Karen Rosalie is the Founder and Creative-in-Charge at Rosalie Agency in Los Angeles. Rosalie Agency is an LA-based creative team that produces and shoots campaigns and ads for beauty brands, specifically Sephora brands such as KKW Beauty, Dr. Dennis Gross, Summer Fridays, Kate Somerville, Kylie Skin, and many more. On top of all of the branded content and projects that she has produced for Instagram and other mediums, Karen also shares helpful content and advice for the next generation of photographers. In this episode, she talks about getting her start out of school, what brought her to photography in the first place, and some of her first big clients, as well as the transition from her personal work to a branded agency approach. Tuning in, you’ll find out why Karen believes that every photographer should be a businessperson. One thing that stands out about this interview is how intentional Karen is in everything that she does, from starting her business to producing work for her brands. Her advice is not just helpful for photographers and freelancers, but also people in the agency space or even on the branding side; across the board, you have to be creative, reinvent how you bring your product to market, and capture the value it offers. No matter what your role is in the creative process, you’ll find value in today’s episode, so make sure to tune in today!

Key Points From This Episode:

• Karen’s background and how she first got into photography.
• How studying fine art taught her about meeting deadlines and the business of photography.
• Hear about Karen’s shift from independent creative to business owner and working with a creative team.
• Why Karen believes that every photographer should be business-minded.
• Karen describes the process of starting Rosalie Agency, including her first client.
• Overcoming imposter syndrome using a fake-it-till-you-make-it approach.
• Her advice for listeners looking to land a first big client: consistently shooting and networking.
• Learn about Karen’s “social first” strategy and how she uses Instagram to market herself.
• The moment that Karen saw Instagram as a powerful marketing platform.
• What the evolution of Rosalie Agency looks like, and why Karen loves the beauty niche.
• Some past projects that stand out for Karen, such as with brands that completely surrender the creative direction of a campaign.
• How Karen manages to insert her own creative style into her commercial work.
• Behind the scenes of working with a big brand: how to prepare for a large-scale shoot.
• How Karen balances being behind the lens versus sitting in the creative director’s seat.
• The biggest challenges she has faced as a business owner, like scaling and hiring out.
• Why Karen creates personal content and invests so much time in supporting the next generation of photographers.
• How COVID has impacted her work and how she is overcoming those challenges.
• The importance of great digital content and high-quality images, especially during COVID.
• Shooting on her camera versus shooting on her phone for social.
• Karen talks about getting married and starting a painting studio during a pandemic.

Links Mentioned in Today’s Episode:

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.

Throughout the global pandemic and the escalating Black Lives Matter movement, we have heard from hundreds of companies expressing empathy across every known medium. For the most part, though, organizations are reacting rather than acting on their word in a phenomenon that today’s guest calls “kindwashing.” Eric Solomon, Ph.D, has held leadership positions for some of the top technology brands in the world, including YouTube, Spotify, and Instagram. Now he builds and installs Human Operating Systems for organizations and their leaders. In this episode, he shares a bit about his studies in psychology and artificial intelligence and how it led to roles at some of the biggest tech companies, as well as how he came to be involved in the early days of mobile tech, which is now the standard of how we all communicate online. Eric speaks candidly about the tragedy he has experienced in his life and how that brought him to focus more on what mattered to him and the difference he wanted to make, rather than just going for the big roles or becoming a cog in the marketing machine. One thing that stands out about this interview is Eric’s views on empathy and how it the term is overused in marketing. He has coined the term kindwashing and he goes into detail about what it means and how it has become a common brand response to conflict or crisis. Listening in, you will hear Eric turn kindwashing on its head, challenging listeners to think about how brands can “walk the walk” rather than throwing out blanket statements, to go back to the beginning and challenge companies and brands to stop talking about empathy and start acting on it. Tune in today!

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.

As a serial entrepreneur, Sarah McAllister has been swinging for the fences since she was 20-years-old. Now a proud mother of one, a partner, a wife, and an inspiring business leader, Sarah has worked her butt off for the last 15 years to build several successful, forward-thinking, and female-led businesses. She is committed to building brands that empower women in their homes, lives, and businesses. In addition to being a General in BleachPrayLove’s #cleaningarmy, Sarah is also the Founder, Director, and CEO of GoCleanCo, a widely sought after cleaning company in Calgary, Alberta. Tuning in, you’ll hear how Sarah navigated through 2020, adapting her strategies and focusing her attention on social media, growing the company’s Instagram following to over 1.5 million! She gets real in this episode, talking candidly about how she grew her business with the help of influencer marketing and even how she came close to giving up and throwing in the towel. What stands out about this interview is Sarah’s tenacity and commitment to her vision, and she emphasizes the importance of trusting your gut instinct, never giving up on your dreams, and providing value. Tune in today!

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.

