Big Things Podcast

Why is it so difficult to meet other cool women? Rachel Wong and Istiana Bestari asked themselves this over and over again while attempting to make meaningful connections through boring networking events and male-dominated workplaces. Intent on finding a better way to build their careers, they cofounded Monday Girl, Canada’s first social club for professional women. With over 4,000 active members and more than 18 sold-out venues featuring industry icons, Monday Girl is now the fastest-growing community for ambitious, young, and like-minded professional women in Canada. Starting out as an event series, Monday Girl has expanded into a fully-fledged digital ecosystem that includes a newsletter, social media communities and, most recently, a podcast. In today’s episode, Rachel and Istiana share some stories from the early days of Monday Girl and explain how they hosted great events that people actually wanted to show up to. We also touch on why networking sucks when there is so much power in connection, building content streams like a great newsletter and a podcast, and why email is more relevant than ever (trust us, it is!), as well as why the nine-to-five working model is slowly but surely being rendered obsolete and Rachel and Istiana’s thoughts on a better approach to work. Tune in today to learn more!

Key Points From This Episode:

• Rachel shares how she met Istiana and how they work from different cities.
• What Monday Girl is, who it was created for, and how it works for young, diverse women.
• Their new membership platform, Social Club, and how the name, Monday Girl, originated.
• Monday Club’s audience and why they decided to keep their focus local to Canada.
• How Rachel and Istiana create content using community feedback.
• Istiana reflects on the quantitative engagement and qualitative value of their content.
• Advice for those intimidated by Reels: how to capture attention in the first three seconds.
• Rachel explains why Monday Girl decided to build a more informal email newsletter. 
• Why email is more relevant than ever; engaging on a more personal level than social media.
• Tips for launching a compelling newsletter, starting with making it a joy to open.
• Hear the story of Monday Girl’s first event, which was so much more than just a brunch!
• The value of inviting incredible speakers and how their events have evolved during COVID.
• How Social Club works to make building a career far less boring (and less lonely).
• Creating safe spaces for diverse women, connecting them with mentors that look like them, and making them aware of the opportunities available.
• Learn about Monday Girl’s upcoming podcast, TGIM, which focuses on representation.
• Why the nine-to-five lifestyle didn't work for Istiana and her advice for those who relate. 
• Who Rachel and Istiana believe are making waves, including Mindy Kaling.

Links Mentioned in Today’s Episode:

Istiana Bestari on LinkedIn

Istiana Bestari on Instagram

Rachel Wong on LinkedIn

Rachel Wong on T

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.

Welcome back to Waves Social! We waste no time kicking off season 4 with an incredible guest, Lissette Calveiro, a renowned Latina business coach, entrepreneur, and content creator. In 2020, Lissette was named a top 10 social media coach by Yahoo Mail, and she also received a Shorty Award for her Kindness Cards campaign. In today’s episode, Lissette shares how she got started in influencer marketing and how she translated her agency experience to the world of influencing. Although there is a growing stigma around the word influencer, Lissette believes that if you are connected to a set of values, you can spread a positive message. This does not necessarily mean you have a social impact message, but it does mean that you have to be intentional with what you are putting out there. We dive into the true value of community and why it is important to differentiate between followers and community. It is no longer enough to just look at the number of followers you have but to understand how engaged your community is. It might seem impossible to create a community at this stage, but it is more possible than ever. We also talk about time management, where Lissette shares how she makes her days work for her, the importance of disconnecting, and the value of speaking a language that people understand.  

