Big Things Podcast

Big Things Podcast

By Mitzi Payne & Mike PayneSociety & CultureSportsBusinessMarketing
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Big Things Podcast episodes

  • Social Media Trailblazer Mario Moreno Sears on Marketing, Content Creation & Leaving Corporate

    After spending 12 years inside the in-house social media marketing world, Mario Moreno Sears knew it was time to mix things up. Armed with his experience working with Guess?, Forever 21, L’Oréal Paris and H&M, Mario was ready to start his entrepreneurial journey. He has since started a D2C brand, We Spill the Tea, launched his own social media agency, Moonrise Social Club, and has gathered more than 160k followers across TikTok and Instagram. His passion for the ever-changing social media landscape has kept him hungry, passionate and teachable. In this episode, we sit down with Mario to discuss what led him down this path and where he sees himself going in the future. Mario shares advice for overcoming imposter syndrome, sharing what you know and making sure you’re doing what you love. A true pioneer of the social media industry, this episode shows the power a career in social media can have. 

    Shop Waves Social merch: https://www.wavessocialpodcast.com/merch 

    Show Notes:

    1. Introducing today’s guests, Mario Moreno Sears. Social media guru, entrepreneur and educator. 
    2. Where did Mario get his start in marketing? 
    3. How Mario got Guess? onto social media. 
    4. Mario’s moves from Guess, to Forever21 and L’Oréal Paris. 
    5. Navigating the ever changing social media landscape as a marketer.
    6. Balancing instinct and research when working in social media. 
    7. How Mario’s passion for inclusivity, diversity and inclusion has affected his roles. 
    8. How Mario got started on TikTok and what helped him grow. 
    9. Figuring out your sweet spot with content. 
    10. Does Mario think creators should niche down?
    11. Tips for marketers who want to grow their personal brand.
    12. What led Mario to the entrepreneurial path he is on now?
    13. What has it been like moving from in-house marketing to operating in the agency space?
    14. How Mario is unlearning traditional corporate strategies.
    15. How to get your D2C brand noticed. Tips for new brands entering the space. 
    16. Where did Mario get the inspiration for his Marketing Foundations course?
    17. How Mario is working to overcome imposter syndrome.
    18. Who’s Mario seeing making waves and why? 
    19. Where to connect with Mario.

    Discussed in this episode:

    1. Mario on TikTok: @followmario
    2. Mario on Instagram: @followmario
    3. We Spill the Tea: https://wespillthetea.com/ 
    4. Moonrise Social Club: https://moonrisesocialclub.com/ 
    5. Marketing Foundations Course: https://moonrisesocialclub.com/products/marketing-foundations-e-learning-masterclass 
    6. Glennda Baker on TikTok: @glenndabaker

    Waves Social with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

    For more from Arcade, follow us on Instagram and TikTok @helloarcade.

    Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

    For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

    Production by Morgan Berna, editing by Oliver Banyard.

    46 min
  • Ingrid Nilsen & Erica Anderson on Career Pivots, Social Selling and What’s Next for THE NEW SAVANT

    For episode 50 of the Waves Social podcast, we are joined by the co-founders of THE NEW SAVANT, Ingrid Nilsen and Erica Anderson. We talk about their respective journeys, from working in tech and content creation to running a D2C brand that builds one-of-a-kind olfactory experiences. Ingrid shares her decade-long journey growing her YouTube channel to over 3.5M followers and 6M across platforms, her experience interviewing President Obama and choosing to retire from content creation to explore a new path. Erica shares her experience working with MTV News, becoming one of the original Twitter employees and working at Google and Vox Media before deciding to go into business with Ingrid. True forces to be reckoned with, Ingrid and Erica show what it means to never settle for being predictable.

