Big Things Podcast

In this episode of the Waves Social podcast, we dive into 5 things we’re starting in 2022 and 5 things we’re leaving behind. From content creation to client relations, we explore what has and has not been working for us as an agency. We discuss the importance of creating video content that’s personable, in the moment and low-fi; we explore client dynamics and how we’ve learned how to say ‘no’ to projects that aren’t our best fit, and we talk about why we’re going to be providing more free content than ever this year. Drop something you’re starting in 2022 in the comments below!

Shop Waves Social merch: https://www.wavessocialpodcast.com/merch 

Show Notes:

1. Today’s episode dives into 5 things we’re starting in 2022 and 5 things we’re leaving behind. We kick things off with what we’re leaving behind.
2. First, why we’re no longer relying on advertising for sales. We discuss the changes we’re seeing in the digital advertising industry. 
3. Second, why we’re no longer posting static images or filler images for client social media accounts. What we’ll be posting instead. 
4. Third, it’s time to stop gatekeeping. There is room for everyone in our industry to succeed and we talk about how we’ll be sharing more value. 
5. Fourth, why we’re no longer operating as a one-stop social media shop. Exploring how being selective is helping us align with the right clients and the power in saying ‘no.’
6. Fifth, why we’re no longer taking on personal brand clients. The power in showing up authentically online and what audiences are wanting from thought-leaders.
7. Moving on to what we’re doing more of. First, we’re working to be more agile with content creation. How we’re practicing this internally. 
8. Second, we’re doubling down on email marketing. The pros of owning your audience and the importance of personalization. 
9. Third, why it’s more important than ever to be leading with your values. How we’ll be challenging clients to lead with theirs. 
10. Fourth, we’re getting comfortable with creating digestible content in the moment. Turning into a content machine and when to move away from perfectionism. 
11. Finally, we’re prioritizing creating desire over optimization. Why optimization won’t matter if you haven’t built a strong foundation around your brand.

Discussed in this episode:

1. Tea for Lunch - https://podcasts.apple.com/us/podcast/tea-for-lunch/id1600923965 
2. Mary Young - https://maryyoung.com/ 
3. RNDSQR - https://www.rndsqr.ca/ 
4. Rachel Saunders - https://rachelsaundersceramics.com/ 

Waves Social with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.

Welcome to Episode 40 of the Waves Social podcast. On this episode, we sit down with Gary Williams, Chief Creative Officer for Creative Theory Agency, to talk about his experience scaling the agency over the last year. Creative Theory is a culture-focused agency that has worked with big names like Google, Meta and YouTube. We talk with Gary about how the team knew it was time to grow, what it was like bringing in HR, how they work to keep their mission central to the work they do, the important role leadership plays in maintaining their culture and more. Gary takes a deep dive into Creative Theory’s mission to elevate the voices of Black and Brown people, as well as underrepresented groups. He explains why he’s staying rooted in DC and why they chose to open Gift Shop in addition to their agency work. 

Show Notes:

1. Gary dives into handling sudden growth as an agency and why it’s important to hire with intention. 
2. Talking about how Creative Theory scales efficiently, decides when to grow and when they knew it was time to bring in an HR team. 
3. How to take calculated risks with growth and hiring.
4. How leadership can drive and protect culture as your business shifts and changes. Creating your mission and keeping it first.
5. Why Creative Theory has decided to keep growing and how they’re making sure their team is supported.
6. How Gary went from working as a photographer to running a creative agency. What did that change look like?
7. Advice for marketers and agencies aspiring to create award-winning work. Plus, finding and standing in your why.
8. What work is Gary most proud of? 
9. What is the Gift Shop and where is it going? How Creative Theory is taking tangible steps to support Black and Brown artists.
10. Who is more of the risk taker between Gary and Tamon? And, how to decide on the right types of risks to take as a business.
11. Why Gary’s staying planted in DC.
12. How to get started with whatever it is you want to do. 
13. Who’s capturing Gary’s attention right now?

