I know, I know- it sounds silly- what does your IG bio, of all things, really matter? These days, your social media accounts are like your virtual business card- a living, breathing portfolio if you will. It's like the initial handshake between you and your potential clients.

When people land on your social media, they have a few seconds to decide if you're for them or not. People don't have long attention spans, so you need to make sure your initial impression is a powerful one. The easiest way to do this is to make sure your IG bio is clear, concise, and speaking directly to your ideal client. "I help women get fit" for example, is not quite specific or powerful enough. In this episode, you'll find out why, and what might be a better IG bio instead!