    Shop Waves Social merch: https://www.wavessocialpodcast.com/merch 

    Show Notes:

    1. Meet today’s guests, Ingrid Nilsen and Erica Anderson of The New Savant; a candle brand that’s disrupting the fragrance industry. 
    2. How did Erica and Ingrid meet?
    3. What were their respective careers like before starting TNS? First, we dive into Ingrid’s career in content creation.
    4. Erica’s former career in the tech world, working with companies like: MTV News, Twitter, Google, Vox Media and more. 
    5. What was it like for Ingrid to interview President Obama?
    6. Discussing the responsibilities creators have as role models, spokespeople and members of their communities. 
    7. How TNS is working to disrupt the fragrance industry. 
    8. What does it take to do a major career pivot?
    9. How Ingrid approached the creative process.
    10. How TNS is driving sales through organic social content and social selling. 
    11. Elitism in the scent industry and how TNS is investing in their community’s education. 
    12. Customer retention strategies they’re trying. 
    13. What’s it like to create a fragrance?
    14. Why did they choose to make candles over another medium?
    15. How their unique backgrounds help them to build scents unlike any other brand. 
    16. Balancing a romantic and professional relationship.
    17. The best pieces of advice Ingrid and Erica have been given. 
    18. Who is TNS seeing making waves online?

    Discussed in this episode:

    1. THE NEW SAVANT: ​​https://thenewsavant.com/ 
    2. THE NEW SAVANT on Instagram: @thenewsavant
    3. Erica Anderson on Instagram: @ericaamerica
    4. Ingrid Nilsen on Instagram: @ingridnilsen
    5. Ingrid Nilsen on YouTube: https://www.youtube.com/c/ingridnilsen
    6. Ingrid interviews Obama: https://www.youtube.com/watch?v=8c2Ro54Alkk  
    7. The Cripecast Podcast: https://cripescast.podbean.com/ 
    8. Kackie Reviews Beauty: https://www.youtube.com/c/KackieReviewsBeauty 

    Shop Waves Social merch: https://www.wavessocialpodcast.com/merch 

    Waves Social with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

    For more from Arcade, follow us on Instagram and TikTok @hello

    Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

    For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

    Production by Morgan Berna, editing by Oliver Banyard.

    1 hr 14 min
  • Growth Advice for D2C Brands with Dulma Altan, TikTok Creator & Founder of Makelane

    Welcome back to the Waves Social podcast. For episode 49, we are joined by business analyst and entrepreneur Dulma Altan. Dulma is the founder of Makelane and Startup Stork, and has over 63k followers on her “B-School for women” TikTok account. In this episode, Dulma shares her advice for D2C brands and business owners looking to build community, improve their cash flow and grow their online following. She shares her journey with her businesses and her growth on social media, advice for celebrities and influencers looking to start a brand and cautionary tales for business owners. Dulma also shares stories from her “100-day challenges,” including when she ended up in the hospital during a challenge. If you’re interested in starting a business, or are looking for advice for your existing one, this episode is packed with advice for you.

    Shop Waves Social merch: https://www.wavessocialpodcast.com/merch 

    Show Notes:

    1. Meet Dulma! Where her experience in the D2C space comes from, her career history and her love for social media.
    2. How Makelane got started after she chose to close another business. 
    3. Advice on walking away from your first business. When it’s time, the two main points of resistance you’ll feel and how to move on. 
    4. What are business showers?
    5. Talking about Dulma’s TikTok: how she got started, her “100-day challenges,” and choosing a niche. 
    6. The mission behind Dulma’s TikTok page. 
    7. How long does it take for Dulma to create one of her videos?
    8. Tips for creating a space online that energizes you. 
    9. What are identity-based brands and how can they cultivate community?
    10. What brands are doing a great job in the identity-based market? 
    11. Can a brand reverse engineer their values?
    12. What is the “curse of capital?”
    13. Talking celebrity and influencer brands.
    14. Other revenue streams celebrities and influencers should consider. 
    15. One piece of advice that’s stuck with Dulma. 
    16. Who is Dulma seeing make waves online?

    Discussed in this episode:

    1. Dulma on TikTok and Instagram: @iamdulma
    2. Makelane: https://www.makelane.com/ 
    3. Startup Stork: https://www.startupstork.co/ 
    4. Topicals: https://mytopicals.com/ 
    5. We’re Not Really Strangers: https://www.werenotreallystrangers.com/ 
    6. Emi Jay - https://www.emijay.com/ 

    Waves Social with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

    For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

    Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

    For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

    Production by Morgan Berna, editing by Oliver Banyard.

