If you've been using social media as your personal outlet for any length of time and then decide to start a personal brand, it can be scary to start shifting how you show up online. What will your friends and family think? What if they don't take you seriously? This all circles back to knowing who you're speaking to- unfortunately, your friends and family are probably not your ideal client- and they will likely never going to enroll into your programs. So the real question is- do you take yourself seriously? Other topics covered in this episode:-truly owning what you do; how you identify yourself matters! -How giving things away to my extended family helped NO ONE (and always screwed me over) -Have you been practicing not being confident? -speaking to your ideal client, revisited