Big Things Podcast

Katherine “Kat” Andrikopoulos joins us for an enlightening conversation about the ins and outs of digital marketing. A performance and brand marketing expert and the self-proclaimed “Beyoncé of Digital Marketing,” Kat has been the brains behind the paid ad strategies of prominent brands such as Joe Fresh, Loblaws, and Garnier. In addition to her impressive digital marketing accolades, she is passionate about giving back, and does so through a women’s event called Filling the Gap where she helped raise nearly $500,000 towards Alzheimers Society. In this episode, Kat talks about where her love of advertising and marketing began, and how she attacks paid online strategies. We dive into key tools for digital marketing, the pros and cons of various platforms, and the tricky balance between demand generation and capture. Kat gives tons of advice for both new and established brands, highlighting the importance of thorough research and planning before establishing the budget and going live.

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.

Today on the podcast, we welcome Caroline Carter of CSuite Content Agency. Caroline has worked for over a decade in lifestyle and tech PR and her boutique thought leadership agency focuses on helping CEOs and senior executives to define their personal brand, share their vision, and bring a human story to their business. Her work has helped world-class business leaders build and leverage their social media presence, make waves on speaking circuits, and punch above their weight with placements in top-tier press. Among her clients are the leaders of North America’s top technology companies who are now regular contributors to publications like Forbes, Tech Crunch, Entrepreneur, and more. Caroline has a fascinating background as an actress, journalist, and even a stand-up comedian! She is also a new mom and discusses how motherhood has impacted her career. She’s a brilliant example of someone who has brought the diversity of past experiences to enhance her leadership and expertise today. In this episode, Caroline inspires us to embrace the often random, hard steps toward our goals and dream job. We also discuss why the core of any entrepreneurial venture ultimately comes down to defining your values and humanizing your business through storytelling that connects. In addition, Caroline dives into her top tips for systemization, leveraging social media, and mentorship. This inspiring episode is relevant not only for CEO’s, but for business leaders, freelancers, entrepreneurs, and anyone who wants to carve out a niche or establish themselves as an expert in their field.

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.

Today we are excited to introduce our first guest on the show, Ian Jolin-Rasmussen, better known as Jolin Ras. A sound designer, composer, and DJ, Ian gives us a breakdown of how important sound design is when producing video content. He’s also a husband and a father and therefore knows all about the challenges of balancing your personal and professional life. Starting each morning with a 4:30 a.m. workout, Ian is fiercely disciplined and makes the most of those hours while everyone else is still sleeping. What emerges from our conversation is the importance of sound design and original music when it comes to marketing content, and Ian discusses the integrated yet distinct roles of a composer, sound designer, and producer. We also chat about how he cold-called, and used online forums (pre-social media!) to connect with the likes of Madbury Club and Vayner Media. Ian breaks down some of the amazing brands he’s worked with including Nike, Reigning Champ, Ciroc, and Asics. Traditionally a lot of marketing focus is placed on the visual components of campaigns, and you often don’t really notice the audio until it’s done poorly. But listening to what Ian has to say, you will learn why you need to be paying close attention to every layer of creative. For all the marketers who are involved in the production of engaging social media content or campaigns, this episode will give you some food for thought.  

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.

Welcome to The Wave Social Podcast! We’ve created a show for digital marketers, advertisers and modern entrepreneurs who want to start making waves online. Each episode we will sit down with the tastemakers and strategic minds behind the most engaged communities and up-and-coming brands who will share with you a ton of advice and strategies that have seen them to success. This episode is all about getting to know us, your hosts Mike and Mitzi Payne, including how we got into the marketing space and even how we ended up dating and (spoiler alert!) getting married. We’re parents, marketers and we also make a darn good business team, bringing our complementary talents into one package under the Arcade brand. Take a listen to hear about how we got our start in digital marketing, why we began working for ourselves, and what lead us to the decision to merge our companies to form Arcade Studios.

WAVES SOCIAL ON INSTAGRAM: https://www.instagram.com/wavessocial/

MITZI PAYNE ON INSTAGRAM: https://www.instagram.com/mmmitzi/

MIKE PAYNE ON INSTAGRAM: https://www.instagram.com/mmmiiike/

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.