Key Points From This Episode:

• Get to know today’s guest, Lissette Calveiro. 
• Details about our season 4 merch we are dropping soon. 
• Lissette’s career journey and how she came to influencing and influencer marketing. 
• What Lissette learned from her time at an agency and how she applies it to her work today. 
• Major lessons Lissette learned through her client services work. 
• Details about The Shorty Award Lissette won and why it was especially meaningful to her. 
• The practicalities behind running a campaign for an organization that is not attached to a brand. 
• How Lissette’s upbringing and her identity as a Latina influence her day-to-day and how she runs her business. 
• Lissette’s definition of influencer and how it links to the difference between community and followers. 
• How to measure community and what signals the health of your community. 
• What influencers can do to truly connect with their communities. 
• Top tips on how to get past your fears of social media Lives. 
• Why influencer impact is so important to Lissette. 
• How brands can be more intentional about their marketing.  
• What influencers can do to use their communities for the greater good. 
• Lissette’s advice for how you can become more consistent in content production. 
• How Lissette approaches batching and why this is so efficient for her. 
• The value of producing content for a range of platforms.  
• Lissette’s take on virality and which platforms are best to go viral on. 
• What a typical workday looks like for Lissette and how she uses time-blocking. 
• Whether or not it is too late to become an influencer. 
• What it means to find your niche and how this helps you hone in on your story. 
• Why Lissette chooses not to share her whole life on social media. 
• Who Lissette thinks is currently making waves online.

Links Mentioned in Today’s Episode:

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.

A collective approach to connectedness might seem a bit obvious, but today’s guest has blazed a trail that embraces new forms of digital interaction to create deeper levels of community. Scott Bakken is passionate about creating spaces where people can connect and build authentic relationships. He is the Founder and Creative Director of Socality, a creative community designed to connect and inspire cultural contributors to use social media for community impact. He has helped brands and organizations with the development of their social platforms, providing consulting services to those who are interested in growing their social presence, and he is also a father, husband, speaker, and commercial photographer committed to helping others experience their best life. Listening in, you’ll hear how he has pivoted his strategy as a travel influencer while the pandemic has prevented him from traveling, learning to make the most of his own backyard. Businesses, startups, and brands will gain a lot of value in the early parts of this conversation that pertain to pitching your vision and making use of volunteers before you can take on paid staff. Learn more about the power of collective reach, hear Scott’s opinion of Clubhouse and where social media is headed, and find out the importance of distinguishing between shareable moments and in-the-moment experiences, all in today’s episode of the Waves Social Podcast.

Key Points From This Episode:

• Scott shares a brief introduction to who he is and what he does.
• Find out how Socality started with Scott’s personal desire to identify a community group.
• How connections spread and the network grew in the early days of Socality.
• The power of collective reach; Scott’s launch strategy was to meet people, share vision, repeat.
• Learn about what Scott did right, including giving himself enough time to launch.
• What he learned from his biggest mistake and why he advises that you have a pre and post-launch plan in place.
• How Scott made use of willing volunteers to build the business in a non-transactional way.
• The importance of celebrating wins, both big and small, and honoring your team.
• Socality’s transition from volunteers and decentralized work to paid staff in an office space.
• Scott shares his perspectives on Clubhouse; how it is reintroducing voice to social.
• Tips and tricks for those just getting started on Clubhouse, including having a plan, bringing value, and helping to be solutions-oriented.
• Scott reflects on a recent Clubhouse conversation he hosted: Is Instagram Dead?
• Find out how he has pivoted as Instagram has evolved, including creating relatable content.
• Why he believes that not every moment has to be shared; if you can identify between the two, it will help bring balance.
• How Scott feels about social as a parent and his position on his children having devices and platforms of their own.
• Discover how Scott got into photography and why, for him, it’s about what is behind the photo.
• Hear how Scott has changed his content and approach during COVID by making the most of his own backyard.

Links Mentioned in Today’s Episode:

Scott Bakken on Linke

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.

If the pandemic has reminded brands of anything, it is the value of data as a catalyst for efficient, effective marketing and a foundation for future business growth. If you want to hack success and discover growth opportunities, however, you need to track and measure actionable data, not vanity metrics, and today’s guest has some practical advice for understanding the difference. Andrew Weiss is a veteran social media marketer and digital strategist that worked with the Arcade team on Some Good News for John Krasinski. From agency to brand, Andrew is passionate about community and insights. He got into social media before it was the big, important part of digital marketing that it is today, and he has some interesting insights to share about data, which he approaches like a source of truth for future success. Tuning in, you’ll find out why all social media marketers should be paying better attention to data and how they can use data as a resource that is directly in line with impact and revenue, rather than reporting on vanity metrics that don’t inform future strategies or present success. Of course, you’ll hear all about the Some Good News project with John Krasinski, but Andrew also shares some incredible statistics from his work with When We All Vote, an organization changing the culture around voting using a data-driven and multifaceted digital approach to increase participation in elections. He emphasizes the power of educational content and shares his tips for learning from what doesn’t work, using social to thoroughly understand your target demographic, and defining success without celebrity endorsements, so make sure to tune in today to learn more!