    55 min
  • 6 Routines & Non-Negotiables We Live By to Stay Creative and Motivated, with Mike and Mitzi Payne

    Welcome back to another solo episode of the Waves Social podcast. This time, we’re sharing the six routines and non-negotiables we live by now that we didn’t five years ago. A lot has changed since we started our business, and we’ve learned that many of our old habits weren’t going to make us successful in the long run. Over time we’ve developed these six routines that help us stay happy, healthy and creative as partners and individuals. From setting time boundaries to pursuing hobbies outside of work, these are the strategies we live and breathe by daily. We take a deep dive into what each one is, why we started to do it and what impact it has made on our lives. If you feel like you could use a reset, this episode is full of strategies you can use today to set yourself up for a better tomorrow.

    Shop Waves Social merch: https://www.wavessocialpodcast.com/merch 

    Show Notes:

    1. Introducing today’s topic, “6 routines and non-negotiables we follow now that we weren’t 5 years ago.”
    2. When in life did we start to re-establish routines on our own?
    3. How Mike’s mindset about routines has shifted since his 2016 TEDx Talk.
    4. The burnout signs we’ve experienced. 
    5. Non-negotiable #1 - Not working evenings and weekends. Why we used to do it, why we don’t anymore and how we’ve achieved this structure. 
    6. How we’ve learned to detach ourselves from our work during downtime. 
    7. The discipline of boundaries and how we deal with “off limit” topics during downtime. 
    8. #2 - Prioritizing personal health practices. How we’ve budgeted to be able to invest in our health.
    9. #3 - Taking vacations vs traveling and working. The importance of being fully on a break while you’re on vacation. 
    10. #4 - Finding hobbies and passion projects to keep you motivated and avoid burnout. Why it’s important to keep some projects just for yourself. 
    11. How hobbies and side-projects keep your brain sharp and improve creativity.
    12. #5 - Physical boundaries with work. Why we love working from our office and our tips if you don’t have an office or spare room to work from. 
    13. #6 - Delegate, delegate, delegate. How we learned to let go and allow our team to take over the tasks we love, but don’t have time for anymore. 
    14. How to get out of your own way.

    Discussed in this episode:

    1. Mike’s TEDx Talk: https://www.youtube.com/watch?v=NposdDXqT74 

    Waves Social with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

    For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

    Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

    For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

    Production by Morgan Berna, editing by Oliver Banyard.

    32 min
  • YouTube Creator Scott Yu-Jan on Building Your Audience, Perfecting Your Brand and Dealing with Creative Blocks

    With 145k subscribers on YouTube, Scott Yu-Jan’s thoughtful storytelling style has undoubtedly resonated with watchers. His YouTube maker videos bring an approachable feel to the craft, inspiring audiences of all ages to test their creativity. For this episode, we sat down with Scott to talk about creativity, content creation and everything YouTube. We dive deep into the struggles of creative blocks and explore strategies to leverage the good, inspiring days. Scott takes us through his personal storytelling ‘rules,’ equipment setup and branding tips. With many practical takeaways, this episode is equal parts valuable and motivating.

    Show Notes:

    1. Introducing today’s guest, Scott Yu-Jan, and talking about the important role your community plays as a creative. 
    2. What inspired Scott to get onto YouTube and what has kept him motivated as he’s grown?
    3. Dealing with the “cringe” you feel when watching old content. 
    4. How to find your voice, your taste and your content style.
    5. How to take the first steps with a new project and get past creative blocks. 
    6. Was there a certain video that helped Scott get traction on his channel? What has growth on YouTube been like?
    7. How did Scott settle on his video and storytelling style?
    8. Scott’s storytelling rules.
    9. How is Scott able to make complex material approachable? 
    10. What kind of storytelling did Scott look to for inspiration before getting on YouTube?
    11. YouTube and monetization: When to explore it, tips to manage the process and how to make sure your brand is ready for outside influence.
    12. The difficult realities of creating content. 
    13. Tips for creators looking to get started on YouTube. 
    14. Digging into Scott’s creative process: How does he come up with ideas, how long does it take to film and edit and what storytelling process does he use?
    15. What tools Scott uses to film and edit his videos. 
    16. What parts of the creative process Scott loves and which parts he hates. 
    17. The best advice Scott’s been given. 
    18. Who is Scott seeing make waves online?

