The least sexy topic in online business? Email marketing. But, whether you like it or not, you need an email list. We don't own social media. Yet, most online biz owners obsess over vanity metrics like how many followers and likes they have on social media. But, does it matter? Does it impact the viability of your business? Social media is now pay to play, which is annoying and expensive- and all the more reason why you need an email list! In this episode you'll hear exactly how to use an email list and exactly why you need one!