Key Points From This Episode:

• Back to the beginning: how Andrew got into digital marketing and what his path looked like.
• The value of internships and how he built up his resume with innovative digital projects.
• Hear about the first opportunity that stuck for him; the rise of social media marketing.
• Andrew’s soft spot for community and how it has enabled him to impact content, partnerships, business objectives, and customer service.
• He reflects on what made Some Good News (SGN) so special: a highly engaged fan base.
• The power of the humble Google Sheet; the systems he used to track engagement for SGN.
• Andrew explains why this project was so fulfilling for him, both professionally and personally.
• What the goals were for When We All Vote and his experience of working with them in 2020.
• From a digital-first to a digital-only strategy; using digital marketing to drive people to vote.
• The Instagram-first platform strategy Andrew used and why Twitter came in second.
• How educational content helped When We All Vote grow their audience in a meaningful way.
• Some of the other wins he witnessed; information over branding and a completely new form of influencer marketing.
• Translating social media metrics into more digestible terms; actionable versus vanity metrics.
• Andrew’s tips for those who may be building social campaigns in the political sphere: don’t be afraid to learn from what doesn’t work!
• Viewing followers as a number to achieve versus a complete breakdown of your audience.

Links Mentioned in Today’s Epi

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.

Influencer marketing thrived in 2020. Lockdowns led to increased social media usage and drastic changes in consumer behavior, and brands needed to pivot quickly to adapt. With an ever-increasing number of brands choosing independent content creators over traditional advertising, influencers need to know more than ever how to navigate this space and make money doing it. Today’s guest is Tanisha Cherry, a Black fashion, lifestyle, and travel influencer from Canada with over 16,000 supporters on Instagram. She loves to share helpful information with others and has worked with brands such as Captain Morgan, Strongbow, La Vie en Rose, Farmacy, and more that you will hear about during the course of today’s episode. The content of this interview is pretty specific to influencer marketing, but you will find it relevant whether you are a solopreneur, freelancer, or anything in between. Tanisha is an outspoken advocate for influencers actually getting paid for the work that they do and she has an intimate understanding of why influencer marketing is important for brands, how brands are capitalizing on these partnerships, and, most importantly, how influencers can negotiate and leverage these relationships to their benefit. Tanisha shares a lot of practical insight into determining your rates, coordinating gifting campaigns, and getting gigs, as well as tracking the brands you want to work with and creating strategic content, so make sure to tune in today to learn more! 

Key Points From This Episode:

• Tanisha’s journey to becoming a content creator, starting with her love for social media.
• How 2020 changed her relationship with social media and the content she was producing.
• Find out how the pandemic inspired fewer filters and more vulnerability on social media.
• Hear Tanisha’s opinion of Clubhouse and how she has used it to educate other influencers.
• Learn about some of her first brand partnerships and hear her advice for ensuring that you are fairly compensated.
• Why she believes that unpaid brand partnerships are not fair exchanges or opportunities.
• How she deals with gifted campaigns by sending back her rates.
• Let’s talk about rates; Tanisha explains how influencers can charge what they are worth.
• Brands will take advantage of the fact that influencers don’t have insight into the marketing business, so educate yourself!
• Other factors to consider when deciding to engage in a brand partnership, such as their expectations and target audience.
• The value of communicating to a brand whether their product is a good fit with your audience.
• Why it is important for brands to curate their visual aesthetic before approaching an influencer.

Links Mentioned in Today’s Episode:

Tanisha Cherry on LinkedIn

Tanisha Cherry on Instagram

Tanisha Cherry on YouTube

Tanisha Cherry on Twitter

Tanisha Cherry on Pinterest

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.