    Discussed in this episode:

    1. Scott’s YouTube Channel: https://www.youtube.com/c/ScottYuJan/featured 
    2. Scott’s Instagram: https://www.instagram.com/scottyujan/?hl=en 
    3. Harold Edgerton Photography: https://www.icp.org/browse/archive/constituents/harold-eugene-edgerton?all/all/all/all/0 
    4. Baron Ryan on TikTok: https://www.tiktok.com/@americanbaron?lang=en

    Shop Waves Social merch: https://www.wavessocialpodcast.com/merch 

    Waves Social with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

    For more from Arcade, follow us on Instagram and TikTok @helloarcade.

    Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

    For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

    Production by Morgan Berna, editing by Oliver Banyard.

    1 hr 4 min
  • Building a New norm. for the Creator Economy with Kayley Reed, Founder & CEO of Hermana Agency and norm.

    After spending eight years working in the creator economy, Kayley Reed realized the gaps she was working around wouldn’t go away on their own. That’s when she decided it was time to build a solution and began working on norm., a unique tech resource for influencers. In this episode, we catch up with Kayley about how the needs of the creator economy have been drastically changing over the last few years. We dive into the growth her influencer marketing agency, Hermana, has seen, how brand partnerships have changed, the best social platforms to grow on today and what influencers and brands can expect from her new company, norm. As someone who has worked on every side of influencer marketing, Kayley is extremely knowledgeable on what it takes to turn content into profit for both creators and businesses.

    Shop Waves Social merch: https://www.wavessocialpodcast.com/merch 

    Show Notes:

    1. We’re celebrating Arcade Studios’ 4th birthday! Reminiscing up on some of the big changes we’ve made over the years. 
    2. Catching up with Kayley and the growth of her influencer marketing agency, Hermana. 
    3. What has the transition from acting as an agent to managing a team and starting a tech company been like for Kayley?
    4. How to let go of the tasks you love to do as you grow your business and move into a management role. 
    5. How has the relationship between brands and influencers changed over the last few years?
    6. Exploring the new ways content creators are monetizing their platforms. 
    7. The different services Hermana offers that makes them stand out from a traditional talent management company.
    8. How can up and coming creators get noticed by agencies?
    9. How important is it to define a niche with your content?
    10. Is TikTok still the place to go for quick growth? 
    11. How to run a brand page on TikTok. 
    12. Should every brand be on TikTok?
    13. Discussing the major pain points Kayley has seen in her 8+ years in the creator economy. How is she working to solve problems influencers face?
    14. What is norm. and what problems does it solve?
    15. What are some future plans for norm.?
    16. What has raising venture capital been like?
    17. How has Kayley kept Hermana going while building norm.?
    18. The best career advice Kayley’s been given. 
    19. Finally, who is Kayley seeing make waves online?

    Discussed in this episode:

    1. Kayley’s Instagram: @kayley.e.r
    2. Kayley’s TikTok: @itsactuallykayley
    3. Norm.ai: https://www.itsnorm.ai/ 
    4. Hermana Agency: https://www.hermanaagency.com/ 
    5. Karly’s Instagram: @yourgirlkarly

    Waves Social with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

    For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

    Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

    For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

    Production by Morgan Berna, editing by Oliver Banyard.

    55 min
  • Leveraging SEO to Optimize Your Content and Challenge Your Competitors with Austen Tosone, Fashion and Beauty Content Creator

    How often do you sit down and really hash out your quarterly goals with your content? If you said ‘never,’ you’re not alone. In this episode, we talk with Austen Tosone about how she’s grown her blog, “Keep Calm and Chiffon,” into her full-time job by treating it like she would any other career. She explains how she got started, the important role SEO has played in her growth, how she sees which keywords competitors are using, the importance of setting goals and why never burns a bridge. With a background in the publishing industry, Austen has been at the forefront of the pivot to digital content and is a true OG in the blogging field. 

    Shop Waves Social merch: https://www.wavessocialpodcast.com/merch 

    Show Notes:

    1. Who is Austen Tosone and how did she get started with her blog, “Keep Calm and Chiffon.”
    2. How did Austen leverage the blog in its early days to get internships at magazines?
    3. How does Austen make sure her content has served her audience’s needs over the years? 
    4. Advice for someone starting a new blog. 
    5. How to flip your audience from one platform to another. 
    6. The importance of building content based on your customer acquisition strategy.  
    7. The basics of SEO every content creator should know. 
    8. How to find what keywords your competitors are targeting. 
    9. Cool thing’s Austen got to work on in the print industry. 
    10. What Austen learned working at Nylon when it folded. How to pivot careers. 
    11. How to pitch yourself as a content creator to brands. 
    12. Does Austen still consider herself to be in the fashion and beauty niche?
    13. The importance of treating your content creation as a proper business. 
    14. How Austen builds her goals around her fiscal year. 
    15. How to evolve your content niche. 
    16. The difference between creating content for growth and creating content for your current audience. 
    17. Tips for landing paid brand deals.
    18. Why Austen doesn’t believe in burning bridges. 
    19. Who Austen is seeing make waves online. 

