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Bill Farley would wear many hats during his extensive career in the world of Media / PR & Communications.  Farley began his career as a newspaper reporter, a radio newsman and a DJ.  In the late 70's  Farley found his home with "ABC the NETWORK. "
Upon departing ABC's Prime Time Television Operations in Los Angeles in 1981, Farley was brought in as a consultant with Playboy to help launch Playboys first venture into the new world of Cable Television. Farley would oversee the creation & implementation of the wildly successful “Playboy Cable Television Network.”

For 3 years Farley oversaw the development of Playboy TV and its home videos concept with the inception and explosion of VHS Tapes.  

In 1985 Farley stepped into the role of Communications Manager for PLAYBOY ENTERTAINMENT. It was at this time - Farley would begin working closely with HEF and the PB Mansion Staff. 

Farley was not only responsible for developing the Communications Department he would also be designated as PB “National Director & VP of Marketing” as well as “President of Playboy Models/Playmate Promotions.”

Over the course of his Playboy career, Bill Farley served as a spokesman for HEF and Playboy Entertainment as a whole. Farley would be designated as “VP of the famed Playboy Jazz Festivals” as well as managing director of the newly created “Playboy Playmate Promotions department.” The department served as an agency within the corporate offices for PLAYMATES to be hired for appearances, modeling contracts & a multitude of key PRESS Events.
Over the span of his 25 Years at PB, Farley would be responsible for coordinating multiple profound milestones in HEFS personal and professional life. The wedding of HEF to Kimberly Conrad. “The Comedy Central Roast” in honor of HEFNER. Coordinating PB’S 50th anniversary celebration, the Pre-Game Super Bowl Parties & Events, and HEFS very successful series of national commercials for Carl's Jr. in the early 2000’s. 
In 2005 Farley retired from Playboy and returned to his roots as a print journalist in South Carolina.

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