Discussed in this episode:

1. Gary Williams: @masterwilliams
2. Creative Theory Agency: https://creativetheory.agency/
3. Micaiah Carter - @micaiahcarter
4. Abad Studio - @abad_studio
5. Beyond 8 - @beyond8_
6. Joshua Kissi - @joshuakissi
7. Inari Briana - @inaribriana

Waves Social with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.

Welcome back to the Waves Social podcast. For Episode 39 we are joined by Alyssa Lau, founder of the popular slow fashion web-store, New Classics. Alyssa is a Chinese-Canadian photographer, creator and new mom. On this episode we discuss how Alyssa went from studying chemistry in Edmonton to running an online boutique, a YouTube channel with 30k+ followers and working with brands like Chanel and MAC while balancing life as a partner and new mother. Alyssa dives into what helped her and her partner, Eric, discover the essence of New Classics, how they plan content shoots, the struggles the sustainable fashion industry faces and what it’s like to work with your partner. A “true classic” herself, Alyssa is raw and real as she opens up about her journey through life, business and motherhood.

Show Notes:

1. How Alyssa went from studying chemistry in Edmonton to running an online style blog, Ordinary People, and diving deep into sustainability.
2. What inspired Alyssa to create New Classics?
3. Discussing the importance of education and awareness in the fashion industry. Why Alyssa knew that making a sustainable fashion brand wasn’t enough to help with the sustainability crisis our world is facing and leaned into educating her audience.
4. Exploring life as a business owner, a partner and a new mother. Can there be a balance?
5. Why did it take Alyssa three years to decide on a logo? Exploring what it takes to find your brand’s essence. 
6. Why Alyssa wouldn’t change anything if she had the chance to go back to when she first founded New Classics.
7. Growth on YouTube: Why Alyssa isn’t following the advice YouTube gave her.
8. Finding inspiration from outside the algorithm; where to turn to to find ideas from outside the trend cycle.
9. Alyssa's top tips for brands looking to create their own content and why over-preparing is her key to success.
10. How her dream collaborations with brands like Chanel and H&M came to be.
11. Final words of wisdom from Alyssa and discussing who she’s watching make waves online.

Discussed in this episode:

• New Classics: https://newclassics.ca/ 
• Ordinary People: https://www.ordinarypeople.ca/ 
• Alyssa’s YouTube Channel: https://www.youtube.com/c/AlyssaLau/videos 
• Alyssa’s Blog: https://www.imalyssalau.ca/ 
• Leslie Zhang: https://www.instagram.com/lesliezhang1992/ 
• Book - Naked Fashion: https://safia-minney.com/naked-fashion/ 

Waves Social with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.

For the final episode of our fourth season, we are joined by Franke Rodriguez, Partner and CEO of Anomaly, a global strategic and creative marketing agency. Franke’s desire to take Anomaly to new heights made him the perfect fit for his role as the youngest-ever CEO of their New York and Toronto offices, and he has worked with major blue-chip brands such as Nike, Budweiser, Captain Morgan, Carnival Cruises, and Google in their marketing missions. In today’s episode, he nerds out with us about staying hungry, being humble, and always being in “beta,” walking us through what that looks like practically for his teams at Anomaly. We discuss what the future of agency work looks like in a post-COVID world, how to preserve your team and culture as you grow, the value of investing in your people, and the ins and outs of creating a Super Bowl commercial. We also touch on creating the company you want to build by working backwards from a very specific vision, and talk about the power of a single impact brand moment versus broader social awareness, making this conversation equal parts inspirational and practical. Tune in today to learn more from Franke Rodriguez, a true ‘anomaly’ in the industry!

