The book talks about a single powerful strategy that contributes to maximizing sales, with emphasis on use case selling. There are several kinds of needs. Even if the buyer has done research, there are still needs that are not known by the buyer. Value can be created by servicing unknown needs as well.

Liz Wendling is a nationally recognized speaker, sales consultant, and author of 6 books. She speaks with our host Subhanjan Sarkar on her book “The Heart of Authentic Selling.”

T N Hari is a Strategic Advisor at Fundamentum and heads HR at BigBasket. Saying No To Jugaad, The Making of BigBasket is his latest Book which he Co-authored with M.S. Subramanian He speaks to Subhnajan Sarkar on this latest Best Seller.

Deb Calvert is President of People First Productivity Solutions and founder of The Sales Experts Channel. She speaks to our host Subhanjan Sarkar on her book “Stop Selling & Start Leading – How to make Extraordinary Sales Happen”.

Abhijit Bhaduri is the Founder & CEO of Abhijit Bhaduri & Associates.. He speaks to our host Subhanjan Sarkar on his book “Dreamers and unicorns - How Leadership, Talent and Culture are the new Growth Drivers”

T N Hari Heads HR in Big Basket and is a Strategic Advisor at ‘Fundamentum’. He speaks to our host Subhanjan Sarkar on his book “Pony to Unicorn, Scaling a Startup Sustainably”.

Dr Dhruv Nath is a Director with Lead Angels, an Angel Investor Company. He speaks to our host Subhanjan Sarkar on his book “Funding Your Startup and Other Nightmares”.

Fred Copestake is the Founder of Brindis, a specialist sales performance consultancy. He speaks to our host Subhanjan Sarkar on his Best Seller “Selling Through Partnering Skills”.

Melanie Deziel, Founder of StoryFuel and Author of the book The Content Fuel Framework: How to Generate Unlimited Story Ideas”. She speaks to Subhanjan Sarkar on her Best Seller “The Content Fuel Framework: How to Generate Unlimited Story Ideas”.

Juan David Campolargo Author of “Generation Optimism”, manages Campolargo Holdings and is a two time TEDx speaker. He speaks to Subhanjan Sarkar on his Best Seller “Generation Optimism”.