Today’s guest is Alicia Johnston, Senior Manager of Content and Communications at Sprout Social, an exciting social media software company that enables brands and marketers to understand and reach their audience, engage their community, and measure performance. Alicia is the driving force behind all of the content on the Sprout Insights blog, covering the latest trends and guiding their data reports with a keen eye for spotting emerging trends in the digital space. This episode hinges on these emerging trends for 2021, and Alicia has some incredible insight into not just the practical side of social marketing and what is coming in the year ahead but also an important emotional perspective.

One of the things that stands out about this interview is Alicia’s three-pronged approach to customer service, which entails understanding your role in creating an amazing customer experience, especially when it comes to social media. Tuning in, you’ll find out why Alicia believes that social media insights should be a huge determining factor in business objectives and decisions and the positive impact that regular check-ins can have on the mental health of social marketers after such a tumultuous year. She also shares her advice for small businesses, freelancers, and solopreneurs to build brand awareness and be part of the conversation, even without a team to turn to, and how brands can put diversity and empathy into action on social in strategic ways in 2021. Tune in today!

Key Points From This Episode:

• Discover a bit more about Alicia’s career journey and how she got to where she is today.
• More about Sprout software and the role social plays in moving a business forward.
• Alicia explains how you can use social listening to inform your broader business strategy.
• Why influencers in all their forms are critical right now when everyone is working remotely.
• The value of content marketing for software companies and brands in the digital space.
• Examples of what smaller businesses can do with data to build brand awareness.
• Highlights from the most recent Sprout Social Index, including increased expectations for customer service through social media.
• Brands and TikTok; you don’t need a presence to stay informed about the trends!
• Alicia’s three-pronged approach to customer service: preemptive, reactive, and proactive.
• What social marketers can do better, including building what Alicia calls ‘cyclical loyalty’.
• The benefits of strategic silence versus ‘going dark’ when it comes to crisis communications.
• Why Alicia believes starting with curiosity is crucial when looking to enter the conversation.
• Advice for freelancers and solopreneurs who don’t have a team to turn to: be transparent.
• A key takeaway from 2020: why social media managers and teams need to be critical players in business decision making.
• The difficult but necessary conversations about the mental health of social media teams.

Links Mentioned in Today’s Episode:

Alicia Johnston on LinkedIn

Alicia Johnston on Twitter

Sprout Social

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.

This episode is something a little different, in that your hosts, Mitzi and Mike Payne, are actually today’s guests. Linda Hoang on the Don’t Call Me a Guru Podcast, where they talked about the social media management they did for the global brand, Some Good News (SGN), a 2020 web series created as a way to spread positivity during the pandemic, hosted by American actor and filmmaker, John Krasinski. They share their approach and the lessons they learned while working on SGN’s social media, plus their advice for those doing similar work for organizations that might not be quite as fun as working for John Krasinski! You’ll also hear more about Mike and Mitzi’s backgrounds and some of Arcade’s portfolio highlights, as well as how they came to work with SGN, how they measured success for what was already a viral brand, and how they kept the audience engaged, even in-between seasons. Most importantly, they share their tips for rewarding engagement, dealing with the microscope of public opinion, and working under pressure when things change quickly, so make sure to tune in today!

Key Points From This Episode:

• Learn more about Arcade and how they came to manage social media for SGN.
• What they did for SGN and what their approach was to creating a brand for the show.
• Measuring success for what was already a viral brand; making people happy and having a charitable impact as well.
• How big Arcade is in terms of staff and how many hands were on deck for this project.
• Some of the other creative teams that Arcade worked with on SGN, like Senior Post.
• The importance of bringing in support; you don’t have to be an expert in everything!
• Mike reflects on dealing with negativity or trolls on a project about positivity.
• The crowdsourcing structure Arcade used to identify micro influencer-esque talent, or what they called SGN Global Correspondents.
• How Mike and Mitzi kept SGN’s audience engaged, even in-between seasons.
• Maintaining momentum by providing value for your followers that isn’t part of the campaign.
• Mitzi shares some challenges, lessons, and personal highlights from this project.
• One of the biggest challenges for Mike was learning to adapt when things change quickly.
• How marketers are often looked at as money machines rather than difference-makers.
• Tips for working on accounts that aren’t as fun as SGN: do what is creative, not trendy, and focus on leadership, not obligation.
• To close, Mitzi encourages collaboration and connection for other social media managers.
• Why Mike believes it’s an evolution, not a revolution that helps us get where we need to go.