    Discussed in this episode:

    1. Austen’s Blog: https://www.keepcalmandchiffon.com/  
    2. Austen’s Instagram: @austentosone
    3. Lissette Calveiro on Waves Social: https://podcasts.apple.com/ca/podcast/waves-social-podcast/id1484888104?i=1000531689762 
    4. Moz: https://moz.com/ 
    5. Keywords Everywhere: https://keywordseverywhere.com/ 
    6. Marianna Hewitt: @marianna_hewitt

    Waves Social with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

    For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

    Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

    For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

    Production by Morgan Berna, editing by Oliver Banyard.

    56 min
  • Leaning Into Your Community to Build a Lasting Brand with Annie Atwell of JuneShine

    How did a hard kombucha brand manage to disrupt the alcohol industry and reach a net-zero carbon footprint while simultaneously building a powerful ambassador program? Ask JuneShine, a hard kombucha brand based out of San Diego. For episode 44 of the Waves Social podcast, we sat down with Annie Atwell, Director of Marketing at JuneShine, to talk about her experience working for a leading-edge, sustainable alcohol brand. We learn how JuneShine came to be (and how alcohol was never the priority), how they’ve managed to keep their values central even as they’ve grown and what’s next for the brand. Annie also talks about her own career path in marketing and the top advice she gives to other marketers. 

    Shop Waves Social merch: https://www.wavessocialpodcast.com/merch 

    Show Notes:

    1. What is JuneShine and who is their audience? 
    2. What hole did JuneShine fill in the alcohol market?
    3. How did Annie get started with JuneShine and what has her career path been like?
    4. Explaining the concept of ‘clean alcohol’ and what inspired JuneShine’s disruption in the industry.
    5. What were the most pivotal moments for JuneShine’s growth in the early days?
    6. Annie explains why she attributes JuneShine’s success to their local community. 
    7. The importance of creating an amazing in-person brand experience.
    8. JuneShine’s ambassador program: How ambassadors are chosen, their involvement in the business and how the program contributes to business objectives.
    9. How to activate your local community and the importance of patience. 
    10. How JuneShine deals with marketing restrictions on their industry. 
    11. How to build a successful lifestyle brand.
    12. How JuneShine hit a net-zero carbon footprint and what’s next for their sustainability journey. 
    13. Is it hard to share the sustainability messaging with new consumers?
    14. What’s the best piece of career advice Annie’s been given?
    15. Where does Annie find her career inspiration and how does she balance her multiple career passions?
    16. Tips for avoiding going into career ‘auto-pilot.’
    17. Finally, who is Annie seeing make waves online?

    Discussed in this episode:

    1. JuneShine - https://juneshine.com/
    2. JuneShine Instagram - @juneshineco
    3. Annie’s LinkedIn - https://www.linkedin.com/in/annelieseatwell/ 
    4. Annie’s Instagram - @alsoknownasannie 
    5. Blue Land - @blueland
    6. Grove - @grovecollaborative
    7. By Human Kind - @byhumankind
    8. The Package Free Shop - @packagefreeshop

    Waves Social with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

    For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

    Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

    For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

    Production by Morgan Berna, editing by Oliver Banyard.

    37 min
  • The Art of Documentary and How to Build a Successful Online Course with Mark Bone and Michael Del Monte

    What does it take to tell a really good story? For episode 43 of the Waves Social podcast, we’re joined by renowned documentary filmmakers, Mark Bone and Michael Del Monte, to talk about their successful online course, ‘The Art of Documentary.’ We discuss what led them to filmmaking in the first place, what impact social media has had on the industry and how creators can find their niche in saturated markets. True storytellers themselves, Mark and Michael explore what it takes to be the best at what you do and what happens once you get there.

