The online biz space is NOISY. There's ONE thing you need to focus on in order to stand out above the crowd. There are, obviously, a number of reasons why business owners don't make it. One of the BIGGEST reasons is that they're too vanilla, too afraid to make waves, and too afraid to niche down. Ultimately, this all boils down to having the balls to go against the grain, having a clear message and offer that DOESN'T speak to everyone, and learning how to create a compelling case for your offer. The difference for you might seem subtle, but it'll have a HUGE impact.