Bite Size Comms

This phrase from 1911 describes a single image that could impart complex ideas, emotions or messages more effectively than a lengthy written description. It also conveys the work of Oliviero Toscani, the Italian photographer renowned for his provocative and socially charged imagery, who revolutionised advertising and visual communication through his bold campaigns.

My predictions for 2025 that touch on Public Relations, communications and media. Happy New Year!

I help my PR apprentices map their employers' corporate identities using the Birkigt, Stadler, and Funck model. It is a neat way to understand strategy, reputation, and history. I explain how it works, with examples, in this episode.

Think, Feel, Do is a well-known marketing model for designing advertising content. Is it relevant to Public Relations? Yes! We will look at what this model means and use examples of its application in PR campaigns.

As professional communicators, how can we counter misinformation and disinformation? It is our ethical duty to society to counter mis- and disinformation. We look at recent case studies. 

The simple answer is that they are both sensemakers, innovative and not frightened to try a new approach. We explore the marketing and communications approach of both Asda supermarket and Jaguar car manufacturer.

The mass exodus from X (Twitter) to Bluesky has been the talk of the week among UK PR and comms people. Never one to be left behind, I joined them. 

We often use a ‘one size fits all’ approach in public relations work. Yet research shows there are distinct differences between the age groups.  We look at the differences between Gen X, Millennials, Gen X and Baby Boomers in terms of the types of content they engage with and their use of social media.

What is a journalist looking for in a news story? Understanding this can help public relations practitioners craft media pitches and press releases. In 2001, Tony Harcup and Deirdre O’Neill published their seminal research on UK news values. They updated the research in 2016. We discuss the relevance of this to public relations practice.

We look at the history of blogging and thought leadership and discuss how these two different but similar forms of communication content can be used in Public Relations.