. A move that had been two years in the making, vitruvi saw a 50% increase in social media engagement following the launch. For episode 53, we’re sitting down with vitruvi’s Senior Brand Marketing Manager, Scout Shmygol, to dive deeper into the rebrand. Scout takes us through the process from inspiration to design and launch. We talk about vitruvi’s goals with sonic marketing, disruption in the air care space and future-proofing their business. She also lets us in on the major change they made the week of the relaunch. This episode is a perfect case study on the level of thought and care that goes into a successful ecommerce rebrand.

Shop Waves Social merch: https://www.wavessocialpodcast.com/merch 

Show Notes:

1. How vitruvi went from a Tumblr blog to a Forbes featured business.
2. What was the inspiration behind vitruvi’s major rebrand?
3. How vitruvi leaned into what wasn’t working to future-proof their branding.
4. Where did the art direction for the rebrand come from?
5. Playing on all the senses for a holistic online brand experience.
6. What is sonic branding?
7. Why did vitruvi archive their Instagram feed before the relaunch?
8. How did vitruvi time their UGC content with their relaunch?
9. How Scout works to avoid blinders as a marketer. 
10. What is Natural Habitat and how did vitruvi get Shay Mitchell on the cover?
11. What would they do differently if they could do it all again?
12. Translating a very polished brand to TikTok. 
13. The best piece of advice Scout’s been given. 
14. Who is making waves for Scout and why?

Discussed in this episode:

1. vitruvi: https://vitruvi.ca/ 
2. vitruvi on IG and TikTok: @vitruvi 
3. Scout on IG and TikTok: @scoutshmygol
4. Aruliden: https://aruliden.com/ 
5. The Defining Decade: https://megjay.com/the-defining-decade/ 
6. Fable: https://fablehome.co/ 
7. Parade: https://yourparade.com/ 

Waves Social with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.

This week, Mike and Mitzi are in the hot seat as the Arcademy interns take over Waves Social. Nyarout Jock and Addi Ninaber, Arcade Studio's inaugural social media interns, host episode 52 for an all-out AMA with Mike and Mitzi. They ask the burning questions new grads and marketers want to know, from how to get started in the industry to tips for staying resilient in an ever-changing industry. Mike and Mitzi talk about how Arcade Studios and Waves Social got started, their work backgrounds and their top tips for new marketers. Then, Nya and Addi put them to the test with a battle of the brands game. This fun episode's packed with takeaways for anyone considering a marketing, social media or design career.

Learn more about the Arcademy*: https://www.instagram.com/p/Ca5Z_smPu8W/

*We are currently not accepting intern applications at this time, but stay tuned to @helloarcade to be notified when new spots are available!

Shop Waves Social merch: https://www.wavessocialpodcast.com/merch 

Show Notes:

1. Welcome to the Waves Social intern takeover! Meet Nya and Addi.
2. What’s the story behind Mitzi and Mike merging their companies to create Arcade Studios?
3. Where did the name “Arcade” come from?
4. How did the Arcademy get started?
5. How did Mitzi’s experience as an intern shape what the Arcademy is today?
6. How does the team see the Arcademy evolving in the future?
7. Are these the careers Mike and Mitzi envisioned growing up?
8. How does Arcade differ from other marketing agencies?
9. Would Mike and Mitzi work for Arcade if they weren’t already?
10. How often does the team revisit annual goals?
11. How has the marketing industry changed since Mike and Mitzi have been working in it? Any predictions for the future?
12. The importance of being resilient as a marketer.
13. Why Mike and Mitzi don’t look in their immediate lane for inspiration.
14. Is there a single piece of advice they’d give to someone looking to start a marketing agency?
15. Speed round! Books, go to karaoke song, who would make a better lawyer and more. 
16. Battle of the brands.
17. The best piece of advice Mike and Mitzi have been given.
18. Who are Mike and Mitzi seeing make waves and why? 

Discussed in this episode:

1. Nyarout Jock: @nyaroutjock
2. Addi Ninaber: @addibrielle
3. 247 Laundry Service: https://247laundryservice.com/
4. Anomaly: https://anomaly.com/ 
5. The Win Without Pitching Manifesto: https://www.winwithoutpitching.com/the-manifesto/
6. Shoe Dog, by Phil Knight
7. The War of Art: https://stevenpressfield.com/books/the-war-of-art/ 

Waves Social with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade.

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.