Key Points From This Episode:

• Find out what Franke has been up to recently and how he is prioritizing work-life balance.
• Some of the ways that moving to a fully remote model changed the way he does business.
• What it means to Franke to be a leader during COVID: finding new ways to help people cope.
• His predictions for what Anomaly’s hybrid approach to work will look like post-COVID.
• The importance of having a vision, starting with the end in mind, and working back from there.
• Find out how Franke preserves team and company culture by focusing on joy. 
• What an Anomaly holiday party looks like and what Franke means when he says, “What you celebrate, you duplicate.”
• How Franke nurtures Anomaly’s corporate values and the maxim: stay hungry, stay humble.
• Franke reflects on what ‘always in beta' looks like at Anomaly and how they keep innovating.
• The process of creating a Super Bowl commercial from someone who has created nearly 30.
• Franke on whether or not Super Bowl campaigns are still effective and how they’ve evolved.
• The benefits of the single impact moment versus broader social awareness for brands.
• Some of the brands Anomaly has produced and why they have taken that approach.
• Learn more about Anomaly’s Funded program, which is like their own version of Shark Tank.
• Franke highlights the power of investing in your people by rewarding entrepreneurial spirit.
• Why committing to the culture means feeding it, nurturing it, and helping it grow.
• Franke on who is making waves right now and why: triple threat, Anthony Ramos.
• Final words of wisdom from Franke: creative storytellers are the ones that people will look to when the going gets tough.

Links Mentioned in Today’s Episode:

Franke Rodriguez on LinkedIn

Franke Rodriguez on Twitter

Franke Rodriguez on Instagram

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.

Despite being an experienced flyer at the peak of her career, a panic attack brought on by the prospect of another plane journey changed Sophie Gray's life forever. Instead of getting on the plane, Sophie and her husband tackled the long trip home in a car while the panic attacks continued. It was then that she realized that she needed to change something. After setting out to learn about her own mental wellbeing, she founded DiveThru, a mental wellness platform that partners with mental health professionals to help people take charge of their mental well-being. In this episode, Sophie opens up and shares how she came to start DiveThru and we hear about how the platform separates itself from others in the space. Our conversation dives into Sophie's experience as a female tech founder and what it has been like raising capital, DiveThru's marketing and SEO strategies, and advice for those looking to launch or grow their own startup. Tune in to hear it all!

Key Points From This Episode:

• Get to know today's guest, Sophie Gray, and the circumstances that led her to launch DiveThru. 
• What happened after the panic attack that changed Sophie’s life, and the decisions she made after. 
• Sophie's advice for those who feel like they might be headed toward burnout. 
• How Sophie achieved early success on Instagram. 
• What DiveThru offers and the unique services the platform offers. 
• Sophie’s perspective on toxic positivity, and what it really means to  take care of your mental health. 
• How Sophie feels about being a tech founder, a title she was reluctant to hold. 
• Sophie's experience fundraising and the challenges she has faced. 
• Advice for those who are looking to raise funds for their startups. 
• Strategies that DiveThru has used to drive adoption. 
• DiveThru's SEO strategy and the results that this has produced. 
• Why the company decided to create a podcast network. 
• What the DiveThru team looks like currently and the roles they occupy. 
• The fulfillment Sophie feels from building a truly healthy workplace. 
• DiveThru's reach and the markets they have set their sights on. 
• Why it is so important that most of DiveThru is free. 
• The distinction that set DiveThru apart from competitors. 
• Who Sophie thinks is making waves.

Tweetables:

 “We often think that our mind is overthinking; we know we're anxious and we can label it, but when have we actually paused and enquired about that feeling?” — @iamsophiegray [0:11:42]

“It's interesting to see how the industry I come from isn't necessarily respected in the way that other backgrounds are in tech.” — @iamsophiegray [0:25:17]

“Get very clear on the mission of your company, what you're looking to accomplish because you will face so much rejection that you need to be able to validate yourself.” — @iamsophiegray [0:30:37]

“For us, mental health access is the number one priority.” — @iamsophiegray [0:43:52]

Links Mentioned in Today’s Episode: 

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.

Today on the podcast, we welcome Sara McCabe, business coach, consultant, box-breaker, and not-so-secret dancer. After spending over a decade leading and developing teams across North America, she left the corporate world to help creative entrepreneurs work and lead in a way that actually works for them. Sara is Mitzi’s personal business coach or, as Mitzi likes to say, her ‘business therapist’ and, in this episode, she shares some of her business consulting strategies, coaching skills, and advice for creative entrepreneurs who are ready to start building the business they want. We discuss the antidote to your unhealthy relationship with work, how to set boundaries and create space for creativity, as well as intrinsic motivation and how that translates to your values as a person and a business leader. Anyone who works within a team or leads a team will gain immense value from this episode, but everyone will benefit from Sara’s specific brand of candid insight, goofy anecdotes, and practical advice. After all, it’s not just about leading a team; it’s also about leading yourself. Tune in today!

