A song by the Clash in 1982. Many organisations are also considering this question regarding using the X social media platform, formerly Twitter. The amplification of far-right disinformation on the platform, seemingly endorsed by the owner of X, following recent riots in England and Northern Ireland by thugs, has brought that question to a senior management level.

ESG, the shorthand for Environmental, Social and Governance, is 20 years old this year.  Names will come and go. ESG, as an acronym and concept, may have lost some of its original sparkle. However, the underlying ideas behind ESG remain strong. 

Think about how you search for and find information online. Are you traditional and use a search engine like Google? Or are you an early adopter who goes straight to a large language model, like ChatGPT? Or maybe you will see what YouTube or TikTok produces in response to your search prompt on their platforms.
Trends in how we find information are changing

To slightly resurrect the media 'silly season, here is my take: how to make a dull but essential video so engaging that it goes viral. Something like the safety announcement that airlines have to play to passengers before the aircraft takes off.

Spellcheck and autocorrect can be useful if you are typing on a small screen or in a hurry. However, they tend to ‘correct’ people’s names that are not common, white British names. 
It’s time to correct autocorrect and improve professionalism in PR/communications by taking a bit more care when writing or pronouncing someone’s name. Their identity.

We look at why the Lobbying Act 2014 needs to be improved to improve trust in politics and the government. We discuss the example of how the tobacco industry killed off the Tobacco and Vapes Bill through legal threats, lobbying and a charm offensive with Conservative MPs.

We take a look at crisis communications and see that relationship rebuilding is more important than maintaining reputation. We consider that the victims in a crisis need empathy. Words and actions. We also look at how to handle a mis- or disinformation crisis.

We look at sustainability communications, with three opportunities for PR/communications people.

In this episode we look at finding out the best day of the week and time to send social media posts, and the frequency of these posts per week.

An analysis of the dire state of political communications before the General Election in the UK.