Much like content, there is no shortage of data. While marketers rely on it to make decisions, this information usually comes from an internal source, which provides limited insights. In our Season 2 finale, Charlie Grinnell, CEO of RightMetric, talks to us about how to change this. As a digital marketing research firm, RightMetric provides audience and competitor insights to marketing strategists by drawing on external data. Charlie has worked in digital at Red Bull and Aritzia as well as in content production for clients like Nike and NBC Sports. Through his unique skillset which merges creative and analytical thinking, Charlie offers brands specific, targeted insights. In this episode, Charlie shares more about the work RightMetric does. He walks us through an example of using an external data point to help marketers become more effective at what they do. It's important to cast a wide net, work through trends, and then translate those into actionable steps. He sheds light on how humans, and not AIs, conduct the analytics to ensure tailored recommendations that include both quantitative and qualitative considerations.

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.

Today you’re in for an enjoyable and timely episode in which we talk to James Nord, the founder of the first-ever influencer marketing platform Fohr and the host of the Drink With James podcast. Fohr is a self-serve platform that allows you to run engaging influencer marketing campaigns by helping you discover influencers and verify the authenticity of their following. In this interview, James makes a compelling case for the power of influencer marketing, explaining that influencers are the gatekeepers of the audiences you dream of reaching.

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.

On this bonus episode, your Waves Social Podcast co-hosts, Mike and Mitzi Payne, join Morgan Berna on The Small Business Mastermind to discuss the ins and outs of social media and content marketing for small businesses.

Consumers have higher standards than ever when it comes to who, and what they allow to pull their attention. Providing valuable content is one of the best ways a company can build trust in their brand and earn the consumer’s time. We discuss how a small business can use content marketing to boost engagement, retention, and sales. As well, we explore the future of content marketing and the importance digital media will play.

Links Mentioned in Today’s Episode:

Small Business Mastermind Podcast

Olympia Benefits

Mike Payne on LinkedIn

Mike Payne on Instagram

Mitzi Payne on LinkedIn

Mitzi Payne on Instagram

Morgan Berna on LinkedIn

Morgan Berna on Instagram

Olympia Benefits on Instagram

Waves Social Podcast on Twitter  

Waves Social Podcast on Instagram

Arcade Studios 

Arcade Studios on Instagram

Thank you for listening!
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Inspiring Corporate by Free Music | https://soundcloud.com/fm_freemusic Music promoted by https://www.free-stock-music.com Creative Commons Attribution 3.0 Unported License https://creativecommons.org/licenses/by/3.0/deed.en_US

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.

There is no better time to tell compelling stories driven by empathy and heart. As people around the globe continue to practice social distancing, there is an increased desire to connect with one another. We hope to offer this episode both as a way to pull you out of the noise and to show the importance of connecting to emotion and stories during difficult times. Our guest today, Mark Bone, is a multi-talented, award-winning filmmaker based in Toronto. His diverse portfolio includes documentaries, and brand content for clients like Nike, Mercedes Benz, and Nikon. What underpins all of his work is empathy and education, which has resulted in compelling, meaningful stories for sustainable, socially responsible brand content. In this episode, we learn more about his background, and how he went from working in 3D film to pursuing his passion for documentary filmmaking.

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.

We’re switching it up today and Mike Payne, co-host of Waves Social Podcast and Partner at Arcade Studios, is in the hot seat and fielding questions from Mitzi. Mike has been a leader in branding and marketing for over 10 years now, and has held client-facing agency roles for 8 of those. In this episode, Mike sheds some light onto his sales and client management experiences, and how he’s curated these learnings into his current perspective on business development and customer relationships. Over the past decade, Mike has come to realize that the best approach to sales is less about convincing a customer of their need for a product, and more about first defining your niche expertise, establishing yourself in a position of leadership, and then helping clients identify creative solutions to the problems they’re facing.

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.

The role of PR, much like any role related to marketing or branding, is a continually evolving one. Talya Macedo, our guest today, has been there through its countless evolutions. As a creative strategist and PR practitioner in the global arts, fashion and entertainment industries, Talya’s work focuses on positioning brands as modern, forward-thinking, emotionally intelligent entities. With over a decade in the industry, her broad range of clients has included the UN, Sony Music Canada, and Sephora. In this episode, we touch both on high-level concepts, as well as actionable, practical insights.

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.

Podcast advertising is growing at tremendous speed so much so that it has surpassed TV advertising in its effectiveness. While this is an exciting side of marketing to enter into, it is different from digital in many ways because it is considered an offline media. In this episode, Lindsay Piper Shaw shares her insights on the world of podcast advertising. As a senior marketing consultant at Right Side Up, a leading growth marketing consultancy, Lindsay specializes in scaling podcasts for her clients which include Lyft and Quip. Before this, she worked with clients such as McDonald’s and Honda. We kick off this episode by sharing our own experience with podcast advertising.

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.