Key Points From This Episode:

• An introduction to Sara McCabe and how she found coaching by asking ‘why?’
• Why Sara’s definition of coaching involves treating the people she works with as the experts.
• How she empowers her clients to redefine leadership for themselves through collaboration.
• Making an ethos tangible by shaping systems and structures around it.
• Hear the story of when Sara decided to pursue leadership coaching full-time.
• Why you can’t lead a team or a business if you don’t truly understand yourself.
• Learn about her digital presence and why she chose to represent herself candidly.
• What she has learned about boundaries; the antidote to an unhealthy relationship with work.
• Hear about some of her personal boundaries, including keeping her work laptop in her office.
• Find out why she suggests checking in with yourself before engaging with content.
• Sara shares how she uses a Notion dashboard to plan her TikTok content.
• Some deeper insight into her TikTok content strategy, including how she scripts’ the hook’.
• TikTok versus Instagram communities and why Sara prefers the intimacy of Instagram.
• Where Sara has seen the best ROI in her marketing strategy; TikTok for growth, Instagram for building relationships, newsletters for launching.
• How she remains consistent in her offerings by redefining what ‘consistency’ mean to her.
• Sara elaborates on the importance of building systems that are conducive with who you are and what you want to create.
• Why clearly defining your values is key to help you make decisions and build your business.
• Intrinsic motivation and how it translates to your values as a person and a business leader.
• Defining your values as a business versus as a team; shaping company culture at scale.
• Who is making waves and why: Lillian ‘FlexMami’ Ahenkan and Maceo Paisley.

Links Mentioned in Today’s Episode:

Sara McCabe

Sara McCabe on LinkedIn

Sara McCabe on

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.

Welcome to our first ever ask-us-anything episode, where your hosts, Mike and Mitzi, answer the questions you’ve been asking on Instagram. Many of you may know that we run an award-winning digital agency called Arcade Studios, which specializes in digital strategy, content production, social media, and email marketing. Our company has doubled in size over the last year and, in order to scale our agency that quickly we have had to learn a lot of important lessons along the way! In today’s episode, we unpack some of those learnings and we look back on our highlights from the last 12 months, such as landing our first celebrity client and winning our first Webby Award. We believe that there is so much potential in digital marketing, now more than ever, which is why we have decided to pull back the curtain on how we have built our business, how others can learn from our mistakes, and how to establish healthy relationships. While this episode will obviously be beneficial for listeners looking to start agencies, launch their freelance careers, or build their teams, creatives and entrepreneurs will also gain value from our insights into finding clients, evaluating new hires, and balancing personal and work commitments. We also touch on our exit strategy, why we started a podcast, and what parenthood has taught us about our business. Make sure to tune into this jam-packed conversation today!

Key Points From This Episode:

• Mitzi reflects on the moment that inspired us to start Arcade Studios.
• Get a glimpse into our rebrand and how we figured out what to call our new agency.
• How we found clients in the beginning (and still do): through our network and referrals.
• Find out why Mike says that the hardest part of his job is being involved in execution.
• Mitzi shares her struggle with client services, especially in moments of conflict.
• How we navigate losing a client, especially when we invest so heavily in our relationships.
• How we have worked to distinguish our business identity from our personal identities.
• The importance of ending a client relationship on a positive note; never burn a bridge!
• What we look for in our new hires, from hunger and humility to how you use social media.
• The value of using the word ‘we’ more than ‘I’ and demonstrating curiosity.
• We defend our reputation for hiring our friends; being friends with someone on the team will get you through the door, but it won’t keep you there!
• Balancing personal and work commitments and why we describe ourselves as ‘busy flexible’.
• How Mike developed the awareness to prioritize his commitments based on self awareness.
• The benefits we have seen in shifting from a poverty mindset to one of abundance.
• We share some of our big ideas for new businesses, podcasts, and brands.
• Find out why we would sell Arcade in the future and what a past offer taught us about the value of our company.
• Mitzi on why we started a podcast as an outlet for thought leadership and connection.
• Some of the differences between a blog and a podcast and the benefits of each format.
• The podcast as a marketing channel for the agency, one that isn’t directly profitable.
• Opening another office in a different city and viewing office space as a luxury post-COVID.