    This is Mark’s second time on the Waves Social podcast! You can listen to the first episode we recorded, here: https://podcasts.apple.com/ca/podcast/waves-social-podcast/id1484888104?i=1000470218126 

    Shop Waves Social merch: https://www.wavessocialpodcast.com/merch 

    Show Notes:

    1. How did Mark and Mike get into the filmmaking industry and what was it like to build their course, ‘The Art of Documentary?’
    2. How did Mike’s academic background impact the way he views stories as a filmmaker?
    3. Michael explores the struggle and tension in changing his expected career path.
    4. We explore the different ways to find your niche and choose a subject as a filmmaker.
    5. Why did Mark and Mike build their course and how did marketing help?
    6. How did Mark’s online presence help generate organic traffic for ‘The Art of Documentary?’
    7. What soft skills are needed for filmmaking?
    8. What does it take to find your unique voice in a saturated market?
    9. Mark and Michael share their take on the impact social media and short-form video content has had on the film industry.
    10. How do you find the best team for you?
    11. Exploring the responsibilities of creativity.
    12. How do you know when you’ve found the plot of your film?
    13. Mark explains why it’s important to live your brand for you and not others all the time.
    14. Is TikTok harmful for creativity? 
    15. How long does it take to build a solid community on YouTube?
    16. What are the best pieces of advice Mark and Michael have been given?
    17. Who is making waves in Mark and Michael’s world?

    Discussed in this episode:

    1. Mark Bone - @markandrewbone 
    2. Michael Del Monte - https://www.mfilms.ca/ 
    3. Art of Documentary - https://theartofdocumentary.com/ 
    4. Derek Cianfrance - @derekcianfrance
    5. Chloé Zhao - @chloezhao

    Waves Social with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

    For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

    Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

    For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

    Production by Morgan Berna, editing by Oliver Banyard.

    1 hr 20 min
  • Charly Goss on Leaning Into Your Personality to Attract an Audience on Instagram

    For episode 42 of the Waves Social podcast we’re joined by stylist and social media phenomenon, Charly Goss. Charly dives into what it has been like to grow her presence online through the pandemic, how she leaned into passive income streams to exponentially grow her business, her experiences fighting cancer twice and how she’s built trust with her audience. Charly is a hilarious, no-nonsense entrepreneur whose personality has been a key piece in growing her social media and business following. She explores dealing with rapid online growth, the importance of diversifying your social media presence, balancing a business with motherhood and embracing the grit life has given you.

    Shop Waves Social merch: https://www.wavessocialpodcast.com/merch 

    Show Notes:

    1. How Charly got into personal and interior styling, how being “bossy” helped grow her business and discussing her experiences with having cancer twice.
    2. Did Charly ever envision having the team she has today and being an entrepreneur? What’s it like to hire, delegate and manage a fast growing company. And, does she wish she started earlier?
    3. The importance of showing up on social media. How do you do it? And how do you not let people’s opinions get to you?
    4. What has it been like to experience such massive growth in under a year? Which content series had the best ROI?
    5. How do people respond to Charly’s tough-love style? Dealing with criticism and asking for what you want.
    6. Finding the joy in the chaos. What’s next for Charly’s business? What are her aspirations for future growth?
    7. How did Charly get into selling digital Guides and products? What is it like to grow a passive income stream through social media?
    8. The future of the Guides; what’s next?
    9. Major takeaways from Charly’s first year running this business. Plus, how to build trust with your audience.
    10. The importance of diversifying your social media presence.
    11. Charly’s health journey and how getting cancer made her tough(er).
    12. Discussing the importance of valuing people’s time and showing that you care.

    Discussed in this episode:

    1. Charly Goss - @charlygoss
    2. Charly Goss Style Inc. - https://www.charlygoss.com/
    3. Diana Dares - @diane.dares
    4. Katy Sturino - @katiesturino
    5. Melanie Laurene - @melanielaurene
    6. Maria José - @aglimpseofmaria

    Waves Social with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

    For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

    Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

    For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

    Production by Morgan Berna, editing by Oliver Banyard.

    54 min

About Big Things Podcast

From the publisher's feed

A weekly show where we talk about the big things we're watching in marketing, social media, pop culture and sports. We also talk through signals we’re seeing that could inform the future of…