Author and ex-fighter pilot Lars Emmerich explains why he’s so excited about the future of Bitcoin. And you’ll hear how he responds to the criticism that Bitcoin mining wastes a lot of  energy. Lars also tells show host Gene Tunny about his experience as an author operating in a disrupted book industry. Lars explains how the internet can give authors a better deal than traditional book royalties, and he tells us about the importance of Facebook Ads for acquiring new readers.   

Notes: a) This episode was recorded on Tuesday 13 September 2022, two days before the Ethereum Merge with Lars and Gene discuss in this episode. b) This episode contains general information only and nothing in this episode should be taken as financial or investment advice. Please see a professional financial adviser regarding investment decision making specific to your needs. 

About this episode’s guest: Lars Emmerich

Lars Emmerich is a retired fighter pilot, entrepreneur, investor, and musician. He writes about good guys with a bad streak and bad guys with a few redeeming qualities.

He is the author of the million-selling Sam Jameson series. He lives in Colorado with his family and his neuroses. He's either hard at work on the next novel in the series, or he's procrastinating. Usually the latter.

Stop by www.larsemmerichbooks.com to pick up a free digital copy of The Incident: Inferno Rising, the first installment in the Sam Jameson series.

Check out Lars’s author page on Amazon:

https://www.amazon.com/Lars-Emmerich/e/B00HXKRZZI%3Fref=dbs_a_mng_rwt_scns_share

Links relevant to the conversation

The controversy over Tim Ferriss’s deal with Amazon Publishing for the 4-Hour Chef:

https://www.usatoday.com/story/life/books/2012/11/19/ferriss-4-hour-chef-controversy/1715335/

What is hash power and why would anyone buy it?

https://www.nicehash.com/support/mining-help/general-help/what-is-hash-power-and-why-would-anyone-buy-it

Financial Times article - The Merge: a blockchain revolution or just more hype? (pay-walled)

https://www.ft.com/content/88518bc5-3af4-41c3-99b5-c0cd0ba69ab9

Book on Bitcoin recommended by Lars: The Bitcoin Standard: The Decentralized Alternative to Central Banking

https://www.amazon.com.au/Bitcoin-Standard-Decentralized-Alternative-Central/dp/1119473861

Credits

Thanks to Josh Crotts for mixing the episode and to the show’s sponsor, Gene’s consultancy business www.adepteconomics.com.au. Please consider signing up to receive our email updates and to access our e-book Top Ten Insights from Economics at www.economicsexplored.com. Also, please get in touch with any questions, comments and suggestions by emailing us at [email protected] or sending a voice message via https://www.speakpipe.com/economicsexplored. Economics Explored is available via Apple Podcasts, Google Podcast, and other podcasting platforms.