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.

Today’s guests join us to talk about digital advertising and paid media. Affectionately known as our very own ‘Paid Papis', Josiah Sinanan and Benjamin Velazquez bring tons of expertise on the subject. Josiah is the Digital Lead at Arcade Studios, where he provides an array of unique clients from e-commerce to entertainment with paid media strategy and execution. Josiah oversees digital advertising activities for these clients across platforms such as Google, Facebook, and Instagram, and emerging platforms like YouTube, TikTok, and Pinterest. Benjamin is a Digital Coordinator at Arcade with a passion for helping founders and entrepreneurs humanize their brands to position themselves as leaders in their respective industries. He is an active leader and learner in the digital marketing industry, striving for both self and brand improvement while contributing to overall success. In this episode, we talk to Josiah and Benjamin about the huge impact that the iOS 14 update has had on Facebook data collection and what this means for advertisers, including some of the workarounds, strategies, and alternative platforms that brands can take advantage of as the need to diversify their channels increases. We also touch on ad creative for new platforms like TikTok, the importance of knowing thyself and thy audience, and the effectiveness of UGC (user-generated content), as well as how to allocate your advertising budget depending on your goals and the platform. Tune in today for all this and more from our advertising experts, Josiah Sinanan and Benjamin Velazquez!

Key Points From This Episode:

• An introduction to Josiah Sinanan and how he came to be digital lead at Arcade Studios.
• What excites Josiah about advertising and digital marketing, including how diverse it can be.
• A day in the life of an advertiser, from tracking trends to client facing activity.
• Meet Benjamin Velazquez and hear about his passions and how he came to work at Arcade.
• What a day in the life looks like, staying on top of strategy and community management.  
• The impact of iOS 14 on Facebook data collection and what it means for advertisers.
• How Ben and Josiah combatted the impact on ads, starting with educating clients.
• Which Facebook tools to take note of; Automatic Advanced Matching and Conversions API.
• Alternative platforms to take advantage of as the need to diversify your channels increases, such as Google and even Snapchat.
• Some of the most obvious points of impact, from top funnel activity to interest targeting.
• How to use Facebook features like Lookalike Audiences and Call-to-Action targeting.
• Why Facebook ads aren’t dead; how Ben views this as an opportunity for innovation.
• How brands can make platforms work together to get the best ROI; intentional platform use.
• Josiah suggests some creative strategies for brands focused on traffic rather than sales.
• Learn more about implementing a boosting strategy for your social media presence.
• Mitzi weights in on whether or not email automations are replacing retargeting ad sets.
• The value of investing in ad creative for platforms like Snapchat, TikTok, and Pinterest.
• Ben emphasizes the importance of knowing your brand and knowing your audience. 
• Tailoring your creat

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.

Today on the show, we speak with Lars Bengston, Chief Content Officer at Havas Health & You. Lars has built his career partnering with some of the world’s most ambitious brands and creatives, which you’ll learn a bit more about this interview. He joined Havas Health & You this year as their CCO, with the mission to help the global health industry recognize and actualize their ability to create content that builds deeper and more meaningful connections with HCPs and patients. He came from the world of VICE Media, where he ran integrated marketing and commercial publishing for VICE.com. He also worked with us as the ‘partnership architect’ on Some Good News, as well as at Thrive Global with the one and only Arianna Huffington, helping the lives of both people and corporations through engaging content that inspired them to take action in service of their audience. All this to say: Lars is obsessed with good storytelling and its power to change lives for the better. Some of the topics we cover in this episode include how Lars positioned himself for his dream job with no experience or any real inside connections, how creating reciprocal exchanges of value can set up great partnerships, and the concept of integrated marketing, which isn’t what you expect! Lars shares his belief that, in order to become a great leader, you have to become a better person, lead with passion, and take things less seriously. We also touch on the importance of allowing the story to dictate the format, not the other way around, what informed the success of Some Good News’ brand partnerships, and why the healthcare industry is like the last unturned stone of creativity and audience engagement, as well as the importance of hiring people you like, plus a whole lot more, so make sure not to miss this jam-packed conversation with storyteller extraordinaire, Lars Bengston!