Links Mentioned in Today’s Episode:

Some Good News (SGN) on Instagram

Some Good News (SGN) on YouTube

Don’t Call Me a Guru Podcast

Mike Payne on Twitter

Mike Payne on LinkedIn

Mitzi Payne on Twitter

Mitzi Payne on

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.

In the wake of George Floyd’s death at the hands of police in May 2020, protests against police brutality and racial injustice broke out across the US. In response, many of the world’s biggest brands issued statements of solidarity with the Black Lives Matter (BLM) movement and, while the sentiment was all good and well, many people have called these companies out for making generic statements that ring hollow. Today’s guests are Melanie Trottier and Leah Sookoo, resident Social Media Lead and Creative Copywriter respectively at Arcade Studios. This episode will hopefully serve as a guide for brands and companies to show their support for Black and marginalized communities in real, actionable ways, rather than putting out statements of support that ring hollow. Tuning in, you’ll hear about the importance of the language that you use from Leah, and how she saw brands either detract from or contribute to the discourse around racial injustice in 2020. She also talks about the dangers of virtue signalling, gaslighting, and staying silent, and shares her advice for starting from a place of humility, being well versed in the issues you’re addressing, and never being afraid to vocalize your values. Melanie shares her perspective as a brand manager and talks about the importance of being specific about the issues that affect your customers. She also emphasizes why racial equality should be part of every company’s brand pillars, vision, and mission, highlights the importance of being available for queries on social media, and advises brands to include more diverse voices in their social media marketing and hire a professional to manage it. All this and so much more in today’s important episode, so make sure not to miss it!

Key Points From This Episode:

• Melanie shares who she is and what her role at Arcade as social media lead entails.
• Learn more about Leah’s background and her role as the resident copywriter at Arcade.
• Why a lot of marketing ultimately comes down to communication and language.
• Leah talks about her side hustle: writing about fashion and sustainability, writing poetry.
• How the work Melanie does outside of her nine-to-five revolves around social media too.
• Melanie shares her perspective as a brand manager on how brands responded to the killing of George Floyd.
• How Leah saw people detract from or contribute to discourse in the digital response to BLM.
• How both virtue signalling and silence are problematic; what are you actually doing?
• Your audience is observant and they remember what you promised to do as a brand.
• Having the opportunity as an agency to be a leader and demand action from brands before helping them with their messaging.
• The importance of being specific about how an issue affects your customers.
• While many of Melanie’s clients wanted to be told what to do, there is no magic answer.
• Though it was not an easy or comfortable process, Leah believes it was a productive one.
• Why racial equality should be part of every company’s brand pillars, vision, and mission. 
• Looking back and learning from how brands responded in 2020 as a freelancer or marketer.

Links Mentioned in Today’s Episode:

Melani

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.

Your brand is a whole lot more than the products or services you sell. Your brand is what you stand for, and establishing your core beliefs can help you stand apart from the rest, attract like-minded clients, and better serve your community. Today’s guest is Ryan Mack, Chief Commercial Officer at Made In Network. As CCO, his job is a mix of marketing, entertainment, business development, and corporate strategy. Prior to this role, Ryan was the President of Virtue, which is the creative agency of Vice, where he led efforts globally with a specific focus on the Americas. This sums up what he has been doing most recently, but Ryan has a wealth of experience and a diverse body of work, which you’ll hear more about in this episode; where it all started, what drew him to content marketing, and what his philosophy looks like today. One of the things that stands out about this interview is Ryan’s perspective that the death of social media is bureaucracy. Once there are too many decision-makers on something as simple a tweet, he believes that it stifles creativity and outcomes. Tuning in, you’ll hear about his experience with this and how he sought to make social media intentional again by moving to a smaller agency. He speaks about the importance of establishing your core beliefs as a brand and how it can help you become more agile, but don’t overthink it! The best brands don’t. Ryan offers advice for those just starting out in content creation, emphasizes the power of collaboration, and shares his predictions for the future of digital content. Tune in today to find out more.

