In Episode 8 of this season’s Digital and Dirt podcast, Ian welcomes Billy Long, EVP of the Out of Home practice at Publicis, for a discussion covering the roles of agility and collaboration in media and how mentorship and transparency fuel personal growth.

Podcast Breakdown:

00:00 - 07:00 Introduction: Louisville Roots & Entering OOH

07:01 - 14:00 Sales Beginnings & Relationship-Based Growth 

14:01 - 21:00 MARTA, Management & Team Longevity 

21:01 - 28:00 Publicis Move & Building an Agency Team 

28:01 - 35:00 Culture, Company Support & People-First Mindset 

35:01 - 42:00 Agency Sales, Internal Education & Budget Battles 

42:01 - 49:00 Programmatic Rise & Retail Success Stories 

49:01 - End Legacy, Advice & Embracing the OOH Community