Key Points From This Episode:

• An introduction to Lars Bengston, jumping into his career story just as he got out of college.
• Find out how Lars used a mutual connection on LinkedIn to get himself a job at VICE.
• Advice for any young adult wrestling with career options: start with what makes you happy.
• What Lars’ role as creative development coordinator at VICE looked like.
• How he made the come up to publisher by relentlessly pursuing actualization and meaning.
• Lars distills great storytelling into a few key points, like allowing the story to dictate the format.
• Understand that most of your effort should be put into pre-production and finding the story.
• Lars sums up his six years at VICE in three words: informative, outrageous, and absurd.
• Hear about his transition to Thrive Global and how he redefined what ‘cool’ meant to him.
• Brand partnerships 101: the benefits of creating a reciprocal exchange of value.
• How Spotify has built partnerships that are endemic to what their audience is looking for.
• The importance of interrogating your underlying purpose when creating brand partnerships.
• Learn about integrated marketing; the inherent quest to better understand your audience.
• How ‘integrated entertainment’ informed the success of Some Good News in 2020.
• Get an overview of Lars’ role at Some Good News, connecting big brands with big ideas.
• What it meant to Lars to be i

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.

A few years ago, Alexander Simonelli, who had no prior experience in the food and beverage industry, swapped out his condo and his sales job for his parents’ home and a big idea, which evolved into a one-of-a-kind company; Daydream. A sugar-free, flavored sparkling water, infused with adaptogens that reduce stress, and a digital-native brand strategy, Daydream is unlike any other product on the market. In today’s episode, Alex shares some insider information as Daydream’s Founder and CEO about the lucky break that helped him establish who his target market is, the people who have been instrumental in helping him build his business, and why he puts a huge amount of resources into marketing and doesn’t often offer discounts, as well as what he is hoping to achieve with his products (which are mesmerizingly packaged and absolutely delicious)! Daydream is not just a beverage, it’s a lifestyle brand, a work of art, and possibly the future of functional drinks. Make sure to tune in today to learn more about living in the moment, taking big risks, and reimagining the functional beverages industry!

Key Points From This Episode:

• Why Alex thinks his lack of experience benefited him on his journey as Founder of Daydream.
• What Alex’s goal for Daydream was: to create something that was his art to the world.
• Alex explains what he loves about adaptogens and why he chose to put them in his product. 
• Learn more about the minimal calories in Daydream drinks. 
• Some of the big life changes Alex made when he started his business. 
• Hear about the lucky break that Alex had early on.
• Advice from Alex about figuring out your target market: don’t spread yourself too thin
• Why he chose to launch as a digital native brand. 
• Find out how Alex intended for people to interact with his products. 
• Plans that Alex has for the future of Daydream.
• The large amount of use cases that Daydream has, and why.
• Discover the valuable lessons that Alex learned from Red Bull.
• Learn more about Alex’s resource-heavy approach to marketing his products. 
• How Alex feels about offering discounts; why he doesn’t do it often.
• The process of developing the brand concept. 
• Where Alex’s idea for creating links between the different Daydream cans came from.
• Some of the vital members of Alex’s team.  
• Hear one of the core principles that Alex lives by. 
• Alex shares a story about the billboards he was encouraged to put up. 
• Another story, which highlights the importance of getting your price point right. 
• Other brands that Alex thinks are making waves online.

Links Mentioned in Today’s Episode:

Daydream

Daydream on Instagram

Daydream on Twitter

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.