Key Points From This Episode:

• Find out how Ryan first got started in marketing, sparked by his fascination with the internet.
• How risk and constant experimentation have served him in his career.
• Ryan explains how he takes risks based on what is demonstrating traction in the market.
• What got him interested in creating content: the question, ‘What are we going to say?’
• Establish your core values as a brand, but don't create bureaucracy around daily mechanics!
• The opportunities Ryan saw in the rise of social media and how he positioned himself to capitalize on them.
• Balancing quantifiable results and creative content that aligns with the brand.
• Ryan talks about some of the most exciting projects he worked on during his time at Carrot.
• Hear about Ryan’s transition from Carrot to Virtue at Vice; competing as a creative agency.
• From Virtue to Made In Network; he talks about his passion for making “small things medium.”
• The momentum and traction in episodic, intentional scheduled programming from an entity.
• Ryan explains why a creator would want to compete with traditional media outlets.
• What brands can learn about building brand equity from this perspective of creating a media house around original content.
• Learn more about what Ryan calls the “mad science of content algorithms.” 
• The power of collaboration; how to leverage connections between channels.
• Ryan’s predictions for the future, including live programming becoming more polished.
• How 2020 has impacted Ryan personally by changing the rhythm of his daily life.

Links Mentioned in Today’s Episode:

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.

Creativity doesn’t only exist in the form of design, photography, or tangible art-making, but also in the form of creative problem solving, which is equally as important. Today’s guest is Alyssa Yuhas, an award-winning designer, multidisciplinary art director, and co-founder of the Designer VACA. She is also the mother of two beautiful young boys and is currently pursuing her Masters’s Degree. Overall, Alyssa has a wealth of knowledge in the design, curiosity, and creativity spaces, and, tuning in, you’ll hear her perspective on creative problem solving, client relationships, and nurturing curiosity. She also elaborates on the importance of leaving space for perspective in your client relationships, surrounding yourself with good people, and prioritizing over-communication, as well as being intentional rather than reactionary, being strategic about which voices to amplify, and staying off Pinterest! Alyssa believes everyone is creative and that, if you stay curious and look around you, you will find that creativity is everywhere. To find out more about the enduring power of curiosity, tune in today!

Key Points From This Episode:

• Learn a bit more about Alyssa’s background and her career trajectory.
• How she chose between being a graphic designer versus getting a “real job.” 
• Encouraging creativity and curiosity in her kids by modeling it for them, not teaching it.
• The power of creative problem solving: why Alyssa believes that everyone is creative
• What sparked her interest in going back to school and pursuing her Masters’s Degree. 
• Hear about Alyssa’s freelance and consulting work, what she does, and why she loves it.
• The formula for good design that communicates: Alyssa shares her creative process.
• Working closely with her clients but also leaving enough space for perspective.
• Alyssa shares some of her favourite projects, including Darling magazine, the UN, and Nike.
• The value of working with good people who are also trying to put interesting things out.
• Nurturing strong client relationships: Alyssa prioritizes over-communicating.
• Teaching your client how to treat you; some boundaries that Alyssa sets with clients.
• Alyssa speaks about Designer VACA, what it is, and how it started.
• How COVID has affected Designer VACA and what their next steps are.
• Alyssa’s perspective on ethical advertising: it is intentional, not reactionary.
• Choosing which voices to amplify and acknowledging your responsibility as a designer.
• How the events of 2020 have changed the way Alyssa approaches design and the work she produces for her clients.
• How Alyssa stays relevant by being as curious as possible (and staying off Pinterest)!
• Hear about her experience of the creativity of her community during COVID.

Links Mentioned in Today’s Episode:

Alyssa Yuhas on LinkedIn

Alyssa Yuhas on Instagram

Alyssa Yuhas

Designer VACA

Darling

Kate Aren

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.